This was my staple second cleanser for a good 2 years; non-drying, hydrating, and a nice low pH level. It also removes makeup nicely (but I personally don't use second cleansers to remove makeup). I'm not sure if this line did not do well in the US, because it used to be in most drugstores/supermarkets, and now it's nowhere to be found. I got lucky and found tubes in clearance areas of multiple stores. Target seems to advertise new packaging so perhaps they've restocked it there. Of course you can still purchase this line online, but there's the lost convenience of hopping into a drugstore when you run out versus waiting for delivery.