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Detox Shampoo

Detox Shampoo

Product Description

Product overview

Made in Various INTERNATIONAL

A powerful clarifying shampoo that deeply cleanses away dirt, oil, and product buildup with detoxifying apple cider vinegar while keratin helps strengthen and add shine to your hair. Perfect for resetting your scalp after heavy styling or dry shampoo binges.

Sulfate-Free (No SLS/SLES) Paraben-Free Cruelty-Free Color-Safe Silicone-Free Gluten-Free Recyclable Packaging Keratin-Treated Safe
Pregnancy
Yes
Size
10 fl oz / 300ml
Price
$30.00
Key Active
Apple Cider Vinegar
Formula
Sulfate-Free
Use Frequency
1-2x Weekly
Real reviews · YouTube Shorts
Why it's different

Apple Cider Vinegar Detox

Naturally exfoliates and removes flakes, residue, and buildup while balancing scalp pH for healthier hair growth.

01

Texture & feel

SENSORY
Consistency
Gel-like
Scent
Melrose Place Rose
Lather Time
1-3 minutes
Finish
Squeaky Clean

Apple Cider Vinegar Detox

Naturally exfoliates and removes flakes, residue, and buildup while balancing scalp pH for healthier hair growth.

Keratin Strengthening

Hydrolyzed keratin penetrates the hair shaft to strengthen, smooth frizz, and add brilliant shine.

Hard Water Defense

Chelating agents remove heavy metals, minerals, and chlorine that cause color fading and dullness.

Luxury Melrose Place Scent

Signature velvety-rich rose fragrance with notes of bergamot, lychee, cedarwood, and white musk.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

No retinoids, salicylic acid, or harmful chemicals. Rinse-off formula minimizes any concerns. Always consult your doctor if unsure.

Color-Treated Hair Safe

Sulfate-free formula with keratin is gentle on color-treated, keratin-treated, and chemically processed hair.

Fragrance Sensitivity

Contains fragrance with linalool and citronellol. Patch test recommended for those with fragrance sensitivities.

Weekly Use Recommended

Designed for 1-2x weekly use. Daily use may over-dry hair. Follow with conditioner for best results.

03

Ingredient breakdown

INGREDIENTS

Apple Cider Vinegar (Vinegar)Proven

A natural exfoliant and clarifying agent that helps balance scalp pH, remove buildup, and promote healthier hair growth. Known for antibacterial and antifungal properties.

  • Research: Studies show ACV has antibacterial, antifungal, and antiviral properties beneficial for scalp health.
  • Function: Exfoliates dead skin cells, removes product residue, and adds shine by closing hair cuticles.
Highly effective for removing dry shampoo buildup and restoring natural bounce to hair.

Hydrolyzed KeratinProven

A protein that makes up 90% of hair structure. Hydrolyzed form can penetrate the hair shaft to strengthen and repair from within.

  • Benefit: Fills gaps in damaged hair cuticles, reducing breakage and split ends.
  • Result: Smoother, shinier, more manageable hair with reduced frizz.

Chelating Agents (EDTA Complex)Proven

Tetrasodium EDTA and Trisodium Ethylenediamine Disuccinate bind to and remove heavy metals, minerals, and chlorine from hard water.

  • Function: Removes copper, iron, and calcium deposits that cause color fading and dullness.
  • Benefit: Essential for those with hard water or who swim regularly in chlorinated pools.

Sodium Lauroyl Methyl IsethionateGentle Surfactant

A coconut-derived, sulfate-free cleansing agent that provides effective cleansing without stripping natural oils or damaging color.

  • Source: Derived from coconut oil, making it biodegradable and gentle.
  • Advantage: Creates rich lather while being much milder than traditional sulfates.

33 ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide MIPA, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, PEG-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium EDTA, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium EDTA, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, CI 14700 (Red 4), CI 19140 (Yellow 5), CI 61570 (Green 5)

FREE FROM: SLS, SLES, Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, Triclocarban, Silicones
04

Where it fits in your hair routine

ROUTINE
1
Pre-Brush
2
Detox Shampoo
3
Conditioner
4
Treatment Mask
5
Leave-In
6
Style

Use 1-2x weekly in place of your regular shampoo when your hair needs a reset. Always follow with conditioner to restore moisture.

05

How to use

HOW TO USE
1

Pre-Brush Hair

Brush and detangle hair before showering to remove tangles, stimulate scalp, and reduce hair going down the drain.

2

Wet Hair Thoroughly

Wet hair from roots to ends with lukewarm water. Squeeze out excess moisture before applying shampoo.

3

Apply to Scalp

Lather a quarter-size amount in hands. Part hair using fingers and apply as close to the scalp as possible.

4

Let It Work

Let the shampoo sit for 1-3 minutes to allow the apple cider vinegar and chelating agents to work their magic.

5

Rinse with Cold Water

Rinse thoroughly, then finish with cold water to close the hair cuticle and add shine. Follow with conditioner.

06

Who is it for?

WHO

Perfect for you if:

  • You use lots of styling products (dry shampoo, hairspray, pomades)
  • You have oily scalp or hair that gets greasy quickly
  • You live in an area with hard water
  • You swim regularly in chlorinated pools
  • Your hair feels dull, heavy, or weighed down
  • You have product buildup causing flaky scalp
  • You want a sulfate-free clarifying option

Consider alternatives if:

  • You have very dry or brittle hair (may need more moisture)
  • You have tight curly hair that needs extra hydration
  • You're sensitive to fragrances
  • You need daily clarifying (this is for weekly use)
  • You want a completely natural/organic formula
  • You're on a tight budget (premium priced)
07

Hair type compatibility

SKIN TYPES
Oily Hair
Excellent

Ideal for oily hair and scalp. Removes excess sebum and buildup without over-stripping. Use 1-2x weekly.

Normal Hair
Excellent

Perfect weekly reset to remove product buildup and restore natural shine and bounce.

Dry Hair
Moderate

Use sparingly (once every 2 weeks). Always follow with deep conditioner or hair mask to restore moisture.

Color-Treated
Excellent

Sulfate-free and keratin-infused formula is color-safe. Helps remove hard water deposits that fade color.

Curly Hair
Good

Great for removing gel and cream buildup. Use with deep conditioning treatment afterward to maintain curl definition.

Fine/Thin Hair
Excellent

Excellent for adding volume by removing heavy buildup that weighs down fine hair. Creates bouncy, airy results.

08

Results timeline

ONGOING
First Use

Immediate Deep Clean

Hair feels noticeably cleaner and lighter. Scalp feels refreshed and "reset." Visible reduction in oiliness and buildup.

95% noticed improvement
1-2 Weeks

Improved Scalp Health

Reduced itchiness and flakiness. Hair stays cleaner longer between washes. Natural shine begins to return.

85% saw scalp improvement
1 Month

Restored Volume & Shine

Consistent use shows lasting improvement in hair texture, volume, and manageability. Color appears more vibrant.

80% reported shinier hair
Ongoing

Maintained Hair Health

Weekly use prevents buildup accumulation. Hair responds better to styling products. Overall healthier scalp environment.

90% would repurchase
09

Ratings by platform

8K+ REVIEWS
OUAI Official
4.8
Rating
1,078+
Reviews
Main complaint: Bottle design makes dispensing difficult - needs a pump
Sephora
4.5
Rating
2,449+
Reviews
Main complaint: Can be drying if used too frequently
Amazon
4.6
Rating
3,500+
Reviews
Main complaint: Small bottle size for the premium price
Ulta Beauty
4.6
Rating
1,574+
Reviews
Main complaint: Fragrance too strong for some users
10

Pros & cons

BALANCED

Praised

  • Removes stubborn product buildup and dry shampoo residue
  • Leaves hair feeling squeaky clean without stripping
  • Beautiful luxury rose scent (Melrose Place)
  • Safe for color-treated and keratin-treated hair
  • Effective against hard water mineral deposits
  • Helps with itchy, flaky scalp issues
  • Hair stays cleaner longer between washes
  • Sulfate-free formula is gentler than competitors

Criticized

  • Premium price point ($30 for 10oz)
  • Can be drying if used too frequently
  • Bottle design lacks pump dispenser
  • Fragrance may be too strong for sensitive users
  • Not ideal for very dry or curly hair types
  • Contains some synthetic dyes
11

Budget-friendly alternatives (dupes)

DUPES
85% Match
Neutrogena Anti-Residue Clarifying Shampoo
$6.99
Budget Pick

Classic drugstore clarifying shampoo that removes up to 90% of buildup. Simpler formula without ACV or keratin, but very effective for deep cleansing at a fraction of the price.

75% Match
Suave Daily Clarifying Shampoo
$3.49
Budget Pick

Ultra-affordable clarifying option. Contains sulfates so not as gentle, but highly effective at removing buildup. Best for those not concerned about sulfate-free formulas.

80% Match
Monday Haircare Clarify Shampoo
$8.99
Budget Pick

Grapefruit-infused clarifying shampoo with coconut oil and glycerin. Sulfate-free like OUAI but at a much lower price point. Great value option with modern aesthetic.

70% Match
Not Your Mother's Apple Cider Vinegar Shampoo
$8.99
Budget Pick

Also features apple cider vinegar for clarifying benefits. More affordable alternative with similar active ingredients, though less luxurious scent and texture.

12

Comparison with competitors

SIDE-BY-SIDE

Olaplex No.4C Clarifying

Key Ingredients Bond-Building Tech
Size 8.5 oz / 250ml
Sulfate-Free Yes
Color-Safe Yes
Best For Damaged, Bleached Hair

Paul Mitchell Shampoo Two

Key Ingredients Deep Cleansing Agents
Size 10.14 oz / 300ml
Sulfate-Free No
Color-Safe Yes
Best For Professional Deep Clean

Bumble and Bumble Sunday

Key Ingredients Rosemary, Sage, Ginseng
Size 8.5 oz / 250ml
Sulfate-Free No
Color-Safe Limited
Best For Weekly Reset
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place away from direct sunlight. Bathroom storage is fine.

Packaging

Recyclable squeeze bottle. Pro tip: store upside down for easier dispensing.

Travel Friendly

Yes - 3 oz travel size available. Full size (10 oz) exceeds TSA carry-on limit.

13

Frequently asked questions

FAQ

Yes, OUAI Detox Shampoo is generally considered safe during pregnancy and breastfeeding. It does not contain retinoids, salicylic acid, or other ingredients typically advised against during pregnancy. As a rinse-off product with minimal skin contact time, it poses very low risk. However, always consult your healthcare provider if you have specific concerns.

The formula contains fragrance ingredients (linalool, citronellol) that may irritate very sensitive scalps. We recommend doing a patch test before full use. If you experience irritation, discontinue use. For extremely sensitive scalps, consider fragrance-free alternatives.

Yes! The sulfate-free formula is specifically designed to be safe for color-treated, keratin-treated, and chemically processed hair. The chelating agents actually help remove hard water minerals that can cause color fading, potentially extending the life of your color treatment.

OUAI Detox Shampoo works best for oily, normal, and fine hair types. It's excellent for anyone who uses lots of styling products, dry shampoo, or lives in hard water areas. For dry or very curly hair, use sparingly (every 10-14 days) and always follow with a deep conditioner.

You'll notice immediate results after the first use - hair feels noticeably cleaner, lighter, and more refreshed. After 2-4 weeks of consistent weekly use, you'll see improved scalp health, reduced oiliness, and enhanced shine. Most users report their hair stays cleaner longer between washes.

Use OUAI Detox Shampoo as the first step in your shower routine, in place of your regular shampoo (1-2x per week). Apply to wet hair, focus on the scalp, let sit for 1-3 minutes, then rinse. Always follow with conditioner or a hair mask to restore moisture.

When used as directed (1-2x weekly), most users don't experience dryness. However, if used too frequently or on already dry hair, it can be stripping. Always follow with conditioner, and consider using a deep conditioning treatment once a week if you have dry or damaged hair.

OUAI Detox Shampoo has a 12-month period after opening (PAO). With the recommended 1-2x weekly usage, a 10 oz bottle typically lasts 3-4 months depending on hair length and amount used. Store in a cool, dry place for optimal shelf life.

— Skincarisma verdict
4.6 / 5 ★★★★★

Verdict: OUAI Detox Shampoo is a cult-favorite clarifying shampoo that delivers on its promises. The combination of apple cider vinegar, keratin, and chelating agents effectively removes buildup from styling products, dry shampoo, and hard water while keeping hair soft and shiny. The luxurious Melrose Place scent is a standout feature. While the premium price point may not suit everyone, the sulfate-free, color-safe formula justifies the cost for those seeking a gentle yet effective weekly reset. Best for oily to normal hair types and heavy product users. Follow with conditioner for optimal results.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 1 ingredient(s):
Citric Acid
brightening Brightening from 2 ingredient(s):
Glycerin Citric Acid
wound Promotes Wound Healing from 2 ingredient(s):
Glycerin Citric Acid
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
1 1
oily-skin Oily/Acne-Prone Skin
1
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
33% 27% 39%

Product ingredient list

Showing first 5 of 33 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
0 Unknown
Sodium C14-16 Olefin Sulfonate
Cleansing, Foaming
1 B
Sodium Lauroyl Methyl Isethionate
Cleansing, Surfactant
4 B
Cocamidopropyl Betaine
Skin Conditioning, Viscosity Controlling, Viscosity Increasing Agent, Antistatic Agent, Hair Conditioning, Sufactant, Foam Boosting
1 B
Decyl Glucoside
Surfactant, Emulsion Stabilising, Cleansing
0 Unknown
Acrylates Copolymer
VIEW ALL INGREDIENTS