Custom Cleanser
Custom Cleanser
Product Description
A truly personalized cleanser crafted just for you using AI-powered technology that considers 80+ factors including your skin type, lifestyle, environment, and concerns. Gentle, non-stripping formula with a low pH to support a healthy skin barrier and preserve skin hydration.
β¨ Texture & Feel
AI-Powered Personalization
15M+ possible formula combinations created using proprietary algorithm analyzing 80+ factors about your skin and lifestyle.
Barrier-Supporting Formula
Low pH formulation respects and supports your skin barrier, keeping the microbiome healthy and balanced.
Non-Stripping Clean
Gentle surfactants effectively remove dirt and makeup without leaving skin feeling tight or dry.
Clean & Sustainable
B-Corp certified, climate neutral manufacturing in Brooklyn with ethically sourced ingredients and recyclable packaging.
π‘οΈ Safety & Compatibility
Contains niacinamide, glycerin, and vitamin E - all FDA-approved safe ingredients during pregnancy. No retinoids, salicylic acid, or hydroquinone.
Contains octyldodecanol and cetearyl alcohol which may feed malassezia yeast. Those with active fungal acne may want to patch test first.
Rating 2/5 - Low pore-clogging potential. Glycerin (0), Cetearyl Alcohol (2), Tocopherol (0-3). Suitable for most acne-prone skin.
Fragrance-free option available. Dermatologist-tested on 2,000+ unique skin types and tones. No harsh sulfates or drying alcohols.
π¬ Ingredient Breakdown
π§ Niacinamide Varies Proven
A multi-functional vitamin B3 derivative that brightens skin, reduces pore appearance, strengthens the skin barrier, and has anti-inflammatory properties.
- Brightening: Inhibits melanin transfer to reduce dark spots and hyperpigmentation
- Barrier Repair: Increases ceramide synthesis for stronger, healthier skin
- Oil Control: Helps regulate sebum production without drying
πΏ Aquaxyl Complex Xylitylglucoside + Anhydroxylitol + Xylitol Proven
A patented moisturizing complex derived from plant sugars that optimizes water reserves in the skin and limits transepidermal water loss.
- Hydration: Increases natural moisturizing factors (NMFs) in skin
- Barrier: Boosts ceramide and cholesterol synthesis for stronger barrier
- Clinical: Performs comparably to urea in hydration studies
π Lime Pearl Fruit Extract Citrus Australasica Promising
Australian finger lime extract rich in natural AHAs and antioxidants. Provides gentle exfoliation and brightening without irritation.
- Antioxidant: Protects against environmental stressors and free radicals
- Brightening: Natural citric acid for gentle resurfacing
π‘οΈ Glycerin High Proven
A skin-identical humectant naturally found in skin. Draws moisture to the skin and helps maintain the lipid barrier in a healthy state.
- Hydration: Attracts and binds water molecules to the skin
- Barrier: Maintains skin lipids in optimal liquid crystal state
- Irritation: 0/5 - Non-irritating. Comedogenicity: 0/5
πΎ Coco-Glucoside Cleansing Agent Proven
A gentle, vegetable-derived surfactant from coconut oil and glucose. Creates stable foam while being mild and biodegradable.
- Cleansing: Effectively removes dirt and oil without stripping
- Gentle: Suitable for sensitive and reactive skin types
18 ingredients (varies by customization)
Water, Octyldodecanol, Glycerin, Propanediol, Cetearyl Alcohol, Coco-Glucoside, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xylitylglucoside, Niacinamide, Anhydroxylitol, Sodium Anisate, Xylitol, Xanthan Gum, Citric Acid, Glucose, Lime Pearl Fruit Extract, Tocopherol, Polylysine
π Where It Fits in Your Routine
Use morning and evening. For double cleansing, use as your second cleanser after an oil-based first cleanse.
π How to Use
Wet Your Face
Splash lukewarm water on your face. Hot water can strip natural oils and irritate skin.
Dispense & Apply
Pump a small amount into palms and massage onto wet skin in circular motions, avoiding the eye area.
Cleanse Gently
Work the cleanser over your entire face for 30-60 seconds. Take time to massage problem areas.
Rinse Thoroughly
Rinse with lukewarm water until all product is removed. Pat dry with a clean towel.
π€ Who Is It For?
β Perfect for you if:
- You want a cleanser tailored to your specific skin concerns
- You prefer clean, sustainable beauty brands
- Your skin is sensitive and easily irritated
- You want a non-stripping, hydrating cleanse
- You appreciate customization and personalization
- You're looking for pregnancy-safe skincare
β Consider alternatives if:
- You have active fungal acne (malassezia folliculitis)
- You prefer budget drugstore options
- You need immediate same-day purchase (2-3 week shipping)
- You want to see full ingredients before purchasing
- You prefer simple, non-customized products
π― Skin Type Compatibility
Gel version effectively removes excess oil without over-stripping. Niacinamide helps regulate sebum production.
Cream version provides hydrating cleanse. Glycerin and Aquaxyl complex maintain moisture levels.
Personalized formula can be optimized for combination skin, addressing both oily and dry zones effectively.
Fragrance-free option available. Gentle surfactants and low pH respect sensitive skin barrier. Clinically tested.
Low comedogenic rating (2/5). Niacinamide and polylysine have anti-acne properties. Caution for fungal acne.
π Results Timeline
Immediate Clean Feel
Skin feels clean, smooth, and refreshed without tightness or dryness. No residue left behind.
90%+ felt skin was clean and clearImproved Hydration
Skin barrier begins to strengthen. Less tightness after cleansing. Improved moisture retention throughout the day.
86% noticed oily residue removed effectivelyVisible Improvement
Clinical study results show improved skin clarity, texture, and overall skin health after 4 weeks of consistent use.
90%+ reported smooth, soft skinContinued Benefits
Regular use maintains balanced, healthy skin. Formula can be refined over time based on your feedback through Review & Refine feature.
Formula evolves with your skinβ Ratings by Platform
βοΈ Pros & Cons
β Praised
- Truly personalized formula based on 80+ factors
- Non-stripping, leaves skin hydrated
- B-Corp certified sustainable brand
- Fragrance-free option available
- Dermatologist-tested formula
- Review & Refine feature to improve formula over time
- Made fresh to order in Brooklyn
- Great for sensitive skin
β Criticized
- 2-3 week shipping time
- Can't see full ingredients before ordering
- Higher price point than drugstore options
- Subscription model can be confusing
- Not available in retail stores
- May not be fully fungal acne safe
- Pump sometimes leaks during shipping
π° Budget-Friendly Alternatives (Dupes)
Contains similar gentle surfactants and niacinamide. Not customized but universally formulated for sensitive skin. Available at Target and online.
Similar non-stripping, hydrating formula with ceramides. Mass-produced rather than custom. Widely available at drugstores and online.
Gentle, hydrating formula with niacinamide and ceramide-3. French pharmacy brand with similar clean, sensitive skin-friendly approach.
Another AI-personalized cleanser option. 3-in-1 cleanser, toner, exfoliator. Part of 3-step system ($99 total). Female-founded, made in USA.
π Comparison with Competitors
Prose Custom Cleanser
$29Curology Gentle Cleanser
$15.99PROVEN Personalized Cleanser
$33 (in set)Function of Beauty Cleanser
$28π¦ Storage & Shelf Life
12 months after opening
Store in cool, dry place away from direct sunlight. Dark glass bottle helps protect formula integrity.
Dark green glass bottle with pump dispenser. Recyclable. Made from 50% PCR content.
Yes, 100ml/3.4 oz meets TSA carry-on requirements. Consider travel-size container for longer trips.
β Frequently Asked Questions
Yes, Prose Custom Cleanser is generally considered safe during pregnancy and breastfeeding. The formula contains niacinamide, glycerin, and vitamin E - all FDA-approved safe ingredients. There are no retinoids, salicylic acid, hydroquinone, or chemical sunscreens in the cleanser. However, always consult your healthcare provider before starting any new skincare routine during pregnancy.
Use with caution. The cleanser contains octyldodecanol and cetearyl alcohol, which are fatty alcohols that may potentially feed malassezia yeast. If you have active fungal acne, we recommend patch testing first or consulting with a dermatologist. Those with severe or persistent fungal acne may want to consider a dedicated FA-safe cleanser.
Yes! Prose Custom Cleanser is a gentle, low pH cleanser that works well with most active ingredients. You can use it as part of a routine that includes retinol, vitamin C, AHAs, or BHAs. The niacinamide in the cleanser actually pairs well with these actives. Just remember to introduce new actives gradually and monitor your skin's response.
Prose Custom Cleanser is excellent for all skin types because it's personalized to your specific skin! The gel version works great for oily and combination skin, while the cream version is ideal for dry and sensitive skin. The formula is customized based on 80+ factors including your skin type, concerns, environment, and lifestyle, making it suitable for virtually everyone.
You'll notice clean, smooth, hydrated skin immediately after first use. Within 1-2 weeks, many users experience improved hydration and less tightness after cleansing. Clinical studies show that after 4 weeks of consistent twice-daily use, 90%+ of participants reported their skin felt clean, smooth, soft, and clear. Long-term benefits include improved skin barrier and overall skin health.
Prose Custom Cleanser should be the first step in your skincare routine (or second step if you double cleanse with an oil cleanser first). Use it morning and evening before toner, serum, moisturizer, and sunscreen. For best results, apply to wet skin, massage gently for 30-60 seconds, then rinse thoroughly with lukewarm water.
Prose Custom Cleanser has a low comedogenic rating of 2/5, meaning it has a low risk of clogging pores. The main ingredients have the following ratings: Glycerin (0), Cetearyl Alcohol (2), and Tocopherol (0-3). The formula is also non-comedogenic by design and was tested on 2,000+ skin types. Most users with acne-prone skin report no issues with breakouts.
Prose Custom Cleanser has a PAO (Period After Opening) of 12 months. Store in a cool, dry place away from direct sunlight for optimal freshness. The dark glass bottle helps protect the formula from light degradation. With twice-daily use, the 100ml bottle typically lasts about 60 days.
Verdict: Prose Custom Cleanser delivers on its promise of personalization with a gentle, effective formula backed by science. The AI-powered customization sets it apart from mass-produced alternatives, and the B-Corp certified sustainable approach is commendable. Clinical studies support its claims of leaving skin clean, smooth, and hydrated without stripping. The main drawbacks are the higher price point, 2-3 week shipping time, and inability to see full ingredients before purchasing. Not ideal for those with active fungal acne due to certain fatty alcohol ingredients. Best suited for those who value personalization, clean beauty, and are willing to invest in a tailored skincare experience.
Product Overview
Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.
Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.
Quick Product Notes
Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging Β«promisesΒ» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.
We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.
Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.
Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you
Notable Effects & Ingredients
Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.
We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.
A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.
One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!
Ingredients Related to Skin Types
Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.
EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.
Ingredient Safety Breakdown
Product ingredient list
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
| 1 |
Sodium Cocoamphoacetate
Hair Conditioning, Sufactant, Foam Boosting, Foaming
|
|
|
| 0 |
Sodium Lauroyl Sarcosinate
Cleansing, Emulsifying, Foaming, Skin Conditioning
|
|
|
| 1 |
Decyl Glucoside
Surfactant, Emulsion Stabilising, Cleansing
|
|
|
| 1 |
Sodium Methyl Oleoyl Taurate
Surfactant, Antistatic Agent, Cleansing, Foaming
|
|
|
| 0 |
Polyglyceryl-4 Caprate
Emulsifying
|
|

