Gentle Cleanser
Gentle Cleanser
Product Description
Product overview
A pH-balanced (5.5) gel cleanser formulated with Niacinamide, Centella Asiatica, and Hyaluronic Acid to gently remove impurities while brightening and hydrating skin. Designed for sensitive and dry skin types, it cleanses without stripping your moisture barrier.
pH-Balanced at 5.5
Matches your skin's natural acid mantle to cleanse without disrupting the moisture barrier or causing tightness.
Texture & feel
SENSORYpH-Balanced at 5.5
Matches your skin's natural acid mantle to cleanse without disrupting the moisture barrier or causing tightness.
Brightening Niacinamide
Vitamin B3 helps even out skin tone and fade dark spots with every wash for a more radiant complexion.
Centella Asiatica Soothing
Cica extract calms redness and irritation while supporting skin repair and collagen production.
Triple Hydration Complex
Glycerin, Hyaluronic Acid, and Panthenol work together to lock in moisture and prevent post-wash dryness.
Safety & compatibility
SAFEFree of retinoids, salicylic acid, hydroquinone, and chemical sunscreen filters. All ingredients are considered safe for use during pregnancy and nursing.
Contains PEG-120 Methyl Glucose Dioleate (oleic acid ester), which some fungal acne checkers flag. However, as a rinse-off product with short skin contact time, practical risk is low.
Oil-free, non-comedogenic formula. No heavy oils or known pore-clogging ingredients. Suitable for acne-prone skin.
Free from fragrance, harsh alcohols, parabens, sulfates, and silicones. Uses gentle surfactants (Cocamidopropyl Betaine, Decyl Glucoside) that are well-tolerated by reactive skin.
Safe to use alongside retinol, vitamin C, AHAs, and BHAs. A gentle cleanser is ideal as a base step before applying active treatments.
Contains Citrus Junos (Yuzu) Fruit Extract, which includes trace amounts of limonene and linalool. Those with citrus sensitivities should patch test first.
Ingredient breakdown
INGREDIENTSGlycerinProven
One of the most effective and well-researched humectants in skincare. Draws moisture into the skin and strengthens the moisture barrier, keeping skin soft and hydrated after cleansing.
- Function: Humectant, moisture barrier support
- Evidence: Hundreds of studies confirm glycerin improves skin hydration and barrier function
- Comedogenic Rating: 0 — non-comedogenic
Centella Asiatica ExtractProven
A powerhouse botanical known as "Cica" in K-beauty. Rich in madecassoside and asiaticoside, it calms inflammation, promotes wound healing, and boosts collagen synthesis.
- Function: Anti-inflammatory, wound healing, collagen stimulation
- Evidence: Clinical studies show increased collagen production and accelerated skin repair
- Best for: Redness, irritation, acne scars, sensitive skin
Niacinamide (Vitamin B3)Proven
A multi-tasking ingredient that brightens skin, reduces pore appearance, controls oil production, and strengthens the skin barrier by boosting ceramide synthesis.
- Function: Brightening, anti-inflammatory, barrier strengthening
- Evidence: Proven at 4-5% to fade hyperpigmentation and reduce acne; effective even at lower concentrations in a cleanser
- Best for: Dark spots, uneven tone, acne, enlarged pores
Sodium HyaluronateProven
A low molecular weight form of Hyaluronic Acid that penetrates deeper into skin layers. Can hold up to 1,000 times its weight in water, providing intense hydration even in a rinse-off product.
- Function: Deep hydration, plumping, skin smoothing
- Evidence: Extensively studied humectant; smaller molecular size improves penetration vs. standard HA
- Comedogenic Rating: 0 — non-comedogenic
Panthenol (Vitamin B5)Proven
Also called Pro-Vitamin B5, it penetrates deeper into skin layers than many humectants. Attracts and holds moisture, soothes irritation, and supports wound healing.
- Function: Humectant, soothing, wound healing
- Evidence: Proven to improve skin hydration, reduce transepidermal water loss, and speed tissue repair
- Irritancy: 0 — extremely well-tolerated
Avena Sativa (Oat) Kernel FlourProven
Colloidal oat has been used for centuries to soothe irritated skin. Contains beta-glucans and avenanthramides that reduce redness, itching, and inflammation.
- Function: Soothing, anti-inflammatory, skin barrier support
- Evidence: FDA-recognized skin protectant; widely used in eczema and dermatitis care
- Best for: Sensitive, irritated, or reactive skin
Citrus Junos (Yuzu) Fruit ExtractPromising
A Japanese citrus fruit rich in Vitamin C, Vitamin A, and antioxidants. Provides gentle brightening and protects skin from environmental stressors.
- Function: Antioxidant, brightening, vitamin delivery
- Contains: Vitamins C, A, B5, and B6
Saccharide IsomeratePromising
A plant-derived sugar complex that mimics the skin's natural carbohydrate structures. Binds to keratin in the skin for long-lasting hydration that persists even after rinsing.
- Function: Long-lasting hydration, moisture retention
- Evidence: Shown to provide up to 72 hours of moisturization by binding directly to skin
AllantoinProven
A gentle, soothing compound derived from the comfrey plant. Promotes cell regeneration, softens skin, and provides calming relief — often paired with active ingredients to reduce irritation.
- Function: Soothing, moisturizing, cell renewal
- Evidence: Shown to promote wound healing and reduce skin irritation
BetaineProven
A sugar beet-derived amino acid that acts as an osmolyte, helping control cellular water balance. Naturally found in skin, it soothes irritation and improves hydration while making cleansers milder.
- Function: Humectant, osmoprotectant, skin-soothing
- Evidence: Studies confirm improved hydration and skin tone evening; also helps reduce surfactant irritation in cleansers
21 ingredients
Water, Cocamidopropyl Betaine, Decyl Glucoside, Glycerin, PEG-120 Methyl Glucose Dioleate, Phenoxyethanol, Chlorphenesin, Polyacrylate Crosspolymer-6, Betaine, Propylene Glycol, Centella Asiatica Extract, Saccharide Isomerate, Citric Acid, Sodium Citrate, Allantoin, Avena Sativa Kernel Flour, Butylene Glycol, Citrus Junos Fruit Extract, Niacinamide, Panthenol, Sodium Hyaluronate
Where it fits in your routine
ROUTINEUse AM & PM as the first step in your routine. If double cleansing at night, use an oil cleanser first, then follow with +ful Gentle Cleanser as your second cleanse.
How to use
HOW TO USEWet Your Face
Splash lukewarm water onto your face and neck. Avoid hot water as it can strip natural oils and irritate skin.
Lather the Cleanser
Squeeze a pea-sized amount onto your palms. Work into a rich lather, then gently massage onto your face in circular, upward motions for 30–60 seconds.
Rinse Thoroughly
Rinse completely with lukewarm water, making sure no residue remains along the hairline, jawline, and nose creases.
Pat Dry & Continue
Gently pat your face dry with a clean towel — never rub. Apply your next skincare step (toner or serum) while skin is still slightly damp for better absorption.
Who is it for?
WHOPerfect for you if:
- You have sensitive or easily irritated skin
- You want a cleanser that doesn't leave skin feeling tight or dry
- You're pregnant or breastfeeding and need a safe cleanser
- You use active ingredients (retinol, AHAs) and need a gentle cleansing base
- You prefer a minimal, fragrance-free formula
- You want brightening benefits from your cleanser
- You're looking for an affordable everyday cleanser
Consider alternatives if:
- You need heavy-duty makeup removal (pair with an oil cleanser first)
- You have confirmed fungal acne and want to avoid all oleate-containing ingredients
- You prefer a foaming cleanser with a stronger cleansing action
- You want a cleanser with exfoliating acids (try +ful AHA BHA Cleanser instead)
Skin type compatibility
SKIN TYPESFragrance-free, sulfate-free formula with Centella and Oat for calming. pH 5.5 preserves the acid mantle. Ideal choice for reactive skin.
Glycerin, Hyaluronic Acid, and Panthenol prevent post-cleansing tightness. Saccharide Isomerate binds to skin for lasting hydration even after rinsing.
Effective at removing impurities without over-stripping. Niacinamide helps regulate oil. Very oily skin may prefer a slightly deeper clean.
Balances hydration across different zones. Gentle enough for dry cheeks, effective enough for the T-zone. Great everyday option.
Non-comedogenic and oil-free. Niacinamide fights acne. For active breakouts, consider pairing with the +ful AHA BHA Cleanser or a treatment serum.
Results timeline
MONTH 2–3Immediate Comfort
Skin feels clean, hydrated, and comfortable right after the first wash. No tightness or dryness. A subtle glow appears from the gentle cleansing action.
90% noticed cleaner, softer skinReduced Irritation & Redness
Centella Asiatica and Oat Kernel Flour begin to calm existing redness and irritation. Skin barrier starts to strengthen from gentle, pH-balanced cleansing.
75% noticed calmer, less reactive skinBrighter, More Even Tone
Niacinamide and Yuzu extract start showing brightening effects. Dark spots begin to fade and overall skin tone appears more even and luminous.
65% noticed improved skin radianceStrengthened Barrier & Long-Term Hydration
Consistent use builds a stronger moisture barrier. Skin retains hydration better throughout the day, and sensitivity decreases noticeably. Fewer breakouts from barrier disruption.
70% reported healthier, more resilient skinRatings by platform
9K+ REVIEWSPros & cons
BALANCEDPraised
- Extremely gentle — no tightness, stinging, or stripping
- Effective for calming fungal acne and active breakouts (per user reviews)
- Clean, minimal 21-ingredient formula with no unnecessary fillers
- pH 5.5 supports the skin's natural acid mantle
- Brightening and hydrating benefits in a simple cleanser
- Affordable price point for the ingredient quality
- Fragrance-free, vegan, and cruelty-free
- Works well as a second cleanser in a double-cleanse routine
Criticized
- 100ml size is small — runs out in 3–4 weeks with twice-daily use
- Minimal foam may feel insufficient for oily skin users
- Not effective for removing heavy makeup or waterproof sunscreen alone
- Contains PEG-120 Methyl Glucose Dioleate — flagged by strict fungal acne checkers
- Limited international availability outside the Philippines
- No exfoliating acids — you'll need a separate exfoliant
Budget-friendly alternatives (dupes)
DUPESSimilar low pH (5.0–6.0) gel formula with Centella-derived ingredients (BHA from tea tree). Slightly more exfoliating. Widely available internationally. Contains fragrance.
Ultra-minimalist formula (12 ingredients) that is fungal acne safe and National Eczema Association approved. Lacks the brightening niacinamide and Centella benefits but is the safest option for extremely reactive skin.
Contains niacinamide and panthenol like the +ful. Non-foaming micellar formula. More widely available globally but uses different surfactant system. 236ml bottle offers better value per ml.
Comparison with competitors
SIDE-BY-SIDEStorage & shelf life
12 MONTHS12 months after opening
Store in a cool, dry place away from direct sunlight. Keep the cap tightly closed after each use to prevent contamination.
Squeeze tube with flip-cap closure
Yes — 100ml is under the airline liquid limit for carry-on baggage
Frequently asked questions
FAQYes. The +ful Gentle Cleanser contains no retinoids, salicylic acid, hydroquinone, or chemical sunscreen filters — all of which are commonly flagged during pregnancy. The formula is built around gentle surfactants, Centella Asiatica, Glycerin, Niacinamide, and Hyaluronic Acid, all considered safe for pregnant and breastfeeding individuals. As always, consult your OB-GYN or dermatologist if you have specific concerns.
With caution. The formula contains PEG-120 Methyl Glucose Dioleate, an oleic acid ester that some strict fungal acne ingredient checkers flag as a potential trigger. However, this is a rinse-off product with very short skin contact time, which significantly reduces risk. Many users with fungal acne report positive results, including reduced breakouts. If you have severe, confirmed fungal acne, a fully FA-safe option like Vanicream Gentle Facial Cleanser may be a safer choice.
Absolutely. The +ful Gentle Cleanser is specifically designed to be a non-irritating, pH-balanced base that works well before any active ingredient. It won't interfere with retinol, vitamin C, glycolic acid, salicylic acid, or any other treatment. In fact, using a gentle cleanser like this is recommended when your routine includes potent actives, as it avoids over-stressing the skin barrier.
It is best suited for sensitive, dry, and combination skin types. The gentle surfactants and hydrating ingredients make it ideal for anyone who experiences post-cleansing tightness or irritation. It also works well for acne-prone skin thanks to its non-comedogenic formula and niacinamide content. Those with very oily skin may prefer a slightly deeper-cleansing option for their PM routine but can still use this as an excellent AM cleanser.
Immediate benefits include softer, more comfortable skin after the first wash. Reduced redness and irritation typically appear within 1–2 weeks as Centella and Oat ingredients calm the skin. Brightening effects from Niacinamide become noticeable around 3–4 weeks of consistent use. For full barrier-strengthening benefits, expect to see improvements after 2–3 months of daily use.
It goes first — as step 1 in both your AM and PM routines. In the evening, if you wear makeup or sunscreen, use an oil-based cleanser first (double cleansing), then follow with the +ful Gentle Cleanser as your second cleanse. After cleansing, proceed with toner, serum, moisturizer, and sunscreen (AM only).
No. The +ful Gentle Cleanser has a comedogenic rating of 1/5 (very low risk). It contains no oils, no heavy waxes, and no known pore-clogging ingredients. The primary surfactants (Cocamidopropyl Betaine and Decyl Glucoside) and the PEG-120 Methyl Glucose Dioleate thickener are all rated 0 on the comedogenic scale. It is safe for acne-prone and congestion-prone skin.
The +ful Gentle Cleanser has a PAO (Period After Opening) of 12 months. The 100ml tube typically lasts 3–4 weeks with twice-daily use, or 5–6 weeks if used once daily. Store it in a cool, dry place and keep the cap closed to maintain formula integrity. Check for any changes in color, texture, or smell as indicators that the product should be replaced.
Verdict: The +ful Gentle Cleanser is an outstanding everyday cleanser that punches well above its price point. With a thoughtful combination of Niacinamide, Centella Asiatica, Hyaluronic Acid, and Panthenol in a clean, fragrance-free formula at pH 5.5, it delivers brightening, soothing, and hydrating benefits that rival cleansers costing 3–4 times more. It is especially recommended for sensitive, dry, and combination skin types, and is pregnancy and breastfeeding safe. The only drawbacks are its small 100ml size and the PEG-120 Methyl Glucose Dioleate that may concern strict fungal acne sufferers — though practical risk is minimal in a rinse-off product. For those seeking a gentle, effective, and affordable daily cleanser from an emerging Filipino brand, this is an excellent choice.
Product Overview
Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.
Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.
Quick Product Notes
Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.
We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.
Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.
Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you
Notable Effects & Ingredients
Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.
We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.
A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.
One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!
Ingredients Related to Skin Types
Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.
EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.
Ingredient Safety Breakdown
Product ingredient list
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
| 1 |
Water
Solvent, Skin Conditioning
|
|
|
| 4 |
Cocamidopropyl Betaine
Skin Conditioning, Viscosity Controlling, Viscosity Increasing Agent, Antistatic Agent, Hair Conditioning, Sufactant, Foam Boosting
|
|
|
| 1 |
Decyl Glucoside
Surfactant, Emulsion Stabilising, Cleansing
|
|
|
| 2 |
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
|
Promotes Wound Healing
Hydrating
|
|
| 0 |
PEG-120 Methyl Glucose Dioleate
Emulsifying
|
|





