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Deep Moist Shampoo 1.0

Deep Moist Shampoo 1.0

Product Description

Product overview

Made in Various INTERNATIONAL

A deeply hydrating Japanese honey shampoo with over 90% moisturizing ingredients. Formulated with a golden-ratio blend of three honeys (Manuka, Acacia, Raw), organic Moroccan argan oil, royal jelly, and keratin to cleanse gently while restoring softness, shine, and manageability to dry, damaged hair.

Sulfate-Free Paraben-Free Silicone-Free No Mineral Oil No Synthetic Dyes Cruelty-Free 90%+ Moisture Essence Color-Safe
Pregnancy
Yes
Fungal Acne
Caution
Comedogenic
1/5
Size
440ml / 14.87 fl oz
Type
Shampoo
Key Ingredient
Triple Honey Blend
Concern
Dryness & Damage
Moisture Level
14%
Real reviews · YouTube Shorts
Why it's different

Golden Ratio Triple Honey

A unique blend of 50% Manuka honey (New Zealand), 30% Acacia honey (Hungary), and 20% raw honey (Japan) for multi-layered hydration and nourishment.

01

Texture & feel

SENSORY
Consistency
Lightweight gel
Scent
Peony honey
Lather
Rich, fluffy foam
Finish
Soft & silky

Golden Ratio Triple Honey

A unique blend of 50% Manuka honey (New Zealand), 30% Acacia honey (Hungary), and 20% raw honey (Japan) for multi-layered hydration and nourishment.

100% Organic Moroccan Argan Oil

Certified organic argan oil deeply penetrates the hair shaft to restore elasticity, shine, and softness without weighing hair down.

90%+ Moisture Essence Formula

Over 90% of all ingredients are moisturizing and protective, achieving an industry-leading 14% hair moisture level versus the standard 10-12%.

Protein Repair Complex

Wool-derived keratin, hydrolyzed silk, and arginine work together to repair structural damage and strengthen each hair strand from within.

Royal Jelly & Propolis

Bee-derived superfoods rich in amino acids and vitamins that condition, protect, and add natural luster to dull, lifeless hair.

Gentle Shea-Derived Cleansing

Shea butter glycereth-8 esters and amino acid surfactants cleanse effectively without stripping natural oils or color from treated hair.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

Free from retinoids, salicylic acid, hydroquinone, and chemical sunscreens. All ingredients are considered safe for use during pregnancy and breastfeeding.

Fungal Acne (Malassezia) — Use with Caution

Contains Gluconobacter/Honey Ferment Filtrate (a ferment) and Shea Butter Glycereth-8 Esters (an ester). However, as a rinse-off product, the risk is lower than leave-on formulas.

Low Comedogenic Risk (1/5)

This is a wash-off product with no heavy pore-clogging oils. Rinses clean and is unlikely to cause breakouts on the scalp or along the hairline.

Color-Treated Hair Safe

Sulfate-free formula cleanses without aggressively stripping color. Gentle enough for regular use on dyed and chemically processed hair.

Sensitive Scalp Friendly

Amino acid-based surfactants (TEA-Cocoyl Glutamate, Sodium Lauroyl Methylaminopropionate) are among the gentlest cleansing agents available. Free from parabens and PG.

Contains Fragrance

Scented with Bulgarian peony and Italian bergamot honey. If you have fragrance sensitivities or contact dermatitis, perform a patch test first.

03

Ingredient breakdown

INGREDIENTS

Honey (Triple Blend) Golden RatioProven

A proprietary blend of 50% Manuka honey from New Zealand, 30% Acacia honey from Hungary, and 20% raw Japanese honey. Each type contributes unique moisturizing and antibacterial properties to deeply nourish hair.

  • Manuka Honey: Rich in methylglyoxal (MGO), known for its exceptional humectant and antibacterial properties that help soothe scalps.
  • Acacia Honey: Lightweight and clear, delivers gentle moisture without heaviness or residue.
  • Raw Honey: Contains natural enzymes, vitamins B and C, and amino acids that condition and soften hair cuticles.
Honey is a natural humectant that draws moisture into the hair shaft and helps seal it in, reducing frizz and flyaways.

Argania Spinosa Kernel Oil (Argan Oil) 100% OrganicProven

Certified organic Moroccan argan oil is rich in vitamin E, essential fatty acids (oleic and linoleic acid), and antioxidants. It restores shine, reduces frizz, and improves hair elasticity.

  • Source: 100% certified organic oil sourced from Morocco.
  • Mechanism: Penetrates the hair cortex to repair lipid structures, reducing water loss and improving flexibility.
  • Research: Studies show argan oil significantly improves hair softness and reduces breakage from combing and heat styling.

Royal Jelly ExtractPromising

A nutrient-dense secretion produced by worker bees, packed with B-vitamins, amino acids, and trace minerals. Conditions and strengthens hair from root to tip.

  • Nutrients: Contains 10-HDA (10-Hydroxy-2-decenoic acid), a unique fatty acid with moisturizing and protective effects.
  • Benefits: Provides deep conditioning and helps improve hair resilience against environmental damage.

Keratin (Wool)Proven

Wool-derived keratin protein that fills in micro-damage along the hair shaft, smoothing the cuticle and reducing porosity for stronger, shinier hair.

  • Mechanism: Keratin bonds to damaged areas of the hair cuticle, forming a protective layer that reduces moisture loss.
  • Result: Visibly smoother, more manageable hair with reduced split ends and breakage.

Hydroxypropyltrimonium HyaluronateProven

A cationic form of hyaluronic acid specifically designed to bind to hair. It attracts and holds up to 1,000 times its weight in water, delivering intense surface hydration.

  • Advantage: Unlike regular HA, this form has a positive charge that adheres strongly to negatively charged hair surfaces, providing lasting hydration.
  • Benefit: Improves hair elasticity, reduces static, and enhances shine between washes.

Panthenol (Pro-Vitamin B5)Proven

A widely studied hair care ingredient that penetrates the hair shaft and converts to pantothenic acid, improving moisture retention, flexibility, and shine.

  • Research: Clinical studies demonstrate panthenol thickens the hair shaft by up to 10%, adds volume, and reduces split ends.
  • Scalp Benefits: Soothes and moisturizes the scalp, reducing flaking and itchiness.

35 ingredients

Water, Lauramidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methylaminopropionate, Glycerin, Cocamide DEA, TEA-Cocoyl Glutamate, Fragrance, Polyquaternium-10, Sodium Benzoate, Myristyl Betaine, Phenoxyethanol, Citric Acid, Disodium EDTA, Polyquaternium-47, Menthol, Caramel, Honey, Arginine, Panthenol, Argania Spinosa Kernel Oil, Shea Butter Glycereth-8 Esters, Butylene Glycol, Gluconobacter/Honey Ferment Filtrate, PPG-7, Acacia Senegal Gum, Honey Extract, Coco-Glucoside, Keratin, Hydrolyzed Honey Protein, Royal Jelly Extract, Paeonia Officinalis Flower Extract, Propolis Extract, Hydrolyzed Silk, Hydroxypropyltrimonium Hyaluronate, Potassium Sorbate.

FREE FROM: Sulfates (SLS/SLES), Parabens, Mineral Oil, Silicones, Synthetic Colorants, PG (Propylene Glycol), Animal Testing
04

Where it fits in your routine

ROUTINE
1
Shampoo (This Product)
2
Treatment / Conditioner
3
Hair Mask (Weekly)
4
Leave-In / Hair Oil
5
Heat Protectant / Styling

Use as Step 1 of your hair care routine. Pair with &honey Deep Moist Treatment 2.0 and Hair Oil 3.0 for the complete system.

05

How to use

HOW TO USE
1

Wet Hair Thoroughly

Dampen your hair and scalp completely with lukewarm water. This opens the cuticles and helps loosen dirt and oil for more effective cleansing.

2

Dispense 1-2 Pumps

Apply the shampoo to your palms and work into a lather. The lightweight gel texture spreads easily — a little goes a long way.

3

Massage Into Scalp

Using your fingertips, gently massage in small circular motions for about one minute. Focus on the scalp to remove dirt, oil, and product buildup.

4

Rinse Thoroughly

Rinse with lukewarm water until the water runs completely clear. Follow with &honey Deep Moist Treatment 2.0 for best results.

06

Who is it for?

WHO

Perfect for you if:

  • You have dry, rough, or straw-like hair that needs deep hydration
  • Your hair is damaged from coloring, bleaching, or heat styling
  • You want a sulfate-free shampoo that still lathers well
  • You love a luxurious honey-floral scent that lingers
  • You have thick or coarse hair that is hard to manage
  • You want to reduce frizz and flyaways naturally

Consider alternatives if:

  • You have very fine, thin hair that gets weighed down easily
  • Your scalp is very oily and needs deep clarifying
  • You are sensitive to fragrances or floral scents
  • You need a completely fungal acne-safe formula
  • You prefer a fragrance-free or unscented shampoo
  • You have a bee product allergy (contains honey, royal jelly, propolis)
07

Hair type compatibility

SKIN TYPES
Dry & Damaged Hair
Excellent

This is the target hair type. Triple honey blend, argan oil, and keratin deeply repair and hydrate parched, brittle strands.

Thick & Coarse Hair
Excellent

Rich moisture formula tames unruly texture and improves manageability. Reduces frizz and makes thick hair noticeably softer.

Color-Treated Hair
Excellent

Sulfate-free, gentle cleansing preserves color vibrancy while restoring moisture lost from chemical processing.

Normal Hair
Good

Provides excellent daily hydration and shine boost. May be slightly too moisturizing for those who prefer a lightweight feel.

Curly & Wavy Hair
Good

Hydrates and defines curls while reducing frizz. For tighter curl patterns, consider the Melty Moist Repair line for enhanced smoothing.

Fine & Oily Hair
Moderate

May feel too rich for very fine or oily hair. Some users with oily scalps report residue. Consider the &honey Silky Smooth line instead.

08

Results timeline

6-8 WEEKS
First Wash

Instantly Softer & More Fragrant

Hair feels noticeably softer and silkier after the very first use. The peony honey scent lingers beautifully. Many users report immediate improvement in detangling.

85% noticed improvement
1-2 Weeks

Reduced Frizz & Improved Shine

With consistent use, frizz becomes more controlled and hair develops a healthy, natural shine. Dry, rough texture starts to smooth out noticeably.

78% noticed improvement
3-4 Weeks

Stronger, More Resilient Hair

Keratin and protein ingredients begin to show cumulative repair effects. Less breakage during brushing and styling, with improved elasticity and bounce.

72% noticed improvement
6-8 Weeks

Visibly Healthier, Transformed Hair

Full results of the moisture-repair system become apparent. Hair retains 14% moisture level, split ends are reduced, and overall hair health is significantly improved.

68% noticed improvement
09

Ratings by platform

13K+ REVIEWS
Amazon
4.4
Rating
8,500+
Reviews
Main complaint: Scent may be too strong for some; occasional counterfeit concerns from third-party sellers
YesStyle
4.7
Rating
1,200+
Reviews
Main complaint: Can feel too heavy on very fine or thin hair types
Olive Young
4.6
Rating
600+
Reviews
Main complaint: Price is higher than local Japanese drugstore alternatives
Brand / Retailer Sites
4.7
Rating
3,000+
Reviews
Main complaint: May leave oily residue on scalp for some users; refill pouches can be messy
10

Pros & cons

BALANCED

Praised

  • Deeply moisturizes without making hair feel greasy or heavy
  • Luxurious peony honey scent that lingers all day
  • Sulfate-free but still produces a rich, satisfying lather
  • Dramatically reduces frizz and improves softness from first use
  • Large 440ml pump bottle offers great value and lasts 2-3 months
  • Beautiful mason jar-inspired packaging with convenient pump
  • Visibly reduces hair fall and breakage during washing
  • Safe for color-treated and chemically processed hair

Criticized

  • Fragrance can be overpowering for scent-sensitive users
  • May leave oily residue on very fine or thin hair
  • Contains Cocamide DEA, which some users prefer to avoid
  • Not fully fungal acne safe due to ferment and ester ingredients
  • Price is higher than most drugstore shampoos
  • Counterfeit products common on some third-party sellers
  • Heavy conditioning may cause buildup over time without clarifying
11

Budget-friendly alternatives (dupes)

DUPES
82% Match
Kracie Ichikami Moisturizing Shampoo
$9.00
Budget Pick

Japanese botanical formula with rice bran oil and camellia oil. Similarly sulfate-free and gentle, but lacks the triple honey blend and argan oil. Lighter texture better suited for normal-to-fine hair.

75% Match
Tsubaki Premium Repair Shampoo
$12.00
Budget Pick

Uses camellia oil and amino acids for repair and moisture. Excellent for damaged hair but contains silicones. Different scent profile and slightly less moisturizing than &honey's 90% formula.

70% Match
Moist Diane Perfect Beauty Extra Moist & Shine
$11.00
Budget Pick

Sulfate-free with argan oil and keratin. Good moisture but uses a different honey blend and includes silicones. Lighter feel overall, better for medium-thickness hair.

12

Comparison with competitors

SIDE-BY-SIDE
Tsubaki Premium Repair Conditioner
Key Ingredients Camellia Oil + Amino Acids
Size 490ml
Sulfate-Free No
Silicone-Free No
Moisture Level Standard
Best For Damaged, split ends

Kracie Ichikami Moisturizing

Key Ingredients Rice Bran + Camellia Oil
Size 480ml
Sulfate-Free Yes
Silicone-Free Yes
Moisture Level Standard
Best For Normal, fine hair
Melty Moist Repair Shampoo 1.0
Key Ingredients Triple Honey + Ceramides
Size 440ml
Sulfate-Free Yes
Silicone-Free No (Contains Silicones)
Moisture Level 14%
Best For Frizzy, wavy, curly hair
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place away from direct sunlight. Keep the pump clean and closed between uses to prevent contamination.

Packaging

Mason jar-inspired bottle with pump dispenser. Refill pouches (350ml) available separately for eco-friendly replenishment.

Travel Friendly

No — 440ml exceeds the 100ml carry-on limit. Decant into a travel bottle or purchase the trial/sachet set for travel.

13

Frequently asked questions

FAQ

Yes. This shampoo does not contain retinoids, salicylic acid, hydroquinone, chemical sunscreens, or any other ingredients commonly flagged during pregnancy. All ingredients are considered safe for use during pregnancy and breastfeeding. As always, if you have specific concerns, consult your healthcare provider.

Use with caution. This shampoo contains Gluconobacter/Honey Ferment Filtrate (a ferment) and Shea Butter Glycereth-8 Esters (an ester), which may feed malassezia yeast. However, since this is a rinse-off product with brief skin contact, the risk is significantly lower than with leave-on formulations. If you are prone to fungal acne on your scalp, hairline, or back, rinse thoroughly and monitor for any flare-ups.

Yes. Since this is a rinse-off shampoo, it does not interact with facial skincare actives like retinol, vitamin C, AHA, or BHA. Just be sure to rinse your hairline thoroughly so that shampoo residue doesn't mix with your skincare products. There are no contraindicated ingredients in this formula.

This shampoo is ideal for dry, damaged, thick, and coarse hair types. It excels at hydrating severely dry or chemically treated hair (color, bleach, perm). It also works well for normal-to-thick hair types. Those with very fine, thin, or oily hair may find it too rich — consider the &honey Silky Smooth or Herb Smooth line instead.

Most users notice softer, silkier hair after the very first wash. Significant improvements in frizz control and shine typically appear within 1-2 weeks of consistent use. Full repair and strengthening benefits from the keratin and protein complex develop over 4-8 weeks of regular use.

This shampoo is Step 1 of your hair care routine. Apply it to wet hair, massage into the scalp, then rinse. Follow with &honey Deep Moist Treatment 2.0 (conditioner) as Step 2. For maximum results, finish with &honey Deep Moist Hair Oil 3.0 as Step 3 on damp or dry hair.

The comedogenic rating is 1 out of 5 (very low). As a rinse-off product, the risk of clogging pores is minimal. The shampoo does not contain heavy comedogenic oils or waxes. However, always rinse your hairline and face thoroughly to prevent any residue from sitting on acne-prone skin.

The shampoo has a Period After Opening (PAO) of 12 months. The 440ml bottle typically lasts 2-3 months with daily use (1-2 pumps per wash). Eco-friendly refill pouches (350ml) are available to extend the life of your pump bottle. Store in a cool, dry place and keep the pump clean.

— Skincarisma verdict
4.5 / 5 ★★★★★

Verdict: &honey Deep Moist Shampoo 1.0 is a standout J-Beauty shampoo that delivers on its promise of deep hydration. The golden-ratio triple honey formula combined with organic argan oil, keratin, and hyaluronic acid creates a genuinely moisturizing experience that most users notice from the very first wash. It excels for dry, damaged, and thick hair types, and the luxurious peony honey scent is a highlight that keeps fans loyal. While it may be too rich for fine or oily hair and contains fragrance that won't suit everyone, for its intended audience it's one of the best hydrating shampoos available — well worth the premium over basic drugstore options.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 3 ingredient(s):
Citric Acid Honey Extract Royal Jelly Extract
brightening Brightening from 2 ingredient(s):
Glycerin Citric Acid
wound Promotes Wound Healing from 6 ingredient(s):
Glycerin Citric Acid Arginine Panthenol Royal Jelly Extract Propolis Extract
ache Ache-fighting from 1 ingredient(s):
Propolis Extract
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
3
oily-skin Oily/Acne-Prone Skin
2
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
45% 7% 47%

Product ingredient list

Showing first 5 of 40 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 B
Lauramidopropyl Betaine
Skin Conditioning, Viscosity Controlling, Viscosity Increasing Agent, Antistatic Agent, Sufactant, Foam Boosting
0 Unknown
Sodium C14-16 Olefin Sulfonate
Cleansing, Foaming
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
0 Unknown
Cocamide DEA
Emulsifying, Emulsion Stabilising
VIEW ALL INGREDIENTS