This is my second favorite product from TBS, next to the cleansing oil. I don't really like the packaging, I would rather see it in easy plastic jar. The butter melts easily and it has mild camomile scent. Is not as effective as oil but I still like it for travel or as a morning cleanse. It can be taken off with a muslin cloth or with water and is not drying.
The Body Shop is quite up to date with beauty trends and I find that they often release a product similar to favorites produced in Asia. This was the first cleansing balm that I found in a western brand and I figured it was similar to the likes of: Banila co. Clean it zero and Erborian Solid Cleansing Oil.
Oil cleansers are applied to dry skin as the first step in your cleansing routine, the oil dissolves oil based sunscreens and makeup from your face and once you wet the oil on your face it emulsifies (turns a milky water soluble solution). The Body Shop version was excellent at removing the makeup and waterproof mascara was no match for the cleanser, however when water was added I find that it did not emulsify as much as I would have liked and an oily film was left on my face. I wiped this off with a cotton pad and saw that there was still makeup in that oily layer left on my skin, which defeated the purpose of using the oil to remove makeup.
The product did have a nice scent and was quite mild but sadly ineffective.