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Daily Moisturiser

Daily Moisturiser

Product Description

A luxurious 5% niacinamide gel-cream from cosmetic dermatologist Dr Sam Bunting that absorbs in a flash to leave skin comfortable, dewy and hydrated all day. It pairs barrier-boosting niacinamide with shea butter and hyaluronic acid for next-level hydration โ€” fragrance-free, non-comedogenic and suitable for sensitive, blemish-prone skin.

๐Ÿ‡ฌ๐Ÿ‡ง British Dermatologist Skincare ยท Made in the United Kingdom
โœ” 5% Niacinamide โœ” Fragrance-Free โœ” Non-Comedogenic โœ” Vegan & Cruelty-Free โœ” Dermatologist-Formulated โœ” Sensitive-Skin Friendly โœ” Reef Safe
Pregnancy Safe
Yes โœ”
Fungal Acne Safe
No โœ—
Comedogenic Rating
2/5
๐Ÿงด
Type
Gel-Cream
๐Ÿ“
Sizes
25 / 50 / 100ml
๐Ÿ’ง
Hero Active
5% Niacinamide
๐ŸŒ
Origin
United Kingdom
๐ŸŒฟ
Vegan
Yes

โœจ Texture & Feel

๐Ÿ’ง
Consistency
Rich Gel-Cream
๐Ÿ‘ƒ
Scent
Fragrance-Free
โฑ๏ธ
Absorption
Fast (~30s)
๐ŸŽฏ
Finish
Dewy & Comfortable
โšก

Fast Absorbing

Sinks in quickly with no sticky or greasy residue, so it layers seamlessly under sunscreen and makeup.

๐Ÿ›ก๏ธ

Barrier Support

5% niacinamide and shea butter help strengthen the skin barrier, boost ceramide production and reduce water loss.

๐Ÿ’ง

Deep Hydration

Sodium hyaluronate plus the Aquaxyl humectant trio draw moisture in and help lock it down all day.

๐Ÿ”ฌ

Derm-Designed

Created by London cosmetic dermatologist Dr Sam Bunting with a minimalist, science-led skincare philosophy.

๐Ÿ›ก๏ธ Safety & Compatibility

โœ…
Pregnancy & Breastfeeding

Free from retinoids, salicylic acid, hydroquinone and chemical UV filters. Niacinamide, hyaluronic acid and shea are widely considered safe โ€” still, confirm your full routine with your doctor.

โš ๏ธ
Fungal Acne (Malassezia)

Not fungal-acne safe. Contains shea butter, stearic acid, fatty-acid esters and a glutamate emulsifier that can feed malassezia.

โœ…
Sensitive Skin

Fragrance-free and formulated without common allergens. WIMJ rates its irritation potential as low; suitable for reactive, redness-prone skin.

๐Ÿ”„
Layering with Actives

Plays well with retinoids, vitamin C, AHAs and BHAs. Apply after your treatment serums to seal them in and buffer irritation.

โœ…
Non-Comedogenic

Brand-tested as non-comedogenic and designed to help keep pores clear; unlikely to clog pores for most users.

๐ŸŒฟ
Ethics & Formulation

Vegan, Leaping Bunny cruelty-free and reef safe, with no parabens, sulfates or drying alcohols.

๐Ÿ”ฌ Ingredient Breakdown

๐ŸŒŸ Niacinamide 5% Proven

The hero active and a multitasking form of vitamin B3. It strengthens the skin barrier, helps regulate oil, refines the look of pores and fades dark spots and post-acne marks โ€” all while being gentle enough for sensitive skin.

  • Concentration: Declared at 5%, a well-studied, effective dose.
  • Mechanism: Converts to NAD+ in skin, supporting repair, collagen and ceramide production.
โœ…
Well tolerated by most skin types and compatible with virtually all other actives.

๐Ÿ’ง Sodium Hyaluronate HA salt Proven

The salt form of hyaluronic acid and a powerful humectant. It binds large amounts of water to plump and hydrate the upper layers of skin for a smoother, dewier look.

  • Source: Naturally occurring in the body; here it draws moisture into the skin.

๐Ÿฅฅ Butyrospermum Parkii (Shea) Butter Emollient Proven

A rich, barrier-boosting hydrator packed with antioxidants and fatty acids. It rapidly softens skin and forms a protective film that traps moisture and relieves tightness.

  • Benefit: Replenishes the barrier with stearic and linoleic acids.
โš ๏ธ
Shea butter may not be fungal-acne safe โ€” skip if you're prone to malassezia folliculitis.

๐ŸŒฟ Glycerin Humectant Proven

A gold-standard humectant already found naturally in skin. It pulls moisture into deeper layers, supports the barrier and is among the most effective hydrators in skincare.

  • Research: A 2016 study found glycerin more effective as a humectant than AHAs and hyaluronic acid.

๐Ÿฉน Panthenol (Pro-Vitamin B5) Soothing Proven

A soothing humectant that penetrates deeper skin layers to hydrate, calm and support wound healing. It leaves skin softer and less reactive โ€” ideal alongside actives.

  • Function: Binds water and helps repair and soothe compromised skin.

๐Ÿ”ท Aquaxyl Complex (Xylitylglucoside ยท Anhydroxylitol ยท Xylitol) Trio Promising

A sugar-derived humectant trio marketed as a "3-D hydration" system. It reinforces the skin's surface, reduces water loss and helps maintain a healthy microbiome for longer-lasting hydration.

  • Concept: Designed as an anti-dehydration shield for the outer skin layer.

๐Ÿƒ Allantoin Soothing Promising

A gentle, protective ingredient prized for soothing and moisturising. It's commonly paired with stronger actives to calm skin and, at higher levels, support healing.

  • Purity: Produced synthetically for cosmetics to ensure consistency.

26 ingredients

Aqua (Water), Butyrospermum Parkii (Shea) Butter, Cyclopentasiloxane, Niacinamide, Propanediol, Dimethicone, Glycerin, Cetyl Alcohol, Caprylic/Capric Triglyceride, Glyceryl Stearate SE, Panthenol, Xylitylglucoside, Polysilicone-11, Stearic Acid, Anhydroxylitol, Phenoxyethanol, Carbomer, Allantoin, Sodium Hyaluronate, Xylitol, Sodium Hydroxymethylglycinate, Sodium Stearoyl Glutamate, Sodium Hydroxide, Disodium EDTA, Ethylhexylglycerin, Citric Acid.

FREE FROM: Fragrance / parfum, essential oils, parabens, sulfates, harsh drying alcohols, common allergens and mineral oil.

๐Ÿ”„ Where It Fits in Your Routine

1
Cleanser
2
Toner / Essence
3
Serum
4
Eye Cream
5
This Moisturiser
6
SPF (AM)

Use AM & PM, after your serums and before sunscreen. Think of it like the butter in a sandwich โ€” use as little or as much as your skin needs (1โ€“2 pumps).

๐Ÿ“ How to Use

1

Cleanse & Treat

After cleansing and applying any treatment serums, your skin is prepped to be sealed in.

2

Dispense

Use 1โ€“2 pumps depending on how dry your skin feels that day.

3

Dot & Spread

Apply with the #13dottechnique for an even layer that absorbs into your face โ€” not your hands.

4

Don't Forget Eyes & Neck

Skin is skin. Let it fully absorb before sunscreen in the morning โ€” it won't take long.

๐Ÿ‘ค Who Is It For?

โœ… Perfect for you if:

  • You want a fragrance-free, do-it-all daily moisturiser
  • You have normal, combination, dry or sensitive skin
  • You're blemish-prone and need a non-comedogenic option
  • You want niacinamide's brightening and barrier benefits in your moisturiser step
  • You layer actives and need something gentle on top

โŒ Consider alternatives if:

  • You have very oily skin and prefer an ultra-light gel (try the Light version)
  • You're strictly avoiding fungal-acne triggers
  • You want a budget drugstore price point
  • You dislike silicone-based "slip" textures

๐ŸŽฏ Skin Type Compatibility

Oily Skin โ˜…โ˜…โ˜…โ˜…โ˜† Good

Absorbs fast and is non-comedogenic, though the richer texture can feel like a lot in summer โ€” the Light version may suit better.

Dry Skin โ˜…โ˜…โ˜…โ˜…โ˜… Excellent

Shea butter and a humectant-rich base deliver comfortable, long-lasting hydration.

Combination โ˜…โ˜…โ˜…โ˜…โ˜… Excellent

A balanced gel-cream that hydrates evenly without leaving skin greasy.

Sensitive โ˜…โ˜…โ˜…โ˜…โ˜… Excellent

Fragrance-free and allergen-conscious with low irritation potential; patch test if very reactive.

Acne-Prone โ˜…โ˜…โ˜…โ˜…โ˜† Good

Non-comedogenic and niacinamide helps blemishes, but note it isn't fungal-acne safe.

๐Ÿ“ˆ Results Timeline

Immediately

Comfort & Hydration

Skin feels supple, soft and dewy with tightness relieved from the first application.

90%+ noticed
2โ€“4 Weeks

Smoother, Calmer Skin

Improved softness and a more even, well-hydrated look as the barrier strengthens.

70% noticed
8โ€“12 Weeks

Brighter & More Even

With consistent use, niacinamide helps fade marks and refine the appearance of pores.

60% noticed

โญ Ratings by Platform

๐Ÿ  Brand Website
โ˜…โ˜…โ˜…โ˜…โ˜… 4.7
Rating
900+
Reviews
โš ๏ธ Main complaint: Premium price for the bottle size
โœจ Cult Beauty
โ˜…โ˜…โ˜…โ˜… 4.5
Rating
200+
Reviews
โš ๏ธ Main complaint: A few find it too rich for very oily skin
๐Ÿ›’ LookFantastic
โ˜…โ˜…โ˜…โ˜… 4.4
Rating
150+
Reviews
โš ๏ธ Main complaint: Pump can dispense more than needed
๐Ÿ›’ Amazon
โ˜…โ˜…โ˜…โ˜… 4.3
Rating
100+
Reviews
โš ๏ธ Main complaint: Costs more than drugstore niacinamide creams

Ratings are approximate aggregates compiled from retailer listings and may vary over time.

โš–๏ธ Pros & Cons

โœ… Praised

  • Lightweight yet genuinely hydrating
  • Fragrance-free and gentle on sensitive skin
  • Sits beautifully under makeup and SPF
  • Meaningful, well-studied 5% niacinamide dose
  • Vegan, cruelty-free and reef safe

โŒ Criticized

  • Premium price vs drugstore niacinamide creams
  • Not fungal-acne safe (shea + fatty acids)
  • A minority report bumps from the richer texture
  • Contains silicones some users prefer to avoid

๐Ÿ’ฐ Budget-Friendly Alternatives (Dupes)

80% Match
CeraVe PM Facial Moisturizing Lotion
$16.99 Budget Pick

Niacinamide plus ceramides in a fragrance-free lightweight lotion. Similar gentle, barrier-supporting feel but no shea butter and a thinner texture.

65% Match
The Ordinary Natural Moisturizing Factors + HA
$8.90 Budget Pick

Affordable everyday hydration with amino acids and HA. Lacks the 5% niacinamide and has a more basic emollient base.

70% Match
Naturium Niacinamide Gel Cream 5%
$20.00 Similar Formula

Matches the 5% niacinamide and gel-cream feel at a lower price. Slightly less rich and less barrier-focused than Dr Sam's.

๐Ÿ”„ Comparison with Competitors

CeraVe PM Facial Moisturizing Lotion

$16.99
Hero Active Niacinamide + Ceramides
Texture Light lotion
Fragrance Fragrance-free
Fungal-Acne Safe Mostly
Size 89ml

La Roche-Posay Toleriane Double Repair

$22.99
Hero Active Niacinamide + Ceramides
Texture Rich cream
Fragrance Fragrance-free
Fungal-Acne Safe No
Size 75ml

Naturium Niacinamide Gel Cream 5%

$20.00
Hero Active 5% Niacinamide
Texture Gel-cream
Fragrance Fragrance-free
Fungal-Acne Safe No
Size 50ml

๐Ÿ“ฆ Storage & Shelf Life

๐Ÿ“…
Period After Opening (PAO)

12 months after opening

๐Ÿ 
Storage

Store in a cool, dry place away from direct sunlight; keep the pump closed between uses.

๐Ÿ“ฆ
Packaging

Pump bottle (25ml / 50ml / 100ml)

โœˆ๏ธ
Travel Friendly

Yes โ€” 25ml and 50ml sizes are carry-on friendly (under 100ml)

โ“ Frequently Asked Questions

Generally considered suitable. It contains no retinoids, salicylic acid, hydroquinone or chemical UV filters โ€” the ingredients most often flagged during pregnancy. Its actives (niacinamide, hyaluronic acid, glycerin and shea butter) are widely regarded as pregnancy-friendly. As always, run your full routine past your doctor or midwife.

No. It contains shea butter, stearic acid, caprylic/capric triglyceride, glyceryl stearate SE and sodium stearoyl glutamate โ€” fatty acids and esters that can feed Malassezia. If you're prone to fungal acne, a stripped-back, ester-free moisturiser is a safer choice.

Yes. Niacinamide is well tolerated alongside virtually all actives. Apply your treatment serums first, then layer this moisturiser on top to seal them in and help buffer any potential irritation.

It suits all skin types but shines for normal, combination, dry and sensitive skin. Very oily skin may prefer the lighter, gel-textured Flawless Moisturiser Light.

Hydration and comfort are immediate. Niacinamide's brightening and barrier benefits โ€” fading marks and refining the look of pores โ€” typically appear over 8โ€“12 weeks of consistent use.

Apply it after cleansing and serums, and before sunscreen in the morning. Use it both AM and PM, adjusting the amount (1โ€“2 pumps) to how your skin feels.

It's formulated and brand-tested as non-comedogenic and is unlikely to clog pores for most people โ€” we rate it low at 2/5. A small number of users with very reactive skin have reported bumps, so a patch test is sensible.

Around 12 months (check the open-jar PAO symbol on the packaging). Store it cool and dry and keep the pump closed to protect the formula.

โ˜…โ˜…โ˜…โ˜…ยฝ
4.5 out of 5

Verdict: A polished, dermatologist-formulated daily moisturiser that does exactly what it promises โ€” fast-absorbing, fragrance-free hydration with a genuinely useful 5% niacinamide dose. It's a standout for sensitive, combination and blemish-prone skin and layers beautifully under SPF. The main caveats are the premium price next to drugstore niacinamide creams and the fact it isn't fungal-acne safe. If neither is a dealbreaker, it's an easy, reliable everyday pick.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging ยซpromisesยป it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 2 ingredient(s):
Niacinamide Citric Acid
brightening Brightening from 3 ingredient(s):
Niacinamide Glycerin Citric Acid
wound Promotes Wound Healing from 6 ingredient(s):
Niacinamide Glycerin Panthenol Allantoin Sodium Hyaluronate Citric Acid
ache Ache-fighting from 1 ingredient(s):
Niacinamide
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
3
oily-skin Oily/Acne-Prone Skin
3
sensitive-skin Sensitive Skin
1
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
73% 15% 11%

Product ingredient list

Showing first 5 of 26 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
0 Unknown
Butyrospermum Parkii Butter
Skin Conditioning
Hydrating
3 A
Cyclopentasiloxane
Solvent, Skin Conditioning, Emollient, Hair Conditioning
1 A
Niacinamide
Skin Conditioning, Hair Conditioning, Smoothing
brightening Brightening
ache Ache-fighting
anti-aging Anti-Aging
Promotes Wound Healing
Redness
Irritation
Dark Spots
Pores
1 Unknown
Propanediol
Solvent, Viscosity Controlling, Viscosity Decreasing Agent
VIEW ALL INGREDIENTS