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10% Niacinamide + Zinc

10% Niacinamide + Zinc

Product Description

Product overview

Made in Various INTERNATIONAL

A lightweight, power-packed serum with 10% Niacinamide and a multi-weight Hyaluronic Acid complex that combats dark spots, enlarged pores, inflammatory acne and free radicals. Enhanced with Sodium Ascorbyl Phosphate (Vitamin C), Panthenol (Vitamin B5) and Centella Asiatica for comprehensive brightening, hydration and barrier support.

Cruelty-Free Vegan Paraben-Free Sulfate-Free Fragrance-Free Pregnancy Safe Fungal Acne Safe Oil-Free
Pregnancy
Yes
Fungal Acne
Yes
Comedogenic
1/5
Type
Serum
Size
30ml
pH Level
~5.0-6.0
Vegan
Yes
Cruelty-Free
Yes
Real reviews · YouTube Shorts
Why it's different

Pore Minimizing

10% Niacinamide normalizes sebum production and visibly tightens enlarged pores for a smoother complexion.

01

Texture & feel

SENSORY
Consistency
Lightweight Watery
Scent
Fragrance-Free
Absorption
Fast (~15 sec)
Finish
Natural / Dewy

Pore Minimizing

10% Niacinamide normalizes sebum production and visibly tightens enlarged pores for a smoother complexion.

Brightening & Dark Spot Fading

Niacinamide + Acetyl Glucosamine work synergistically to regulate pigment-making cells and fade hyperpigmentation.

Multi-Weight HA Hydration

4 types of Hyaluronic Acid target different skin layers for deep, long-lasting hydration and plumping.

Antioxidant Defense

Sodium Ascorbyl Phosphate (Vitamin C) + botanical extracts protect against free radical damage and environmental stress.

Barrier Repair & Soothing

Panthenol and Centella Asiatica strengthen the skin barrier while calming irritation and redness.

Tropical Climate Optimized

Formulated in Malaysia for hot, humid climates. Non-greasy, fast-absorbing formula that won't add shine.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

Free from retinoids, salicylic acid, hydroquinone and chemical sunscreen filters. All actives are considered safe during pregnancy and breastfeeding.

Fungal Acne (Malassezia) Safe

No ferments, problematic fatty acids, esters or polysorbates. This formula does not feed Malassezia yeast.

Low Comedogenic Risk (1/5)

Oil-free, non-comedogenic formula. No heavy oils, waxes or known pore-clogging ingredients.

Sensitive Skin Friendly

Fragrance-free, alcohol-free, no essential oils. Soothing botanical extracts (Centella, Chamomile, Licorice) minimize irritation potential.

Contains Soy (Hydrolyzed Soy Protein)

If you have a soy allergy, perform a patch test first. Topical soy is generally well-tolerated even by those with soy sensitivities.

High Niacinamide Concentration (10%)

Some sensitive skin types may experience mild flushing or tingling. If new to niacinamide, start with every-other-day use and build up tolerance.

03

Ingredient breakdown

INGREDIENTS

Niacinamide (Vitamin B3) 10%Proven

A multi-functional powerhouse that regulates sebum, minimizes pores, fades dark spots, strengthens the skin barrier and boosts overall radiance. One of the most well-researched actives in skincare.

  • Study: 5% niacinamide significantly reduced hyperpigmentation and improved skin lightness after 8 weeks of use (Hakozaki et al., 2002).
  • Study: 2% niacinamide reduced sebum excretion rate by 23% after 4 weeks (Draelos et al., 2006).
  • Mechanism: Boosts NAD+ levels in skin cells, supporting barrier function, collagen production and cell repair.
At 10%, some users may experience initial tingling or mild flushing. This typically subsides after a few days of consistent use.

Multi-Weight Hyaluronic Acid Complex 4 TypesProven

A combination of Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Acetylated Hyaluronate and Hydrolyzed Sodium Hyaluronate targeting different skin layers for comprehensive hydration.

  • Sodium Hyaluronate: Standard molecular weight HA for surface hydration and moisture retention.
  • Crosspolymer: Creates a breathable hydrating film on the skin surface for long-lasting moisture.
  • Acetylated HA: Enhanced skin penetration and superior water retention compared to regular HA.
  • Hydrolyzed HA: Low molecular weight for deeper penetration and plumping from within.
Multi-weight HA delivers hydration at multiple skin depths, providing both instant and long-lasting plumping effects.

Sodium Ascorbyl Phosphate (SAP)Proven

A stable, water-soluble Vitamin C derivative that brightens skin, fights free radicals and helps heal acne blemishes. Gentler and more stable than pure L-Ascorbic Acid.

  • Study: 5% SAP reduced inflammatory acne lesions by 48.82% after 8 weeks (Klock et al., 2005).
  • Study: 1% SAP showed strong antimicrobial activity against P. acnes bacteria in vitro.
  • Stability: Does not oxidize as quickly as L-Ascorbic Acid, maintaining potency longer in the formula.

Acetyl GlucosaminePromising

An amino sugar naturally found in the skin that boosts the body's own production of hyaluronic acid and enhances the brightening effects of niacinamide.

  • Synergy: When combined with niacinamide, studies show enhanced reduction in hyperpigmentation and dark spots.
  • Mechanism: Inhibits melanin synthesis by interfering with the glycosylation of tyrosinase, a key enzyme in pigment production.

Panthenol (Vitamin B5)Proven

A humectant and skin-soothing pro-vitamin that attracts moisture, strengthens the skin barrier and promotes healthy lipid production for calm, hydrated skin.

  • Comedogenicity: 0 — zero pore-clogging risk.
  • Function: Converts to Pantothenic Acid (B5) in the skin, supporting wound healing and barrier repair.

Centella Asiatica ExtractProven

A legendary soothing botanical known for calming inflammation, promoting collagen synthesis and accelerating wound healing. A staple in Asian skincare.

  • Key compounds: Contains madecassoside, asiaticoside, madecassic acid and asiatic acid.
  • Study: Promotes collagen type I synthesis and helps repair compromised skin barrier function.

30 ingredients

Water, Niacinamide, Butylene Glycol, Acetyl Glucosamine, Xylitylglucoside, Hydrolyzed Soy Protein, Anhydroxylitol, Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Acetylated Hyaluronate, Sodium Carboxymethyl Beta-Glucan, PPG-20 Methyl Glucose Ether, Xylitol, Tetrasodium EDTA, Sodium Ascorbyl Phosphate, Panthenol, Citric Acid, Pentylene Glycol, Centella Asiatica Extract, Glycerin, Phenoxyethanol, Chlorphenesin, Polygonum Cuspidatum Root Extract, Scutellaria Baicalensis Root Extract, Camellia Sinensis Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Sodium Hyaluronate, Ethylhexylglycerin

FREE FROM: Parabens, Sulfates, Fragrance, Alcohol, Essential Oils, Silicones, Mineral Oil, Artificial Colorants, Retinoids, Salicylic Acid
04

Where it fits in your routine

ROUTINE
1
Cleanser
2
Toner
3
This Serum
4
Moisturizer
5
Sunscreen (AM)

Use AM & PM. Apply after cleansing and toning, before heavier treatments and moisturizer. Always finish with SPF 30+ during the day.

05

How to use

HOW TO USE
1

Cleanse & Tone

Start with a clean face. Apply your toner to prep the skin and enhance absorption.

2

Dispense 2-3 Drops

Place 2-3 drops onto the palm of your hands. Add 1-2 more drops if applying to neck and chest.

3

Pat & Press into Skin

Gently pat and press the serum into your face using your palms. Avoid rubbing or dragging the skin.

4

Follow with Moisturizer & SPF

Lock in the serum with your moisturizer. In the morning, always finish with a sunscreen of SPF 30 or higher.

06

Who is it for?

WHO

Perfect for you if:

  • You have oily or acne-prone skin looking to control sebum and clear breakouts
  • You want to fade dark spots, PIH (post-inflammatory hyperpigmentation) or uneven skin tone
  • You need a lightweight, non-greasy serum for a hot, humid climate
  • You want multi-tasking hydration with anti-aging benefits
  • You are pregnant, breastfeeding or trying to conceive and need a safe brightening serum
  • You suffer from fungal acne and need a malassezia-safe formula

Consider alternatives if:

  • You have very dry skin and need a rich, occlusive treatment (this is lightweight)
  • You are sensitive to niacinamide at higher concentrations (10%) — try a 5% formula first
  • You prefer a mattifying formula with zinc (try the Ruruberry 10% Niacinamide + Zinc instead)
  • You need a potent anti-aging serum with retinol or peptides as the primary focus
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

Lightweight, fast-absorbing formula regulates sebum production without adding shine. Ideal for tropical and humid climates.

Combination Skin
Excellent

Balances oily and dry zones effectively. Controls T-zone oil while HA complex hydrates drier cheek areas.

Acne-Prone Skin
Excellent

Non-comedogenic, oil-free and fungal acne safe. SAP provides antimicrobial action against acne-causing bacteria.

Dry Skin
Good

Multi-weight HA provides excellent hydration. May need a richer moisturizer on top for very dry skin types.

Sensitive Skin
Good

Fragrance-free with soothing botanicals. The 10% niacinamide may cause initial tingling — patch test first and build tolerance gradually.

Mature Skin
Good

HA complex plumps fine lines while niacinamide supports collagen production and improves elasticity over time.

08

Results timeline

WEEK 10-12
Week 1-2

Instant Hydration & Smoother Texture

Skin feels noticeably more hydrated and plumped from the multi-weight HA complex. Texture begins to smooth out and absorbs quickly without greasiness.

80% noticed improved hydration
Week 3-4

Reduced Oiliness & Smaller Pores

Sebum production begins to normalize. Pores appear visibly tighter and the overall complexion looks more balanced and refined.

65% noticed reduced oiliness
Week 6-8

Visible Brightening & Dark Spot Fading

Hyperpigmentation and post-acne marks begin to fade noticeably. Skin tone looks more even and radiant with improved clarity.

70% noticed brighter, more even skin tone
Week 10-12

Strengthened Barrier & Anti-Aging Benefits

Skin barrier is visibly stronger and more resilient. Fine lines appear softer and overall skin elasticity and firmness improve with continued use.

60% noticed improved skin firmness
09

Ratings by platform

52+ REVIEWS
Shopee Malaysia
5.0
Rating
1,200+
Ratings
Main complaint: Small 30ml bottle runs out quickly with daily use
Ruruberry Official
5.0
Rating
5+
Reviews
Main complaint: Limited international availability
Watsons Malaysia
4.5
Rating
37+
Reviews
Main complaint: Occasional stock shortages at physical stores
Picky (GoPicky)
4.8
Rating
10+
Reviews
Main complaint: Some users wish for a larger size option
10

Pros & cons

BALANCED

Praised

  • Incredible value — potent multi-active formula at an affordable price point
  • Fast-absorbing, non-sticky, lightweight texture perfect for humid climates
  • Visible brightening and pore-minimizing results within weeks
  • Safe for pregnancy, breastfeeding and fungal acne sufferers
  • Comprehensive formula: Niacinamide + HA + Vitamin C + B5 + Centella in one serum
  • Cruelty-free, vegan and fragrance-free — clean ingredient list
  • Works well layered with other products without pilling

Criticized

  • Only 30ml bottle size — runs out quickly with twice-daily use
  • Limited availability outside of Malaysia and Southeast Asia
  • 10% niacinamide may cause initial irritation for very sensitive skin
  • No zinc in this variant — oilier skin may prefer the Niacinamide + Zinc version
  • Dropper packaging could be less hygienic than an airless pump
11

Budget-friendly alternatives (dupes)

DUPES
82% Match
Niacinamide 10% + Zinc 1%
$5.90
Budget Pick

Same 10% niacinamide concentration with added zinc for oil control. Simpler 11-ingredient formula lacks multi-weight HA, Vitamin C (SAP), Panthenol and botanical extracts found in Ruruberry.

72% Match
Niacinamide Serum
$6.00
Budget Pick

10% niacinamide with glycerin and betaine for moisture. Less drying than The Ordinary but lacks the multi-weight HA complex, Vitamin C and Centella found in Ruruberry.

68% Match
Niacinamide Oil Control Serum
$7.99
Budget Pick

10% niacinamide plus 1% hyaluronic acid. Gentler formula but much simpler — lacks the 4-type HA complex, SAP, Panthenol and rich botanical blend of Ruruberry.

12

Comparison with competitors

SIDE-BY-SIDE
Niacinamide 10% + Zinc 1%
Niacinamide 10%
Hyaluronic Acid No
Vitamin C (SAP) No
Panthenol (B5) No
Zinc PCA 1%
Total Ingredients 11
Fungal Acne Safe Yes
Size 30ml
Niacinamide Serum
Niacinamide 10%
Hyaluronic Acid No
Vitamin C (SAP) No
Panthenol (B5) No
Glycerin + Betaine Yes
Total Ingredients 9
Fungal Acne Safe Yes
Size 30ml
Niacinamide Oil Control Serum
Niacinamide 10%
Hyaluronic Acid 1 Type (1%)
Vitamin C (SAP) No
Panthenol (B5) No
Centella Asiatica No
Total Ingredients 12
Fungal Acne Safe Yes
Size 30ml
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place away from direct sunlight. Refrigeration is not required but can extend freshness in tropical climates.

Packaging

Glass dropper bottle (some newer batches include pump applicator)

Travel Friendly

Yes — 30ml is well under the 100ml carry-on liquid limit

13

Frequently asked questions

FAQ

Yes, this serum is considered safe during pregnancy and breastfeeding. It contains no retinoids, salicylic acid, hydroquinone or chemical sunscreen filters. All active ingredients — niacinamide, hyaluronic acid, sodium ascorbyl phosphate and panthenol — are widely considered safe for use during pregnancy and nursing. As always, consult your healthcare provider if you have specific concerns.

Yes, this serum is fungal acne safe. The formula contains no ferments, problematic fatty acids, esters or polysorbates that feed Malassezia yeast. It has been verified as malassezia-safe by ingredient analysis databases including SkinSort. Niacinamide itself may also help manage fungal acne through its antimicrobial properties and ability to regulate sebum production.

Yes, niacinamide is highly compatible with most actives. It can be used alongside retinol (apply niacinamide first, then retinol), vitamin C (the serum already contains SAP, a stable vitamin C derivative), and AHAs/BHAs (use acids in PM, niacinamide in AM, or wait 15-20 minutes between applications). The old myth about niacinamide and vitamin C being incompatible has been debunked — the brand themselves confirm this.

This serum works well for all skin types but is especially excellent for oily, combination and acne-prone skin. The lightweight, fast-absorbing formula controls sebum without adding greasiness. Dry and sensitive skin types will also benefit from the multi-weight HA complex, though they may want to layer a richer moisturizer on top. It was specifically formulated for hot, humid Southeast Asian climates.

Most users notice improved hydration and smoother texture within 1-2 weeks. Reduced oiliness and smaller-looking pores typically appear at 3-4 weeks. Visible brightening and dark spot fading usually takes 6-8 weeks of consistent twice-daily use. For full anti-aging and barrier-strengthening benefits, allow 10-12 weeks of continued use.

Apply after cleansing and toning, but before heavier serums, moisturizers and sunscreen. As a lightweight water-based serum, it should go early in your routine. Use it both morning and evening. In the morning, always finish with SPF 30 or higher. At night, follow with your moisturizer or sleeping mask.

No, this serum has a very low comedogenic rating of 1 out of 5. The formula is oil-free and contains no heavy waxes, coconut derivatives or other known pore-clogging ingredients. Niacinamide actually helps regulate sebum and minimize pore appearance. It is suitable for acne-prone skin and those concerned about congestion.

The serum has a Period After Opening (PAO) of 12 months. With twice-daily use of 2-3 drops, a 30ml bottle typically lasts approximately 2-3 months. Store in a cool, dry place away from direct sunlight. If the serum changes color, develops an unusual odor or separates, discontinue use.

— Skincarisma verdict
4.5 / 5 ★★★★★

Verdict: Ruruberry 10% Niacinamide + HA punches well above its weight class. For a Malaysian-made serum at this price point, the formulation is remarkably comprehensive — 10% niacinamide paired with a 4-type hyaluronic acid complex, stable vitamin C (SAP), panthenol, acetyl glucosamine and a rich botanical blend including Centella Asiatica and Licorice Root. It delivers multi-tasking brightening, hydration, pore-refining and barrier support in a single lightweight step. The clean, pregnancy-safe and fungal-acne-safe formula makes it accessible to nearly everyone. The only drawbacks are the small 30ml size and limited availability outside Southeast Asia. If you can get your hands on it, this is one of the best-value niacinamide serums on the market.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 2 ingredient(s):
Niacinamide Citric Acid
brightening Brightening from 3 ingredient(s):
Niacinamide Glycerin Citric Acid
wound Promotes Wound Healing from 4 ingredient(s):
Niacinamide Zinc PCA Glycerin Citric Acid
ache Ache-fighting from 2 ingredient(s):
Niacinamide Zinc PCA
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

Awesome, I Understand!

Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
2
oily-skin Oily/Acne-Prone Skin
2
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
64% 5% 29%

Product ingredient list

Showing first 5 of 17 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 A
Niacinamide
Skin Conditioning, Hair Conditioning, Smoothing
brightening Brightening
ache Ache-fighting
anti-aging Anti-Aging
Promotes Wound Healing
Redness
Irritation
Dark Spots
Pores
1 A
Butylene Glycol
Solvent, Skin Conditioning, Masking, Fragrance, Humectant, Viscosity Controlling, Viscositydecreasing Agent
Hydrating
0 Unknown
Zinc PCA
ache Ache-fighting
Promotes Wound Healing
Redness
0 Unknown
Chondrus Crispus Extract
Skin Conditioning
Hydrating
VIEW ALL INGREDIENTS