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10% Urea Moisturizer

10% Urea Moisturizer

Product Description

A clinically proven, fast-absorbing moisturizer formulated with 10% Urea that delivers instant hydration to very dry, rough, and flaky skin. Gently exfoliates while soothing irritation with 1% Colloidal Oat, delaying dryness for up to 48 hours without heavy, greasy creams.

๐Ÿ‡ฌ๐Ÿ‡ง British Beauty ยท Made in United Kingdom
โœ” Dermatologist Developed โœ” Vegan โœ” Cruelty-Free โœ” Fragrance-Free โœ” Gluten-Free โœ” B Corp Certified โœ” Eczema Safe โœ” Psoriasis Safe
Pregnancy Safe
Yes โœ”
Fungal Acne Safe
No โœ—
Comedogenic Rating
1/5
๐Ÿ“ฆ
Size
50ml / 1.69 fl oz
๐Ÿ’ง
Key Active
10% Urea
๐ŸŒพ
Soothing
1% Colloidal Oat
โฐ
Hydration
48 Hours
๐Ÿ”ฌ
pH Level
5.5 - 6.5

โœจ Texture & Feel

๐Ÿ’ง
Consistency
Lightweight Cream
๐Ÿ‘ƒ
Scent
Mild (Play-Doh like)
โฑ๏ธ
Absorption
30-60 seconds
๐ŸŽฏ
Finish
Natural / Dewy
๐Ÿ’ฆ

Deep Hydration

10% Urea draws moisture into the skin and locks it in, clinically proven to delay dryness for up to 48 hours.

โœจ

Gentle Exfoliation

At 10% concentration, urea acts as a keratolytic agent, gently dissolving dead skin cells to reveal smoother texture.

๐ŸŒพ

Skin Soothing

1% Colloidal Oat calms irritation and redness, making it safe for eczema and psoriasis-prone skin.

๐Ÿ›ก๏ธ

Barrier Support

Squalane and safflower seed oil strengthen the skin barrier while preventing transepidermal water loss.

๐Ÿ›ก๏ธ Safety & Compatibility

โœ…
Pregnancy & Breastfeeding Safe

Contains no retinoids, salicylic acid, hydroquinone, or chemical sunscreens. The brand confirms this product is safe during pregnancy and nursing.

โš ๏ธ
Not Fungal Acne Safe

Contains Carthamus Tinctorius (Safflower) Seed Oil, a fatty acid that feeds malassezia yeast. Avoid if you have pityrosporum folliculitis.

โœ…
Eczema & Psoriasis Compatible

Clinically tested on 22 people with eczema and psoriasis-prone skin. Demonstrated good skin compatibility under dermatological control.

โš ๏ธ
Avoid with Strong Actives

Do not layer with AHAs, BHAs, retinol, or benzoyl peroxide. Urea is already exfoliating at 10% - combining may cause irritation.

โœ…
Low Comedogenic Risk

Rated 1/5 on comedogenic scale. Lightweight formula absorbs quickly without clogging pores. Suitable for most skin types.

๐Ÿ’ก
Patch Test Recommended

May cause initial tingling on very dry or compromised skin. The brand recommends patch testing before first use.

๐Ÿ”ฌ Ingredient Breakdown

๐Ÿ’ง Urea 10% Proven

A natural moisturizing factor (NMF) that makes up about 7% of the skin's own moisturizing system. At 10%, it delivers both humectant and keratolytic (exfoliating) benefits.

  • Humectant Action: Draws water from the environment and deeper skin layers to hydrate the stratum corneum
  • Keratolytic Effect: At concentrations above 10%, urea breaks down the bonds between dead skin cells, promoting natural exfoliation
  • Barrier Enhancement: Improves skin barrier function beyond simple moisturization by supporting healthy lipid organization
โœ…
Clinically proven to deliver 48-hour moisturization and significantly decrease transepidermal water loss in clinical studies.

๐ŸŒพ Colloidal Oat (Avena Sativa Kernel Flour) 1% Proven

Finely powdered oat extract rich in skin-soothing beta-glucans, nourishing lipids, and moisturizing carbohydrates. An FDA-approved skin protectant.

  • Anti-Inflammatory: Beta-glucan reduces visible redness and calms irritated skin
  • Skin Barrier Support: Oat lipids help restore and maintain healthy skin barrier function
  • Itch Relief: Provides relief for dry, itchy skin associated with eczema and psoriasis

๐Ÿซ’ Squalane 2-5% Proven

A stable, plant-derived emollient that mimics the skin's natural sebum. Excellent for all skin types including acne-prone (though not fungal acne).

  • Skin-Identical: Matches our skin's natural oils for optimal absorption without greasiness
  • Non-Comedogenic: Won't clog pores despite being an oil-based ingredient
  • Antioxidant: Helps protect against oxidative stress and environmental damage

๐ŸŒป Safflower Seed Oil 1-3% Supporting

A nourishing botanical oil high in linoleic acid that helps strengthen the skin barrier and provides emollient benefits.

  • Linoleic Acid Rich: Helps maintain healthy cell membranes and skin barrier
  • Antioxidant Properties: Contains vitamin E to protect against free radical damage
โš ๏ธ
This is the ingredient that makes the formula NOT safe for fungal acne (malassezia) - the fatty acids feed the yeast.

๐Ÿ’ฆ Glycerin 3-7% Proven

A powerful humectant that attracts water to the skin. Studies show glycerin can be even more effective than hyaluronic acid for hydration.

  • Humectant: Draws moisture from the environment into the skin's upper layers
  • Barrier Support: Maintains healthy liquid crystal state of skin lipids
  • Well-Tolerated: Comedogenic rating of 0, suitable for all skin types

17 ingredients

Aqua (Water), Urea, Caprylic/Capric Triglyceride, Glycerin, Cetearyl Alcohol, Glyceryl Stearate SE, Avena Sativa (Oat) Kernel Flour, Carthamus Tinctorius (Safflower) Seed Oil, Squalane, Phenoxyethanol, Benzyl Alcohol, Sodium Carbomer, Sodium Stearoyl Glutamate, Citric Acid, Ethylhexylglycerin, Sodium Gluconate, Dehydroacetic Acid.

FREE FROM: Parabens, Sulfates, Phthalates, Mineral Oil, Synthetic Fragrance, Artificial Colors, Silicones, Retinoids, Essential Oils, Alcohol Denat

๐Ÿ”„ Where It Fits in Your Routine

1
Cleanser
2
Toner
3
Serum
4
This Moisturizer
5
Face Oil
6
Sunscreen (AM)

Apply after serums but before heavier oils. Can be used AM and PM. Always follow with SPF in the morning.

๐Ÿ“ How to Use

1

Cleanse Your Face

Start with clean, dry skin. Use a gentle cleanser and pat dry with a soft towel.

2

Apply Any Serums

If using hydrating serums (like hyaluronic acid or niacinamide), apply these first and let them absorb.

3

Dispense Pea-Sized Amount

Squeeze a small pea-sized amount onto your fingertips. A little goes a long way with this concentrated formula.

4

Massage Into Skin

Gently massage onto face and neck using upward circular motions until fully absorbed. Focus on dry patches.

5

Follow With SPF (Morning)

In your AM routine, always follow with a broad-spectrum sunscreen SPF 30+. The exfoliating urea can increase sun sensitivity.

๐Ÿ‘ค Who Is It For?

โœ… Perfect for you if:

  • You have very dry, rough, or flaky skin
  • Your skin feels tight and uncomfortable
  • You have eczema or psoriasis-prone skin
  • You want gentle exfoliation without harsh scrubs
  • You need a lightweight moisturizer that absorbs quickly
  • You prefer fragrance-free, vegan skincare
  • You want clinically proven hydration lasting 48+ hours
  • You're pregnant or breastfeeding and need safe options

โŒ Consider alternatives if:

  • You have fungal acne (malassezia folliculitis)
  • You're already using strong exfoliants (AHAs, BHAs, retinol)
  • You dislike products with a slight "Play-Doh" scent
  • You want a richer, more occlusive moisturizer
  • You prefer larger product sizes for body use
  • Your skin is extremely sensitive to any exfoliation

๐ŸŽฏ Skin Type Compatibility

Dry Skin โ˜…โ˜…โ˜…โ˜…โ˜… Excellent

This product was specifically designed for dry skin. The 10% urea delivers intense hydration while gently removing flaky skin cells.

Very Dry / Rough Skin โ˜…โ˜…โ˜…โ˜…โ˜… Excellent

Ideal for stubborn rough patches and severely dehydrated areas. Clinically proven to delay dryness for 48 hours.

Combination Skin โ˜…โ˜…โ˜…โ˜…โ˜† Good

Lightweight enough for combination skin. Apply to dry areas only, or use all over if comfortable with the finish.

Oily Skin โ˜…โ˜…โ˜…โ˜†โ˜† Moderate

May be too rich for very oily skin types. Consider using only at night or on specific dry patches if you run oily.

Sensitive Skin โ˜…โ˜…โ˜…โ˜…โ˜† Good

Fragrance-free and developed with dermatologists. May tingle initially on very compromised skin - patch test first.

Acne-Prone Skin โ˜…โ˜…โ˜…โ˜†โ˜† Moderate

Low comedogenic rating (1/5), but NOT safe for fungal acne. Traditional bacterial acne may benefit from the gentle exfoliation.

๐Ÿ“ˆ Results Timeline

Immediately

Instant Hydration

Skin feels immediately softer and more comfortable. Tightness and discomfort are relieved upon application.

100% noticed improvement in 24 hours
Week 1-2

Reduced Flakiness

Visible reduction in dry, flaky patches. The gentle keratolytic action starts smoothing rough texture.

Most users report softer skin
Week 3-4

Improved Texture

Noticeable improvement in overall skin texture, roughness, and smoothness. Skin appears healthier and more balanced.

Significant texture improvement expected
3+ Months

Long-Term Barrier Health

For persistent concerns like chronic dryness, eczema patches, or psoriasis-prone areas, continue use for ongoing maintenance and prevention.

Consistent use recommended for lasting results

โญ Ratings by Platform

๐Ÿ›’ Amazon
โ˜…โ˜…โ˜…โ˜… 4.3
Rating
100+
Reviews
โš ๏ธ Main complaint: Small tube size for the price, slight Play-Doh scent
๐Ÿ’„ Sephora
โ˜…โ˜…โ˜…โ˜… 4.2
Rating
88+
Reviews
โš ๏ธ Main complaint: Not moisturizing enough for severely dry skin, takes time to absorb
๐Ÿ’… Ulta Beauty
โ˜…โ˜…โ˜…โ˜… 4.4
Rating
50+
Reviews
โš ๏ธ Main complaint: Occasional pilling under makeup, wish it came in larger sizes
๐Ÿ  Brand Website
โ˜…โ˜…โ˜…โ˜…โ˜† 4.5
Rating
326+
Reviews
โš ๏ธ Main complaint: Hard to squeeze product from tube, initial tingling sensation

โš–๏ธ Pros & Cons

โœ… Praised

  • Clinically proven 48-hour hydration
  • Gentle exfoliation smooths rough patches
  • Lightweight, non-greasy formula
  • Safe for eczema and psoriasis-prone skin
  • Pregnancy and breastfeeding safe
  • Vegan, cruelty-free, B Corp certified
  • Fragrance-free formulation
  • Works well under makeup
  • Affordable price point
  • Dermatologist developed

โŒ Criticized

  • Small 50ml tube size
  • Distinct "Play-Doh" like scent
  • Not safe for fungal acne
  • May cause initial tingling
  • Can pill under some products
  • Hard to squeeze from tube
  • Not rich enough for severely dry skin
  • Cannot combine with AHAs/BHAs/retinol

๐Ÿ’ฐ Budget-Friendly Alternatives (Dupes)

85% Match
Eucerin UreaRepair Face Cream 5% Urea
$12-15 Budget Pick

Contains 5% urea (less exfoliating), plus ceramides and sodium lactate. More affordable and widely available at drugstores. No colloidal oat but excellent for dry skin maintenance.

75% Match
Malezia 5% Urea Moisturizer
$16 FA Safe

Only 13 ingredients, fungal acne safe formula. Contains 5% urea with hyaluronic acid and allantoin. Perfect alternative if you have malassezia folliculitis.

70% Match
La Roche-Posay Cicaplast Baume B5+
$15-17 Similar Benefits

No urea but excellent skin repair with 5% panthenol and madecassoside. Thicker texture, better for barrier repair. Different mechanism but similar soothing results.

๐Ÿ”„ Comparison with Competitors

Eucerin UreaRepair Face Cream 5%

$14
Urea Concentration 5%
Size 50ml
Key Supporting Ingredients Ceramides, Sodium Lactate, Lactic Acid
Fungal Acne Safe No
Pregnancy Safe Yes
Fragrance None

Malezia 5% Urea Moisturizer

$16
Urea Concentration 5%
Size 50ml
Key Supporting Ingredients Hyaluronic Acid, Allantoin
Fungal Acne Safe Yes
Pregnancy Safe Yes
Fragrance None

La Roche-Posay Cicaplast B5+

$17
Urea Concentration 0%
Size 40ml
Key Supporting Ingredients 5% Panthenol, Madecassoside, Shea Butter
Fungal Acne Safe No
Pregnancy Safe Yes
Fragrance None

๐Ÿ“ฆ Storage & Shelf Life

๐Ÿ“…
Period After Opening (PAO)

12 months after opening

๐Ÿ 
Storage

Store in a cool, dry place (15-25ยฐC / 59-77ยฐF), away from direct sunlight. Keep away from eyes.

๐Ÿ“ฆ
Packaging

Squeeze tube with screw cap. 100% recyclable packaging - separate cap, cut off top, rinse, and recycle.

โœˆ๏ธ
Travel Friendly

Yes, under 100ml TSA limit. Fits easily in carry-on toiletry bags.

โ“ Frequently Asked Questions

Yes! The brand explicitly confirms this product is safe during pregnancy and breastfeeding. It contains no retinoids, salicylic acid, hydroquinone, or chemical sunscreens - all ingredients commonly flagged during pregnancy. Urea itself is a naturally occurring compound in the skin and has not shown reproductive toxicity in studies.

No, this product is NOT fungal acne safe. It contains Carthamus Tinctorius (Safflower) Seed Oil, which is a fatty acid that feeds the malassezia yeast responsible for fungal acne. If you have pityrosporum folliculitis, consider the Malezia 5% Urea Moisturizer instead, which is specifically formulated to be FA-safe.

The brand recommends NOT layering this product with AHAs, BHAs, retinol, or benzoyl peroxide. At 10% concentration, urea already provides exfoliating properties, and combining with other actives may cause irritation, redness, or over-exfoliation. You can use vitamin C in the morning and this moisturizer at night, or alternate nights between this and your retinol.

This moisturizer is specifically designed for dry to very dry, rough, flaky, or textured skin. It's clinically tested and safe for eczema and psoriasis-prone skin. While suitable for combination skin (especially on dry patches), it may be too rich for very oily skin types. It's also excellent for mature skin experiencing dryness.

Hydration is instant - you'll feel softer, more comfortable skin immediately after application. Improvements in texture, roughness, and flakiness can be expected after 2-4 weeks of consistent use. For persistent concerns like chronic dryness or psoriasis-prone areas, use for at least 3 months for best results.

Apply after cleansing and any water-based serums (like hyaluronic acid or niacinamide), but before heavier oils or occlusives. Use AM and/or PM. In your morning routine, always follow with SPF 30+ sunscreen, as the exfoliating properties of urea can increase sun sensitivity.

This product has a low comedogenic rating of approximately 1/5. It's lightweight and fast-absorbing, designed not to clog pores. However, individual reactions vary, and it's always recommended to patch test. Note that it is NOT safe for fungal acne despite being low on the traditional comedogenic scale.

The PAO (Period After Opening) is 12 months. Store in a cool, dry place between 15-25ยฐC (59-77ยฐF), away from direct sunlight. The 50ml tube should last 2-3 months with daily use on face and neck, using a pea-sized amount each application.

โ˜…โ˜…โ˜…โ˜…โ˜†
4.3 out of 5

Verdict: The Inkey List 10% Urea Moisturizer is an excellent, science-backed solution for dry, rough, and textured skin. The 10% urea concentration hits the sweet spot for both deep hydration and gentle exfoliation, while colloidal oat provides soothing benefits for sensitive skin conditions. It's pregnancy-safe, vegan, and affordably priced. The main drawbacks are its unsuitability for fungal acne sufferers (due to safflower oil) and the small tube size. If you struggle with flaky, rough skin or have eczema/psoriasis, this dermatologist-developed formula is worth trying. Just remember to patch test first and avoid combining with other strong exfoliants.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging ยซpromisesยป it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 1 ingredient(s):
Citric Acid
brightening Brightening from 2 ingredient(s):
Glycerin Citric Acid
wound Promotes Wound Healing from 2 ingredient(s):
Glycerin Citric Acid
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

Awesome, I Understand!

Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
1
oily-skin Oily/Acne-Prone Skin
1
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
70% 11% 17%

Product ingredient list

Showing first 5 of 17 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
0 Unknown
Urea
Humectant, Skin Conditioning, Buffering
Hydrating
Texture
1 A
Caprylic/Capric Triglyceride
Solvent, Skin Conditioning, Masking, Perfuming, Emollient
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
1 A
Cetearyl Alcohol
Emulsion Stabilising, Opacifying, Foam Boosting, Viscosity Increasingagent - Aqueous, Viscosity Increasing Agent, Emollient, Emulsifying, Viscosity Controlling
VIEW ALL INGREDIENTS