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Heartleaf 70% Soothing Cream

Heartleaf 70% Soothing Cream

Product Description

Product overview

Made in South Korea K-BEAUTY

A lightweight, soothing gel-cream packed with 70% Heartleaf Extract and quadruple CICA complex to calm irritated, sensitive skin while providing lasting hydration without heaviness or greasiness.

Fragrance-Free Alcohol-Free Paraben-Free Vegan-Friendly Cruelty-Free EWG Green Grade Dermatologist Tested
Pregnancy
Yes
Fungal Acne
Caution
Comedogenic
1/5
Size
100ml
Key Active
70% Heartleaf
pH Level
5.5-6.5
Formulation
Gel-Cream
Best For
Sensitive Skin
Real reviews · YouTube Shorts
Why it's different

70% Heartleaf Extract

High concentration of Houttuynia Cordata for powerful anti-inflammatory and soothing benefits.

01

Texture & feel

SENSORY
Consistency
Lightweight Gel-Cream
Scent
Fragrance-Free
Absorption
30-60 seconds
Finish
Natural/Dewy

70% Heartleaf Extract

High concentration of Houttuynia Cordata for powerful anti-inflammatory and soothing benefits.

Quadruple CICA Complex

Four-fold Centella Asiatica with Madecassic Acid, Asiatic Acid, and Asiaticoside for enhanced calming.

Barrier Strengthening

Panthenol, Betaine, and Glucose work together to reinforce and protect the skin barrier.

Brightening Benefits

Contains Niacinamide to help brighten skin tone and reduce the appearance of dark spots.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

No retinoids, salicylic acid, hydroquinone, or chemical sunscreens. All ANUA products are EWG Green certified.

Fungal Acne: Use With Caution

Contains Isoamyl Laurate which may feed Malassezia yeast. Patch test recommended for FA-prone skin.

Low Comedogenic Rating (1/5)

Unlikely to clog pores. Gel-cream formula is lightweight and non-occlusive.

Sensitive Skin Friendly

Fragrance-free, alcohol-free, and essential oil-free. Hypoallergenic formula with soothing botanicals.

03

Ingredient breakdown

INGREDIENTS

Houttuynia Cordata Extract (Heartleaf) 70%Proven

A powerful botanical extract rich in polyphenolic flavonoids including quercetin, quercitrin, hyperoside, and rutin. Used in traditional Asian medicine for centuries to treat inflammation and skin irritation.

  • Anti-inflammatory: Flavonoids suppress inflammatory markers, reducing redness and irritation
  • Antibacterial: Natural antimicrobial properties help combat acne-causing bacteria
  • Antioxidant: Protects skin from environmental stressors and oxidative damage
  • UVB Protection: Quercitrin has been shown to decrease UVB-induced skin damage
Research shows Heartleaf extract can help treat skin allergies like eczema (atopic dermatitis).

Centella Asiatica Complex (CICA) 4-FoldProven

A quadruple CICA complex featuring Centella Asiatica Extract, Madecassic Acid, Asiatic Acid, and Asiaticoside for comprehensive skin repair and soothing benefits.

  • Wound Healing: Stimulates collagen synthesis and accelerates skin recovery
  • Barrier Repair: Promotes glycosaminoglycan and hyaluronic acid synthesis
  • Anti-inflammatory: Reduces inflammation at the cellular level
  • Moisturizing: Improves skin hydration and moisture retention

Panthenol (Pro-Vitamin B5) ~1-2%Proven

A humectant and skin-conditioning agent that attracts water to the skin and helps maintain optimal moisture levels while supporting barrier function.

  • Moisturizing: Attracts and holds water for long-lasting hydration
  • Barrier Support: Stimulates lipid production for stronger skin barrier
  • Soothing: Reduces irritation from other ingredients in formulas
  • Wound Healing: Promotes fibroblast proliferation for faster recovery

Niacinamide (Vitamin B3) ~0.5-1%Proven

A multi-functional skincare superstar that offers brightening, anti-aging, and barrier-strengthening benefits.

  • Brightening: Inhibits melanin transfer for more even skin tone
  • Anti-aging: Reduces appearance of fine lines and wrinkles
  • Oil Control: Helps regulate sebum production
  • Barrier Boost: Increases ceramide synthesis

35 ingredients

Houttuynia Cordata Extract (70%), Butylene Glycol, Glycerin, Isoamyl Laurate, Water, Pentylene Glycol, 1,2-Hexanediol, Centella Asiatica Extract, Portulaca Oleracea Extract, Betaine, Madecassic Acid, Asiatic Acid, Asiaticoside, Chlorella Vulgaris Extract, Panthenol, Ethylhexylglycerin, Hydrogenated Polydecene, Glucose, Niacinamide, Vinyl Dimethicone, Caprylyl Methicone, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Dimethiconol, Polymethylsilsesquioxane, Glyceryl Acrylate/Acrylic Acid Copolymer, Tromethamine, Ammonium Acryloyldimethyltaurate/VP Copolymer, Fructooligosaccharides, Fructose, Dipotassium Glycyrrhizate, Sodium Phytate, Dipropylene Glycol, Tocopherol, Xanthan Gum

FREE FROM: Fragrance, Essential Oils, Alcohol, Parabens, Sulfates, Mineral Oil, Artificial Colors, PEGs
04

Where it fits in your routine

ROUTINE
1
Cleanser
2
Toner
3
Serum
4
This Cream
5
Sunscreen (AM)

Apply as the final step before sunscreen in AM routine. Can be layered for extra hydration in PM or during winter months.

05

How to use

HOW TO USE
1

Cleanse & Prep

Start with clean skin. Apply your toner and any serums first, allowing each layer to absorb.

2

Apply Cream

Dispense a pea-sized amount onto fingertips. Warm between palms before applying to face and neck.

3

Gentle Patting

Pat gently into skin using upward motions until fully absorbed. Avoid rubbing or tugging.

4

Layer if Needed

For dry skin or winter use, apply a second thin layer. Follow with SPF in morning routine.

06

Who is it for?

WHO

Perfect for you if:

  • You have sensitive, easily irritated skin
  • You experience redness or inflammation
  • You want a lightweight, non-greasy moisturizer
  • You're looking for a fragrance-free option
  • You have combination to oily skin
  • You're pregnant or breastfeeding
  • You prefer K-beauty soothing products

Consider alternatives if:

  • You have very dry skin needing heavy moisture
  • You have active fungal acne (Malassezia)
  • You prefer rich, occlusive creams
  • You want strong anti-aging actives like retinol
  • You need intense barrier repair with ceramides
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

Lightweight gel-cream absorbs quickly without adding shine. Won't clog pores or feel heavy.

Dry Skin
Good

Provides good hydration but may need layering or a richer cream on top in winter months.

Combination Skin
Excellent

Ideal balance of hydration without heaviness. Works well across different face zones.

Sensitive Skin
Excellent

Fragrance-free, gentle formula specifically designed to calm and soothe reactive skin.

Acne-Prone Skin
Good

Low comedogenic rating (1/5). Contains antibacterial heartleaf. Caution for fungal acne.

08

Results timeline

WEEK 6-8
Week 1-2

Immediate Soothing & Hydration

Skin feels instantly calmer and more hydrated. Redness and irritation begin to subside. Texture feels softer and smoother.

85% noticed calmer skin
Week 3-4

Improved Skin Barrier

Skin barrier feels stronger and more resilient. Less sensitivity to environmental factors. Moisture levels more balanced.

78% reported improved texture
Week 6-8

Visible Skin Improvement

Noticeable reduction in redness and inflammation. Skin tone appears more even. Overall complexion looks healthier and more radiant.

72% saw reduced redness
09

Ratings by platform

5K+ REVIEWS
Amazon
4.5
Rating
2,800+
Reviews
Main complaint: Absorption time slightly longer than expected for some users
iHerb
4.6
Rating
850+
Reviews
Main complaint: May not be moisturizing enough for very dry skin types
ANUA Official
4.8
Rating
175+
Reviews
Main complaint: Packaging could be more travel-friendly
YesStyle
4.7
Rating
1,200+
Reviews
Main complaint: Finish can be slightly dewy for those preferring matte
10

Pros & cons

BALANCED

Praised

  • Effectively soothes redness and irritation
  • Lightweight, non-greasy formula
  • Fragrance-free and gentle
  • High concentration of heartleaf (70%)
  • Absorbs well without sticky residue
  • Large 100ml size offers good value
  • Safe for pregnancy and breastfeeding
  • EWG Green Grade certified

Criticized

  • May not be hydrating enough for very dry skin
  • Contains ingredient (Isoamyl Laurate) that may trigger fungal acne
  • Finish can be dewy for matte-preference users
  • Absorption time slightly longer than some creams
  • Squeeze tube packaging not ideal for travel
  • Limited anti-aging benefits
11

Budget-friendly alternatives (dupes)

DUPES
76% Match
R.E.D Blemish Clear Soothing Cream
$18.00
Budget Pick

Similar soothing focus with Centella and heartleaf. Contains niacinamide and panthenol. Slightly richer texture, good for dry-combo skin.

65% Match
Mighty Bamboo Panthenol Cream
$16.00
Budget Pick

Focus on panthenol (10%) for barrier repair. Bamboo water instead of heartleaf. Lighter texture, fungal acne safe option.

62% Match
Safe Me. Relief Moisture Cream 12
$22.00
Similar Price

Cica-focused with similar soothing benefits. Watery-gel texture even lighter than ANUA. Great for oily-sensitive skin types.

12

Comparison with competitors

SIDE-BY-SIDE
Advanced Snail 92 All In One Cream
Key Ingredient 92% Snail Mucin
Size 100ml
Texture Rich Gel-Cream
Fragrance Fragrance-Free
Best For Dry, Aging Skin

ILLIYOON Ceramide Ato Concentrate Cream

Key Ingredient Ceramide Complex
Size 200ml
Texture Rich Cream
Fragrance Fragrance-Free
Best For Dry, Barrier Damaged
Soon Jung 2x Barrier Intensive Cream
Key Ingredient Panthenol + Madecassoside
Size 60ml
Texture Medium Cream
Fragrance Fragrance-Free
Best For Sensitive, All Types
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place away from direct sunlight. No refrigeration required.

Packaging

Squeeze tube with flip-top cap. Designed to stand upside down for easy dispensing.

Travel Friendly

Yes, 100ml is the TSA limit for carry-on. Consider decanting for shorter trips.

13

Frequently asked questions

FAQ

Yes! This cream is pregnancy and breastfeeding safe. It contains no retinoids, salicylic acid, hydroquinone, or chemical sunscreens. All ANUA products are EWG Green Grade certified, meaning they use only ingredients with low hazard ratings. However, hormonal changes during pregnancy can cause new skin sensitivities, so patch testing is always recommended.

Use with caution. This cream contains Isoamyl Laurate, an ester that may potentially feed Malassezia yeast and trigger fungal acne in sensitive individuals. If you're prone to fungal acne, consider patch testing first or look at alternatives like PURITO Mighty Bamboo Panthenol Cream which is fungal acne safe.

Yes! This gentle, soothing cream pairs well with active ingredients. In fact, the heartleaf and CICA complex can help calm any irritation from acids or retinol. Apply actives first (like vitamin C or retinol), wait a few minutes for absorption, then apply this cream. The niacinamide content is low enough that there shouldn't be conflicts with vitamin C.

This cream is best for sensitive, combination, and oily skin types. Its lightweight gel-cream texture provides adequate hydration without feeling heavy or greasy. Those with dry skin may find it insufficient as a standalone moisturizer, especially in winter - consider layering with a richer cream or facial oil on top.

Immediate soothing and hydration can be felt after the first application. Visible reduction in redness and irritation typically occurs within 1-2 weeks of consistent use. For noticeable improvements in skin barrier strength and overall skin health, expect 4-8 weeks of regular use morning and night.

Apply as your moisturizer step: after cleansing, toner, essence, and serums, but before sunscreen (AM) or as your last step (PM). For the ANUA Heartleaf routine, use after the Heartleaf 77% Soothing Toner and Heartleaf 80% Soothing Ampoule. Can be layered for extra hydration in winter.

This cream has a low comedogenic rating of 1/5, meaning it's unlikely to clog pores for most people. The lightweight gel-cream formula is non-occlusive and contains no heavy oils. Key ingredients like glycerin and panthenol have comedogenic ratings of 0. However, individual reactions can vary, so patch testing is recommended for acne-prone skin.

The product has a PAO (Period After Opening) of 12 months. Once opened, use within one year for best results. The 100ml tube typically lasts 2-3 months with twice daily use. Store in a cool, dry place away from direct sunlight. The squeeze tube design helps minimize air exposure and contamination.

— Skincarisma verdict
4.6 / 5 ★★★★★

Verdict: The ANUA Heartleaf 70% Soothing Cream is an excellent choice for anyone with sensitive, irritated, or reactive skin looking for a lightweight yet effective moisturizer. The high concentration of heartleaf extract (70%) combined with the quadruple CICA complex delivers proven soothing and anti-inflammatory benefits. While it may not be hydrating enough for very dry skin types and isn't ideal for those with fungal acne concerns, it's a fantastic option for combination to oily sensitive skin. The fragrance-free, EWG Green Grade formula makes it safe for pregnancy and suitable for even the most reactive skin. At 100ml, it offers great value compared to competitors.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 4 ingredient(s):
Centella Asiatica Extract Madecassic Acid Niacinamide Tocopherol
brightening Brightening from 2 ingredient(s):
Glycerin Niacinamide
wound Promotes Wound Healing from 6 ingredient(s):
Glycerin Centella Asiatica Extract Asiaticoside Panthenol Niacinamide Tocopherol
ache Ache-fighting from 1 ingredient(s):
Niacinamide
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

Awesome, I Understand!

Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
4
oily-skin Oily/Acne-Prone Skin
1
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
79% 20%

Product ingredient list

Showing first 5 of 34 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 A
Butylene Glycol
Solvent, Skin Conditioning, Masking, Fragrance, Humectant, Viscosity Controlling, Viscositydecreasing Agent
Hydrating
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
1 B
Isoamyl Laurate
Skin Conditioning, Emollient, Fragrance
1 Unknown
Water
Solvent, Skin Conditioning
1 A
Pentylene Glycol
Solvent, Skin Conditioning
VIEW ALL INGREDIENTS