1% Encapsulated Salicylic Acid Foaming Face Wash with Glycolic Acid, Fruit AHA & Blueberry Extracts
1% Encapsulated Salicylic Acid Foaming Face Wash with Glycolic Acid, Fruit AHA & Blueberry Extracts
Product Description
Product overview
A gentle yet effective sulphate-free foaming face wash powered by 1% encapsulated salicylic acid (BHA), 0.2% glycolic acid (AHA), and 5 fruit-derived AHAs from blueberry, sugarcane, orange, lemon, and sugar maple to deeply cleanse pores, fight active acne, blackheads, and breakouts while keeping skin soft and hydrated.
Encapsulated Salicylic Acid Technology
1% salicylic acid is delivered in encapsulated microspheres using dextrin, polydextrose, and amylopectin, ensuring a sustained, time-released delivery that reduces irritation while maximizing pore-penetrating efficacy.
Texture & feel
SENSORYEncapsulated Salicylic Acid Technology
1% salicylic acid is delivered in encapsulated microspheres using dextrin, polydextrose, and amylopectin, ensuring a sustained, time-released delivery that reduces irritation while maximizing pore-penetrating efficacy.
5 Fruit AHA Complex
AHAs derived from blueberry, sugarcane, orange, lemon, and sugar maple work synergistically on the skin surface to gently exfoliate dead cells, brighten tone, and smooth texture.
Non-Drying Sulphate-Free Formula
Gentle surfactants like sodium methyl oleoyl taurate and coco-glucoside create a rich, creamy lather without stripping the skin, while aloe vera and glycerin maintain moisture balance.
Antioxidant-Rich Blueberry Extract
Blueberry fruit and leaf extract provides potent antioxidant protection, helping repair photodamage and neutralize free radicals that contribute to premature aging and dullness.
Safety & compatibility
SAFEContains 1% salicylic acid (BHA). While low-concentration topical salicylic acid in a wash-off product is considered low-risk by some dermatologists, many recommend avoiding BHA during pregnancy and breastfeeding as a precaution. Consult your doctor before use.
Contains Olive Oil PEG-7 Esters, which is an ester-based emollient that may feed Malassezia yeast. As a wash-off product with short skin contact time, the risk is lower, but those with active fungal acne may want to exercise caution.
This is a rinse-off cleanser with non-comedogenic base ingredients. Glycerin (comedogenic: 0), aloe vera, and gentle surfactants are unlikely to clog pores when used as directed.
PETA-certified cruelty-free. Contains no animal-derived ingredients. ECO Certified and COSMOS approved formulation.
Free from SLS/SLES and parabens. Uses mild, biodegradable surfactants derived from coconut and palm kernel oil for gentle yet effective cleansing.
This product contains added fragrance (listed last in the INCI). Those with very sensitive or reactive skin may want to patch test first. The scent is described as mild and clinical.
Ingredient breakdown
INGREDIENTSEncapsulated Salicylic Acid 1%Proven
The star ingredient. Salicylic acid is an oil-soluble BHA that penetrates deep into pores to dissolve sebum, dead skin cells, and debris. The encapsulation technology (using dextrin, polydextrose, and amylopectin as carrier materials) ensures the acid is released gradually upon contact with the skin, delivering sustained efficacy with less irritation.
- Mechanism: Oil-soluble BHA penetrates into the pore lining to dissolve the keratin plugs that cause blackheads and whiteheads
- Encapsulation benefit: Sustained-release delivery exposes skin to smaller amounts over a longer period, improving efficacy and reducing irritation
- FDA recognized: Salicylic acid (0.5–2%) is an FDA-approved OTC acne treatment ingredient
Glycolic Acid 0.2%Proven
A water-soluble AHA (alpha hydroxy acid) that exfoliates the outermost layer of dead skin cells on the skin surface. At 0.2%, it provides gentle resurfacing without over-stripping, helping to reveal smoother and brighter skin underneath.
- Function: Loosens bonds between dead skin cells for gentle surface exfoliation
- Concentration: At 0.2%, this is a very gentle and well-tolerated level suitable for daily use
- Synergy: Glycolic acid (AHA) works on the surface while salicylic acid (BHA) works within pores for complementary exfoliation
5 Fruit AHA ComplexPromising
A blend of botanical AHAs derived from blueberry (bilberry), sugarcane, orange, lemon, and sugar maple. These plant-sourced acids provide a multi-acid approach to gentle exfoliation, brightening, and skin texture improvement.
- Blueberry (Vaccinium Myrtillus): Rich in anthocyanins and polyphenols with potent antioxidant and anti-inflammatory properties
- Sugarcane (Saccharum Officinarum): Natural source of glycolic acid for surface exfoliation
- Orange & Lemon: Provide citric acid for brightening and antioxidant vitamin C
- Sugar Maple (Acer Saccharum): Contains malic acid for gentle exfoliation and skin smoothing
Niacinamide (Vitamin B3)Proven
A multifunctional powerhouse ingredient with well-documented benefits for nearly every skin concern. In this cleanser, it supports oil control, helps fade post-acne marks, strengthens the skin barrier, and provides anti-inflammatory benefits.
- Oil control: Helps regulate sebum production at concentrations as low as 2%
- Brightening: Inhibits melanosome transfer to reduce hyperpigmentation and dark spots
- Barrier support: Increases ceramide synthesis for a stronger, healthier skin barrier
Aloe Barbadensis Leaf JuiceProven
Aloe vera juice provides soothing, anti-inflammatory, and moisturizing benefits. It helps counterbalance any potential drying effects from the exfoliating acids, leaving skin calm and hydrated after cleansing.
- Soothing: Contains salicylates, polysaccharides, and magnesium lactate for anti-inflammatory action
- Hydrating: Acts as a natural humectant to help retain moisture in the skin
- Healing: Supports wound healing and skin regeneration
26 ingredients
Aqua, Sodium Methyl Oleoyl Taurate, Cocamidopropyl Betaine, Glycerin, Coco-Glucoside, Aloe Barbadensis Leaf Juice, Propanediol, Vaccinium Myrtillus (Blueberry) Fruit/Leaf Extract, Saccharum Officinarum (Sugar Cane) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Acer Saccharum (Sugar Maple) Extract, Salicylic Acid, Dextrin, Polydextrose, Amylopectin, Niacinamide, Sodium Cocoyl Apple Amino Acids, Sodium Benzoate, Potassium Sorbate, Olive Oil PEG-7 Esters, Glycolic Acid, Sodium Gluconate, Sodium Benzotriazolyl Butylphenol Sulfonate, Buteth-3, Tributyl Citrate, Fragrance
Where it fits in your routine
ROUTINEUse as the first step in both your AM and PM routine. Follow with toner, serum, moisturizer, and sunscreen (daytime). Always apply sunscreen after using products with AHA/BHA.
How to use
HOW TO USEWet Your Face
Splash your face with lukewarm water to prepare the skin for cleansing.
Dispense 2–3 Pumps
Press the foam pump 2–3 times to dispense a generous amount of creamy foam directly onto your fingertips.
Gently Massage
Apply the foam to your face and gently massage in circular motions for 20–30 seconds, focusing on oily and acne-prone areas like the T-zone.
Rinse & Pat Dry
Rinse thoroughly with lukewarm water and pat your face dry with a clean towel. Do not rub.
Follow Up & Protect
Apply your toner, serum, and moisturizer. Always finish with sunscreen in the morning. Use twice daily for best results, up to three times if you have very oily skin.
Who is it for?
WHOPerfect for you if:
- You have oily or acne-prone skin with frequent breakouts
- You struggle with blackheads, whiteheads, or clogged pores
- You want a gentle exfoliating cleanser for daily use
- You prefer sulphate-free, vegan, and cruelty-free products
- You want a cleanser with both BHA and AHA for dual exfoliation
- You are new to salicylic acid and want a beginner-friendly concentration
Consider alternatives if:
- You are pregnant or breastfeeding (consult your doctor first)
- You have active fungal acne (contains esters that may aggravate Malassezia)
- You need a higher concentration of salicylic acid (2%) for severe acne
- You have extremely dry or eczema-prone skin that needs barrier-first care
- You are sensitive to added fragrance in skincare products
- You prefer a completely fragrance-free formulation
Skin type compatibility
SKIN TYPESIdeal match. Salicylic acid controls excess oil production, unclogs pores, and the sulphate-free foam cleanses without over-stripping. Use up to 3 times daily.
Specifically formulated for acne-prone skin. The encapsulated BHA plus AHA combo fights active acne, prevents new breakouts, and clears blackheads.
Balances well across oily T-zone and drier areas. Aloe vera and glycerin ensure dry patches are not further stripped during cleansing.
Works well for maintaining clear pores and preventing occasional breakouts. Use once or twice daily as part of a preventative routine.
The exfoliating acids may be too much for very dry skin with regular use. If needed, limit to once daily and always follow with a rich, hydrating moisturizer.
The encapsulation technology reduces irritation potential, but the product contains fragrance. Patch test first and introduce gradually (every other day).
Results timeline
MONTHS 2–3Cleaner, Less Oily Skin
Pores feel noticeably cleaner after each wash. Skin appears less greasy throughout the day. The gentle foam texture feels refreshing without tightness or dryness.
70% noticed cleaner-feeling skinReduced Breakouts & Smoother Texture
Active pimples begin to heal faster. Frequency of new breakouts decreases. Skin texture starts to smooth out as dead cells are gently exfoliated. Minor purging may occur initially.
60% noticed fewer new breakoutsVisible Acne Reduction & Clearer Pores
Significant reduction in blackheads and whiteheads. Pores appear tighter and less congested. Overall complexion looks brighter and more even as the AHAs continue to resurface.
75% saw noticeably clearer skinConsistently Clear, Healthy-Looking Skin
Acne is well-managed with regular use. Post-acne marks begin to fade thanks to niacinamide and glycolic acid. Skin barrier remains intact due to the gentle, non-stripping formula.
80% reported sustained improvementRatings by platform
2K+ REVIEWSPros & cons
BALANCEDPraised
- Encapsulated salicylic acid provides sustained release with less irritation
- Dual AHA + BHA exfoliation for comprehensive pore cleansing
- Sulphate-free, creamy foam that does not strip or dry the skin
- 100% vegan, cruelty-free, and ECO Certified formula
- Convenient foam pump dispenser eliminates the need to lather
- Contains niacinamide for added brightening and oil control
- Affordable price point with effective active concentrations
- Noticeable reduction in blackheads and active breakouts within weeks
Criticized
- 110ml bottle is relatively small and can run out quickly with frequent use
- Contains added fragrance, which may irritate very sensitive skin
- 1% salicylic acid may be too mild for severe or cystic acne
- Contains Olive Oil PEG-7 Esters, which may not suit fungal acne-prone skin
- Not recommended during pregnancy without medical consultation
- Some users experienced initial purging during the first 1–2 weeks
Budget-friendly alternatives (dupes)
DUPESHigher salicylic acid concentration (2% vs 1%) without encapsulation technology. Lacks the 5 fruit AHA complex and glycolic acid. Fragrance-free option available. May be more effective for stubborn acne but potentially more drying.
Similar salicylic acid concentration (1%) in a gel format rather than foam. Does not use encapsulation technology for sustained release. Lacks the fruit AHA blend and niacinamide. More basic formulation at a lower price point.
Contains 2% salicylic acid in a traditional (non-encapsulated) formula. Uses SLS-based surfactants which may be more drying. No fruit AHAs or niacinamide. Widely available internationally but less gentle than Plum's sulphate-free approach.
Comparison with competitors
SIDE-BY-SIDEPlum 1% Encapsulated SA Face Wash
Storage & shelf life
12 MONTHS12 months after opening. The product has a total shelf life of 24 months from date of manufacture.
Store in a cool, dry place away from direct sunlight. Keep the cap tightly closed after each use to maintain the foam pump mechanism.
Foam pump bottle (110ml). The built-in foaming dispenser creates a ready-to-use creamy foam without the need to lather manually.
Yes, the 110ml bottle is over the 100ml carry-on limit but fits easily in checked luggage. The pump cap seals tightly to prevent leaks.
Frequently asked questions
FAQCaution is advised. This face wash contains 1% salicylic acid (BHA), which many healthcare providers recommend avoiding during pregnancy and breastfeeding. While topical salicylic acid at low concentrations in a wash-off product poses minimal systemic absorption risk, the general medical consensus is to err on the side of caution. Consult your obstetrician or dermatologist before using any BHA-containing product while pregnant or nursing.
Use with caution. The formula contains Olive Oil PEG-7 Esters, which is an ester-based ingredient that can potentially feed Malassezia yeast responsible for fungal acne. However, since this is a wash-off product with very short skin contact time, the risk is lower compared to leave-on products. If you have active fungal acne, you may want to opt for a cleanser with a fully fungal acne-safe ingredient list to be safe.
Since this is a wash-off cleanser, it can generally be used alongside most other actives in your routine. However, if you are using strong leave-on retinol, AHA, or BHA products, you may experience increased dryness or irritation. A good approach is to use this cleanser in the morning and your retinol at night, or alternate days. Vitamin C serums are generally fine to layer after this cleanser once the skin is dry. Start slowly and monitor your skin's tolerance.
This face wash is best suited for oily, combination, and acne-prone skin types. It excels at controlling excess oil, unclogging pores, and fighting active breakouts. It can also work for normal skin as a preventative cleanser. Those with dry or very sensitive skin should use it sparingly (once daily or every other day) and always follow with a hydrating moisturizer.
Most users report cleaner-feeling skin within the first week of consistent use. Noticeable reduction in active breakouts and blackheads typically occurs within 2–4 weeks. Significant improvement in overall skin texture, pore appearance, and acne management is usually seen after 6–8 weeks of twice-daily use. Some initial purging (temporary increase in small breakouts) is normal in the first 1–2 weeks as clogged pores are cleared.
This is a cleanser, so it goes as the very first step in both your morning and evening skincare routine. If you use a makeup remover or oil cleanser (double-cleansing method), use that first, then follow with this foaming face wash as your second cleanse. After rinsing, proceed with toner, serum, moisturizer, and sunscreen (AM only).
No, this product has a very low comedogenic rating of 1/5. Its primary purpose is actually to unclog pores. The base ingredients like glycerin (comedogenic: 0), aloe vera, and gentle surfactants are non-pore-blocking. As a rinse-off product, even trace amounts of potentially comedogenic ingredients are washed away, making pore-clogging extremely unlikely.
The product has a Period After Opening (PAO) of 12 months, meaning it should be used within one year of first opening. The total shelf life from manufacturing is 24 months (2 years). With twice-daily use (2–3 pumps each time), the 110ml bottle typically lasts approximately 4–6 weeks. Store in a cool, dry place and ensure the pump cap is closed after each use.
Verdict: The Plum 1% Encapsulated Salicylic Acid Foaming Face Wash is a well-formulated, affordable acne-fighting cleanser that stands out for its innovative encapsulated BHA delivery and multi-acid approach. The combination of sustained-release salicylic acid, glycolic acid, 5 fruit AHAs, and niacinamide in a gentle, sulphate-free base makes it an excellent daily cleanser for oily and acne-prone skin. Its vegan, PETA-certified, and ECO-approved credentials add ethical appeal. The main drawbacks are the small 110ml size, the presence of fragrance, and one ester-based ingredient that may not suit fungal acne-prone skin. Overall, it delivers strong value and effective results for the price, especially for those seeking a beginner-friendly BHA cleanser with bonus brightening and exfoliating actives.
Product Overview
Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.
Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.
Quick Product Notes
Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.
We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.
Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.
Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you
Notable Effects & Ingredients
Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.
We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.
A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.
One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!
Ingredients Related to Skin Types
Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.
EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.
Ingredient Safety Breakdown
Product ingredient list
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
| 1 |
Water
Solvent, Skin Conditioning
|
|
|
| 1 |
Sodium Methyl Oleoyl Taurate
Surfactant, Antistatic Agent, Cleansing, Foaming
|
|
|
| 4 |
Cocamidopropyl Betaine
Skin Conditioning, Viscosity Controlling, Viscosity Increasing Agent, Antistatic Agent, Hair Conditioning, Sufactant, Foam Boosting
|
|
|
| 2 |
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
|
Promotes Wound Healing
Hydrating
|
|
| 1 |
Coco-glucoside
Surfactant, Cleansing, Foaming
|
|






