Lash 'N Roll Mascara
Lash 'N Roll Mascara
Product Description
A mega-curling mascara with a unique curved, double-sided silicone brush that lifts, separates, and coats each lash for maximum curl, lift, and drama. Smudge- and flake-resistant formula keeps lashes up all day β no lash curler necessary.
β¨ Texture & Feel
Maximum Curl & Lift
Curved brush design mimics an eyelash curler, pushing lashes up and out for an eye-opening effect without any tools.
Double-Sided Silicone Brush
Shorter bristles grip and load formula, while longer bristles separate, lift, and evenly coat each individual lash.
Smudge & Flake Resistant
Long-lasting formula locks curl in place and resists smudging and flaking throughout the day.
Clean & Vegan Formula
Free from phthalates, parabens, triclosan, triclocarban, and hydroquinone. 100% vegan and Leaping Bunny Certified.
π‘οΈ Safety & Compatibility
No retinoids, salicylic acid, hydroquinone, or chemical sunscreens. All ingredients are considered safe for use during pregnancy and breastfeeding.
Contains Palmitic Acid, Stearic Acid, and Glyceryl Stearate which may feed Malassezia yeast. However, mascara is applied to lashes, not skin, so risk is minimal unless it transfers to the eyelid area.
Castor Oil has a comedogenic rating of 1. Since mascara is applied to lashes and not directly to skin, pore-clogging risk is very low.
91% Top Allergen Free according to SkinSAFE. Free of fragrances, gluten, coconut derivatives, nickel, lanolin, and parabens.
Ophthalmologist-suitable formula. No irritating fragrances or harsh preservatives. Safe for contact lens wearers with normal precautions.
Fragrance-free and free from common irritants. Most users with sensitive eyes report comfortable all-day wear, though individual sensitivity may vary.
π¬ Ingredient Breakdown
πΏ Ricinus Communis (Castor) Seed Oil Proven
A rich emollient oil high in ricinoleic acid that conditions and softens lashes, helping them remain flexible and less prone to breakage. Acts as the primary conditioning base of this formula.
- Function: Lash conditioning, moisture retention, and improved flexibility
- Benefit: Ricinoleic acid provides anti-inflammatory properties and creates a protective film on lashes
- Research: Widely studied for hair conditioning; helps prevent moisture loss from the hair shaft
π§ͺ Styrene/Acrylates Copolymer Film-Former
A synthetic polymer that creates a flexible, water-resistant film on lashes. This is the key ingredient responsible for holding curl and providing smudge resistance throughout the day.
- Function: Film-forming agent that locks curl in place
- Benefit: Creates a durable yet flexible coating that resists humidity, tears, and sweat
- Safety: Widely used in mascaras and waterproof cosmetics; well-tolerated by most users
π Synthetic Beeswax & Carnauba Wax Structure
A blend of vegan-friendly synthetic beeswax and plant-derived carnauba wax that provides structure, viscosity, and smooth application. These waxes help the formula adhere to lashes and maintain shape.
- Function: Thickening, structuring, and emollient agents
- Benefit: Ensures smooth glide during application and helps lashes hold their curled shape
- Note: Synthetic beeswax keeps the formula 100% vegan while mimicking natural beeswax performance
πͺ Polyamide-5 & Nylon-12 Performance
Film-forming polymers and texture modifiers that help the mascara build volume without clumping. These fibers coat each lash evenly for a defined, separated look.
- Function: Lash-building fibers and texture enhancement
- Benefit: Creates buildable coverage from natural to dramatic without weighing lashes down
β¨ Tocopherol (Vitamin E) Antioxidant
A natural antioxidant that helps protect lashes from environmental damage while also extending the shelf life of the formula. Provides additional conditioning benefits.
- Function: Antioxidant protection and lash conditioning
- Benefit: Helps protect lashes from free radical damage caused by UV exposure and pollution
30 ingredients
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, PEG-100 Stearate, Phenoxyethanol, Nylon-12, Aminomethyl Propanol, Ceteareth-25, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Caprylyl Glycol, Sodium Benzoate, Silica, Xanthan Gum, Kaolin, Tocopherol. May Contain: Black 2 (CI 77266) (NANO), Ultramarines (CI 77007).
π Where It Fits in Your Routine
Apply mascara after eyeshadow and eyeliner. For extra curl, use a lash curler before applying. Layer 2β3 coats before the first coat dries for maximum lift.
π How to Use
Curl Your Lashes (Optional)
For maximum lift, gently curl your lashes with an eyelash curler before applying mascara. Hold for 5β10 seconds at the base.
Wiggle from Root to Tip
Place the curved brush at the base of your lashes and wiggle in a zig-zag motion from root to tip to evenly coat and separate each lash.
Lift with Longer Bristles
Use the longer bristle side to comb through lashes, separating and lifting them upward for an eye-opening curl effect.
Build & Layer
Apply a second or third coat before the first coat dries for maximum curl and intensity. Two coats is ideal β more can weigh lashes down.
Seal & Close
After application, close the tube tightly to prevent the formula from drying out. Remove with micellar water or makeup remover at end of day.
π€ Who Is It For?
β Perfect for you if:
- You want lifted, curled lashes without using a lash curler
- You prefer a natural, fluttery lash look over dramatic volume
- You have straight or downward-pointing lashes that need a curl boost
- You want a clean, vegan, and cruelty-free mascara
- You're looking for an affordable alternative to Benefit Roller Lash
- You have sensitive eyes and need a fragrance-free formula
- You want a buildable mascara that won't clump
β Consider alternatives if:
- You want intense, dramatic volume β this is more about curl and lift
- You need a fully waterproof formula for swimming or heavy sweating
- You want jet-black pigment on the first coat (this builds gradually)
- You have fungal acne on your eyelids and are very sensitive to fatty acids
- You prefer fiber mascaras for maximum lengthening
- You want a tubing mascara for easier removal
π― Skin Type Compatibility
Holds up well throughout the day. May experience minimal transfer on very oily lids. Consider setting with translucent powder on lids first.
Castor oil and wax base provides conditioning benefits. Won't dry out or flake on lashes. Comfortable all-day wear.
Performs consistently across different areas. Smudge-resistant formula works well for combination skin types.
Fragrance-free, paraben-free, and 91% top-allergen free. Widely praised by sensitive-eye users for comfortable wear.
Lightweight formula won't weigh down thinning lashes. Provides gentle lift and definition without clumping or flaking into fine lines.
π Results Timeline
Visible Curl & Lift
Lashes are instantly curled and lifted with a fluttery, separated look. The curved brush pushes lashes upward from the very first swipe.
95% noticed immediate liftBuildable Intensity
Layering additional coats before the first dries adds more definition and darker pigmentation without clumping. Lashes appear longer and more dramatic.
88% achieved desired look in 2 coatsAll-Day Hold
Curl remains locked in place through the midday mark. Minimal to no flaking or smudging reported by most users. Lashes stay lifted without drooping.
85% reported curl holding past 8 hoursLong-Lasting Wear
Formula maintains curl through end of day. Some users may notice very minimal transfer on oily eyelids. Easy removal with micellar water or cleansing balm.
78% still satisfied at end of dayβ Ratings by Platform
βοΈ Pros & Cons
β Praised
- Incredible value at $7 β widely considered a top-tier budget mascara
- Excellent curl and lift that holds all day long
- Curved silicone brush reaches even tiny inner corner lashes
- Separates lashes beautifully without clumping
- Buildable from natural flutter to more dramatic looks
- Lightweight formula doesn't weigh down or droop lashes
- 100% vegan, cruelty-free, and clean formula
- Widely recognized as a near-perfect dupe for Benefit Roller Lash ($29)
β Criticized
- Not intensely pigmented on first coat β requires layering
- Limited volumizing effect compared to volume-focused mascaras
- Can smudge slightly on very oily eyelids
- Minor flaking reported by some users after extended wear
- Not waterproof β will not survive swimming or heavy rain
- Small tube size (0.32 oz) may feel like less product for the price
π° Budget-Friendly Alternatives (Dupes)
Similar affordable pricing with more volumizing power. Uses a fiber brush instead of silicone. Delivers more dramatic, false-lash volume but less precise curl control than Lash 'N Roll.
Clean formula with volumizing and lengthening focus. Larger brush can be harder to control. Good for those wanting more volume alongside lift, but less curl-specific than Lash 'N Roll.
More focused on extreme lengthening with a flex tower brush. Provides drama and length but less curl-holding power. Not vegan. Better for those prioritizing length over curl.
π Comparison with Competitors
e.l.f. Lash 'N Roll Mascara
$7.00Benefit Roller Lash Mascara
$29.00Essence Lash Princess False Lash Effect
$4.99Maybelline Lash Sensational
$10.99π¦ Storage & Shelf Life
6 months after opening. Mascaras should be replaced every 3β6 months to prevent bacterial growth and maintain formula performance.
Store in a cool, dry place away from direct sunlight. Always close the tube tightly after each use to prevent the formula from drying out.
Slim plastic tube with a curved silicone wand applicator. Black tube with pink accents. Compact and lightweight design.
Yes β 0.32 oz is well under the 3.4 oz / 100 ml TSA carry-on liquid limit. Compact size fits easily in any makeup bag.
β Frequently Asked Questions
Yes. The e.l.f. Lash 'N Roll Mascara does not contain retinoids, salicylic acid, hydroquinone, chemical sunscreens, or any other ingredients typically flagged during pregnancy. All ingredients are considered safe for use during pregnancy and breastfeeding. The formula is also free from phthalates, parabens, and triclosan. As always, consult your healthcare provider if you have specific concerns.
Use with caution. The formula contains Palmitic Acid, Stearic Acid, and Glyceryl Stearate β ingredients that can potentially feed Malassezia yeast. However, since mascara is applied to lashes and not directly to skin, the risk is significantly lower than with skincare products. If you have active fungal acne on your eyelids, you may want to test carefully or choose a fully FA-safe mascara.
Yes. Mascara is applied to the lashes, not the skin, so it does not interact with skincare actives like retinol, vitamin C, AHA, or BHA. You can safely use any of these skincare ingredients in your routine alongside this mascara. Just ensure your skincare is fully absorbed before applying eye makeup.
This mascara works well for all skin types. It is particularly excellent for those with sensitive eyes due to its fragrance-free, paraben-free formula. It performs best on dry to combination skin types. Those with very oily eyelids may experience minor transfer, which can be minimized by priming the eyelids first.
Results are immediate. You will see visibly curled, lifted, and separated lashes from the very first application. One coat gives a natural, fluttery look, while 2β3 coats provide more definition and drama. The curl-holding formula keeps lashes lifted for 8β12 hours depending on your skin type and conditions.
Apply mascara as one of the last steps in your eye makeup routine β after eyeshadow and eyeliner, but before setting spray. If using a lash curler, curl your lashes first, then apply mascara. For best results, apply 2β3 coats before the first coat has dried to maximize curl and lift.
The comedogenic rating is 1 out of 5 (very low risk). Since mascara is applied to eyelashes and not directly to the skin surface, the chance of clogging pores is minimal. The formula does not contain highly comedogenic oils or heavy silicones. It is a safe choice for acne-prone individuals.
Like all mascaras, it is recommended to replace Lash 'N Roll within 3β6 months of opening. The PAO (Period After Opening) is 6 months. After this period, the formula may dry out, clump, or harbor bacteria. Always close the tube tightly after use and avoid pumping the wand, which pushes air into the tube and dries the product faster.
Verdict: The e.l.f. Lash 'N Roll Mascara is one of the best budget curling mascaras on the market. At just $7, it delivers impressive curl, lift, and separation that rivals the $29 Benefit Roller Lash β making it the go-to dupe for smart shoppers. The vegan, cruelty-free, fragrance-free formula is ideal for sensitive eyes, and the unique double-sided curved brush reaches every lash with precision. While it lacks intense volume and waterproof capabilities, it excels at what it promises: maximum curl and all-day lift. If you want beautifully lifted, naturally fluttery lashes without breaking the bank, this mascara is a must-try.
Product Overview
What are Quick Product Notes?
Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.
Pro Tip Alert!
Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.
Quick Product Notes
Paraben-Free
Paraben-Free
Understanding Parabens
Parabens are a large group of preservatives which are used to prevent bacteria growing in cosmetic formulations. There has been some healthy controversy surrounding them due to a few studies finding paraben presence in breast tumours and breast tissue. However, the majority of the scientific community have deemed these findings non-conclusive due to the limitations of these studies. There's still a lot of support for avoiding parabens following the better safe than sorry route. If you do we completely support you! If you are concerned about the health safety of parabens, then feel free to avoid them by looking out for the Paraben-Free icon. If not, don't worry about it - they do have had one of the longest safety records as preservatives!
Which Ingredients are classified as Paraben?
A product will be paraben-free if it does not contain any of the following parabens:
- Sodium Isobutylparaben
- Sodium Ethylparaben
- Sodium Butylparaben
- Propylparaben
- Isopropylparaben
- Isobutylparaben
- Sodium Propylparaben
- Butylparaben
- Ethylparaben
- Sodium Methylparaben
- Methylparaben
Sulfate-Free
Sulfate-Free
Understanding Sulfates
Sulfates are a large group of ingredients which act as cleansing agents in Cosmetics. They help loosen up the dirt and grime from your skin and hair to allow for water to wash it away with ease. However some sulfates are so good at their job, they can wash off your skinβs own natural oils that keep it moisturised and protected which can lead to dryness and irritation. Most people will find no issues with sulfate, however if you find your skin doesn't like sulfates then free feel to avoid them by looking out for the sulfate-free icon on Skincarisma.
Which ingredients are classified as sulfates?
We've taken the Sulfates which are considered more harsh for our Sulfate-Free status. A product will be Sulfate-Free if it does not contain any of the following Sulfates:
- TEA-Dodecylbenzenesulfonate
- Ammonium Laureth Sulfate
- Sodium Lauryl Sulfate
- PEG-15 Cocamine
- Sodium Laureth Sulfate
- Sodium Cocoyl Sarcosinate
- Sodium C14-16 Olefin Sulfonate
- Dioctyl Sodium Sulfosuccinate
- Ammonium Xylenesulfonate
- Ammonium Lauryl Sulfate
- Sodium Xylenesulfonate
- Sodium Myreth Sulfate
- Sodium Lauryl Sulfoacetate
Alcohol-Free
Alcohol-Free
Understanding Simple Alcohols
Alcohol ingredients are widely used in cosmetics and come in different types. For the most part alcohols are not problematic at all. However one type of alcohols, simple alcohols can be quite drying to the skin because it evaporates very quickly. This can cause irritation which can also lead to other skin complications. These alcohols should never be used alone on your skin, but combined with other cosmetic ingredients, they are normally without issue. However, for some people with sensitive and easily irritable skin, avoiding products with these simple alcohols may be beneficial. If you find your skin doesn't like these simple alcohols, then free feel to avoid them by looking out for the Alcohol-Free icon.
Which Ingredients are classified as Alcohol?
A product will be alcohol-free if it does not contain any of the following alcohol ingredients:
- SD Alcohol
- Alcohol Denat
- Isopropyl Alcohol
- Alcohol
Silicone-Free
Silicone-Free
Understanding Silicones
If you've ever used a skincare, makeup or beauty product that's made your skin look and feel smoother tempoarily - it's likely contained Silicone. They are a popular class of ingredients found in cosmetics due to their smooth, soft, easy-to-spread and smooth properties that help creates an artificial layer/barrier on top of skin or hair (commonly found in conditioners).
For the same reasons they are popularly used, they are also commonly avoided. Anecdotally, many individuals have reported that Silicones cause/excerbate breakouts, irritation, cause a feeling of skin being unable to breathe, cause clumping of cosmetic products and find it difficult to wash off. As a result, those who find them problematic are avoiding them and increasingly, cosmetic companies are avoiding them as well.
If you have had bad experiences with Silicones in the past, or suspect they are problematic then look out for the tick on the Silicone-free label.
Disclaimer
The Silicone-free label only includes the most common Silicone ingredients that have indentified been reported by individuals that could potentially cause issues.
These include: Amodimethicone, Behenoxy Dimethicone, Bis-Aminopropyl Dimethicone, Cetearyl Methicone, Cetyl Dimethicone, Cyclomethicone, Cyclopentasiloxane, Dimethicone, Dimethicone Copolyol, Dimethiconol, Methicone, Phenyl Trimethicone, Phenyl Trimethicone, Stearoxy Dimethicone, Stearyl Dimethicone, Trimethylsilylamodimethicone.
Note, that this does not include all ingredients part of the Silicone class of ingredients.
EU Allergen-Free
EU Allergen-Free
Understanding the Identified Contact Allergens
The EU's Scientific Committee on Consumer Safety (SCCS) has identified and established 26 cosmetic ingredients that are likely contact allergens (potential to cause skin allergies) as demonstrated in clinical or epidemiological studies. The EU's SCCS have recommend cosmetic companies to disclose them on the labels if used and in cases where the concentration exceeds 0.001% in leave-on products and 0.01% in rinse-off products, then they must be labelled.
Look out for the tick on the EU-Allergen free label to know your cosmetic is free from any of the 26 identified cosmetic ingredients.
For more information regarding the EU's Scientific Committee on Consumer Safety, please visit their official website.
Disclaimer
The EU Allergen Free label is for the 26 ingredients identified by the EU SCCS and products will be only flagged if a suspected ingredient is on it's ingredient list. It is possible for cosmetics to contain one of the suspect ingredients without it appearing on the ingredient list due to it not reaching the concentration threshold to disclose it and cosmetic manufacturers choice to not disclose it.
Also note, the EU Allergen Free label is not personalized for your own allergies you may have and it does not constitute as medical advice. For your specific case, always consult your medical professiona such as dermatologist, physician, pharmacist, or health care provider - please read our medical disclaimer for more information.
Fungal Acne (Molassezia) Safe
Fungal Acne (Molassezia) Safe
Understanding Fungal Acne (Pityrosporum Folliculitis/Malassezia Folliculitis)
Pityrosporum Folliculitis/Malassezia folliculitis or simply known as Fungal Acne is a persistent acne-like condition that commonly responds poorly to traditional acne-treating methods. Unlike most cases of Acne where bacteria is the culprit, Fungi is the culprit of Fungal Acne (Hence the name!). There are certain classes & groups of ingredients that have been shown to promote and feed the growth of the Fungal Acne, Fungi such as fatty acids, oils, esters, polysorbates and fermented ingredients.
For more information regarding Fungal Acne, please visit Simple Skincare Science (f.c) - #3 of our Recommend Skincare Resources for an amazing comprehensive guide!
Please Read: How to use the Fungal Acne (Malassezia) Label
At SkinCarisma, we've done our best to identify as many ingredients as possible but note the fungal-free label may not be 100% accurate due to the complexconditions and combination of ingredients that malezzeria can thrive on.
Additionally, products that may contain ingredients that have shown to feed Malassezia may not neccessarily exacerbate the condition due to concentration of ingredient used in the product, this information is simply not available on the products.
As a result, please note this is only an experimental label that can be best used to possible identify problematic products you have used in the past. It is in no way a perfect identifier nor a predictor in whether or not it will exacerbate or cause fungal acne. It will continue to be worked on as more information and research comes to light.
If you find any ingredients you believe should be included, please email us at snails@skincarisma.com.
Disclaimer
Due to the lack of substantial research into this area it is very likely there are other ingredients and class/groups of ingredients that could feed Fungal Acne which have not been indentified.
The Fungal-Safe label does not constitute as medical advice. For your specific case, always consult your medical professiona such as dermatologist, physician, pharmacist, or health care provider - please read our medical disclaimer for more information.
What are Notable Effects & Ingredients?
Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging Β«promisesΒ» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.
We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.
Pro Tip Alert!
Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.
Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you
Notable Effects & Ingredients
Anti-Aging from 1 ingredient(s):
Promotes Wound Healing from 1 ingredient(s):
Ache-fighting from 1 ingredient(s):
What are Ingredients Related to Skin Type?
Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.
We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.
Pro Tip Alert!
A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.
One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!
Ingredients Related to Skin Types
Dry Skin
Oily/Acne-Prone Skin
Sensitive Skin
What is the Ingredient Safety Breakdown?
Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.
Pro Tip Alert!
EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.
Ingredient Safety Breakdown
Product ingredient list
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
| 1 |
Water
Solvent, Skin Conditioning
|
|
|
| 0 |
Ricinus Communis Seed Oil
Masking, Perfuming, Skin Conditioning
|
Hydrating
|
|
| 2 |
Styrene/Acrylates Copolymer
Film Forming, Opacifying
|
|
|
| 3 |
Propylene Glycol
Solvent, Skin Conditioning, Fragrance, Humectant, Viscosity Controlling, Viscosity Decreasing Agent, Skin-Conditioningagent - Miscellaneous
|
Hydrating
|
|
| 0 |
Synthetic Beeswax
Emulsion Stabilising
|
|