Kind to Skin Moisturising Face Wash
Kind to Skin Moisturising Face Wash
Product Description
Product overview
A gentle, soap-free gel face wash enriched with Pro-Vitamin B5, Vitamin E and Bisabolol that cleanses away makeup, dirt and impurities while keeping skin hydrated, soft and never tight or dry. Dermatologically tested, non-comedogenic and designed for even the most sensitive skin.
Moisturises While Cleansing
Glycerin and Pro-Vitamin B5 work together to hydrate skin during the cleansing process, so your face never feels tight or stripped after washing.
Texture & feel
SENSORYMoisturises While Cleansing
Glycerin and Pro-Vitamin B5 work together to hydrate skin during the cleansing process, so your face never feels tight or stripped after washing.
Bisabolol Soothing Complex
Bisabolol, derived from chamomile, provides anti-inflammatory and calming benefits that help reduce redness and irritation during cleansing.
Barrier-Friendly Formula
Soap-free and pH-balanced at 5.5–6.0 to respect the skin's natural acid mantle and maintain a healthy moisture barrier with every wash.
Triple Purified Water Base
Uses Simple's proprietary triple-purified water — their purest possible water — to minimise any potential irritants from the formula's base.
Safety & compatibility
SAFEFree from retinoids, salicylic acid, hydroquinone and chemical sunscreens. All ingredients are considered safe for use during pregnancy and breastfeeding.
Contains PEG-55 Propylene Glycol Oleate (oleic acid ester), Glycol Distearate (fatty acid ester), and PEG-7 Glyceryl Cocoate which may feed malassezia yeast. Not recommended for fungal acne-prone skin.
Non-comedogenic formula verified by the brand. Contains no heavy oils or pore-clogging waxes. Dermatologically tested and unlikely to cause breakouts for most skin types.
Free from artificial perfumes, colours and a strict list of 2,000+ harsh chemicals. Ideal for sensitive and reactive skin types.
Can be used alongside retinol, vitamin C, AHAs and BHAs. As a wash-off cleanser, it does not interact with leave-on treatments.
A milder surfactant than SLS, but those with very sensitive or eczema-prone skin may want to patch test first. Balanced by gentle co-surfactants in the formula.
Ingredient breakdown
INGREDIENTSPanthenol (Pro-Vitamin B5)Proven
A humectant and skin-conditioning agent that attracts and retains moisture. It helps strengthen the skin barrier by promoting lipid production and has well-documented anti-inflammatory and wound-healing properties.
- Function: Humectant, anti-inflammatory, skin barrier support
- Research: Studies show panthenol promotes fibroblast proliferation and can reduce irritation from other ingredients in formulations
- Comedogenicity: 0 — will not clog pores
BisabololProven
One of the key active components of chamomile, bisabolol is a powerful anti-inflammatory and soothing agent. It helps calm redness, reduce irritation and promote healing in sensitised skin.
- Function: Anti-inflammatory, soothing, healing agent
- Research: Demonstrated ability to reduce skin inflammation and accelerate wound healing in dermatological studies
- Synergy: Works alongside Panthenol and Allantoin for enhanced calming effects
Tocopheryl Acetate (Vitamin E)Proven
A stable form of Vitamin E that acts as an antioxidant, protecting skin cells from free radical damage caused by UV exposure and pollution. More shelf-stable than pure tocopherol.
- Function: Antioxidant, skin conditioning, protective
- Research: Well-established antioxidant that protects skin lipids from oxidative degradation
- Note: Slightly less bioavailable than pure vitamin E but provides longer-lasting stability in formulations
GlycerinProven
A naturally-occurring humectant that is identical to the glycerin found in your own skin. Draws water into the upper layers of skin and helps maintain the lipids between skin cells in a healthy state.
- Function: Humectant, skin-identical moisturiser, barrier support
- Research: A 2016 study found glycerin to be more effective as a humectant than AHAs and hyaluronic acid
- Comedogenicity: 0 — completely non-comedogenic
Gentle Surfactant BlendFunctional
A balanced combination of Sodium Laureth Sulfate, Decyl Glucoside and Cocamidopropyl Betaine. SLES provides effective cleansing, while the plant-derived co-surfactants soften the formula for a milder overall wash.
- Decyl Glucoside: Vegetable-origin (coconut/palm kernel oil + glucose), biodegradable and gentle enough for baby formulas
- Cocamidopropyl Betaine: Foam stabiliser that balances cleansing power without over-stripping — highly biodegradable
- SLES: Milder than SLS; effective at removing oil, dirt and makeup
23 ingredients
Aqua, Sodium Laureth Sulfate, Decyl Glucoside, Cocamidopropyl Betaine, Glycerin, PEG-55 Propylene Glycol Oleate, Propylene Glycol, Sodium Chloride, Panthenol, PEG-7 Glyceryl Cocoate, Phenoxyethanol, Glycol Distearate, Tocopheryl Acetate, Polyquaternium-39, Cocamide MEA, Laureth-10, Disodium EDTA, Sodium Benzoate, Hydroxypropyl Cyclodextrin, Pantolactone, Benzoic Acid, Bisabolol, Iodopropynyl Butylcarbamate
Where it fits in your routine
ROUTINEUse morning and evening. Can serve as a standalone cleanser for light makeup, or as the second step in a double-cleanse routine for heavier makeup.
How to use
HOW TO USEWet Your Face
Splash your face with lukewarm water to prepare the skin. Avoid hot water as it can strip natural oils and increase dryness.
Lather in Hands
Squeeze a small amount (about a 10p coin size) into your palms and work into a light lather. A little goes a long way with this formula.
Massage Gently
Apply to wet skin using gentle circular motions for 30–60 seconds. Avoid the eye area, though the formula is ophthalmologist tested.
Rinse & Pat Dry
Rinse thoroughly with lukewarm water and pat dry with a clean towel. Follow immediately with your toner or moisturiser while skin is still slightly damp.
Who is it for?
WHOPerfect for you if:
- You have sensitive skin that reacts to fragranced cleansers
- You want a gentle daily cleanser that does not leave skin feeling tight
- You suffer from rosacea and need a calming, no-fuss formula
- You are pregnant or breastfeeding and need safe skincare
- You want an affordable, reliable everyday face wash
- You prefer vegan and cruelty-free products
Consider alternatives if:
- You have fungal acne — this formula contains fungal acne triggers
- You need a deep-cleansing oil or balm for heavy/waterproof makeup
- You want active ingredients like salicylic acid or glycolic acid in your cleanser
- You have very dry skin and need a cream/milky cleanser with ceramides
- You strongly prefer sulfate-free formulations
Skin type compatibility
SKIN TYPESIdeal everyday cleanser. Removes impurities effectively without disrupting the skin's natural balance. Leaves skin clean and comfortable.
Glycerin and panthenol provide hydration during cleansing. May need a richer moisturiser on top, especially in winter months.
Cleanses effectively without over-stripping. Some oily skin users may prefer the Simple Refreshing variant for a lighter feel.
Balances well across different face zones — cleanses the T-zone without drying cheeks. One of the most recommended skin types for this wash.
Fragrance-free, dye-free and dermatologist tested. Bisabolol actively calms irritation. A top pick for reactive and rosacea-prone skin.
Non-comedogenic and gentle. Does not contain acne-fighting actives, so pair with a targeted treatment serum. Not suitable for fungal acne.
Results timeline
MONTH 2+Immediate Comfort
Skin feels clean, soft and hydrated after the very first wash. No tightness or dryness. Many users report an instant improvement in how their skin feels compared to their previous cleanser.
85% noticed softer skinReduced Irritation & Redness
Bisabolol and panthenol begin to calm persistent redness and sensitivity. Skin starts to feel more balanced and less reactive to environmental stressors.
70% noticed calmer skinImproved Skin Barrier
Consistent use supports a healthier moisture barrier. Skin retains hydration better throughout the day and shows improved overall texture and smoothness.
65% noticed healthier-looking skinLong-Term Clarity & Resilience
Skin appears clearer and more resilient. The gentle, non-stripping formula allows the skin barrier to fully repair, making skin less prone to breakouts caused by barrier damage.
60% noticed fewer breakoutsRatings by platform
25K+ REVIEWSPros & cons
BALANCEDPraised
- Extremely gentle — does not leave skin tight or dry after washing
- Affordable price point with excellent value (a little goes a long way)
- Fragrance-free and kind to sensitive, rosacea-prone skin
- Vegan, cruelty-free (PETA certified) and 100% recyclable packaging
- Lathers well and rinses off cleanly without residue
- Contains beneficial vitamins (B5, E) and soothing bisabolol
- Available worldwide and easy to find in pharmacies and supermarkets
Criticized
- Contains SLES which some users find too harsh despite the gentle co-surfactants
- Not fungal acne safe due to oleate esters and glycol distearate
- May not be moisturising enough for very dry skin types in cold climates
- No active acne-fighting ingredients (salicylic acid, niacinamide etc.)
- Formulation has changed over the years causing some inconsistency in reviews
- 150ml tube can run out quickly with twice-daily use
Budget-friendly alternatives (dupes)
DUPESVery similar gentle, fragrance-free philosophy. Cream-based rather than gel texture. Does not foam as well but is even milder. Fungal acne safe option.
Sulfate-free alternative with a similar gentle, hydrating approach. Contains glycerin for moisture. Slightly different lather experience but equally affordable.
Minimalist formula with just 10 ingredients. Uses glucoside surfactants only (no SLES). Fungal acne safe. Less moisturising but a cleaner ingredient list overall.
Comparison with competitors
SIDE-BY-SIDEStorage & shelf life
12 MONTHS12 months after opening
Store in a cool, dry place away from direct sunlight. Keep the cap tightly closed between uses to prevent contamination.
Squeezable PE tube with PP flip-cap. 100% recyclable — tube is PE plastic, cap is PP plastic.
Yes — 150ml is over the 100ml carry-on limit, but the 50ml travel size version is available and TSA/airport compliant.
Frequently asked questions
FAQYes. This face wash does not contain retinoids, salicylic acid, hydroquinone, chemical sunscreens or any other ingredients commonly flagged during pregnancy. All ingredients are considered safe for use while pregnant or breastfeeding. As always, consult your healthcare provider if you have specific concerns.
No. This face wash contains three ingredients that are known fungal acne triggers: PEG-55 Propylene Glycol Oleate (an oleic acid ester), Glycol Distearate (a fatty acid ester) and PEG-7 Glyceryl Cocoate. If you are dealing with fungal acne, consider the Simple Refreshing Facial Wash (which has zero FA triggers) or alternatives like Cetaphil Gentle Skin Cleanser or The Ordinary Glucoside Foaming Cleanser.
Yes. As a wash-off cleanser without active exfoliants, it is safe and complementary to use alongside retinol, vitamin C, AHAs (glycolic, lactic acid) and BHAs (salicylic acid). The gentle, non-stripping formula actually makes it an ideal cleanser to pair with potent actives, as it will not exacerbate irritation. Apply your actives after cleansing and patting dry.
This face wash is designed for all skin types but is especially well-suited for normal, combination and sensitive skin. Those with dry skin will appreciate its moisturising properties, though you may want a richer cream cleanser in harsh winter conditions. Oily skin types can use it effectively but may prefer the Simple Refreshing variant for a lighter feel.
You will notice immediate comfort from the first use — skin feels softer and cleaner without tightness. Reduced redness and irritation typically becomes noticeable within 1–2 weeks. Improved overall skin barrier health and texture develops over 3–4 weeks of consistent twice-daily use. As a gentle cleanser, this product works best as a reliable foundation for your routine rather than a dramatic standalone treatment.
Use it as the first step in a simple routine, or as the second step (after an oil cleanser or micellar water) in a double-cleansing routine. Apply before toner, serums, moisturiser and sunscreen. It can be used both morning and evening.
No. The formula is dermatologically tested and officially labelled as non-comedogenic by Simple. With a comedogenic rating of 1 out of 5, it is very unlikely to clog pores. The key moisturising ingredients (glycerin, panthenol) both have a comedogenicity rating of 0. As a rinse-off product, ingredients have minimal contact time with pores.
The PAO (Period After Opening) is 12 months. With twice-daily use, a 150ml tube typically lasts 2–4 months depending on how much product you use per wash. A small, coin-sized amount is sufficient for each use, so using less will extend the tube significantly.
Verdict: Simple Kind to Skin Moisturising Face Wash is a reliable, affordable and genuinely gentle daily cleanser that lives up to its name. Its fragrance-free, vitamin-enriched formula with Pro-Vitamin B5, Vitamin E and Bisabolol makes it an excellent choice for sensitive, normal and combination skin types looking for fuss-free cleansing without irritation. The main drawbacks are that it is not fungal acne safe (due to oleate esters), contains SLES which may concern some users, and lacks active treatment ingredients. For the price, though, it is hard to beat as a foundation cleanser — pair it with targeted serums and treatments for a complete routine.
Product Overview
Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.
Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.
Quick Product Notes
Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.
We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.
Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.
Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you
Notable Effects & Ingredients
Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.
We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.
A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.
One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!
Ingredients Related to Skin Types
Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.
EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.
Ingredient Safety Breakdown
Product ingredient list
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
| 1 |
Water
Solvent, Skin Conditioning
|
|
|
| 3 |
Sodium Laureth Sulfate
Surfactant, Emulsifying, Cleansing, Foaming
|
|
|
| 1 |
Decyl Glucoside
Surfactant, Emulsion Stabilising, Cleansing
|
|
|
| 4 |
Cocamidopropyl Betaine
Skin Conditioning, Viscosity Controlling, Viscosity Increasing Agent, Antistatic Agent, Hair Conditioning, Sufactant, Foam Boosting
|
|
|
| 2 |
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
|
Promotes Wound Healing
Hydrating
|







