5% Niacinamide Serum
5% Niacinamide Serum
Product Description
Product overview
A lightweight, fast-absorbing gel serum featuring 5% Niacinamide (Vitamin B3) combined with Vitamin C, Ferulic Acid, and Hyaluronic Acid to visibly minimize pores, brighten uneven skin tone, and hydrate dull, lackluster skin for a balanced, radiant complexion.
Brightens & Evens Skin Tone
5% Niacinamide visibly reduces dark spots and hyperpigmentation for a more radiant, even complexion over time.
Texture & feel
SENSORYBrightens & Evens Skin Tone
5% Niacinamide visibly reduces dark spots and hyperpigmentation for a more radiant, even complexion over time.
Minimizes Pore Appearance
Helps refine skin texture and visibly reduce the look of enlarged pores for smoother-looking skin.
Multi-Level Hydration
Hyaluronic Acid and Glycerin work together to attract and retain moisture for plump, hydrated skin.
Antioxidant Protection
Vitamin C and Ferulic Acid provide powerful antioxidant defense against environmental stressors and free radicals.
Safety & compatibility
SAFENiacinamide is considered safe during pregnancy and breastfeeding. No retinoids, salicylic acid, or hydroquinone present in formula.
Contains Saccharomyces ferments which may potentially feed Malassezia yeast. Patch test recommended for those prone to fungal acne.
Lightweight gel formula is unlikely to clog pores. Suitable for acne-prone skin types.
Professionally formulated and tested for safety. Free from common irritants like dyes, parabens, and added fragrances.
Ingredient breakdown
INGREDIENTSNiacinamide (Vitamin B3) 5%Clinically Proven
A multi-functional skincare superstar that addresses multiple skin concerns including uneven tone, enlarged pores, fine lines, and compromised skin barrier.
- Pore Minimizing: Regulates sebum production and visibly reduces pore size at 2-5% concentration
- Brightening: Inhibits melanin transfer to reduce dark spots and hyperpigmentation
- Barrier Support: Increases ceramide synthesis for stronger skin barrier and improved hydration
- Anti-Inflammatory: Helps calm redness, irritation, and acne-related inflammation
Ascorbic Acid (Vitamin C)Antioxidant
Pure form of Vitamin C that provides potent antioxidant protection, brightens skin, and supports collagen production for firmer, more radiant skin.
- Brightening: Helps fade dark spots and even out skin tone
- Antioxidant: Neutralizes free radicals from UV and environmental damage
- Collagen Support: Essential cofactor for collagen synthesis
Ferulic AcidStabilizer
A powerful plant-derived antioxidant that enhances the stability and effectiveness of Vitamins C and E while providing its own protective benefits.
- Synergy: Doubles the photoprotection of Vitamin C formulas according to research
- UV Protection: Helps protect skin from UV-induced damage
- Stabilizer: Improves the stability of other antioxidants in the formula
Sodium HyaluronateHydrator
A smaller molecular weight form of Hyaluronic Acid that penetrates skin more effectively, attracting and retaining up to 1000x its weight in water.
- Deep Hydration: Draws moisture from environment into skin layers
- Plumping Effect: Helps reduce appearance of fine lines through hydration
- Barrier Support: Maintains optimal skin hydration levels
22 ingredients
Water (Aqua), Niacinamide, Caprylic/Capric Triglyceride, Pyrus Malus (Apple) Fruit Extract, Glycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xylitylglucoside, Aloe Barbadensis Leaf Juice, Ascorbic Acid, Anhydroxylitol, Ferulic Acid, Phenoxyethanol, Xanthan Gum, Saccharomyces/Magnesium Ferment, Saccharomyces/Zinc Ferment, Hydroxyacetophenone, Xylitol, Glucose, Sodium Hyaluronate, Ethylhexylglycerin, Citric Acid, Tetrasodium Glutamate Diacetate
Where it fits in your routine
ROUTINEApply after water-based toners and before heavier creams. Can be used both AM and PM. Always follow with SPF in the morning.
How to use
HOW TO USECleanse Your Skin
Start with clean, dry skin. Use your regular cleanser to remove makeup, dirt, and excess oil.
Dispense & Warm
Pump a few drops of serum into your palm. Warm between your palms for better absorption.
Apply to Face & Neck
Gently press and pat the serum onto your face and neck, avoiding the eye area. Allow to absorb for 30 seconds.
Follow with Moisturizer
Once absorbed, apply your favorite moisturizer. In the morning, always finish with SPF 30+ sunscreen.
Who is it for?
WHOPerfect for you if:
- You have uneven skin tone or dark spots
- You want to minimize the appearance of large pores
- You're looking for a gentle niacinamide formula (5%)
- You're pregnant or breastfeeding and need safe options
- You have oily or combination skin
- You want a budget-friendly brightening serum
- You prefer fragrance-free skincare
Consider alternatives if:
- You have active fungal acne (contains ferments)
- You need a higher concentration of niacinamide (10%+)
- You're looking for intense oil control (no zinc in formula)
- You prefer minimalist ingredient lists (22 ingredients)
- You want a pure, single-ingredient serum
Skin type compatibility
SKIN TYPESLightweight gel formula absorbs quickly without adding shine. Niacinamide helps regulate sebum production.
Provides hydration with Hyaluronic Acid and Glycerin. May need a richer moisturizer on top for very dry skin.
Balances well across different zones. Hydrates dry areas while controlling oil in T-zone.
Fragrance-free and allergy-tested. 5% niacinamide is gentle. Patch test recommended for very reactive skin.
Low comedogenic rating (1/5). Niacinamide helps with breakouts and post-acne marks. Caution if fungal acne prone.
Results timeline
8-12 WEEKSImmediate Hydration Boost
Skin feels softer, smoother, and more supple. Hyaluronic Acid draws moisture to skin surface for instant plumping effect.
90% noticed immediatelyImproved Texture & Hydration
Skin looks more balanced and feels consistently hydrated. Early improvements in skin texture and softness become apparent.
75% noticed improvementVisible Pore Refinement
Pores appear visibly smaller and more refined. Oil production becomes more balanced. Skin tone starts evening out.
70% saw pore improvementBrightening & Dark Spot Fading
Significant improvement in dark spots and hyperpigmentation. Overall complexion appears brighter, more radiant, and more even-toned.
65% saw brightening resultsRatings by platform
4K+ REVIEWSPros & cons
BALANCEDPraised
- Affordable price point for quality ingredients
- Gentle 5% concentration suitable for beginners
- Multi-ingredient formula (Vit C, Ferulic, HA)
- Fragrance-free and pregnancy safe
- Lightweight, non-greasy texture
- Visible improvement in pores and texture
- Elegant pump packaging dispenses product well
- Dermatologist and allergy tested
Criticized
- Contains ferments (not ideal for fungal acne)
- Results can take several weeks to appear
- No zinc for extra oil control
- Some find texture slightly tacky
- Lower concentration vs competitors (5% vs 10%)
- Bottle size could be larger
Budget-friendly alternatives (dupes)
DUPESHigher niacinamide concentration (10%) with added zinc for oil control. Simpler formula, no Vitamin C or Ferulic Acid. May be too strong for sensitive skin.
Also 10% niacinamide with Hyaluronic Acid. Slightly tackier texture. No Vitamin C but includes soothing Allantoin. Good for dry/combination skin.
Premium formula with 10% niacinamide plus Vitamin C, licorice extract, and peptides. More expensive but includes additional anti-aging benefits.
Comparison with competitors
SIDE-BY-SIDEStorage & shelf life
12 MONTHS12 months after opening
Store in a cool, dry place away from direct sunlight and heat
Opaque pump bottle to protect active ingredients from light degradation
Yes, under 100ml TSA limit. Pump design prevents spills
Frequently asked questions
FAQYes, this serum is considered safe for use during pregnancy and breastfeeding. Niacinamide (Vitamin B3) is a well-researched ingredient with an excellent safety profile for expecting and nursing mothers. The formula contains no retinoids, salicylic acid, hydroquinone, or other ingredients typically avoided during pregnancy. However, always consult your healthcare provider before introducing new skincare products during pregnancy.
This serum requires caution for those prone to fungal acne. It contains Saccharomyces/Magnesium Ferment and Saccharomyces/Zinc Ferment, which are yeast-derived ingredients that may potentially feed Malassezia yeast. While not definitively problematic like Galactomyces, these fermented ingredients could trigger flare-ups in sensitive individuals. If you have a history of fungal acne, consider alternatives like The Ordinary Niacinamide 10% + Zinc 1% which is fungal acne safe.
Niacinamide is highly compatible with most skincare ingredients. You can safely use it with retinol, Vitamin C (despite old myths, modern research shows they work well together), AHAs, and BHAs. However, this serum already contains Ascorbic Acid (Vitamin C), so you may want to apply additional Vitamin C at a different time if you use a separate Vitamin C product. For retinol, apply this serum first, let it absorb, then follow with retinol. If using with acids, you can apply this serum before or after, allowing each product to absorb fully.
This serum works well for most skin types, but is particularly excellent for oily and combination skin due to niacinamide's sebum-regulating properties. The lightweight gel texture absorbs quickly without greasiness. It's also great for those with uneven skin tone, enlarged pores, or dullness. Sensitive skin types will appreciate the gentle 5% concentration and fragrance-free formula. Dry skin types may want to layer a richer moisturizer on top for extra hydration.
Results timeline varies by concern: Instant hydration and smoothness can be noticed immediately. Improved texture and balanced skin typically appear within 1-2 weeks. Pore refinement and oil control improvements are usually visible around 4-6 weeks. Brightening effects and fading of dark spots typically require 8-12 weeks of consistent use. For best results, use the serum twice daily (AM and PM) consistently.
Apply this serum after cleansing and toning, but before heavier moisturizers and oils. The general rule is to apply products from thinnest to thickest consistency. For AM routine: Cleanser → Toner → This Serum → Moisturizer → Sunscreen. For PM routine: Cleanser → Toner → This Serum → Treatment serums (retinol if using) → Moisturizer/Night Cream. Can also be mixed with your moisturizer if preferred.
This serum has a very low comedogenic rating of 1 out of 5, meaning it's unlikely to clog pores. The lightweight gel formula is specifically designed to absorb quickly without leaving residue. Niacinamide itself actually helps minimize pore appearance and regulate oil production. The formula is also free of heavy oils and comedogenic ingredients. It's suitable for acne-prone skin, though those with fungal acne should exercise caution due to the fermented ingredients.
This serum has a Period After Opening (PAO) of 12 months once opened. The opaque pump bottle helps protect the active ingredients (particularly the Vitamin C) from light degradation. Store in a cool, dry place away from direct sunlight and heat to maximize shelf life. The 52ml bottle typically lasts 2-3 months with twice-daily use. If you notice any changes in color, smell, or texture, discontinue use.
Verdict: Advanced Clinicals 5% Niacinamide Serum delivers excellent value for a multi-ingredient brightening serum. The gentle 5% niacinamide concentration makes it ideal for beginners and sensitive skin, while the addition of Vitamin C and Ferulic Acid provides extra antioxidant benefits not found in most budget competitors. The larger bottle size (52ml vs standard 30ml) offers better value per ml than many alternatives. Main considerations: the saccharomyces ferments may not suit those with fungal acne, and those seeking intense oil control may prefer formulas with zinc. Overall, an excellent choice for those wanting a gentle, pregnancy-safe brightening serum with quality ingredients at an affordable price point.
Product Overview
Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.
Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.
Quick Product Notes
Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.
We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.
Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.
Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you
Notable Effects & Ingredients
Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.
We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.
A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.
One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!
Ingredients Related to Skin Types
Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.
EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.
Ingredient Safety Breakdown
Product ingredient list
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
| 1 |
Water
Solvent, Skin Conditioning
|
|
|
| 1 |
Niacinamide
Skin Conditioning, Hair Conditioning, Smoothing
|
Promotes Wound Healing
Redness
Irritation
Dark Spots
Pores
|
|
| 1 |
Caprylic/Capric Triglyceride
Solvent, Skin Conditioning, Masking, Perfuming, Emollient
|
|
|
| 0 |
Pyrus Malus Fruit Extract
Skin Conditioning
|
Hydrating
|
|
| 2 |
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
|
Promotes Wound Healing
Hydrating
|





