Deep Moist Shampoo 1.0
Deep Moist Shampoo 1.0
Product Description
Product overview
A deeply hydrating Japanese honey shampoo with over 90% moisturizing ingredients. Formulated with a golden-ratio blend of three honeys (Manuka, Acacia, Raw), organic Moroccan argan oil, royal jelly, and keratin to cleanse gently while restoring softness, shine, and manageability to dry, damaged hair.
Golden Ratio Triple Honey
A unique blend of 50% Manuka honey (New Zealand), 30% Acacia honey (Hungary), and 20% raw honey (Japan) for multi-layered hydration and nourishment.
Texture & feel
SENSORYGolden Ratio Triple Honey
A unique blend of 50% Manuka honey (New Zealand), 30% Acacia honey (Hungary), and 20% raw honey (Japan) for multi-layered hydration and nourishment.
100% Organic Moroccan Argan Oil
Certified organic argan oil deeply penetrates the hair shaft to restore elasticity, shine, and softness without weighing hair down.
90%+ Moisture Essence Formula
Over 90% of all ingredients are moisturizing and protective, achieving an industry-leading 14% hair moisture level versus the standard 10-12%.
Protein Repair Complex
Wool-derived keratin, hydrolyzed silk, and arginine work together to repair structural damage and strengthen each hair strand from within.
Royal Jelly & Propolis
Bee-derived superfoods rich in amino acids and vitamins that condition, protect, and add natural luster to dull, lifeless hair.
Gentle Shea-Derived Cleansing
Shea butter glycereth-8 esters and amino acid surfactants cleanse effectively without stripping natural oils or color from treated hair.
Safety & compatibility
SAFEFree from retinoids, salicylic acid, hydroquinone, and chemical sunscreens. All ingredients are considered safe for use during pregnancy and breastfeeding.
Contains Gluconobacter/Honey Ferment Filtrate (a ferment) and Shea Butter Glycereth-8 Esters (an ester). However, as a rinse-off product, the risk is lower than leave-on formulas.
This is a wash-off product with no heavy pore-clogging oils. Rinses clean and is unlikely to cause breakouts on the scalp or along the hairline.
Sulfate-free formula cleanses without aggressively stripping color. Gentle enough for regular use on dyed and chemically processed hair.
Amino acid-based surfactants (TEA-Cocoyl Glutamate, Sodium Lauroyl Methylaminopropionate) are among the gentlest cleansing agents available. Free from parabens and PG.
Scented with Bulgarian peony and Italian bergamot honey. If you have fragrance sensitivities or contact dermatitis, perform a patch test first.
Ingredient breakdown
INGREDIENTSHoney (Triple Blend) Golden RatioProven
A proprietary blend of 50% Manuka honey from New Zealand, 30% Acacia honey from Hungary, and 20% raw Japanese honey. Each type contributes unique moisturizing and antibacterial properties to deeply nourish hair.
- Manuka Honey: Rich in methylglyoxal (MGO), known for its exceptional humectant and antibacterial properties that help soothe scalps.
- Acacia Honey: Lightweight and clear, delivers gentle moisture without heaviness or residue.
- Raw Honey: Contains natural enzymes, vitamins B and C, and amino acids that condition and soften hair cuticles.
Argania Spinosa Kernel Oil (Argan Oil) 100% OrganicProven
Certified organic Moroccan argan oil is rich in vitamin E, essential fatty acids (oleic and linoleic acid), and antioxidants. It restores shine, reduces frizz, and improves hair elasticity.
- Source: 100% certified organic oil sourced from Morocco.
- Mechanism: Penetrates the hair cortex to repair lipid structures, reducing water loss and improving flexibility.
- Research: Studies show argan oil significantly improves hair softness and reduces breakage from combing and heat styling.
Royal Jelly ExtractPromising
A nutrient-dense secretion produced by worker bees, packed with B-vitamins, amino acids, and trace minerals. Conditions and strengthens hair from root to tip.
- Nutrients: Contains 10-HDA (10-Hydroxy-2-decenoic acid), a unique fatty acid with moisturizing and protective effects.
- Benefits: Provides deep conditioning and helps improve hair resilience against environmental damage.
Keratin (Wool)Proven
Wool-derived keratin protein that fills in micro-damage along the hair shaft, smoothing the cuticle and reducing porosity for stronger, shinier hair.
- Mechanism: Keratin bonds to damaged areas of the hair cuticle, forming a protective layer that reduces moisture loss.
- Result: Visibly smoother, more manageable hair with reduced split ends and breakage.
Hydroxypropyltrimonium HyaluronateProven
A cationic form of hyaluronic acid specifically designed to bind to hair. It attracts and holds up to 1,000 times its weight in water, delivering intense surface hydration.
- Advantage: Unlike regular HA, this form has a positive charge that adheres strongly to negatively charged hair surfaces, providing lasting hydration.
- Benefit: Improves hair elasticity, reduces static, and enhances shine between washes.
Panthenol (Pro-Vitamin B5)Proven
A widely studied hair care ingredient that penetrates the hair shaft and converts to pantothenic acid, improving moisture retention, flexibility, and shine.
- Research: Clinical studies demonstrate panthenol thickens the hair shaft by up to 10%, adds volume, and reduces split ends.
- Scalp Benefits: Soothes and moisturizes the scalp, reducing flaking and itchiness.
35 ingredients
Water, Lauramidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methylaminopropionate, Glycerin, Cocamide DEA, TEA-Cocoyl Glutamate, Fragrance, Polyquaternium-10, Sodium Benzoate, Myristyl Betaine, Phenoxyethanol, Citric Acid, Disodium EDTA, Polyquaternium-47, Menthol, Caramel, Honey, Arginine, Panthenol, Argania Spinosa Kernel Oil, Shea Butter Glycereth-8 Esters, Butylene Glycol, Gluconobacter/Honey Ferment Filtrate, PPG-7, Acacia Senegal Gum, Honey Extract, Coco-Glucoside, Keratin, Hydrolyzed Honey Protein, Royal Jelly Extract, Paeonia Officinalis Flower Extract, Propolis Extract, Hydrolyzed Silk, Hydroxypropyltrimonium Hyaluronate, Potassium Sorbate.
Where it fits in your routine
ROUTINEUse as Step 1 of your hair care routine. Pair with &honey Deep Moist Treatment 2.0 and Hair Oil 3.0 for the complete system.
How to use
HOW TO USEWet Hair Thoroughly
Dampen your hair and scalp completely with lukewarm water. This opens the cuticles and helps loosen dirt and oil for more effective cleansing.
Dispense 1-2 Pumps
Apply the shampoo to your palms and work into a lather. The lightweight gel texture spreads easily — a little goes a long way.
Massage Into Scalp
Using your fingertips, gently massage in small circular motions for about one minute. Focus on the scalp to remove dirt, oil, and product buildup.
Rinse Thoroughly
Rinse with lukewarm water until the water runs completely clear. Follow with &honey Deep Moist Treatment 2.0 for best results.
Who is it for?
WHOPerfect for you if:
- You have dry, rough, or straw-like hair that needs deep hydration
- Your hair is damaged from coloring, bleaching, or heat styling
- You want a sulfate-free shampoo that still lathers well
- You love a luxurious honey-floral scent that lingers
- You have thick or coarse hair that is hard to manage
- You want to reduce frizz and flyaways naturally
Consider alternatives if:
- You have very fine, thin hair that gets weighed down easily
- Your scalp is very oily and needs deep clarifying
- You are sensitive to fragrances or floral scents
- You need a completely fungal acne-safe formula
- You prefer a fragrance-free or unscented shampoo
- You have a bee product allergy (contains honey, royal jelly, propolis)
Hair type compatibility
SKIN TYPESThis is the target hair type. Triple honey blend, argan oil, and keratin deeply repair and hydrate parched, brittle strands.
Rich moisture formula tames unruly texture and improves manageability. Reduces frizz and makes thick hair noticeably softer.
Sulfate-free, gentle cleansing preserves color vibrancy while restoring moisture lost from chemical processing.
Provides excellent daily hydration and shine boost. May be slightly too moisturizing for those who prefer a lightweight feel.
Hydrates and defines curls while reducing frizz. For tighter curl patterns, consider the Melty Moist Repair line for enhanced smoothing.
May feel too rich for very fine or oily hair. Some users with oily scalps report residue. Consider the &honey Silky Smooth line instead.
Results timeline
6-8 WEEKSInstantly Softer & More Fragrant
Hair feels noticeably softer and silkier after the very first use. The peony honey scent lingers beautifully. Many users report immediate improvement in detangling.
85% noticed improvementReduced Frizz & Improved Shine
With consistent use, frizz becomes more controlled and hair develops a healthy, natural shine. Dry, rough texture starts to smooth out noticeably.
78% noticed improvementStronger, More Resilient Hair
Keratin and protein ingredients begin to show cumulative repair effects. Less breakage during brushing and styling, with improved elasticity and bounce.
72% noticed improvementVisibly Healthier, Transformed Hair
Full results of the moisture-repair system become apparent. Hair retains 14% moisture level, split ends are reduced, and overall hair health is significantly improved.
68% noticed improvementRatings by platform
13K+ REVIEWSPros & cons
BALANCEDPraised
- Deeply moisturizes without making hair feel greasy or heavy
- Luxurious peony honey scent that lingers all day
- Sulfate-free but still produces a rich, satisfying lather
- Dramatically reduces frizz and improves softness from first use
- Large 440ml pump bottle offers great value and lasts 2-3 months
- Beautiful mason jar-inspired packaging with convenient pump
- Visibly reduces hair fall and breakage during washing
- Safe for color-treated and chemically processed hair
Criticized
- Fragrance can be overpowering for scent-sensitive users
- May leave oily residue on very fine or thin hair
- Contains Cocamide DEA, which some users prefer to avoid
- Not fully fungal acne safe due to ferment and ester ingredients
- Price is higher than most drugstore shampoos
- Counterfeit products common on some third-party sellers
- Heavy conditioning may cause buildup over time without clarifying
Budget-friendly alternatives (dupes)
DUPESJapanese botanical formula with rice bran oil and camellia oil. Similarly sulfate-free and gentle, but lacks the triple honey blend and argan oil. Lighter texture better suited for normal-to-fine hair.
Uses camellia oil and amino acids for repair and moisture. Excellent for damaged hair but contains silicones. Different scent profile and slightly less moisturizing than &honey's 90% formula.
Sulfate-free with argan oil and keratin. Good moisture but uses a different honey blend and includes silicones. Lighter feel overall, better for medium-thickness hair.
Comparison with competitors
SIDE-BY-SIDEKracie Ichikami Moisturizing
Storage & shelf life
12 MONTHS12 months after opening
Store in a cool, dry place away from direct sunlight. Keep the pump clean and closed between uses to prevent contamination.
Mason jar-inspired bottle with pump dispenser. Refill pouches (350ml) available separately for eco-friendly replenishment.
No — 440ml exceeds the 100ml carry-on limit. Decant into a travel bottle or purchase the trial/sachet set for travel.
Frequently asked questions
FAQYes. This shampoo does not contain retinoids, salicylic acid, hydroquinone, chemical sunscreens, or any other ingredients commonly flagged during pregnancy. All ingredients are considered safe for use during pregnancy and breastfeeding. As always, if you have specific concerns, consult your healthcare provider.
Use with caution. This shampoo contains Gluconobacter/Honey Ferment Filtrate (a ferment) and Shea Butter Glycereth-8 Esters (an ester), which may feed malassezia yeast. However, since this is a rinse-off product with brief skin contact, the risk is significantly lower than with leave-on formulations. If you are prone to fungal acne on your scalp, hairline, or back, rinse thoroughly and monitor for any flare-ups.
Yes. Since this is a rinse-off shampoo, it does not interact with facial skincare actives like retinol, vitamin C, AHA, or BHA. Just be sure to rinse your hairline thoroughly so that shampoo residue doesn't mix with your skincare products. There are no contraindicated ingredients in this formula.
This shampoo is ideal for dry, damaged, thick, and coarse hair types. It excels at hydrating severely dry or chemically treated hair (color, bleach, perm). It also works well for normal-to-thick hair types. Those with very fine, thin, or oily hair may find it too rich — consider the &honey Silky Smooth or Herb Smooth line instead.
Most users notice softer, silkier hair after the very first wash. Significant improvements in frizz control and shine typically appear within 1-2 weeks of consistent use. Full repair and strengthening benefits from the keratin and protein complex develop over 4-8 weeks of regular use.
This shampoo is Step 1 of your hair care routine. Apply it to wet hair, massage into the scalp, then rinse. Follow with &honey Deep Moist Treatment 2.0 (conditioner) as Step 2. For maximum results, finish with &honey Deep Moist Hair Oil 3.0 as Step 3 on damp or dry hair.
The comedogenic rating is 1 out of 5 (very low). As a rinse-off product, the risk of clogging pores is minimal. The shampoo does not contain heavy comedogenic oils or waxes. However, always rinse your hairline and face thoroughly to prevent any residue from sitting on acne-prone skin.
The shampoo has a Period After Opening (PAO) of 12 months. The 440ml bottle typically lasts 2-3 months with daily use (1-2 pumps per wash). Eco-friendly refill pouches (350ml) are available to extend the life of your pump bottle. Store in a cool, dry place and keep the pump clean.
Verdict: &honey Deep Moist Shampoo 1.0 is a standout J-Beauty shampoo that delivers on its promise of deep hydration. The golden-ratio triple honey formula combined with organic argan oil, keratin, and hyaluronic acid creates a genuinely moisturizing experience that most users notice from the very first wash. It excels for dry, damaged, and thick hair types, and the luxurious peony honey scent is a highlight that keeps fans loyal. While it may be too rich for fine or oily hair and contains fragrance that won't suit everyone, for its intended audience it's one of the best hydrating shampoos available — well worth the premium over basic drugstore options.
Product Overview
Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.
Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.
Quick Product Notes
Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.
We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.
Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.
Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you
Notable Effects & Ingredients
Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.
We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.
A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.
One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!
Ingredients Related to Skin Types
Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.
EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.
Ingredient Safety Breakdown
Product ingredient list
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
| 1 |
Water
Solvent, Skin Conditioning
|
|
|
| 1 |
Lauramidopropyl Betaine
Skin Conditioning, Viscosity Controlling, Viscosity Increasing Agent, Antistatic Agent, Sufactant, Foam Boosting
|
|
|
| 0 |
Sodium C14-16 Olefin Sulfonate
Cleansing, Foaming
|
|
|
| 2 |
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
|
Promotes Wound Healing
Hydrating
|
|
| 0 |
Cocamide DEA
Emulsifying, Emulsion Stabilising
|
|





