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Deep Moist Treatment 2.0

Deep Moist Treatment 2.0

Product Description

Product overview

Made in Various INTERNATIONAL

A deeply hydrating rinse-off hair treatment powered by a triple honey blend (50% Manuka, 30% Acacia, 20% Raw Japanese Honey), 100% organic Moroccan Argan Oil, and over 90% moisturizing ingredients. Designed to restore silky softness and lasting shine to dry, damaged, and rough hair with a luxurious lavender honey fragrance.

Sulfate-Free Paraben-Free No Mineral Oil Cruelty-Free No Synthetic Dyes PG-Free 90%+ Moisturizing Ingredients 100% Organic Moroccan Argan Oil
Pregnancy
Yes
Fungal Acne
Caution
Comedogenic
1/5
Size
445ml
Type
Rinse-Off Treatment
Key Ingredient
Triple Honey Blend
Moisture Level
14%
Argan Oil
100% Organic
Real reviews · YouTube Shorts
Why it's different

Triple Honey Blend

A unique ratio of 50% Manuka, 30% Acacia, and 20% raw Japanese honey delivers deep moisturizing, antibacterial, and restorative benefits to each strand.

01

Texture & feel

SENSORY
Consistency
Rich cream
Scent
Lavender Honey
Absorption
3–5 minutes
Finish
Silky & Smooth

Triple Honey Blend

A unique ratio of 50% Manuka, 30% Acacia, and 20% raw Japanese honey delivers deep moisturizing, antibacterial, and restorative benefits to each strand.

100% Organic Argan Oil

Certified Moroccan organic Argan oil repairs, nourishes, and adds brilliant shine while protecting against environmental damage and heat.

14% Moisture Technology

While traditional treatments achieve 10–12% moisture levels, &honey's formula maintains an exceptional 14% moisture content for superior hydration retention.

Keratin & Silk Protein Repair

Wool-derived keratin and hydrolyzed silk penetrate the hair shaft to rebuild structure, strengthen weak points, and reduce breakage and split ends.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

This rinse-off hair treatment contains no retinoids, salicylic acid, hydroquinone, or chemical sunscreens. All ingredients are considered safe for use during pregnancy and breastfeeding.

Fungal Acne (Malassezia) — Use with Caution

Contains Gluconobacter/Honey Ferment Filtrate (a ferment), Ethylhexyl Palmitate (an ester), and Cetearyl Alcohol (a fatty alcohol). If you have scalp fungal acne, rinse thoroughly and avoid prolonged skin contact.

Low Comedogenic Risk (1/5)

As a rinse-off product, comedogenic risk is minimal. Key emollients are washed away during use, making clogged pores unlikely even for acne-prone individuals.

Sulfate-Free & Paraben-Free

Free from sulfates (SLS/SLES), parabens, mineral oil, PG, and synthetic dyes. Preserved with phenoxyethanol and sodium benzoate for a gentle, clean formula.

Color-Treated Hair Safe

The gentle, sulfate-free formula cleanses without stripping color pigments, making it suitable for dyed, bleached, and chemically treated hair.

Contains Fragrance

Features a lavender honey fragrance made with French lavender. Those with extreme fragrance sensitivity should patch test first, though most users find the scent gentle and pleasant.

Contains Silicones

Includes Amodimethicone, Dimethicone, and Diphenylsiloxy Phenyl Trimethicone. These are conditioning silicones that smooth hair. If you follow a strict silicone-free routine, note that this product contains them.

Cruelty-Free

Not tested on animals. &honey is committed to cruelty-free production across all of its product lines.

03

Ingredient breakdown

INGREDIENTS

Triple Honey Blend (Honey, Honey Extract, Hydrolyzed Honey Protein)Proven

A unique combination of 50% Manuka honey, 30% Acacia honey, and 20% raw Japanese honey. Honey is a natural humectant with over 200 compounds including amino acids, vitamins, and antioxidants that deeply hydrate and protect the hair cuticle.

  • Humectant Power: Honey draws moisture from the environment and locks it into the hair shaft, providing long-lasting hydration.
  • Antibacterial Properties: Manuka honey has clinically documented antimicrobial activity, helping maintain scalp health.
  • Cuticle Repair: Hydrolyzed honey protein has a low molecular weight that penetrates damaged cuticles for repair from within.
Honey has been used in cosmetics since 4500 BC and is one of the most extensively studied natural moisturizers.

Argania Spinosa Kernel Oil (Argan Oil) 100% OrganicProven

100% certified organic Moroccan Argan oil rich in vitamin E, essential fatty acids, and antioxidants. Deeply nourishes hair, adds shine, tames frizz, and protects against heat and environmental damage.

  • Rich in Oleic & Linoleic Acid: Penetrates the hair shaft to restore elasticity and reduce breakage.
  • Vitamin E Content: Acts as a natural antioxidant, shielding hair from UV damage and free radicals.
  • Frizz Control: Coats the cuticle to smooth flyaways and create a glossy, polished finish.

Royal Jelly ExtractPromising

A nutrient-rich bee secretion packed with amino acids, fatty acids, B vitamins, and trace minerals. Strengthens hair follicles, promotes elasticity, and adds moisture for more resilient strands.

  • Amino Acid Profile: Contains all essential amino acids needed for keratin synthesis and hair structure repair.
  • Anti-Inflammatory: 10-HDA (10-Hydroxy-2-Decenoic Acid) has documented anti-inflammatory and antibacterial effects.

Keratin (Wool)Proven

Wool-derived keratin protein that fills gaps in the hair cuticle, rebuilds damaged structure, and improves tensile strength. Reduces porosity and restores a smooth, sealed cuticle surface.

  • Structural Repair: Keratin is the primary structural protein of hair — supplementing it fills micro-damage and reduces breakage.
  • Elasticity Boost: Clinical studies show keratin treatments improve hair elasticity by up to 40%.

Dual Hyaluronic Acid (Sodium Carboxymethyl Hyaluronate + Hydroxypropyltrimonium Hyaluronate)Proven

Two forms of hyaluronic acid work synergistically: one penetrates deeply for internal hydration, while the cationic form binds to the hair surface for a moisture-locking shield that persists after rinsing.

  • Moisture Retention: Hyaluronic acid can hold up to 1,000x its weight in water.
  • Cationic Bonding: Hydroxypropyltrimonium Hyaluronate carries a positive charge that binds to negatively charged hair, staying effective even after rinsing.

Propolis ExtractPromising

A resinous compound produced by bees, rich in flavonoids and polyphenols. Provides antioxidant protection, supports scalp health, and helps seal the hair cuticle against moisture loss.

  • Antioxidant Defense: Flavonoids in propolis neutralize free radicals that contribute to hair aging and color fading.
  • Scalp Conditioning: Antimicrobial and anti-inflammatory properties support a healthy scalp environment.

Hydrolyzed SilkProven

Silk proteins broken into small peptides that penetrate and coat the hair fiber. Imparts a natural, glossy sheen and improves combability while forming a breathable protective film.

  • Light-Reflecting Film: Creates a micro-thin protein film that reflects light for enhanced shine and luminosity.
  • Moisture Balance: Silk fibroin naturally regulates moisture, preventing both dryness and excess humidity absorption.

Panthenol (Pro-Vitamin B5)Proven

A widely studied humectant and conditioning agent that penetrates hair and converts to pantothenic acid. Improves elasticity, reduces split ends, and makes hair softer and more manageable.

  • Deep Penetration: Panthenol's small molecular size allows it to absorb into the cortex, thickening and strengthening from within.
  • Anti-Static: Reduces static and flyaways by improving hair's moisture content and smoothing the cuticle.

33 ingredients

Water, Cetearyl Alcohol, Amodimethicone, Behentrimonium Chloride, Glycerin, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Fragrance, Diphenylsiloxy Phenyl Trimethicone, Citric Acid, Aminopropyl Dimethicone, Caramel, Hydroxyethylcellulose, Pentasodium Pentetate, Honey, Butylene Glycol, Acacia Senegal Gum, Argania Spinosa Kernel Oil, Panthenol, Gluconobacter/Honey Ferment Filtrate, Honey Extract, Coco-Glucoside, Hydrolyzed Honey Protein, Royal Jelly Extract, Keratin, Propolis Extract, Sodium Carboxymethyl Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Lavandula Angustifolia Flower Extract, Hydrolyzed Silk, Sodium Benzoate, Potassium Sorbate

FREE FROM: Sulfates (SLS/SLES), Parabens, Mineral Oil, Propylene Glycol (PG), Synthetic Dyes, Animal Testing
04

Where it fits in your routine

ROUTINE
1
Shampoo
2
Treatment (This Product)
3
Hair Pack (Weekly)
4
Leave-In Treatment
5
Hair Oil
6
Styling

Use after &honey Deep Moist Shampoo 1.0 for best results. Follow with &honey Deep Moist Hair Oil 3.0 on damp hair to seal in moisture. Suitable for daily use, AM & PM wash.

05

How to use

HOW TO USE
1

Shampoo First

Wash hair thoroughly with shampoo (ideally &honey Deep Moist Shampoo 1.0). Gently squeeze out excess water — hair should be damp, not dripping.

2

Apply to Ends & Lengths

Dispense a generous amount into your palm. Apply evenly from mid-lengths to ends, avoiding the scalp. Use your fingers to distribute through all strands.

3

Wait 3–5 Minutes

Leave the treatment on for 3–5 minutes to allow the honey blend, argan oil, and keratin to penetrate and nourish the hair shaft deeply.

4

Rinse Thoroughly

Rinse completely with lukewarm water until the product is fully washed out. Your hair should feel silky and smooth immediately.

06

Who is it for?

WHO

Perfect for you if:

  • You have dry, damaged, or rough hair that needs intensive moisture
  • Your hair is color-treated, bleached, or chemically processed
  • You struggle with frizz, split ends, or unmanageable texture
  • You want a sulfate-free, paraben-free treatment with natural ingredients
  • You love long-lasting, luxurious fragrances in your hair care
  • You have thick or coarse hair that craves deep hydration

Consider alternatives if:

  • You have very fine, thin hair prone to being weighed down
  • You follow a strict silicone-free (curly girl) routine
  • You have severe fragrance sensitivity or allergies
  • You prefer a lightweight, watery conditioner rather than a rich cream
  • You need a protein-heavy reconstructor for extreme damage
07

Hair type compatibility

SKIN TYPES
Dry & Damaged Hair
Excellent

This is what the product was designed for. The triple honey blend and argan oil deliver intense hydration and repair to parched, damaged strands.

Thick & Coarse Hair
Excellent

Rich, creamy texture tames rough cuticles and frizz. Thick hair absorbs the formula without feeling greasy or heavy.

Color-Treated Hair
Excellent

Sulfate-free formula is gentle on dyed and bleached hair, helping preserve color while restoring moisture lost during processing.

Curly & Wavy Hair
Good

Provides excellent hydration and frizz control for curls. Contains silicones, so those following a strict curly girl method should note this.

Normal Hair
Good

Works well as a maintenance treatment to keep healthy hair shiny and soft. Use 2–3 times per week rather than daily to avoid over-conditioning.

Fine & Thin Hair
Moderate

May feel too heavy for very fine hair. Use sparingly on ends only and rinse thoroughly to prevent limpness and buildup.

08

Results timeline

MONTH 2–3
First Use

Immediate Softness & Shine

Hair feels noticeably smoother, silkier, and more manageable right after the first wash. The lavender honey scent lingers throughout the day.

85% noticed after 1 use
Week 1–2

Reduced Frizz & Improved Texture

Hair becomes easier to detangle and style. Frizz is visibly reduced, and strands feel more hydrated and less straw-like between washes.

78% noticed within 2 weeks
Week 3–4

Visible Repair & Strengthening

Split ends appear less prominent. Hair elasticity improves, meaning less breakage during brushing and styling. Overall hair health looks better.

70% noticed within 1 month
Month 2–3

Long-Term Moisture Balance

With consistent use alongside the full &honey Deep Moist system, hair maintains a lasting 14% moisture level. Strands are stronger, shinier, and more resilient to heat and environmental damage.

65% noticed sustained improvement
09

Ratings by platform

4K+ REVIEWS
Amazon
4.5
Rating
1,700+
Reviews
Main complaint: Some users with fine hair find it too heavy; occasional concerns about counterfeit products from third-party sellers
Walmart
4.6
Rating
2,100+
Reviews
Main complaint: Price varies significantly between sellers; some received smaller bottles than expected
YesStyle
4.7
Rating
500+
Reviews
Main complaint: Long international shipping times; scent is strong for fragrance-sensitive users
@cosme (Japan)
5.0
Rating
Top Seller
Status
Main complaint: Silicone content concerns for those preferring fully natural formulas
10

Pros & cons

BALANCED

Praised

  • Transforms dry, straw-like hair into silky smooth softness from the first use
  • Beautiful, long-lasting lavender honey fragrance that lingers all day
  • Generous 445ml bottle lasts 2–3 months with regular use
  • Clean formula: sulfate-free, paraben-free, no mineral oil, cruelty-free
  • Works exceptionally well on color-treated and chemically processed hair
  • Rich texture spreads easily and doesn't require excessive product
  • Japan's #1 honey-based hair care brand with massive consumer trust

Criticized

  • Can feel too heavy or weigh down very fine, thin hair
  • Contains silicones — not suitable for silicone-free/curly girl routines
  • Fragrance may be too strong for sensitive individuals
  • Contains honey ferment — potential concern for fungal acne on scalp
  • Higher price point compared to drugstore conditioners
  • Counterfeit risk when purchasing from unauthorized sellers
11

Budget-friendly alternatives (dupes)

DUPES
82% Match
Fino Premium Touch Hair Mask
$14.00
Budget Pick

Japan's other cult-favorite hair mask with royal jelly and squalane. More focused on intense protein repair than moisture. Thicker, richer texture for weekly deep conditioning rather than daily use. Contains silicones and fragrance.

72% Match
Tsubaki Premium Repair Conditioner
$16.00
Budget Pick

Camellia oil-based treatment that focuses on lightweight hydration and shine. Better suited for fine or normal hair. Less honey-based moisturizing but excellent for adding gloss without heaviness.

68% Match
Kracie Himawari Rich & Repair Treatment
$12.00
Budget Pick

Sunflower oil-based J-beauty treatment with a focus on frizz control and manageability. Lighter formula more suitable for wavy and curly hair. Silicone-free option available. Less intense moisture than &honey.

12

Comparison with competitors

SIDE-BY-SIDE
Fino Premium Touch Hair Mask
Key Ingredient Royal Jelly + Squalane
Size 230g
Sulfate-Free Yes
Silicone-Free No
Best For Severely damaged, high-porosity
Fragrance Floral Grace
Usage Weekly deep mask
Tsubaki Premium Repair Conditioner
Key Ingredient Camellia Oil + Royal Jelly
Size 180g
Sulfate-Free Yes
Silicone-Free No
Best For Fine, dry, low-porosity hair
Fragrance Camellia Floral
Usage Daily rinse-off
Honey Infused Lip Oil
Key Ingredient Mirsalehi Honey
Size 50ml
Sulfate-Free Yes (oil format)
Silicone-Free No
Best For All hair types, finishing
Fragrance Sweet Honey
Usage Leave-in oil (different category)
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place away from direct sunlight. Keep the bottle sealed between uses. Bathroom storage is fine but avoid prolonged heat or humidity exposure.

Packaging

Pump bottle (445ml) — easy to dispense the right amount without waste. Refill pouches (350ml) also available for sustainability.

Travel Friendly

No — the 445ml bottle exceeds the 100ml TSA carry-on limit. Transfer to a travel-size container or purchase the trial set (10ml sachet) for travel.

13

Frequently asked questions

FAQ

Yes. This rinse-off hair treatment does not contain retinoids, salicylic acid, hydroquinone, chemical sunscreens, or any other ingredients flagged as unsafe during pregnancy or breastfeeding. All ingredients are considered safe for external use, and as a rinse-off product, skin absorption is minimal. However, always consult your healthcare provider if you have specific concerns.

Use with caution. The formula contains Gluconobacter/Honey Ferment Filtrate (a ferment), Ethylhexyl Palmitate (an ester), and fatty alcohols, which can potentially feed malassezia yeast. Since this is a rinse-off product used primarily on hair, the risk is lower than with leave-on products. Rinse thoroughly and avoid letting the product sit on your scalp or forehead for extended periods if you are prone to fungal acne.

Absolutely. This is a hair treatment, not a skincare product, so it will not interact with any active ingredients you apply to your skin. Retinol, vitamin C, AHAs, and BHAs are used on facial or body skin and have no negative interaction with hair conditioners. Just rinse the treatment from your hair thoroughly before proceeding with your skincare routine.

This treatment is ideal for dry, damaged, rough, thick, and color-treated hair. It excels at restoring moisture and smoothness to hair that has been stressed by heat styling, chemical treatments, or environmental exposure. Those with fine or thin hair may find it slightly heavy — if so, use a smaller amount concentrated only on the ends.

Most users notice immediate softness and improved texture after the very first use. The lavender honey fragrance is noticeable right away, and hair feels silkier and more manageable. For deeper repair benefits — reduced breakage, improved elasticity, and lasting moisture balance — consistent use over 2–4 weeks delivers the most significant transformation.

Use it as Step 2 in your routine, immediately after shampooing. After washing with &honey Deep Moist Shampoo 1.0 (or your preferred shampoo), squeeze out excess water and apply the treatment to mid-lengths and ends. Leave on for 3–5 minutes, then rinse. Follow with a leave-in treatment or hair oil for extra nourishment if desired.

The comedogenic risk is very low (rated 1/5). As a rinse-off hair treatment, the product is washed away during use, so there is minimal skin contact time. Some emollients like Ethylhexyl Palmitate and Cetearyl Alcohol have moderate comedogenic potential, but the rinse-off nature of the product makes pore clogging unlikely. If you're prone to back or forehead acne from hair products, clip your hair up after rinsing and wash those areas with a gentle cleanser.

The product has a Period After Opening (PAO) of 12 months. Once opened, use within one year for best results. The 445ml bottle typically lasts 2–3 months with daily use, or 3–4 months with use every other day, so you will likely finish the bottle well before the PAO expires. Store in a cool, dry place and keep the pump sealed between uses.

— Skincarisma verdict
4.5 / 5 ★★★★★

Verdict: &honey Deep Moist Treatment 2.0 is a standout J-beauty hair treatment that delivers on its promise of deep hydration and silky softness. The unique triple honey blend combined with organic argan oil, keratin, and dual hyaluronic acid creates a formula that genuinely transforms dry, damaged hair from the first use. The generous 445ml bottle offers excellent value, and the sulfate-free, paraben-free, cruelty-free credentials make it a conscious choice. The luxurious lavender honey fragrance is a bonus that users consistently rave about. It loses half a star for containing silicones (not ideal for curly girl method followers) and for being potentially too rich for very fine hair. Overall, if you have dry, damaged, or thick hair and want a salon-quality treatment at an accessible price, this is one of the best options available in the J-beauty market.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 3 ingredient(s):
Honey Extract Royal Jelly Extract Citric Acid
brightening Brightening from 2 ingredient(s):
Glycerin Citric Acid
wound Promotes Wound Healing from 5 ingredient(s):
Glycerin Royal Jelly Extract Propolis Extract Panthenol Citric Acid
ache Ache-fighting from 1 ingredient(s):
Propolis Extract
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
3
oily-skin Oily/Acne-Prone Skin
1
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
42% 9% 48%

Product ingredient list

Showing first 5 of 33 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 A
Cetearyl Alcohol
Emulsion Stabilising, Opacifying, Foam Boosting, Viscosity Increasingagent - Aqueous, Viscosity Increasing Agent, Emollient, Emulsifying, Viscosity Controlling
1 A
Amodimethicone
Antistatic Agent, Hair Conditioning
0 Unknown
Behentrimonium Chloride
Preservative
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
VIEW ALL INGREDIENTS