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Brightening Cleanser

Brightening Cleanser

Product Description

Product overview

Made in Various INTERNATIONAL

A 3-in-1 antioxidant-rich gel cleanser that doubles as a makeup remover and exfoliating mask. Infused with strawberry seed oil, hydrolyzed wheat protein, and lycopene from tomatoes to brighten, firm, and protect skin while delivering a delicious natural strawberry scent.

Vegan Cruelty-Free Sulfate-Free Paraben-Free No Synthetic Fragrance 3-in-1 Formula Women-Founded
Pregnancy
Yes
Fungal Acne
No
Comedogenic
1/5
Size
4.2 oz / 125ml
Type
Gel Cleanser
Concern
Dullness, Texture
Formula
Vegan, Clean
Use
AM/PM Daily
Real reviews · YouTube Shorts
Why it's different

Antioxidant Protection

Strawberry seed oil and lycopene fight free radicals and protect against environmental damage.

01

Texture & feel

SENSORY
Consistency
Lightweight Gel
Scent
Sweet Strawberry
Absorption
Rinses Clean
Finish
Soft, Hydrated

Antioxidant Protection

Strawberry seed oil and lycopene fight free radicals and protect against environmental damage.

Gentle Brightening

Lycopene rich in vitamins A, C, and K acts as a gentle exfoliant for a natural glow.

Firming Benefits

Hydrolyzed wheat protein nourishes and firms skin for a more youthful appearance.

3-in-1 Formula

Works as daily cleanser, makeup remover, and exfoliating mask when left on 5-10 minutes.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

No retinoids, no high-concentration salicylic acid, no hydroquinone. Safe for use during pregnancy and nursing.

Not Fungal Acne (Malassezia) Safe

Contains glyceryl oleate and strawberry seed oil which can feed malassezia yeast. Avoid if prone to fungal acne.

Contains Gluten (Wheat Protein)

Formulated with hydrolyzed wheat protein. Those with celiac disease or severe gluten sensitivity should patch test first.

Gentle for Sensitive Skin

Sulfate-free, uses gentle plant-derived surfactants like decyl glucoside. No essential oils in formula.

03

Ingredient breakdown

INGREDIENTS

Strawberry Seed OilKey Active

Cold-pressed oil from strawberry seeds rich in antioxidants including vitamins A, B, C, and E. Contains natural ellagic acid and essential fatty acids that help protect and nourish skin.

  • Antioxidant Power: Helps neutralize free radicals and protect against environmental stressors
  • Skin Radiance: Natural salicylic acid content promotes gentle, natural brightening
  • Omega Fatty Acids: Contains omega-3 and omega-6 for skin barrier support
The delicious strawberry scent comes naturally from this ingredient - no synthetic fragrance needed!

Lycopene (Tomato Extract)Proven

A powerful carotenoid antioxidant derived from tomatoes. Rich in vitamins A, C, and K, it acts as a gentle skin exfoliant while providing protective benefits.

  • Research: Studies show lycopene provides photoprotective benefits and supports collagen production
  • Brightening: Helps improve skin radiance and even out skin tone over time
  • Anti-aging: Powerful antioxidant that fights premature aging from UV exposure

Hydrolyzed Wheat ProteinFirming

A protein fraction from wheat that helps nourish, soften, and temporarily firm the skin. Creates a protective film that helps retain moisture.

  • Film-forming: Creates a protective barrier that helps skin retain moisture
  • Firming Effect: Temporarily tightens and firms skin appearance
  • Conditioning: Leaves skin feeling soft, smooth, and hydrated
Contains gluten - those with celiac disease or severe gluten sensitivity should patch test or avoid.

Decyl Glucoside & Coco GlucosideGentle Cleansing

Plant-derived, biodegradable surfactants made from coconut and vegetable sugars. Among the gentlest cleansing agents available.

  • Ultra-Gentle: Non-irritating, commonly used in baby products
  • Effective Cleansing: Removes makeup and impurities without stripping skin
  • Eco-Friendly: Readily biodegradable and sustainably derived

12 ingredients

Water (Aqua/Eau), Decyl Glucoside, Disodium Coco-Glucoside Citrate, Coco Glucoside, Glyceryl Oleate, Hydrolyzed Wheat Protein, Xanthan Gum, Fragaria Chiloensis (Strawberry) Seed Oil, Lycopene (Tomato), Propanediol, Ethylhexylglycerin, Potassium Sorbate

FREE FROM: Parabens, Mineral Oil, Sulfates, Synthetic Fragrance, Petroleum, Phthalates, Phenoxyethanol, Formaldehyde, GMO Ingredients, Essential Oils, Silicones, PEGs
04

Where it fits in your routine

ROUTINE
1
Cleanser
2
Toner
3
Serum
4
Eye Cream
5
Moisturizer
6
SPF (AM)

Use as first step in both AM and PM routines. Can replace double cleansing for most makeup. Follow with Indie Lee CoQ-10 Toner for best results.

05

How to use

HOW TO USE
1

Wet Your Face

Splash your face with lukewarm water to dampen skin. The cleanser works best on wet skin.

2

Apply & Massage

Dispense a small amount into hands and gently massage onto face in circular motions for 30-60 seconds.

3

Rinse Thoroughly

Rinse with lukewarm water until all product is removed. Pat dry with a clean towel.

4

Optional: Use as Mask

For extra brightening, leave on for 5-10 minutes before rinsing. Use 2-3 times per week.

06

Who is it for?

WHO

Perfect for you if:

  • You want a gentle, non-stripping daily cleanser
  • You're looking for a multitasking product (cleanser + makeup remover + mask)
  • You have dull skin and want a brighter complexion
  • You prefer clean, natural beauty products
  • You love delicious scents (strawberry!)
  • You're pregnant or breastfeeding and need safe options

Consider alternatives if:

  • You have fungal acne (malassezia) - this is not FA-safe
  • You have severe gluten sensitivity or celiac disease
  • You need a heavy-duty cleanser for very oily skin
  • You prefer fragrance-free products (has natural strawberry scent)
  • You're looking for targeted acne treatment
07

Skin type compatibility

SKIN TYPES
Oily Skin
Good

Gentle cleansing without stripping. May need a stronger cleanser if very oily or acne-prone.

Dry Skin
Excellent

Hydrating formula never leaves skin feeling tight or stripped. Leaves skin soft and nourished.

Combination
Excellent

Balances well across different face zones without over-drying or leaving residue.

Sensitive
Excellent

Sulfate-free, no essential oils, gentle plant-derived surfactants. Well-tolerated by most sensitive skin.

Acne-Prone
Moderate

Low comedogenic rating, but not designed for acne treatment. Not suitable for fungal acne.

Mature Skin
Excellent

Antioxidant-rich formula with firming wheat protein helps address signs of aging.

08

Results timeline

ONGOING
Day 1

Immediate Softness

Skin feels clean, soft, and hydrated immediately after use. No tightness or dryness. Delicious strawberry scent noted.

95% noticed
Week 1-2

Improved Texture

Skin begins to look smoother and more radiant. Reduced dullness and improved overall skin feel, especially when used as mask.

85% noticed
Week 4+

Visible Brightening

Noticeable improvement in skin brightness and clarity. More even skin tone and healthy glow. Firmer-feeling skin.

78% noticed
Ongoing

Maintained Results

With consistent use, skin maintains its brightness, softness, and healthy appearance. Many users become long-term loyalists.

90% repurchase
09

Ratings by platform

1K+ REVIEWS
Ulta Beauty
4.7
Rating
557+
Reviews
Main complaint: Price point feels high for a cleanser
Bluemercury
4.8
Rating
463+
Reviews
Main complaint: Some wish the scent was stronger
Amazon
4.5
Rating
200+
Reviews
Main complaint: Bottle size small for the price
Credo Beauty
4.7
Rating
100+
Reviews
Main complaint: Not effective enough for stubborn waterproof makeup
10

Pros & cons

BALANCED

Praised

  • Delicious natural strawberry scent
  • Never strips or dries out skin
  • Effectively removes daily makeup
  • 3-in-1 versatility saves time and money
  • Clean, short ingredient list
  • Leaves skin glowing and soft
  • Great for sensitive and dry skin
  • Pregnancy-safe formula

Criticized

  • Higher price point ($36 for 4.2oz)
  • May not remove heavy/waterproof makeup
  • Not suitable for fungal acne
  • Contains gluten (wheat protein)
  • Bottle size feels small for price
  • Brightening results are subtle/gradual
11

Budget-friendly alternatives (dupes)

DUPES
70% Match
Superfood Antioxidant Cleanser
$36.00
Similar Price

Similar clean, antioxidant-rich formula with kale, spinach, and green tea. More gel-like texture, slight herbal scent instead of fruity. Equally gentle.

65% Match
Enzyme Cleansing Gel
$16.00
Budget Pick

Uses papaya and grapefruit enzymes for brightening. Similar gentle gel texture but contains parabens and synthetic fragrance. Half the price.

60% Match
Hydrating Facial Cleanser
$15.99
Budget Pick

Gentle, hydrating formula with ceramides. No brightening actives, fragrance-free. Better for those who need FA-safe options.

75% Match
Green Clean Gentle Creamy Cleanser
$28.00
Similar Price

Clean, gentle formula with honey. Similar non-stripping feel and clean beauty ethos. Honey scent vs. strawberry. Slightly more affordable.

12

Comparison with competitors

SIDE-BY-SIDE
The Rice Wash Skin-Softening Cleanser
Key Ingredients Rice Bran, Hyaluronic Acid
Size 4.1 oz / 120ml
Pregnancy Safe Yes
FA Safe No
Sulfate-Free Yes
Superfood Antioxidant Cleanser
Key Ingredients Kale, Spinach, Green Tea
Size 8 oz / 237ml
Pregnancy Safe Yes
FA Safe No
Sulfate-Free Yes
Enzyme Cleansing Gel
Key Ingredients Papaya, Grapefruit Extract
Size 8 oz / 236ml
Pregnancy Safe Yes
FA Safe No
Sulfate-Free No (SLS)
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in cool, dry place away from direct sunlight. Room temperature is fine.

Packaging

Squeeze tube with flip-top cap. 25% PCR plastic (recycled content).

Travel Friendly

Yes - 4.2oz is over TSA limit but 1oz travel size available. Not in glass.

13

Frequently asked questions

FAQ

Yes! The Brightening Cleanser is considered safe for use during pregnancy and breastfeeding. It contains no retinoids, no high-concentration salicylic acid, no hydroquinone, and no chemical sunscreens. The trace amount of natural salicylic acid in strawberry seed oil is minimal and not a concern for topical cleansers.

No, this cleanser is NOT fungal acne safe. It contains glyceryl oleate and strawberry seed oil, both of which can feed malassezia yeast and potentially worsen fungal acne. If you have FA, consider alternatives like CeraVe Hydrating Cleanser or Vanicream Gentle Facial Cleanser.

Yes! This is a gentle, rinse-off cleanser that won't interfere with your actives. It's perfect to use before applying retinol, vitamin C serums, or chemical exfoliants. The gentle formula won't compromise your skin barrier or cause increased sensitivity when layering actives.

This cleanser works well for all skin types, but it's particularly excellent for dry, sensitive, combination, and mature skin. It's very gentle and hydrating, never stripping. Very oily or acne-prone skin may prefer something stronger, and those with fungal acne should avoid it.

You'll notice soft, hydrated skin immediately after first use. Improved texture and radiance typically appear within 1-2 weeks of consistent use. More significant brightening results are usually visible after 4+ weeks of daily use, especially when using the mask function 2-3 times weekly.

Use it as the first step in both your morning and evening routines. Apply to damp skin, massage, and rinse. It can replace double cleansing for most daily makeup. Follow with toner (like Indie Lee CoQ-10 Toner), then serums, moisturizer, and sunscreen (AM).

This cleanser has a low comedogenic rating of 1 out of 5. The formula is gentle and rinses clean, so it's unlikely to clog pores for most people. However, individual reactions vary, so patch testing is always recommended if you're concerned.

The cleanser has a 12-month PAO (Period After Opening). Store in a cool, dry place away from direct sunlight. The 4.2oz bottle typically lasts 2-3 months with twice-daily use. A jumbo 10oz size is also available for better value.

— Skincarisma verdict
4.5 / 5 ★★★★★

Verdict: The Indie Lee Brightening Cleanser is a beautifully formulated, genuinely gentle cleanser that lives up to its clean beauty promises. The delicious natural strawberry scent makes cleansing a joy, while the antioxidant-rich formula delivers real brightening benefits over time. It's particularly excellent for dry, sensitive, and mature skin types who want effective cleansing without irritation. The 3-in-1 versatility adds great value. The main downsides are the premium price point and unsuitability for fungal acne sufferers. If you can afford it and FA isn't a concern, this is one of the best gentle brightening cleansers on the market.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

Awesome, I Understand!

Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

Awesome, I Understand!

Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
oily-skin Oily/Acne-Prone Skin
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
66% 8% 25%

Product ingredient list

Showing first 5 of 12 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 B
Decyl Glucoside
Surfactant, Emulsion Stabilising, Cleansing
0 Unknown
Disodium Coco-Glucoside Citrate
Emulsifying
0 Unknown
Coconut Flower Sugar
Cleansing, Emollient, Antioxidant, Skin Protecting
1 A
Glyceryl Oleate
Fragrance, Skin Conditioning, Emollient, Emulsifying, Surfactant, Perfuming
VIEW ALL INGREDIENTS