Bulgarian Valley Rose Water Toner
Bulgarian Valley Rose Water Toner
Product Description
Product overview
A lightweight, alcohol-free hydrating toner enriched with Bulgarian Rosa Damascena flower extract, hyaluronic acid, witch hazel, and calendula. This 7-in-1 spray toner hydrates, nourishes, plumps, soothes, moisturizes, tightens pores, and balances your skin's pH — all in one refreshing mist.
Bulgarian Rose Water Extract
Sourced from the Rose Valley in Bulgaria, Rosa Damascena extract soothes, balances pH, and delivers antioxidant protection to the skin.
Texture & feel
SENSORYBulgarian Rose Water Extract
Sourced from the Rose Valley in Bulgaria, Rosa Damascena extract soothes, balances pH, and delivers antioxidant protection to the skin.
Hyaluronic Acid Hydration
Sodium Hyaluronate draws moisture into the skin for instant plumping and long-lasting hydration without a greasy residue.
Witch Hazel Pore Refiner
Natural astringent that tightens and minimizes the appearance of pores while helping to control excess oil production.
Calendula Soothing Complex
Anti-inflammatory calendula flower extract calms irritation, reduces redness, and supports sensitive and acne-prone skin.
7-in-1 Toner Benefits
Hydrates, nourishes, plumps, soothes, moisturizes, tightens pores, and balances skin pH — all in a single spray toner.
Clean & Vegan Formula
100% vegan, cruelty-free formula free from parabens, SLS, phthalates, synthetic colors, and artificial fragrances.
Safety & compatibility
SAFENo retinoids, salicylic acid, hydroquinone, or chemical sunscreens. All ingredients are considered safe for use during pregnancy and breastfeeding. The citric acid present is at a very low pH-adjusting concentration, not exfoliating levels.
Contains Sorbitan Oleate Decylglucoside Crosspolymer, a solubilizer with an oleate (fatty acid ester) component. While this ingredient is PEG-free and present at very low concentration, those with active fungal acne may want to patch test first. The older formulation also listed PEG-40 Hydrogenated Castor Oil on some batches.
Lightweight, water-based formula with no heavy oils or butters. The toner is unlikely to clog pores and is well-suited for acne-prone skin.
Contains no drying alcohols (ethanol, denatured alcohol, isopropyl alcohol). Safe for dry and sensitive skin types without risk of irritation or dehydration.
This toner has a gentle formulation that pairs well with retinol, vitamin C, AHAs, and BHAs. Apply the toner first as a hydrating prep step before layering actives.
Witch hazel leaf extract is a natural astringent. While alcohol-free, it can be mildly drying for very dry or severely compromised skin barriers when used twice daily. Adjust frequency if needed.
Ingredient breakdown
INGREDIENTSRosa Damascena Flower Extract #2 on INCIProven
Bulgarian Damask rose water is the star of this formula, listed as the second ingredient after water. It contains natural antioxidant and antimicrobial compounds that soothe irritation and help balance skin's pH level.
- Research: Rosa Damascena extract has demonstrated anti-inflammatory, antioxidant, and antibacterial properties in published studies.
- Benefit: Soothes redness, calms irritation, and helps control excess sebum production.
- Source: Sourced from the Rose Valley in Bulgaria, known for producing the highest-quality Damask roses.
Sodium Hyaluronate (Hyaluronic Acid) #4 on INCIProven
A low-molecular-weight form of hyaluronic acid that penetrates the skin to attract and retain moisture. Provides instant plumping and long-lasting hydration from within.
- Research: Hyaluronic acid can hold up to 1,000 times its weight in water, making it one of the most effective humectants available.
- Benefit: Instantly plumps skin, reduces the appearance of fine lines, and maintains hydration levels throughout the day.
- Efficacy: A 2016 study found even low concentrations of sodium hyaluronate significantly improve skin hydration and elasticity.
Glycerin #3 on INCIProven
A powerful humectant naturally found in the skin. Glycerin pulls moisture from the environment into the skin's deeper layers and helps strengthen the skin barrier.
- Research: A 2016 study found glycerin to be more effective as a humectant than AHAs and even hyaluronic acid in certain conditions.
- Benefit: Deep hydration, improved barrier function, and antimicrobial protection.
Witch Hazel Leaf Extract #6 on INCIProven
Hamamelis Virginiana leaf extract acts as a natural astringent that tightens and shrinks pores. This is the alcohol-free extract, not the distilled (alcohol-containing) version.
- Research: Witch hazel extract has demonstrated anti-inflammatory and antimicrobial activity in dermatological studies.
- Benefit: Minimizes pore appearance, controls oil, and provides mild soothing effects.
Calendula Officinalis Flower Extract #5 on INCIPromising
Marigold flower extract with well-known anti-inflammatory and antibacterial properties. Especially beneficial for calming acne-prone and sensitive skin.
- Research: Calendula has been used for centuries for wound healing and has demonstrated anti-inflammatory properties in clinical settings.
- Benefit: Reduces redness, calms irritation, supports healing of blemishes and compromised skin.
11 ingredients
Aqua, Rosa Damascena (Rose) Flower Extract, Glycerin, Sodium Hyaluronate, Calendula Officinalis (Calendula) Flower Extract, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Sodium Benzoate, Potassium Sorbate, Sodium Gluconate, Sorbitan Oleate Decylglucoside Crosspolymer, Citric Acid
Where it fits in your routine
ROUTINEUse morning and evening immediately after cleansing. This toner preps your skin for better absorption of serums and moisturizers that follow.
How to use
HOW TO USECleanse Your Face
Start with a clean, freshly washed face. Pat dry gently with a soft towel — the skin should be slightly damp for best absorption.
Spray the Toner
Hold the bottle 6–8 inches from your face and mist evenly across your face and neck. 3–4 sprays are usually sufficient.
Pat & Let It Absorb
Gently pat the toner into your skin with your fingertips. Do not wipe it off — let it air dry for 15–30 seconds to fully absorb.
Follow With Serum & Moisturizer
Once absorbed, layer your serum and moisturizer on top. The toner helps these products penetrate deeper and work more effectively.
Who is it for?
WHOPerfect for you if:
- You want a lightweight, non-greasy hydrating toner
- You have oily skin and need pore-tightening benefits
- You have sensitive skin and need a gentle, alcohol-free formula
- You want a simple, short ingredient list without harsh chemicals
- You prefer vegan, cruelty-free, and clean beauty products
- You are pregnant or breastfeeding and need a safe toner option
- You want a multi-purpose spray that can double as a face mist
Consider alternatives if:
- You have active fungal acne (contains sorbitan oleate derivative)
- You need intense hydration for severely dry skin (may need a richer product)
- You prefer completely fragrance-free products (has natural rose scent)
- You are looking for anti-aging actives like retinol or peptides
- You want an exfoliating toner with AHA/BHA at treatment concentrations
Skin type compatibility
SKIN TYPESWitch hazel and rose extract help control excess oil and tighten pores. Lightweight spray absorbs instantly without adding shine.
Hyaluronic acid and glycerin provide solid hydration. However, very dry skin may need a richer moisturizer layered on top for lasting comfort.
Balances oily T-zone while hydrating dry cheeks. The lightweight formula works well across different facial zones without overloading any area.
Calendula and rose extracts calm and soothe irritation. Alcohol-free and fragrance-free (artificial). Patch test recommended for very reactive skin due to witch hazel content.
Non-comedogenic (1/5) with antibacterial calendula and pore-tightening witch hazel. A solid prep step, though it doesn't contain active acne-fighting ingredients like BHA.
Results timeline
MONTH 2+Instant Refreshment & Hydration
Skin feels refreshed, cool, and lightly hydrated right after spraying. A subtle dewy glow appears as hyaluronic acid begins drawing in moisture.
90% noticed instant freshnessImproved Hydration & Texture
Consistent use leads to noticeably softer, more supple skin. Dry patches start to diminish as glycerin and hyaluronic acid build cumulative hydration. Skin feels more balanced.
75% noticed softer skinPore Refinement & Oil Control
Witch hazel's astringent effects become more apparent with regular use. Pores appear tighter and oil production starts to feel more balanced, especially in the T-zone.
60% noticed pore improvementCalmer, More Even-Toned Skin
The anti-inflammatory benefits of calendula and rose extracts contribute to reduced redness, fewer minor breakouts, and a more even, radiant complexion over time.
55% noticed clearer complexionRatings by platform
36K+ REVIEWSPros & cons
BALANCEDPraised
- Extremely lightweight and non-sticky — absorbs quickly
- Hydrating without feeling greasy; leaves skin plump and dewy
- Clean, short ingredient list with only 11 ingredients
- Affordable price point, especially in India
- Convenient spray bottle works as both toner and face mist
- Alcohol-free, paraben-free, vegan, and cruelty-free
- Suitable for all skin types including sensitive skin
- Repeat purchase favorite — many users on their 5th+ bottle
Criticized
- Small bottle size (100ml) doesn't last long with twice-daily use
- Witch hazel may cause breakouts for some sensitive individuals
- Natural rose scent is polarizing — some love it, some don't
- Not deeply moisturizing enough for very dry climates alone
- Limited availability outside India at competitive prices
- Some batches may have slightly different formulations (PEG-40 vs newer INCI)
Budget-friendly alternatives (dupes)
DUPESAlso features Damask rose and hyaluronic acid in an alcohol-free formula. Larger 237ml bottle offers better value per ml. Contains aloe vera instead of calendula and witch hazel. Simpler formula — no pore-tightening actives.
Focuses more on witch hazel astringent benefits with added rosewater. More affordable and widely available. Lacks hyaluronic acid and calendula — better for oily skin than dry or sensitive types.
Indian market alternative with rose water, aloe vera, and niacinamide. Significantly cheaper but contains different actives. Lacks hyaluronic acid and witch hazel. Good ultra-budget option for basic hydration.
Comparison with competitors
SIDE-BY-SIDEStorage & shelf life
12 MONTHS12 months after opening
Store in a cool, dry place away from direct sunlight. Can be stored in the refrigerator for an extra refreshing mist experience.
Spray bottle with fine mist nozzle. Recyclable plastic container with Plum-branded seal.
Yes — the 100ml size is TSA/carry-on compliant (under 100ml liquid limit). Sturdy spray bottle is leak-resistant.
Frequently asked questions
FAQYes, this toner is considered safe for use during pregnancy and breastfeeding. It contains no retinoids, salicylic acid, hydroquinone, benzoyl peroxide, or chemical sunscreens. The citric acid present is at a very low concentration used for pH adjustment only, not at exfoliating levels. All key ingredients — rosa damascena extract, glycerin, sodium hyaluronate, calendula, and witch hazel leaf extract — are generally regarded as safe during pregnancy. As always, consult your healthcare provider if you have specific concerns.
Use with caution. The formula contains Sorbitan Oleate Decylglucoside Crosspolymer, which includes an oleate (fatty acid ester) component that could potentially feed malassezia yeast. While it is present at a very low concentration as a solubilizer, individuals with active fungal acne may want to patch test first or opt for a strictly fungal-acne-safe alternative. Some older batches also listed PEG-40 Hydrogenated Castor Oil, which is another ingredient to watch for.
Yes, this toner is compatible with all common active ingredients. It has a gentle, hydrating formulation without any strong actives that would conflict. Use the toner as a hydrating prep step after cleansing, then layer your retinol, vitamin C, AHA, or BHA on top. The hyaluronic acid and glycerin in the toner can actually help buffer dryness or irritation from these actives.
This toner is formulated for all skin types and works particularly well for oily, combination, and normal skin. Oily skin benefits from the witch hazel's pore-tightening and oil-controlling properties. Combination skin enjoys the balance of hydration and oil control. Dry skin types will appreciate the hyaluronic acid and glycerin but may need a richer moisturizer on top. Sensitive skin types generally tolerate it well due to the soothing calendula and rose extracts, though those extremely sensitive to witch hazel should patch test.
You will feel instant refreshment and hydration from the first use. Improved skin texture and softness typically become noticeable within 1–2 weeks of consistent daily use. Pore-tightening and oil-balancing effects from the witch hazel generally take 3–4 weeks to become visible. For overall complexion improvement (reduced redness, more even tone), expect results around 6–8 weeks with consistent morning and evening use.
This toner goes in step 2, immediately after cleansing and before any essences, serums, or moisturizers. Spray it onto your freshly cleansed face, gently pat it in, and let it air dry for about 15–30 seconds. Then proceed with the rest of your skincare routine. Use both in the morning (AM) and evening (PM) routines for best results.
No, this toner has a very low comedogenic rating of 1 out of 5. It is a water-based formula with no heavy oils, butters, or waxes. The ingredients are lightweight humectants and botanical extracts that are highly unlikely to clog pores. In fact, the witch hazel in the formula actually helps tighten and minimize pores. This toner is suitable for acne-prone skin.
The toner has a Period After Opening (PAO) of approximately 12 months. The product is preserved with sodium benzoate and potassium sorbate, which are gentle, food-grade preservatives. Store in a cool, dry place away from direct sunlight for maximum shelf life. If you notice any change in color, smell, or texture, discontinue use.
Verdict: The Plum Bulgarian Valley Rose Water Toner is an excellent everyday hydrating toner at an affordable price point, especially for those in the Indian beauty market. Its clean, minimal 11-ingredient formula delivers solid hydration through hyaluronic acid and glycerin, while witch hazel and calendula provide pore-refining and soothing benefits. It excels for oily, combination, and normal skin types. The spray format is convenient and versatile — it can double as a mid-day face mist. While it may not be deeply moisturizing enough for very dry skin on its own, and the sorbitan oleate derivative warrants caution for fungal acne sufferers, it is an outstanding value for a gentle, pregnancy-safe, vegan toner that genuinely delivers on its hydrating and soothing promises.
Product Overview
Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.
Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.
Quick Product Notes
Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.
We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.
Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.
Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you
Notable Effects & Ingredients
Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.
We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.
A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.
One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!
Ingredients Related to Skin Types
Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.
EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.
Ingredient Safety Breakdown
Product ingredient list
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
| 1 |
Water
Solvent, Skin Conditioning
|
|
|
| 1 |
Rosa Damascena Flower Extract
Masking, Tonic
|
|
|
| 2 |
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
|
Promotes Wound Healing
Hydrating
|
|
| 1 |
Sodium Hyaluronate
Skin Conditioning, Humectant
|
Promotes Wound Healing
Hydrating
|
|
| 1 |
Calendula Officinalis Flower Extract
Skin Conditioning, Masking, Perfuming
|
Redness
Irritation
|







