Skip to content

Custom Cleanser

Custom Cleanser

Product Description

A truly personalized cleanser crafted just for you using AI-powered technology that considers 80+ factors including your skin type, lifestyle, environment, and concerns. Gentle, non-stripping formula with a low pH to support a healthy skin barrier and preserve skin hydration.

πŸ‡ΊπŸ‡Έ Clean Beauty Β· Made in Brooklyn, USA
βœ” AI-Personalized Formula βœ” B-Corp Certified βœ” Climate Neutral βœ” Cruelty-Free βœ” Vegan βœ” Silicone-Free βœ” Paraben-Free βœ” Sulfate-Free
Pregnancy Safe
Yes βœ”
Fungal Acne Safe
Caution ⚠️
Comedogenic Rating
2/5
πŸ’§
Size
100ml / 3.4 oz
πŸ’°
Price
From $29
πŸ§ͺ
pH Level
Skin-Balanced
🌿
Formula
Gel or Cream
πŸ”¬
Testing
Dermatologist-Tested

✨ Texture & Feel

πŸ’§
Consistency
Gel or Cream
πŸ‘ƒ
Scent
Fragrance-Free Option
⏱️
Absorption
Rinses Clean
🎯
Finish
Clean & Hydrated
πŸ€–

AI-Powered Personalization

15M+ possible formula combinations created using proprietary algorithm analyzing 80+ factors about your skin and lifestyle.

πŸ›‘οΈ

Barrier-Supporting Formula

Low pH formulation respects and supports your skin barrier, keeping the microbiome healthy and balanced.

πŸ’§

Non-Stripping Clean

Gentle surfactants effectively remove dirt and makeup without leaving skin feeling tight or dry.

🌱

Clean & Sustainable

B-Corp certified, climate neutral manufacturing in Brooklyn with ethically sourced ingredients and recyclable packaging.

πŸ›‘οΈ Safety & Compatibility

βœ…
Pregnancy & Breastfeeding Safe

Contains niacinamide, glycerin, and vitamin E - all FDA-approved safe ingredients during pregnancy. No retinoids, salicylic acid, or hydroquinone.

⚠️
Fungal Acne - Use with Caution

Contains octyldodecanol and cetearyl alcohol which may feed malassezia yeast. Those with active fungal acne may want to patch test first.

βœ…
Low Comedogenic Risk

Rating 2/5 - Low pore-clogging potential. Glycerin (0), Cetearyl Alcohol (2), Tocopherol (0-3). Suitable for most acne-prone skin.

βœ…
Sensitive Skin Friendly

Fragrance-free option available. Dermatologist-tested on 2,000+ unique skin types and tones. No harsh sulfates or drying alcohols.

πŸ”¬ Ingredient Breakdown

πŸ’§ Niacinamide Varies Proven

A multi-functional vitamin B3 derivative that brightens skin, reduces pore appearance, strengthens the skin barrier, and has anti-inflammatory properties.

  • Brightening: Inhibits melanin transfer to reduce dark spots and hyperpigmentation
  • Barrier Repair: Increases ceramide synthesis for stronger, healthier skin
  • Oil Control: Helps regulate sebum production without drying
βœ…
Safe during pregnancy and breastfeeding. Works well with most skincare ingredients.

🌿 Aquaxyl Complex Xylitylglucoside + Anhydroxylitol + Xylitol Proven

A patented moisturizing complex derived from plant sugars that optimizes water reserves in the skin and limits transepidermal water loss.

  • Hydration: Increases natural moisturizing factors (NMFs) in skin
  • Barrier: Boosts ceramide and cholesterol synthesis for stronger barrier
  • Clinical: Performs comparably to urea in hydration studies

🍊 Lime Pearl Fruit Extract Citrus Australasica Promising

Australian finger lime extract rich in natural AHAs and antioxidants. Provides gentle exfoliation and brightening without irritation.

  • Antioxidant: Protects against environmental stressors and free radicals
  • Brightening: Natural citric acid for gentle resurfacing

πŸ›‘οΈ Glycerin High Proven

A skin-identical humectant naturally found in skin. Draws moisture to the skin and helps maintain the lipid barrier in a healthy state.

  • Hydration: Attracts and binds water molecules to the skin
  • Barrier: Maintains skin lipids in optimal liquid crystal state
  • Irritation: 0/5 - Non-irritating. Comedogenicity: 0/5

🌾 Coco-Glucoside Cleansing Agent Proven

A gentle, vegetable-derived surfactant from coconut oil and glucose. Creates stable foam while being mild and biodegradable.

  • Cleansing: Effectively removes dirt and oil without stripping
  • Gentle: Suitable for sensitive and reactive skin types

18 ingredients (varies by customization)

Water, Octyldodecanol, Glycerin, Propanediol, Cetearyl Alcohol, Coco-Glucoside, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xylitylglucoside, Niacinamide, Anhydroxylitol, Sodium Anisate, Xylitol, Xanthan Gum, Citric Acid, Glucose, Lime Pearl Fruit Extract, Tocopherol, Polylysine

FREE FROM: Parabens, Sulfates, Phthalates, Mineral Oil, GMOs, Silicones, Drying Alcohols, Synthetic Dyes, Animal-Derived Ingredients

πŸ”„ Where It Fits in Your Routine

1
Cleanser
2
Toner
3
Serum
4
Moisturizer
5
Sunscreen (AM)

Use morning and evening. For double cleansing, use as your second cleanser after an oil-based first cleanse.

πŸ“ How to Use

1

Wet Your Face

Splash lukewarm water on your face. Hot water can strip natural oils and irritate skin.

2

Dispense & Apply

Pump a small amount into palms and massage onto wet skin in circular motions, avoiding the eye area.

3

Cleanse Gently

Work the cleanser over your entire face for 30-60 seconds. Take time to massage problem areas.

4

Rinse Thoroughly

Rinse with lukewarm water until all product is removed. Pat dry with a clean towel.

πŸ‘€ Who Is It For?

βœ… Perfect for you if:

  • You want a cleanser tailored to your specific skin concerns
  • You prefer clean, sustainable beauty brands
  • Your skin is sensitive and easily irritated
  • You want a non-stripping, hydrating cleanse
  • You appreciate customization and personalization
  • You're looking for pregnancy-safe skincare

❌ Consider alternatives if:

  • You have active fungal acne (malassezia folliculitis)
  • You prefer budget drugstore options
  • You need immediate same-day purchase (2-3 week shipping)
  • You want to see full ingredients before purchasing
  • You prefer simple, non-customized products

🎯 Skin Type Compatibility

Oily Skin β˜…β˜…β˜…β˜…β˜… Excellent

Gel version effectively removes excess oil without over-stripping. Niacinamide helps regulate sebum production.

Dry Skin β˜…β˜…β˜…β˜…β˜… Excellent

Cream version provides hydrating cleanse. Glycerin and Aquaxyl complex maintain moisture levels.

Combination Skin β˜…β˜…β˜…β˜…β˜… Excellent

Personalized formula can be optimized for combination skin, addressing both oily and dry zones effectively.

Sensitive Skin β˜…β˜…β˜…β˜…β˜… Excellent

Fragrance-free option available. Gentle surfactants and low pH respect sensitive skin barrier. Clinically tested.

Acne-Prone Skin β˜…β˜…β˜…β˜…β˜† Good

Low comedogenic rating (2/5). Niacinamide and polylysine have anti-acne properties. Caution for fungal acne.

πŸ“ˆ Results Timeline

Day 1

Immediate Clean Feel

Skin feels clean, smooth, and refreshed without tightness or dryness. No residue left behind.

90%+ felt skin was clean and clear
Week 1-2

Improved Hydration

Skin barrier begins to strengthen. Less tightness after cleansing. Improved moisture retention throughout the day.

86% noticed oily residue removed effectively
Week 4

Visible Improvement

Clinical study results show improved skin clarity, texture, and overall skin health after 4 weeks of consistent use.

90%+ reported smooth, soft skin
Ongoing

Continued Benefits

Regular use maintains balanced, healthy skin. Formula can be refined over time based on your feedback through Review & Refine feature.

Formula evolves with your skin

⭐ Ratings by Platform

🏠 Prose.com
β˜…β˜…β˜…β˜…β˜… 4.8
Rating
500K+
5-Star Reviews (All Products)
⚠️ Main complaint: 2-3 week shipping time; can't see full ingredients before purchase
πŸ“ Beauty Blogs
β˜…β˜…β˜…β˜…β˜† 4.2
Average Rating
Very Positive
Sentiment
⚠️ Main complaint: Price point higher than drugstore alternatives; subscription model can be confusing
πŸ”¬ Clinical Study
90%+
Satisfaction Rate
2,000+
Skin Types Tested
⚠️ Note: Clinical study conducted on 22 participants over 4 weeks with twice daily use

βš–οΈ Pros & Cons

βœ… Praised

  • Truly personalized formula based on 80+ factors
  • Non-stripping, leaves skin hydrated
  • B-Corp certified sustainable brand
  • Fragrance-free option available
  • Dermatologist-tested formula
  • Review & Refine feature to improve formula over time
  • Made fresh to order in Brooklyn
  • Great for sensitive skin

❌ Criticized

  • 2-3 week shipping time
  • Can't see full ingredients before ordering
  • Higher price point than drugstore options
  • Subscription model can be confusing
  • Not available in retail stores
  • May not be fully fungal acne safe
  • Pump sometimes leaks during shipping

πŸ’° Budget-Friendly Alternatives (Dupes)

80% Match
Curology Gentle Cleanser
$15.99 Budget Pick

Contains similar gentle surfactants and niacinamide. Not customized but universally formulated for sensitive skin. Available at Target and online.

70% Match
CeraVe Hydrating Facial Cleanser
$15.99 Budget Pick

Similar non-stripping, hydrating formula with ceramides. Mass-produced rather than custom. Widely available at drugstores and online.

75% Match
La Roche-Posay Toleriane Hydrating Cleanser
$16.99 Similar

Gentle, hydrating formula with niacinamide and ceramide-3. French pharmacy brand with similar clean, sensitive skin-friendly approach.

85% Match
PROVEN Personalized Cleanser
$33.00 Similar

Another AI-personalized cleanser option. 3-in-1 cleanser, toner, exfoliator. Part of 3-step system ($99 total). Female-founded, made in USA.

πŸ”„ Comparison with Competitors

Curology Gentle Cleanser

$15.99
Personalization No (Universal Formula)
Key Active Oat Extract + Panthenol
Texture Options Gel Only
Fragrance-Free Yes
Sustainability Standard

PROVEN Personalized Cleanser

$33 (in set)
Personalization AI-Powered Quiz
Key Active Custom + Multi-Function
Texture Options One Type
Fragrance-Free Varies
Sustainability Clean Ingredients

Function of Beauty Cleanser

$28
Personalization Quiz-Based
Key Active Custom Blend
Texture Options One Type
Fragrance-Free Yes, Optional
Sustainability Vegan, Cruelty-Free

πŸ“¦ Storage & Shelf Life

πŸ“…
Period After Opening (PAO)

12 months after opening

🏠
Storage

Store in cool, dry place away from direct sunlight. Dark glass bottle helps protect formula integrity.

πŸ“¦
Packaging

Dark green glass bottle with pump dispenser. Recyclable. Made from 50% PCR content.

✈️
Travel Friendly

Yes, 100ml/3.4 oz meets TSA carry-on requirements. Consider travel-size container for longer trips.

❓ Frequently Asked Questions

Yes, Prose Custom Cleanser is generally considered safe during pregnancy and breastfeeding. The formula contains niacinamide, glycerin, and vitamin E - all FDA-approved safe ingredients. There are no retinoids, salicylic acid, hydroquinone, or chemical sunscreens in the cleanser. However, always consult your healthcare provider before starting any new skincare routine during pregnancy.

Use with caution. The cleanser contains octyldodecanol and cetearyl alcohol, which are fatty alcohols that may potentially feed malassezia yeast. If you have active fungal acne, we recommend patch testing first or consulting with a dermatologist. Those with severe or persistent fungal acne may want to consider a dedicated FA-safe cleanser.

Yes! Prose Custom Cleanser is a gentle, low pH cleanser that works well with most active ingredients. You can use it as part of a routine that includes retinol, vitamin C, AHAs, or BHAs. The niacinamide in the cleanser actually pairs well with these actives. Just remember to introduce new actives gradually and monitor your skin's response.

Prose Custom Cleanser is excellent for all skin types because it's personalized to your specific skin! The gel version works great for oily and combination skin, while the cream version is ideal for dry and sensitive skin. The formula is customized based on 80+ factors including your skin type, concerns, environment, and lifestyle, making it suitable for virtually everyone.

You'll notice clean, smooth, hydrated skin immediately after first use. Within 1-2 weeks, many users experience improved hydration and less tightness after cleansing. Clinical studies show that after 4 weeks of consistent twice-daily use, 90%+ of participants reported their skin felt clean, smooth, soft, and clear. Long-term benefits include improved skin barrier and overall skin health.

Prose Custom Cleanser should be the first step in your skincare routine (or second step if you double cleanse with an oil cleanser first). Use it morning and evening before toner, serum, moisturizer, and sunscreen. For best results, apply to wet skin, massage gently for 30-60 seconds, then rinse thoroughly with lukewarm water.

Prose Custom Cleanser has a low comedogenic rating of 2/5, meaning it has a low risk of clogging pores. The main ingredients have the following ratings: Glycerin (0), Cetearyl Alcohol (2), and Tocopherol (0-3). The formula is also non-comedogenic by design and was tested on 2,000+ skin types. Most users with acne-prone skin report no issues with breakouts.

Prose Custom Cleanser has a PAO (Period After Opening) of 12 months. Store in a cool, dry place away from direct sunlight for optimal freshness. The dark glass bottle helps protect the formula from light degradation. With twice-daily use, the 100ml bottle typically lasts about 60 days.

β˜…β˜…β˜…β˜…β˜†
4.3 out of 5

Verdict: Prose Custom Cleanser delivers on its promise of personalization with a gentle, effective formula backed by science. The AI-powered customization sets it apart from mass-produced alternatives, and the B-Corp certified sustainable approach is commendable. Clinical studies support its claims of leaving skin clean, smooth, and hydrated without stripping. The main drawbacks are the higher price point, 2-3 week shipping time, and inability to see full ingredients before purchasing. Not ideal for those with active fungal acne due to certain fatty alcohol ingredients. Best suited for those who value personalization, clean beauty, and are willing to invest in a tailored skincare experience.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

Awesome, I Understand!

Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging Β«promisesΒ» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

Awesome, I Understand!

Notable Effects & Ingredients

anti-aging Anti-Aging from 2 ingredient(s):
Citric Acid Niacinamide
brightening Brightening from 3 ingredient(s):
Citric Acid Glycerin Niacinamide
wound Promotes Wound Healing from 5 ingredient(s):
Citric Acid Arginine Glycerin Niacinamide Panthenol
ache Ache-fighting from 1 ingredient(s):
Niacinamide
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

Awesome, I Understand!

Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
2
oily-skin Oily/Acne-Prone Skin
2
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

Awesome, I Understand!

Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
66% 3% 29%

Product ingredient list

Showing first 5 of 27 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 A
Sodium Cocoamphoacetate
Hair Conditioning, Sufactant, Foam Boosting, Foaming
0 Unknown
Sodium Lauroyl Sarcosinate
Cleansing, Emulsifying, Foaming, Skin Conditioning
1 B
Decyl Glucoside
Surfactant, Emulsion Stabilising, Cleansing
1 B
Sodium Methyl Oleoyl Taurate
Surfactant, Antistatic Agent, Cleansing, Foaming
0 Unknown
Polyglyceryl-4 Caprate
Emulsifying
VIEW ALL INGREDIENTS