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Bulgarian Valley Rose Water Toner

Bulgarian Valley Rose Water Toner

Product Description

Product overview

Made in Various INTERNATIONAL

A lightweight, alcohol-free hydrating toner enriched with Bulgarian Rosa Damascena flower extract, hyaluronic acid, witch hazel, and calendula. This 7-in-1 spray toner hydrates, nourishes, plumps, soothes, moisturizes, tightens pores, and balances your skin's pH — all in one refreshing mist.

Alcohol-Free Paraben-Free SLS-Free 100% Vegan Cruelty-Free Artificial Fragrance-Free Phthalate-Free No Synthetic Colors
Pregnancy
Yes
Fungal Acne
Caution
Comedogenic
1/5
Size
100ml / 200ml
Price
~$6–$10
Type
Hydrating Toner
Skin Type
All Skin Types
Formulation
Vegan & Clean
Real reviews · YouTube Shorts
Why it's different

Bulgarian Rose Water Extract

Sourced from the Rose Valley in Bulgaria, Rosa Damascena extract soothes, balances pH, and delivers antioxidant protection to the skin.

01

Texture & feel

SENSORY
Consistency
Slightly Viscous Liquid
Scent
Mild Natural Rose
Absorption
15–30 Seconds
Finish
Dewy & Plump

Bulgarian Rose Water Extract

Sourced from the Rose Valley in Bulgaria, Rosa Damascena extract soothes, balances pH, and delivers antioxidant protection to the skin.

Hyaluronic Acid Hydration

Sodium Hyaluronate draws moisture into the skin for instant plumping and long-lasting hydration without a greasy residue.

Witch Hazel Pore Refiner

Natural astringent that tightens and minimizes the appearance of pores while helping to control excess oil production.

Calendula Soothing Complex

Anti-inflammatory calendula flower extract calms irritation, reduces redness, and supports sensitive and acne-prone skin.

7-in-1 Toner Benefits

Hydrates, nourishes, plumps, soothes, moisturizes, tightens pores, and balances skin pH — all in a single spray toner.

Clean & Vegan Formula

100% vegan, cruelty-free formula free from parabens, SLS, phthalates, synthetic colors, and artificial fragrances.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

No retinoids, salicylic acid, hydroquinone, or chemical sunscreens. All ingredients are considered safe for use during pregnancy and breastfeeding. The citric acid present is at a very low pH-adjusting concentration, not exfoliating levels.

Fungal Acne (Malassezia) — Use With Caution

Contains Sorbitan Oleate Decylglucoside Crosspolymer, a solubilizer with an oleate (fatty acid ester) component. While this ingredient is PEG-free and present at very low concentration, those with active fungal acne may want to patch test first. The older formulation also listed PEG-40 Hydrogenated Castor Oil on some batches.

Low Comedogenic Rating (1/5)

Lightweight, water-based formula with no heavy oils or butters. The toner is unlikely to clog pores and is well-suited for acne-prone skin.

Alcohol-Free

Contains no drying alcohols (ethanol, denatured alcohol, isopropyl alcohol). Safe for dry and sensitive skin types without risk of irritation or dehydration.

Compatible With Active Ingredients

This toner has a gentle formulation that pairs well with retinol, vitamin C, AHAs, and BHAs. Apply the toner first as a hydrating prep step before layering actives.

Contains Witch Hazel Extract

Witch hazel leaf extract is a natural astringent. While alcohol-free, it can be mildly drying for very dry or severely compromised skin barriers when used twice daily. Adjust frequency if needed.

03

Ingredient breakdown

INGREDIENTS

Rosa Damascena Flower Extract #2 on INCIProven

Bulgarian Damask rose water is the star of this formula, listed as the second ingredient after water. It contains natural antioxidant and antimicrobial compounds that soothe irritation and help balance skin's pH level.

  • Research: Rosa Damascena extract has demonstrated anti-inflammatory, antioxidant, and antibacterial properties in published studies.
  • Benefit: Soothes redness, calms irritation, and helps control excess sebum production.
  • Source: Sourced from the Rose Valley in Bulgaria, known for producing the highest-quality Damask roses.
Rosa Damascena is one of the gentlest botanical extracts, well-tolerated by most skin types including sensitive skin.

Sodium Hyaluronate (Hyaluronic Acid) #4 on INCIProven

A low-molecular-weight form of hyaluronic acid that penetrates the skin to attract and retain moisture. Provides instant plumping and long-lasting hydration from within.

  • Research: Hyaluronic acid can hold up to 1,000 times its weight in water, making it one of the most effective humectants available.
  • Benefit: Instantly plumps skin, reduces the appearance of fine lines, and maintains hydration levels throughout the day.
  • Efficacy: A 2016 study found even low concentrations of sodium hyaluronate significantly improve skin hydration and elasticity.

Glycerin #3 on INCIProven

A powerful humectant naturally found in the skin. Glycerin pulls moisture from the environment into the skin's deeper layers and helps strengthen the skin barrier.

  • Research: A 2016 study found glycerin to be more effective as a humectant than AHAs and even hyaluronic acid in certain conditions.
  • Benefit: Deep hydration, improved barrier function, and antimicrobial protection.

Witch Hazel Leaf Extract #6 on INCIProven

Hamamelis Virginiana leaf extract acts as a natural astringent that tightens and shrinks pores. This is the alcohol-free extract, not the distilled (alcohol-containing) version.

  • Research: Witch hazel extract has demonstrated anti-inflammatory and antimicrobial activity in dermatological studies.
  • Benefit: Minimizes pore appearance, controls oil, and provides mild soothing effects.
While this is an alcohol-free extract, some individuals with very dry or compromised skin may find witch hazel mildly astringent with daily use.

Calendula Officinalis Flower Extract #5 on INCIPromising

Marigold flower extract with well-known anti-inflammatory and antibacterial properties. Especially beneficial for calming acne-prone and sensitive skin.

  • Research: Calendula has been used for centuries for wound healing and has demonstrated anti-inflammatory properties in clinical settings.
  • Benefit: Reduces redness, calms irritation, supports healing of blemishes and compromised skin.

11 ingredients

Aqua, Rosa Damascena (Rose) Flower Extract, Glycerin, Sodium Hyaluronate, Calendula Officinalis (Calendula) Flower Extract, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Sodium Benzoate, Potassium Sorbate, Sodium Gluconate, Sorbitan Oleate Decylglucoside Crosspolymer, Citric Acid

FREE FROM: Parabens, SLS/SLES, Alcohol, Artificial Fragrance, Synthetic Colors, Phthalates, Mineral Oil, Silicones, Formaldehyde, PEGs (new formulation), Animal-Derived Ingredients
04

Where it fits in your routine

ROUTINE
1
Cleanser
2
This Toner
3
Essence
4
Serum
5
Moisturizer
6
Sunscreen (AM)

Use morning and evening immediately after cleansing. This toner preps your skin for better absorption of serums and moisturizers that follow.

05

How to use

HOW TO USE
1

Cleanse Your Face

Start with a clean, freshly washed face. Pat dry gently with a soft towel — the skin should be slightly damp for best absorption.

2

Spray the Toner

Hold the bottle 6–8 inches from your face and mist evenly across your face and neck. 3–4 sprays are usually sufficient.

3

Pat & Let It Absorb

Gently pat the toner into your skin with your fingertips. Do not wipe it off — let it air dry for 15–30 seconds to fully absorb.

4

Follow With Serum & Moisturizer

Once absorbed, layer your serum and moisturizer on top. The toner helps these products penetrate deeper and work more effectively.

06

Who is it for?

WHO

Perfect for you if:

  • You want a lightweight, non-greasy hydrating toner
  • You have oily skin and need pore-tightening benefits
  • You have sensitive skin and need a gentle, alcohol-free formula
  • You want a simple, short ingredient list without harsh chemicals
  • You prefer vegan, cruelty-free, and clean beauty products
  • You are pregnant or breastfeeding and need a safe toner option
  • You want a multi-purpose spray that can double as a face mist

Consider alternatives if:

  • You have active fungal acne (contains sorbitan oleate derivative)
  • You need intense hydration for severely dry skin (may need a richer product)
  • You prefer completely fragrance-free products (has natural rose scent)
  • You are looking for anti-aging actives like retinol or peptides
  • You want an exfoliating toner with AHA/BHA at treatment concentrations
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

Witch hazel and rose extract help control excess oil and tighten pores. Lightweight spray absorbs instantly without adding shine.

Dry Skin
Good

Hyaluronic acid and glycerin provide solid hydration. However, very dry skin may need a richer moisturizer layered on top for lasting comfort.

Combination Skin
Excellent

Balances oily T-zone while hydrating dry cheeks. The lightweight formula works well across different facial zones without overloading any area.

Sensitive Skin
Good

Calendula and rose extracts calm and soothe irritation. Alcohol-free and fragrance-free (artificial). Patch test recommended for very reactive skin due to witch hazel content.

Acne-Prone Skin
Good

Non-comedogenic (1/5) with antibacterial calendula and pore-tightening witch hazel. A solid prep step, though it doesn't contain active acne-fighting ingredients like BHA.

08

Results timeline

MONTH 2+
Immediately

Instant Refreshment & Hydration

Skin feels refreshed, cool, and lightly hydrated right after spraying. A subtle dewy glow appears as hyaluronic acid begins drawing in moisture.

90% noticed instant freshness
Week 1–2

Improved Hydration & Texture

Consistent use leads to noticeably softer, more supple skin. Dry patches start to diminish as glycerin and hyaluronic acid build cumulative hydration. Skin feels more balanced.

75% noticed softer skin
Week 3–4

Pore Refinement & Oil Control

Witch hazel's astringent effects become more apparent with regular use. Pores appear tighter and oil production starts to feel more balanced, especially in the T-zone.

60% noticed pore improvement
Month 2+

Calmer, More Even-Toned Skin

The anti-inflammatory benefits of calendula and rose extracts contribute to reduced redness, fewer minor breakouts, and a more even, radiant complexion over time.

55% noticed clearer complexion
09

Ratings by platform

36K+ REVIEWS
Amazon India
4.2
Rating
28,000+
Reviews
Main complaint: Some users note the scent is not what they expected; a few experienced breakouts possibly related to witch hazel
Amazon US
4.0
Rating
150+
Reviews
Main complaint: Small bottle size (100ml) feels insufficient for the price point in the US market
Nykaa
4.3
Rating
5,000+
Reviews
Main complaint: Some feel it only hydrates and doesn't deliver other claimed benefits like pore tightening
Plum Website
4.4
Rating
3,000+
Reviews
Main complaint: The spray nozzle can sometimes dispense too much product at once
10

Pros & cons

BALANCED

Praised

  • Extremely lightweight and non-sticky — absorbs quickly
  • Hydrating without feeling greasy; leaves skin plump and dewy
  • Clean, short ingredient list with only 11 ingredients
  • Affordable price point, especially in India
  • Convenient spray bottle works as both toner and face mist
  • Alcohol-free, paraben-free, vegan, and cruelty-free
  • Suitable for all skin types including sensitive skin
  • Repeat purchase favorite — many users on their 5th+ bottle

Criticized

  • Small bottle size (100ml) doesn't last long with twice-daily use
  • Witch hazel may cause breakouts for some sensitive individuals
  • Natural rose scent is polarizing — some love it, some don't
  • Not deeply moisturizing enough for very dry climates alone
  • Limited availability outside India at competitive prices
  • Some batches may have slightly different formulations (PEG-40 vs newer INCI)
11

Budget-friendly alternatives (dupes)

DUPES
82% Match
Rosewater Facial Toner
$11.79
Similar Price

Also features Damask rose and hyaluronic acid in an alcohol-free formula. Larger 237ml bottle offers better value per ml. Contains aloe vera instead of calendula and witch hazel. Simpler formula — no pore-tightening actives.

70% Match
Enhanced Witch Hazel Hydrating Toner with Rosewater
$6.49
Budget Pick

Focuses more on witch hazel astringent benefits with added rosewater. More affordable and widely available. Lacks hyaluronic acid and calendula — better for oily skin than dry or sensitive types.

68% Match
Rose Water Toner
$3.50
Budget Pick

Indian market alternative with rose water, aloe vera, and niacinamide. Significantly cheaper but contains different actives. Lacks hyaluronic acid and witch hazel. Good ultra-budget option for basic hydration.

12

Comparison with competitors

SIDE-BY-SIDE
Witch Hazel Facial Toner
Key Ingredients Witch Hazel + Rose Water + Aloe
Size 355ml
Alcohol-Free Yes
Ingredient Count 11
Pregnancy Safe Yes
Vegan / Cruelty-Free Yes / Yes
Rosewater Facial Toner
Key Ingredients Rose Oil + HA + Aloe + Glycerin
Size 237ml
Alcohol-Free Yes
Ingredient Count 8 (Minimal)
Pregnancy Safe Yes
Vegan / Cruelty-Free Yes / Yes
Rose Water Toner
Key Ingredients 90.97% Rose Water + Niacinamide
Size 250ml
Alcohol-Free Yes
Ingredient Count 15+
Pregnancy Safe Yes
Vegan / Cruelty-Free Yes / Not Certified
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place away from direct sunlight. Can be stored in the refrigerator for an extra refreshing mist experience.

Packaging

Spray bottle with fine mist nozzle. Recyclable plastic container with Plum-branded seal.

Travel Friendly

Yes — the 100ml size is TSA/carry-on compliant (under 100ml liquid limit). Sturdy spray bottle is leak-resistant.

13

Frequently asked questions

FAQ

Yes, this toner is considered safe for use during pregnancy and breastfeeding. It contains no retinoids, salicylic acid, hydroquinone, benzoyl peroxide, or chemical sunscreens. The citric acid present is at a very low concentration used for pH adjustment only, not at exfoliating levels. All key ingredients — rosa damascena extract, glycerin, sodium hyaluronate, calendula, and witch hazel leaf extract — are generally regarded as safe during pregnancy. As always, consult your healthcare provider if you have specific concerns.

Use with caution. The formula contains Sorbitan Oleate Decylglucoside Crosspolymer, which includes an oleate (fatty acid ester) component that could potentially feed malassezia yeast. While it is present at a very low concentration as a solubilizer, individuals with active fungal acne may want to patch test first or opt for a strictly fungal-acne-safe alternative. Some older batches also listed PEG-40 Hydrogenated Castor Oil, which is another ingredient to watch for.

Yes, this toner is compatible with all common active ingredients. It has a gentle, hydrating formulation without any strong actives that would conflict. Use the toner as a hydrating prep step after cleansing, then layer your retinol, vitamin C, AHA, or BHA on top. The hyaluronic acid and glycerin in the toner can actually help buffer dryness or irritation from these actives.

This toner is formulated for all skin types and works particularly well for oily, combination, and normal skin. Oily skin benefits from the witch hazel's pore-tightening and oil-controlling properties. Combination skin enjoys the balance of hydration and oil control. Dry skin types will appreciate the hyaluronic acid and glycerin but may need a richer moisturizer on top. Sensitive skin types generally tolerate it well due to the soothing calendula and rose extracts, though those extremely sensitive to witch hazel should patch test.

You will feel instant refreshment and hydration from the first use. Improved skin texture and softness typically become noticeable within 1–2 weeks of consistent daily use. Pore-tightening and oil-balancing effects from the witch hazel generally take 3–4 weeks to become visible. For overall complexion improvement (reduced redness, more even tone), expect results around 6–8 weeks with consistent morning and evening use.

This toner goes in step 2, immediately after cleansing and before any essences, serums, or moisturizers. Spray it onto your freshly cleansed face, gently pat it in, and let it air dry for about 15–30 seconds. Then proceed with the rest of your skincare routine. Use both in the morning (AM) and evening (PM) routines for best results.

No, this toner has a very low comedogenic rating of 1 out of 5. It is a water-based formula with no heavy oils, butters, or waxes. The ingredients are lightweight humectants and botanical extracts that are highly unlikely to clog pores. In fact, the witch hazel in the formula actually helps tighten and minimize pores. This toner is suitable for acne-prone skin.

The toner has a Period After Opening (PAO) of approximately 12 months. The product is preserved with sodium benzoate and potassium sorbate, which are gentle, food-grade preservatives. Store in a cool, dry place away from direct sunlight for maximum shelf life. If you notice any change in color, smell, or texture, discontinue use.

— Skincarisma verdict
4.2 / 5 ★★★★☆

Verdict: The Plum Bulgarian Valley Rose Water Toner is an excellent everyday hydrating toner at an affordable price point, especially for those in the Indian beauty market. Its clean, minimal 11-ingredient formula delivers solid hydration through hyaluronic acid and glycerin, while witch hazel and calendula provide pore-refining and soothing benefits. It excels for oily, combination, and normal skin types. The spray format is convenient and versatile — it can double as a mid-day face mist. While it may not be deeply moisturizing enough for very dry skin on its own, and the sorbitan oleate derivative warrants caution for fungal acne sufferers, it is an outstanding value for a gentle, pregnancy-safe, vegan toner that genuinely delivers on its hydrating and soothing promises.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 1 ingredient(s):
Citric Acid
brightening Brightening from 2 ingredient(s):
Glycerin Citric Acid
wound Promotes Wound Healing from 3 ingredient(s):
Glycerin Sodium Hyaluronate Citric Acid
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
2
oily-skin Oily/Acne-Prone Skin
1
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
70% 20% 10%

Product ingredient list

Showing first 5 of 10 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 Unknown
Rosa Damascena Flower Extract
Masking, Tonic
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
1 A
Sodium Hyaluronate
Skin Conditioning, Humectant
Promotes Wound Healing
Hydrating
1 A
Calendula Officinalis Flower Extract
Skin Conditioning, Masking, Perfuming
Redness
Irritation
VIEW ALL INGREDIENTS