Born This Way Super Coverage Multi-Use Concealer
Born This Way Super Coverage Multi-Use Concealer
Product Description
Too Faced Born This Way Super Coverage Multi-Use Concealer is a full-coverage, hydrating 4-in-1 formula that conceals, contours, highlights, and retouches with a natural, longwearing finish. Powered by hyaluronic acid and coconut water, it covers dark circles, blemishes, and discoloration while boosting skin moisture for a photo-ready complexion that never looks cakey.
β¨ Texture & Feel
4-in-1 Multi-Use
One formula conceals, contours, highlights, and retouches, so it replaces several products in your kit.
Hydrating Formula
Hyaluronic acid and coconut water are clinically tested to instantly boost skin moisture by 52%.
Full, Buildable Coverage
Fully-loaded pigments hide dark circles, blemishes, and discoloration with an undetectable finish.
Longwear & Crease-Resistant
A natural, photo-ready finish that holds up through long days without settling into fine lines.
Vegan & Cruelty-Free
100% vegan, never tested on animals, and free from parabens, sulfates, and harsh alcohols.
Diamond Doe-Foot Applicator
The angled diamond-shaped wand picks up the right amount of product for precise placement.
π‘οΈ Safety & Compatibility
Contains no retinoids, salicylic acid, hydroquinone, or chemical sunscreen filters. As with any product, confirm with your doctor.
Contains esters such as Isoamyl Laurate and polyglyceryl emulsifiers that can feed malassezia in fungal-acne-prone users.
No added fragrance and free of the 26 declarable EU allergens, making it friendlier for reactive skin.
As a makeup product it sits on top of skincare and can be worn over retinol, vitamin C, AHA, or BHA used earlier.
Built on cyclopentasiloxane and dimethicone for smooth, water-resistant wear. Those avoiding silicones should note this.
Some users report under-eye stinging or dryness. Patch test if your eye area or skin is very sensitive.
π¬ Ingredient Breakdown
π¦ Sodium Hyaluronate (Hyaluronic Acid) Low % Proven
The salt form of hyaluronic acid, a powerful humectant that binds water to the skin to keep the under-eye area plump and prevent concealer from looking dry or crepey.
- Source: A well-established humectant shown to hold many times its weight in water, supporting surface hydration.
- Benefit: Helps the formula stay flexible and crease-resistant on the delicate eye area.
π₯₯ Coconut Water & Coconut Fruit Juice Low % Promising
Cocos Nucifera Water and Fruit Juice add lightweight hydration and trace minerals, contributing to the brand's claim of a 52% instant moisture boost.
- Source: Coconut-derived waters are used in cosmetics as hydrating, skin-conditioning agents.
- Benefit: Supports a fresh, hydrated feel rather than a tight, matte one.
πΈ Rhododendron Ferrugineum Extract Low % Promising
An alpine rose extract used for its antioxidant and skin-conditioning properties, helping protect skin from environmental stress through the day.
- Source: Marketed in skincare as an antioxidant-rich botanical that supports skin resilience.
- Benefit: Adds a skin-caring angle to a coverage-focused makeup formula.
πͺ Silica & Trimethylsiloxysilicate Moderate Proven
Silica smooths and blurs the look of texture while controlling shine, and Trimethylsiloxysilicate forms a flexible, water-resistant film that helps the concealer last.
- Source: Silica is a long-standing soft-focus and oil-absorbing agent; film-formers are standard for longwear makeup.
- Benefit: Drives the natural, non-cakey finish and improved wear time.
π¨ Titanium Dioxide & Iron Oxides Pigment Proven
CI 77891 (Titanium Dioxide) and Iron Oxides are the mineral pigments that deliver the full coverage and shade matching across the range.
- Source: Titanium dioxide and iron oxides are the industry-standard pigments for opaque, skin-tone makeup.
- Benefit: Provides the fully-loaded, high-coverage payoff the product is known for.
32 ingredients
Water, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Triethylhexanoin, Isoamyl Laurate, Methyl Trimethicone, Pentylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Hydrogenated Starch Hydrolysate, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate, Silica, Perfluorooctyl Triethoxysilane, Aluminum Hydroxide, Hydroxyacetophenone, Sodium Chloride, Disteardimonium Hectorite, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, 1,2-Hexanediol, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Glycerin, Cocos Nucifera Water, Sodium Hyaluronate, Cocos Nucifera Fruit Juice, Rhododendron Ferrugineum Extract, Potassium Sorbate, Sodium Benzoate, CI 77891, Iron Oxides
π Where It Fits in Your Routine
Apply after foundation to spot-conceal and sculpt, or wear alone on bare, moisturized skin. Set with powder if you want extra longevity.
π How to Use
Prep & Moisturize
Start on clean, moisturized skin. Hydrated skin helps the concealer blend smoothly and resist creasing.
Conceal
Dot the flat side of the diamond applicator directly on dark circles, blemishes, or discoloration.
Blend by Stippling
Press and blend with fingers, a concealer brush, or a sponge in a stippling motion until flawless.
Contour & Highlight
Use a shade 2β3 deeper to contour the hairline, cheekbones, nose, and jaw; a lighter shade to highlight high points.
Set If Needed
Lightly set with a setting powder under the eyes if you have oily skin or want maximum longevity.
π€ Who Is It For?
β Perfect for you if:
- You want full coverage that still looks natural, not cakey
- You have normal, dry, or dehydrated skin needing hydration
- You want a multi-use product for conceal, contour, and highlight
- You prefer vegan, cruelty-free, fragrance-free makeup
- You cover dark circles, blemishes, or redness daily
β Consider alternatives if:
- You are fungal-acne (malassezia) prone and reactive
- You prefer a fully silicone-free formula
- You want an ultra-matte, powdery finish
- You have very oily skin and dislike setting powder
- You are sensitive around the eyes (some report stinging)
π― Skin Type Compatibility
Hyaluronic acid and coconut water keep it from clinging to dry patches or fine lines.
Blends easily into a natural, photo-ready finish with comfortable all-day wear.
Works well across zones; lightly set oilier areas for the best longevity.
Hydrating finish may need setting powder to control shine and prevent slipping.
Fragrance-free and EU-allergen-free, but a few users report under-eye stinging, so patch test.
π Results Timeline
Coverage & Hydration
Dark circles, redness, and blemishes are covered on application, with a hydrated, plumped under-eye look.
52% instant moisture boost (brand-tested)Natural Longwear
Many users report 8+ hours of wear with minimal creasing; skin may turn slightly dewier as the day goes on.
Most note all-day staying powerComfortable Daily Wear
With consistent use the hydrating base keeps the under-eye area feeling soft rather than dry and tight.
Repurchase-worthy for many fansβ Ratings by Platform
βοΈ Pros & Cons
β Praised
- Genuinely full, blendable coverage
- Hydrating, doesn't look dry or cakey
- Versatile for conceal, contour, and highlight
- Long wear with no flashback in photos
- Vegan, cruelty-free, and fragrance-free
β Criticized
- Bulky packaging, awkward for travel touch-ups
- Wand can over-dispense and ooze over time
- May crease without setting powder
- Not fungal-acne safe
- Some report stinging on sensitive eyes
π° Budget-Friendly Alternatives (Dupes)
Full, long-lasting coverage at a fraction of the price. More matte and less hydrating, so dry skin may want moisturizer underneath.
Also hyaluronic-acid-based with a hydrating, natural finish. Slightly more medium coverage and a softer, more satin feel.
Lightweight, natural-finish drugstore staple. Lower coverage and fewer skincare ingredients, but very affordable and easy to blend.
π Comparison with Competitors
Too Faced Born This Way Super Coverage (Featured)
$36.00NARS Radiant Creamy Concealer
$33.00Tarte Shape Tape Concealer
$32.00e.l.f. 16HR Camo Concealer
$7.00π¦ Storage & Shelf Life
12 months after opening
Store in a cool, dry place away from direct sunlight; keep the cap closed tightly.
Frosted plastic bottle with a diamond-shaped doe-foot applicator wand.
Yes, under 100ml; a mini travel size is also available for on-the-go.
β Frequently Asked Questions
It contains no retinoids, salicylic acid, hydroquinone, or chemical sunscreen filters, which are the ingredients most commonly flagged during pregnancy and breastfeeding. It is a cosmetic concealer that sits on the skin's surface. As with any product, it's best to confirm with your doctor or midwife about your individual situation.
No. The formula contains esters such as Isoamyl Laurate and polyglyceryl-based emulsifiers that can feed malassezia yeast. If you are prone to fungal acne (malassezia folliculitis), this concealer may trigger breakouts and a strictly fungal-acne-safe alternative would be a better choice.
Yes. As a makeup product it goes on after your skincare, so it doesn't chemically interfere with retinol, vitamin C, AHAs, or BHAs used earlier in your routine. Let active treatments and moisturizer absorb first, then apply the concealer on top.
It performs best on dry, dehydrated, normal, and combination skin thanks to its hydrating hyaluronic acid and coconut water base. Oily skin can wear it too but may want to set it with powder to control shine and improve longevity.
Immediately. Coverage of dark circles, redness, and blemishes is instant on application, and the brand reports a 52% instant moisture boost. Most users find it wears comfortably for 8 or more hours with minimal creasing.
It is one of the last steps. Apply it after cleansing, treatments, moisturizer, and sunscreen, and after foundation if you wear one. You can also wear it alone on bare, moisturized skin for lighter days.
It is marketed as non-comedogenic and oil-free, with a low estimated comedogenic rating of around 1 out of 5. Most users do not experience clogged pores, though anyone very breakout-prone should remove makeup thoroughly each night and patch test first.
The Period After Opening (PAO) is 12 months. Once opened, use it within a year and store it in a cool, dry place away from direct sunlight, keeping the cap sealed to maintain the formula.
Verdict: The Too Faced Born This Way Super Coverage Multi-Use Concealer earns its reputation as a hardworking 4-in-1 that delivers genuinely full coverage without looking dry or cakey, thanks to its hyaluronic acid and coconut water base. It's a standout for dry and normal skin and a versatile pick for concealing, contouring, and highlighting. The main trade-offs are bulky packaging, a wand that can over-dispense, the need to set it on oily skin, and that it isn't fungal-acne safe. For anyone wanting hydrating, high-coverage makeup from a vegan, cruelty-free brand, it's an easy recommendation.
Product Overview
What are Quick Product Notes?
Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.
Pro Tip Alert!
Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.
Quick Product Notes
Paraben-Free
Paraben-Free
Understanding Parabens
Parabens are a large group of preservatives which are used to prevent bacteria growing in cosmetic formulations. There has been some healthy controversy surrounding them due to a few studies finding paraben presence in breast tumours and breast tissue. However, the majority of the scientific community have deemed these findings non-conclusive due to the limitations of these studies. There's still a lot of support for avoiding parabens following the better safe than sorry route. If you do we completely support you! If you are concerned about the health safety of parabens, then feel free to avoid them by looking out for the Paraben-Free icon. If not, don't worry about it - they do have had one of the longest safety records as preservatives!
Which Ingredients are classified as Paraben?
A product will be paraben-free if it does not contain any of the following parabens:
- Sodium Isobutylparaben
- Sodium Ethylparaben
- Sodium Butylparaben
- Propylparaben
- Isopropylparaben
- Isobutylparaben
- Sodium Propylparaben
- Butylparaben
- Ethylparaben
- Sodium Methylparaben
- Methylparaben
Sulfate-Free
Sulfate-Free
Understanding Sulfates
Sulfates are a large group of ingredients which act as cleansing agents in Cosmetics. They help loosen up the dirt and grime from your skin and hair to allow for water to wash it away with ease. However some sulfates are so good at their job, they can wash off your skinβs own natural oils that keep it moisturised and protected which can lead to dryness and irritation. Most people will find no issues with sulfate, however if you find your skin doesn't like sulfates then free feel to avoid them by looking out for the sulfate-free icon on Skincarisma.
Which ingredients are classified as sulfates?
We've taken the Sulfates which are considered more harsh for our Sulfate-Free status. A product will be Sulfate-Free if it does not contain any of the following Sulfates:
- TEA-Dodecylbenzenesulfonate
- Ammonium Laureth Sulfate
- Sodium Lauryl Sulfate
- PEG-15 Cocamine
- Sodium Laureth Sulfate
- Sodium Cocoyl Sarcosinate
- Sodium C14-16 Olefin Sulfonate
- Dioctyl Sodium Sulfosuccinate
- Ammonium Xylenesulfonate
- Ammonium Lauryl Sulfate
- Sodium Xylenesulfonate
- Sodium Myreth Sulfate
- Sodium Lauryl Sulfoacetate
Alcohol-Free
Alcohol-Free
Understanding Simple Alcohols
Alcohol ingredients are widely used in cosmetics and come in different types. For the most part alcohols are not problematic at all. However one type of alcohols, simple alcohols can be quite drying to the skin because it evaporates very quickly. This can cause irritation which can also lead to other skin complications. These alcohols should never be used alone on your skin, but combined with other cosmetic ingredients, they are normally without issue. However, for some people with sensitive and easily irritable skin, avoiding products with these simple alcohols may be beneficial. If you find your skin doesn't like these simple alcohols, then free feel to avoid them by looking out for the Alcohol-Free icon.
Which Ingredients are classified as Alcohol?
A product will be alcohol-free if it does not contain any of the following alcohol ingredients:
- SD Alcohol
- Alcohol Denat
- Isopropyl Alcohol
- Alcohol
Silicone-Free
Silicone-Free
Understanding Silicones
If you've ever used a skincare, makeup or beauty product that's made your skin look and feel smoother tempoarily - it's likely contained Silicone. They are a popular class of ingredients found in cosmetics due to their smooth, soft, easy-to-spread and smooth properties that help creates an artificial layer/barrier on top of skin or hair (commonly found in conditioners).
For the same reasons they are popularly used, they are also commonly avoided. Anecdotally, many individuals have reported that Silicones cause/excerbate breakouts, irritation, cause a feeling of skin being unable to breathe, cause clumping of cosmetic products and find it difficult to wash off. As a result, those who find them problematic are avoiding them and increasingly, cosmetic companies are avoiding them as well.
If you have had bad experiences with Silicones in the past, or suspect they are problematic then look out for the tick on the Silicone-free label.
Disclaimer
The Silicone-free label only includes the most common Silicone ingredients that have indentified been reported by individuals that could potentially cause issues.
These include: Amodimethicone, Behenoxy Dimethicone, Bis-Aminopropyl Dimethicone, Cetearyl Methicone, Cetyl Dimethicone, Cyclomethicone, Cyclopentasiloxane, Dimethicone, Dimethicone Copolyol, Dimethiconol, Methicone, Phenyl Trimethicone, Phenyl Trimethicone, Stearoxy Dimethicone, Stearyl Dimethicone, Trimethylsilylamodimethicone.
Note, that this does not include all ingredients part of the Silicone class of ingredients.
EU Allergen-Free
EU Allergen-Free
Understanding the Identified Contact Allergens
The EU's Scientific Committee on Consumer Safety (SCCS) has identified and established 26 cosmetic ingredients that are likely contact allergens (potential to cause skin allergies) as demonstrated in clinical or epidemiological studies. The EU's SCCS have recommend cosmetic companies to disclose them on the labels if used and in cases where the concentration exceeds 0.001% in leave-on products and 0.01% in rinse-off products, then they must be labelled.
Look out for the tick on the EU-Allergen free label to know your cosmetic is free from any of the 26 identified cosmetic ingredients.
For more information regarding the EU's Scientific Committee on Consumer Safety, please visit their official website.
Disclaimer
The EU Allergen Free label is for the 26 ingredients identified by the EU SCCS and products will be only flagged if a suspected ingredient is on it's ingredient list. It is possible for cosmetics to contain one of the suspect ingredients without it appearing on the ingredient list due to it not reaching the concentration threshold to disclose it and cosmetic manufacturers choice to not disclose it.
Also note, the EU Allergen Free label is not personalized for your own allergies you may have and it does not constitute as medical advice. For your specific case, always consult your medical professiona such as dermatologist, physician, pharmacist, or health care provider - please read our medical disclaimer for more information.
Fungal Acne (Molassezia) Safe
Fungal Acne (Molassezia) Safe
Understanding Fungal Acne (Pityrosporum Folliculitis/Malassezia Folliculitis)
Pityrosporum Folliculitis/Malassezia folliculitis or simply known as Fungal Acne is a persistent acne-like condition that commonly responds poorly to traditional acne-treating methods. Unlike most cases of Acne where bacteria is the culprit, Fungi is the culprit of Fungal Acne (Hence the name!). There are certain classes & groups of ingredients that have been shown to promote and feed the growth of the Fungal Acne, Fungi such as fatty acids, oils, esters, polysorbates and fermented ingredients.
For more information regarding Fungal Acne, please visit Simple Skincare Science (f.c) - #3 of our Recommend Skincare Resources for an amazing comprehensive guide!
Please Read: How to use the Fungal Acne (Malassezia) Label
At SkinCarisma, we've done our best to identify as many ingredients as possible but note the fungal-free label may not be 100% accurate due to the complexconditions and combination of ingredients that malezzeria can thrive on.
Additionally, products that may contain ingredients that have shown to feed Malassezia may not neccessarily exacerbate the condition due to concentration of ingredient used in the product, this information is simply not available on the products.
As a result, please note this is only an experimental label that can be best used to possible identify problematic products you have used in the past. It is in no way a perfect identifier nor a predictor in whether or not it will exacerbate or cause fungal acne. It will continue to be worked on as more information and research comes to light.
If you find any ingredients you believe should be included, please email us at snails@skincarisma.com.
Disclaimer
Due to the lack of substantial research into this area it is very likely there are other ingredients and class/groups of ingredients that could feed Fungal Acne which have not been indentified.
The Fungal-Safe label does not constitute as medical advice. For your specific case, always consult your medical professiona such as dermatologist, physician, pharmacist, or health care provider - please read our medical disclaimer for more information.
What are Notable Effects & Ingredients?
Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging Β«promisesΒ» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.
We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.
Pro Tip Alert!
Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.
Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you
Notable Effects & Ingredients
Brightening from 2 ingredient(s):
Promotes Wound Healing from 2 ingredient(s):
What are Ingredients Related to Skin Type?
Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.
We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.
Pro Tip Alert!
A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.
One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!
Ingredients Related to Skin Types
Dry Skin
Oily/Acne-Prone Skin
Sensitive Skin
What is the Ingredient Safety Breakdown?
Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.
Pro Tip Alert!
EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.
Ingredient Safety Breakdown
Product ingredient list
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
| 1 |
Water
Solvent, Skin Conditioning
|
|
|
| 3 |
Cyclopentasiloxane
Solvent, Skin Conditioning, Emollient, Hair Conditioning
|
|
|
| 1 |
Butylene Glycol Dicaprylate/Dicaprate
Skin Conditioning, Emollient
|
|
|
| 1 |
Triethylhexanoin
Fragrance, Hair Conditioning, Antistatic Agent, Emollient, Masking, Refatting, Skin Conditioning, Solvent
|
|
|
| 1 |
Isoamyl Laurate
Skin Conditioning, Emollient, Fragrance
|
|