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5% Niacinamide Serum

5% Niacinamide Serum

Product Description

Product overview

Made in Various INTERNATIONAL

A lightweight, fast-absorbing gel serum featuring 5% Niacinamide (Vitamin B3) combined with Vitamin C, Ferulic Acid, and Hyaluronic Acid to visibly minimize pores, brighten uneven skin tone, and hydrate dull, lackluster skin for a balanced, radiant complexion.

5% Niacinamide Dermatologist Tested Allergy Tested Cruelty-Free Fragrance-Free Paraben-Free Pregnancy Safe With Vitamin C
Pregnancy
Yes
Fungal Acne
Caution
Comedogenic
1/5
Size
1.75 fl oz (52ml)
Key Active
5% Niacinamide
Packaging
Pump Bottle
Brand
Advanced Clinicals
Testing
Derm + Allergy
Real reviews · YouTube Shorts
Why it's different

Brightens & Evens Skin Tone

5% Niacinamide visibly reduces dark spots and hyperpigmentation for a more radiant, even complexion over time.

01

Texture & feel

SENSORY
Consistency
Lightweight Gel
Scent
Fragrance-Free
Absorption
Fast (30 sec)
Finish
Smooth, Non-Greasy

Brightens & Evens Skin Tone

5% Niacinamide visibly reduces dark spots and hyperpigmentation for a more radiant, even complexion over time.

Minimizes Pore Appearance

Helps refine skin texture and visibly reduce the look of enlarged pores for smoother-looking skin.

Multi-Level Hydration

Hyaluronic Acid and Glycerin work together to attract and retain moisture for plump, hydrated skin.

Antioxidant Protection

Vitamin C and Ferulic Acid provide powerful antioxidant defense against environmental stressors and free radicals.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

Niacinamide is considered safe during pregnancy and breastfeeding. No retinoids, salicylic acid, or hydroquinone present in formula.

Fungal Acne Caution

Contains Saccharomyces ferments which may potentially feed Malassezia yeast. Patch test recommended for those prone to fungal acne.

Low Comedogenic Rating (1/5)

Lightweight gel formula is unlikely to clog pores. Suitable for acne-prone skin types.

Dermatologist & Allergy Tested

Professionally formulated and tested for safety. Free from common irritants like dyes, parabens, and added fragrances.

03

Ingredient breakdown

INGREDIENTS

Niacinamide (Vitamin B3) 5%Clinically Proven

A multi-functional skincare superstar that addresses multiple skin concerns including uneven tone, enlarged pores, fine lines, and compromised skin barrier.

  • Pore Minimizing: Regulates sebum production and visibly reduces pore size at 2-5% concentration
  • Brightening: Inhibits melanin transfer to reduce dark spots and hyperpigmentation
  • Barrier Support: Increases ceramide synthesis for stronger skin barrier and improved hydration
  • Anti-Inflammatory: Helps calm redness, irritation, and acne-related inflammation
5% concentration is the sweet spot - effective yet gentle enough for daily use without irritation risk associated with higher concentrations.

Ascorbic Acid (Vitamin C)Antioxidant

Pure form of Vitamin C that provides potent antioxidant protection, brightens skin, and supports collagen production for firmer, more radiant skin.

  • Brightening: Helps fade dark spots and even out skin tone
  • Antioxidant: Neutralizes free radicals from UV and environmental damage
  • Collagen Support: Essential cofactor for collagen synthesis
May cause slight tingling on very sensitive skin. Always use sunscreen when using Vitamin C products.

Ferulic AcidStabilizer

A powerful plant-derived antioxidant that enhances the stability and effectiveness of Vitamins C and E while providing its own protective benefits.

  • Synergy: Doubles the photoprotection of Vitamin C formulas according to research
  • UV Protection: Helps protect skin from UV-induced damage
  • Stabilizer: Improves the stability of other antioxidants in the formula

Sodium HyaluronateHydrator

A smaller molecular weight form of Hyaluronic Acid that penetrates skin more effectively, attracting and retaining up to 1000x its weight in water.

  • Deep Hydration: Draws moisture from environment into skin layers
  • Plumping Effect: Helps reduce appearance of fine lines through hydration
  • Barrier Support: Maintains optimal skin hydration levels

22 ingredients

Water (Aqua), Niacinamide, Caprylic/Capric Triglyceride, Pyrus Malus (Apple) Fruit Extract, Glycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xylitylglucoside, Aloe Barbadensis Leaf Juice, Ascorbic Acid, Anhydroxylitol, Ferulic Acid, Phenoxyethanol, Xanthan Gum, Saccharomyces/Magnesium Ferment, Saccharomyces/Zinc Ferment, Hydroxyacetophenone, Xylitol, Glucose, Sodium Hyaluronate, Ethylhexylglycerin, Citric Acid, Tetrasodium Glutamate Diacetate

FREE FROM: Parabens, Dyes, Added Fragrances, Drying Alcohols, PEGs, Sulfates, Mineral Oil, Phthalates, Talc, Animal-Derived Ingredients
04

Where it fits in your routine

ROUTINE
1
Cleanser
2
Toner
3
This Serum
4
Moisturizer
5
Eye Cream
6
Sunscreen (AM)

Apply after water-based toners and before heavier creams. Can be used both AM and PM. Always follow with SPF in the morning.

05

How to use

HOW TO USE
1

Cleanse Your Skin

Start with clean, dry skin. Use your regular cleanser to remove makeup, dirt, and excess oil.

2

Dispense & Warm

Pump a few drops of serum into your palm. Warm between your palms for better absorption.

3

Apply to Face & Neck

Gently press and pat the serum onto your face and neck, avoiding the eye area. Allow to absorb for 30 seconds.

4

Follow with Moisturizer

Once absorbed, apply your favorite moisturizer. In the morning, always finish with SPF 30+ sunscreen.

06

Who is it for?

WHO

Perfect for you if:

  • You have uneven skin tone or dark spots
  • You want to minimize the appearance of large pores
  • You're looking for a gentle niacinamide formula (5%)
  • You're pregnant or breastfeeding and need safe options
  • You have oily or combination skin
  • You want a budget-friendly brightening serum
  • You prefer fragrance-free skincare

Consider alternatives if:

  • You have active fungal acne (contains ferments)
  • You need a higher concentration of niacinamide (10%+)
  • You're looking for intense oil control (no zinc in formula)
  • You prefer minimalist ingredient lists (22 ingredients)
  • You want a pure, single-ingredient serum
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

Lightweight gel formula absorbs quickly without adding shine. Niacinamide helps regulate sebum production.

Dry Skin
Good

Provides hydration with Hyaluronic Acid and Glycerin. May need a richer moisturizer on top for very dry skin.

Combination Skin
Excellent

Balances well across different zones. Hydrates dry areas while controlling oil in T-zone.

Sensitive Skin
Good

Fragrance-free and allergy-tested. 5% niacinamide is gentle. Patch test recommended for very reactive skin.

Acne-Prone Skin
Good

Low comedogenic rating (1/5). Niacinamide helps with breakouts and post-acne marks. Caution if fungal acne prone.

08

Results timeline

8-12 WEEKS
Instantly

Immediate Hydration Boost

Skin feels softer, smoother, and more supple. Hyaluronic Acid draws moisture to skin surface for instant plumping effect.

90% noticed immediately
1-2 Weeks

Improved Texture & Hydration

Skin looks more balanced and feels consistently hydrated. Early improvements in skin texture and softness become apparent.

75% noticed improvement
4-6 Weeks

Visible Pore Refinement

Pores appear visibly smaller and more refined. Oil production becomes more balanced. Skin tone starts evening out.

70% saw pore improvement
8-12 Weeks

Brightening & Dark Spot Fading

Significant improvement in dark spots and hyperpigmentation. Overall complexion appears brighter, more radiant, and more even-toned.

65% saw brightening results
09

Ratings by platform

4K+ REVIEWS
Amazon
4.4
Rating
2,500+
Reviews
Main complaint: Some users found results took longer than expected; packaging could be improved
iHerb
4.7
Rating
850+
Reviews
Main complaint: Can feel slightly thick or sticky on some skin types; results vary
Brand Website
4.8
Rating
500+
Reviews
Main complaint: Wish the bottle was bigger for the price; product runs out quickly
Walmart
4.3
Rating
350+
Reviews
Main complaint: Some prefer higher niacinamide concentration; subtle results
10

Pros & cons

BALANCED

Praised

  • Affordable price point for quality ingredients
  • Gentle 5% concentration suitable for beginners
  • Multi-ingredient formula (Vit C, Ferulic, HA)
  • Fragrance-free and pregnancy safe
  • Lightweight, non-greasy texture
  • Visible improvement in pores and texture
  • Elegant pump packaging dispenses product well
  • Dermatologist and allergy tested

Criticized

  • Contains ferments (not ideal for fungal acne)
  • Results can take several weeks to appear
  • No zinc for extra oil control
  • Some find texture slightly tacky
  • Lower concentration vs competitors (5% vs 10%)
  • Bottle size could be larger
11

Budget-friendly alternatives (dupes)

DUPES
85% Match
Niacinamide 10% + Zinc 1%
$6.00
Budget Pick

Higher niacinamide concentration (10%) with added zinc for oil control. Simpler formula, no Vitamin C or Ferulic Acid. May be too strong for sensitive skin.

80% Match
Niacinamide Oil Control Serum
$6.99
Budget Pick

Also 10% niacinamide with Hyaluronic Acid. Slightly tackier texture. No Vitamin C but includes soothing Allantoin. Good for dry/combination skin.

70% Match
10% Niacinamide Booster
$49.00

Premium formula with 10% niacinamide plus Vitamin C, licorice extract, and peptides. More expensive but includes additional anti-aging benefits.

12

Comparison with competitors

SIDE-BY-SIDE
Niacinamide 10% + Zinc 1%
Niacinamide % 10%
Size 30ml (1 oz)
Vitamin C No
Zinc Yes (1%)
Fungal Acne Safe Yes
Price/ml $0.20/ml
10% Niacinamide Booster
Niacinamide % 10%
Size 20ml (0.67 oz)
Vitamin C Yes
Zinc No
Fungal Acne Safe Yes
Price/ml $2.45/ml
Niacinamide Oil Control Serum
Niacinamide % 10%
Size 30ml (1 oz)
Vitamin C No
Zinc No
Fungal Acne Safe Yes
Price/ml $0.23/ml
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place away from direct sunlight and heat

Packaging

Opaque pump bottle to protect active ingredients from light degradation

Travel Friendly

Yes, under 100ml TSA limit. Pump design prevents spills

13

Frequently asked questions

FAQ

Yes, this serum is considered safe for use during pregnancy and breastfeeding. Niacinamide (Vitamin B3) is a well-researched ingredient with an excellent safety profile for expecting and nursing mothers. The formula contains no retinoids, salicylic acid, hydroquinone, or other ingredients typically avoided during pregnancy. However, always consult your healthcare provider before introducing new skincare products during pregnancy.

This serum requires caution for those prone to fungal acne. It contains Saccharomyces/Magnesium Ferment and Saccharomyces/Zinc Ferment, which are yeast-derived ingredients that may potentially feed Malassezia yeast. While not definitively problematic like Galactomyces, these fermented ingredients could trigger flare-ups in sensitive individuals. If you have a history of fungal acne, consider alternatives like The Ordinary Niacinamide 10% + Zinc 1% which is fungal acne safe.

Niacinamide is highly compatible with most skincare ingredients. You can safely use it with retinol, Vitamin C (despite old myths, modern research shows they work well together), AHAs, and BHAs. However, this serum already contains Ascorbic Acid (Vitamin C), so you may want to apply additional Vitamin C at a different time if you use a separate Vitamin C product. For retinol, apply this serum first, let it absorb, then follow with retinol. If using with acids, you can apply this serum before or after, allowing each product to absorb fully.

This serum works well for most skin types, but is particularly excellent for oily and combination skin due to niacinamide's sebum-regulating properties. The lightweight gel texture absorbs quickly without greasiness. It's also great for those with uneven skin tone, enlarged pores, or dullness. Sensitive skin types will appreciate the gentle 5% concentration and fragrance-free formula. Dry skin types may want to layer a richer moisturizer on top for extra hydration.

Results timeline varies by concern: Instant hydration and smoothness can be noticed immediately. Improved texture and balanced skin typically appear within 1-2 weeks. Pore refinement and oil control improvements are usually visible around 4-6 weeks. Brightening effects and fading of dark spots typically require 8-12 weeks of consistent use. For best results, use the serum twice daily (AM and PM) consistently.

Apply this serum after cleansing and toning, but before heavier moisturizers and oils. The general rule is to apply products from thinnest to thickest consistency. For AM routine: Cleanser → Toner → This Serum → Moisturizer → Sunscreen. For PM routine: Cleanser → Toner → This Serum → Treatment serums (retinol if using) → Moisturizer/Night Cream. Can also be mixed with your moisturizer if preferred.

This serum has a very low comedogenic rating of 1 out of 5, meaning it's unlikely to clog pores. The lightweight gel formula is specifically designed to absorb quickly without leaving residue. Niacinamide itself actually helps minimize pore appearance and regulate oil production. The formula is also free of heavy oils and comedogenic ingredients. It's suitable for acne-prone skin, though those with fungal acne should exercise caution due to the fermented ingredients.

This serum has a Period After Opening (PAO) of 12 months once opened. The opaque pump bottle helps protect the active ingredients (particularly the Vitamin C) from light degradation. Store in a cool, dry place away from direct sunlight and heat to maximize shelf life. The 52ml bottle typically lasts 2-3 months with twice-daily use. If you notice any changes in color, smell, or texture, discontinue use.

— Skincarisma verdict
4.3 / 5 ★★★★☆

Verdict: Advanced Clinicals 5% Niacinamide Serum delivers excellent value for a multi-ingredient brightening serum. The gentle 5% niacinamide concentration makes it ideal for beginners and sensitive skin, while the addition of Vitamin C and Ferulic Acid provides extra antioxidant benefits not found in most budget competitors. The larger bottle size (52ml vs standard 30ml) offers better value per ml than many alternatives. Main considerations: the saccharomyces ferments may not suit those with fungal acne, and those seeking intense oil control may prefer formulas with zinc. Overall, an excellent choice for those wanting a gentle, pregnancy-safe brightening serum with quality ingredients at an affordable price point.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 4 ingredient(s):
Niacinamide Ascorbic Acid Ferulic Acid Citric Acid
brightening Brightening from 4 ingredient(s):
Niacinamide Glycerin Ascorbic Acid Citric Acid
wound Promotes Wound Healing from 5 ingredient(s):
Niacinamide Glycerin Ascorbic Acid Sodium Hyaluronate Citric Acid
ache Ache-fighting from 1 ingredient(s):
Niacinamide
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
3
oily-skin Oily/Acne-Prone Skin
2
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
63% 4% 31%

Product ingredient list

Showing first 5 of 22 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 A
Niacinamide
Skin Conditioning, Hair Conditioning, Smoothing
brightening Brightening
ache Ache-fighting
anti-aging Anti-Aging
Promotes Wound Healing
Redness
Irritation
Dark Spots
Pores
1 A
Caprylic/Capric Triglyceride
Solvent, Skin Conditioning, Masking, Perfuming, Emollient
0 Unknown
Pyrus Malus Fruit Extract
Skin Conditioning
Hydrating
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
VIEW ALL INGREDIENTS