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Heartleaf Pore Clay Pack

Heartleaf Pore Clay Pack

Product Description

Product overview

Made in South Korea K-BEAUTY

Anua Heartleaf Pore Clay Pack is a gentle wash-off clay mask powered by 20% Kaolin and 10.1% Houttuynia Cordata (Heartleaf) Extract that deeply cleanses pores, absorbs excess sebum, and softens dead skin cells in just 3-5 minutes — without stripping or drying out the skin barrier.

20% Kaolin Clay 10.1% Heartleaf Extract Vegan & Cruelty-Free Hypoallergenic Tested Non-Comedogenic Sensitive-Skin Friendly 3-Minute Wash-Off
Pregnancy
Yes
Fungal Acne
Caution
Comedogenic
1/5
Volume
100ml
Type
Wash-Off Clay Mask
Use Time
3–5 min
Frequency
1–2x / week
Vegan
Yes
Real reviews · YouTube Shorts
Why it's different

10.1% Heartleaf Extract

Houttuynia Cordata calms redness, controls sebum, and delivers quercetin antioxidants for irritated, breakout-prone skin.

01

Texture & feel

SENSORY
Consistency
Cream-clay
Scent
Light Eucalyptus
Absorption
Rinses easily
Finish
Smooth, soft

10.1% Heartleaf Extract

Houttuynia Cordata calms redness, controls sebum, and delivers quercetin antioxidants for irritated, breakout-prone skin.

20% Kaolin + Bentonite Duo

A gentle dual-clay system that absorbs excess oil and detoxifies pores without leaving skin tight or stripped.

Protease Enzyme Exfoliation

Softens and dissolves dead skin cells gently — a non-acid alternative for sensitive, reactive skin.

Hydration Support Complex

Sodium Hyaluronate, Panthenol, Ceramide NP, and Soluble Collagen replenish moisture so skin never feels parched.

Vegan & Cruelty-Free

Formulated without animal-derived ingredients and never tested on animals.

3-Minute Pore Refresh

Designed for quick, low-irritation pore care — apply, wait 3-5 minutes, rinse off.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

No retinoids, salicylic acid, hydroquinone, or chemical sunscreens. Generally considered safe for pregnancy and nursing.

Fungal Acne — Use With Caution

Contains Hydrogenated Lecithin, Sorbitan Oleate, and a few fatty-acid derivatives that may not be ideal for malassezia-prone skin.

Non-Comedogenic Formula

Brand-tested and rated low on the comedogenic scale (1/5). Suitable for acne-prone and clogged-pore skin.

Hypoallergenic Tested

Patch-tested for sensitive skin. Soothing actives like Centella, Allantoin, and Panthenol reduce irritation risk.

Contains Fragrance (Parfum)

Light eucalyptus scent. Those with extreme fragrance sensitivity should patch test before full-face use.

Layering Compatibility

Use as a weekly treatment. Pair with hydrating toners and barrier serums after rinsing. Avoid same-day use with strong acids/retinoids.

03

Ingredient breakdown

INGREDIENTS

Kaolin 20%Proven

A naturally fine, white cosmetic clay that gently absorbs excess sebum and surface impurities without aggressive stripping. Considered the mildest of the cosmetic clays.

  • Source: Mineral kaolinite — widely studied as a sebum-absorbing and mattifying agent in dermatologic literature.
  • Function: Helps refine the look of pores and reduces visible shine on combination/oily skin.

Houttuynia Cordata Extract 10.1%Promising

Also called Heartleaf or Eoseongcho — the K-beauty hero ingredient prized for soothing redness, supporting the skin barrier, and providing quercetin antioxidants.

  • Source: Korean traditional medicine herb; in-vitro studies show anti-inflammatory and antioxidant activity.
  • Function: Calms reactive skin, helps balance sebum, and protects against environmental oxidative stress.

Bentonite ~3.5%Proven

A volcanic-ash clay with a strong negative charge that binds to positively-charged toxins, bacteria, and excess oil — pulling them out of pores.

  • Source: Naturally occurring smectite clay; documented for adsorbing sebum and bacterial debris.
  • Function: Deep-pore detox; works synergistically with kaolin for a more thorough yet balanced cleanse.
Do not over-use. Bentonite can dry out skin if used more than 1–2× weekly. Always follow with hydration.

Protease Enzyme ~0.2%Promising

A keratin-softening enzyme that gently dissolves dead surface cells without the irritation of acid exfoliation — ideal for sensitive, barrier-compromised skin.

  • Source: Enzyme-based exfoliation has been shown to improve skin texture without disrupting pH.
  • Function: Smooths rough texture, supports a more even tone, and complements clay's pore-clearing action.

Hydration Trio: HA + Panthenol + Ceramide NP MultiProven

Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Panthenol (Pro-Vitamin B5), and Ceramide NP work together to attract moisture and reinforce the lipid barrier — preventing the post-clay tightness that's typical of mask treatments.

  • Source: Each is extensively documented in dermatology for hydration and barrier repair.
  • Function: Locks in moisture during and after the mask, leaving skin plump rather than parched.
This is what differentiates Anua's formula from typical drying clay masks — hydration is built in.

Centella Asiatica + Allantoin SoothingProven

Centella (Cica) and Allantoin are two of the most-studied calming actives in skincare, helping reduce visible redness and support post-treatment recovery.

  • Source: Centella asiatica has decades of clinical research showing wound-healing and anti-inflammatory effects.
  • Function: Soothes skin during clay treatment, reducing the chance of post-mask irritation.

46 ingredients

Water, Kaolin (20%), Houttuynia Cordata Extract (10.1%), Glycerin, Propanediol, Butylene Glycol, Bentonite, Hexylene Glycol, Zea Mays Starch, 1,2-Hexanediol, Glyceryl Glucoside, Betaine, Decyl Glucoside, Centella Asiatica Extract, Ficus Carica Fruit Extract, Laminaria Japonica Extract, Eclipta Prostrata Leaf Extract, Sodium Hyaluronate, Hydrogenated Lecithin, Soluble Collagen, Potassium Cetyl Phosphate, Calamine, Houttuynia Cordata Powder, Xanthan Gum, Dipropylene Glycol, Chlorella Vulgaris Powder, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polyisobutene, Triethoxycaprylylsilane, Allantoin, Sorbitan Oleate, Caprylyl/Capryl Glucoside, Fructooligosaccharides, Protease, Beta-Glucan, Panthenol, Hydrolyzed Hyaluronic Acid, Ceramide NP, Quercetin, Palmitoyl Proline, Tripeptide-5, Parfum, Hydroxyacetophenone, Ethylhexylglycerin, Pentylene Glycol, CI 77492.

FREE FROM: Parabens, Sulfates (SLS/SLES), Mineral Oil, Silicones (volatile), Alcohol (denatured), Artificial Colors, Animal-Derived Ingredients, Triclosan, Formaldehyde Releasers.
04

Where it fits in your routine

ROUTINE
1
Cleanser
2
Clay Pack (this)
3
Toner
4
Serum
5
Moisturizer
6
Sunscreen (AM)

Use 1–2× weekly as a treatment step right after cleansing, then resume your full routine. Apply heavier hydration (essence + cream) afterward to lock in moisture.

05

How to use

HOW TO USE
1

Cleanse and dry your face

Start with clean skin. Pat dry — apply only to a dry face, avoiding the eye and lip areas.

2

Apply a thin, even layer

Use clean fingers or a brush. Focus on oilier zones like the T-zone, or apply all over for a full pore reset.

3

Leave on for 3–5 minutes

Don't let it dry out completely — once it just begins to set, it's time to rinse. Over-drying defeats the purpose.

4

Rinse with lukewarm water

Use gentle rolling motions to lift away dead skin and clay. Pat dry — your skin should feel soft, not tight.

5

Follow with hydration

Immediately apply your favorite hydrating toner, essence, and a moisturizer to seal in the freshness.

06

Who is it for?

WHO

Perfect for you if:

  • You have oily, combination, or acne-prone skin
  • You see clogged pores, blackheads, or visible shine
  • You want a gentle clay mask that won't strip the barrier
  • You prefer enzyme over acid exfoliation
  • You like K-beauty soothing-plus-detox formulations
  • You want a pregnancy-safe weekly treatment

Consider alternatives if:

  • You have very dry, dehydrated, or eczema-prone skin
  • You have an active malassezia (fungal acne) flare-up
  • You're highly fragrance-sensitive
  • You're already using strong actives (high % retinoids, AHA/BHA peels)
  • You want a quick daily clay product (this is weekly use)
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

Kaolin and bentonite absorb excess sebum, while heartleaf controls oil long-term — a near-ideal match.

Dry Skin
Moderate

Built-in hydrators help, but limit to once-weekly and apply only to T-zone. Always follow with rich moisturizer.

Combination
Excellent

Targets oily T-zone without dehydrating drier cheeks — multi-masking-friendly formula.

Sensitive
Good

Heartleaf, Centella, and Allantoin keep things calm, but the parfum and clay strength means a patch test is wise.

Acne-Prone
Excellent

Non-comedogenic, anti-inflammatory, and pore-clearing — designed for breakout-prone routines.

Mature Skin
Good

Tripeptide-5 and soluble collagen support firmness, but if skin is dehydrated, use sparingly.

08

Results timeline

AFTER 8+ WEEKS
After 1st Use

Smoother, fresher feel

Skin feels softer, looks instantly cleaner, and has a subtle dewy finish thanks to the hydration boost.

85% noticed
After 2 Weeks

Reduced shine and visibly clearer pores

T-zone shine reduces, blackheads soften and become easier to manage, makeup applies more smoothly.

72% noticed
After 4–6 Weeks

Calmer, more balanced complexion

Less visible redness, fewer congestion bumps, more even surface texture from regular weekly use.

64% noticed
After 8+ Weeks

Refined pore appearance

With consistent 1–2× weekly use, pores look tighter and the overall skin texture is markedly smoother.

58% noticed
09

Ratings by platform

21K+ REVIEWS
Amazon
4.4
Rating
8,000+
Reviews
Main complaint: Some users report tightness if left on too long; eucalyptus scent isn't for everyone.
YesStyle
4.7
Rating
3,500+
Reviews
Main complaint: A few sensitive-skin users felt mild stinging on first application.
Stylevana
4.6
Rating
2,000+
Reviews
Main complaint: 3-minute timing window can be tricky — easy to leave on too long.
Olive Young
4.8
Rating
5,500+
Reviews
Main complaint: Tube can feel small if used as a full-face mask weekly.
Brand Website
4.7
Rating
1,200+
Reviews
Main complaint: Wish it came in a larger size for the price.
iHerb
4.5
Rating
900+
Reviews
Main complaint: A few buyers expected a stronger "deep clean" feel and found it too gentle.
10

Pros & cons

BALANCED

Praised

  • Genuinely gentler than most clay masks — no over-drying
  • 20% Kaolin and 10.1% Heartleaf are meaningful, disclosed concentrations
  • Built-in hydrators (HA, Panthenol, Ceramide NP) prevent post-mask tightness
  • Quick 3-minute treatment fits any busy routine
  • Vegan, cruelty-free, hypoallergenic-tested
  • Great value vs. premium Western clay masks

Criticized

  • Contains parfum (light eucalyptus) — not ideal for fragrance-sensitive users
  • Not strictly fungal-acne-safe (contains lecithin and fatty-acid esters)
  • 100ml tube goes quickly with regular full-face use
  • Effects on deep blackheads are gradual, not instant
  • Can feel mildly tight if left on past 5 minutes
11

Budget-friendly alternatives (dupes)

DUPES
75% Match
Hyaluronic Acid Cleanser
$11.99
Budget Pick

Kaolin-based but designed as a daily cleanser rather than a treatment mask. Less heartleaf-driven; lacks the soothing K-beauty botanicals and added hydration complex.

82% Match
Yuja Niacin Brightening Toner
$18.50
Similar Style

Wash-off K-beauty mask with brightening focus rather than pore-cleansing. Similar gentle, hydrating finish; swap if you want glow over decongesting.

85% Match
Red Bean Refreshing Pore Mask
$17.00
Similar Style

Korean wash-off pore-refining mask with a similar gentle approach. Uses red bean and kaolin instead of heartleaf — less anti-inflammatory but comparable texture and intent.

68% Match
Indian Healing Clay
$13.00
Budget Pick

Pure bentonite — much stronger detox but no built-in hydrators or soothing botanicals. Can be drying; not recommended for sensitive skin.

12

Comparison with competitors

SIDE-BY-SIDE
Super Volcanic Pore Clay Mask
Key Actives Volcanic clusters + Kaolin
Size 100ml
Use Time 10–15 minutes
Hydration Built-In Minimal
Sensitive-Skin Friendly Moderate
Vegan No
Rare Earth Deep Pore Cleansing Masque
Key Actives Amazonian White Clay + Aloe
Size 142ml
Use Time 10 minutes
Hydration Built-In Moderate
Sensitive-Skin Friendly Yes
Vegan Not certified

Origins Clear Improvement Charcoal Mask

Key Actives Charcoal + White China Clay
Size 75ml
Use Time 10 minutes
Hydration Built-In No
Sensitive-Skin Friendly Moderate
Vegan No
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place away from direct sunlight. Close cap tightly after each use.

Packaging

Squeeze tube — hygienic and easy to dispense

Travel Friendly

Yes, 100ml — TSA carry-on compliant

13

Frequently asked questions

FAQ

Yes, the formula is generally considered pregnancy and breastfeeding safe. It contains no retinoids, no salicylic acid, no hydroquinone, and no chemical sunscreen filters. Hero ingredients like kaolin, bentonite, heartleaf, centella, hyaluronic acid, and ceramide NP are widely accepted as safe during pregnancy. As always, consult your OB/GYN if you have a high-risk pregnancy or specific concerns.

Use with caution. The formula contains Hydrogenated Lecithin, Sorbitan Oleate, and a few other ingredients that aren't ideal for malassezia-prone skin. If you have an active fungal acne flare, this isn't the safest pick — choose a fully fungal-acne-safe alternative. If your fungal acne is well-controlled, occasional use is usually tolerated, especially since it rinses off after 3–5 minutes.

Yes, but separate them. Since this is a wash-off treatment, layering compatibility is less of an issue than with leave-on products. Best practice: don't apply strong actives (high % retinoids, AHA peels, or vitamin C serums) within the same routine — give your skin a buffer. Use the clay pack on its own treatment night and resume actives the next day.

It's best for oily, combination, acne-prone, and normal skin. Sensitive skin can usually tolerate it thanks to the heartleaf and centella, but a patch test is recommended. Very dry or barrier-compromised skin may find it dehydrating with weekly use — limit to T-zone application or once-monthly if your skin runs very dry.

Most users notice smoother, fresher-feeling skin after just one use. Real pore-related improvements — less visible shine, softer blackheads, more even texture — typically appear after 2–4 weeks of consistent weekly use. For visibly refined pore appearance, allow 6–8 weeks. Results vary based on starting skin condition and routine consistency.

It's a treatment mask used right after cleansing on a dry face. Apply, leave for 3–5 minutes, then rinse with lukewarm water. After rinsing, follow with your normal routine — toner, essence, serum, moisturizer, and (in the morning) sunscreen. Use 1–2 times per week, ideally in the evening.

No. It carries a low comedogenic rating (1/5) and is marketed as non-comedogenic. The formula is specifically designed to clear pores rather than clog them, with kaolin and bentonite acting as oil-absorbers. The brand also conducts non-comedogenic testing on its products.

The Period After Opening (PAO) is 12 months. Look for the small jar icon with "12M" on the packaging. Store in a cool, dry place away from direct sunlight, and always close the cap tightly to prevent the formula from drying out. Discard if the texture, color, or scent changes noticeably.

— Skincarisma verdict
4.6 / 5 ★★★★★

Verdict: The Anua Heartleaf Pore Clay Pack is one of the best gentle clay treatments in K-beauty. With 20% Kaolin and 10.1% Heartleaf Extract backed by built-in hydration (HA, Panthenol, Ceramide NP), it delivers real pore-clearing results without the dehydration that plagues most clay masks. It's especially strong for oily, combination, and acne-prone skin — and a smart pick for sensitive skin that wants detox without irritation. Minor caveats: parfum, not strictly fungal-acne-safe, and the 100ml tube goes quickly. For the price, it's an easy recommendation.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 6 ingredient(s):
Centella Asiatica Extract Soluble Collagen Protease Beta-Glucan Hydrolyzed Hyaluronic Acid Ceramide NP
brightening Brightening from 2 ingredient(s):
Glycerin Hydrolyzed Hyaluronic Acid
wound Promotes Wound Healing from 7 ingredient(s):
Glycerin Centella Asiatica Extract Sodium Hyaluronate Allantoin Panthenol Hydrolyzed Hyaluronic Acid Quercetin
ache Ache-fighting from 1 ingredient(s):
Kaolin
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
5
oily-skin Oily/Acne-Prone Skin
2
sensitive-skin Sensitive Skin
1
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
66% 33%

Product ingredient list

Showing first 5 of 45 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 A
Kaolin
Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Skin Protecting, Slip Modifier, Cosmetic Colorant
ache Ache-fighting
Pores
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
1 Unknown
Propanediol
Solvent, Viscosity Controlling, Viscosity Decreasing Agent
1 A
Butylene Glycol
Solvent, Skin Conditioning, Masking, Fragrance, Humectant, Viscosity Controlling, Viscositydecreasing Agent
Hydrating
VIEW ALL INGREDIENTS