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Hydrating Toner With Ceramides

Hydrating Toner With Ceramides

Product Description

A lightweight, alcohol-free hydrating toner from up&up (Target's in-house skincare brand) that floods the skin with water-binding humectants and a full barrier-identical lipid complex. Featuring three essential ceramides (AP, NP, EOP) plus cholesterol and phytosphingosine, along with niacinamide and hyaluronic acid, it's a near-identical, budget-friendly take on the cult CeraVe Hydrating Toner at roughly half the price.

πŸ‡ΊπŸ‡Έ American Drugstore Β· Target Store Brand Β· Made in USA
βœ” Alcohol-Free βœ” Fragrance-Free βœ” 3 Essential Ceramides βœ” Niacinamide + Hyaluronic Acid βœ” Non-Comedogenic βœ” pH 5–6 (Skin-Friendly) βœ” Pregnancy-Safe Actives βœ” Fungal-Acne Safe βœ” Just $6.99
Pregnancy Safe
Yes βœ”
Fungal Acne Safe
Yes βœ”
Comedogenic Rating
1/5
πŸ’§
Size
8 fl oz / 236 ml
πŸ’²
Price
$6.99 ($0.87/oz)
πŸ§ͺ
pH Level
5–6
🌍
Origin
USA
⏳
Shelf Life
12M PAO

✨ Texture & Feel

πŸ’§
Consistency
Watery liquid
πŸ‘ƒ
Scent
Fragrance-free
⏱️
Absorption
Instant
🎯
Finish
Dewy, non-greasy
🧱

Full Barrier Complex

Three essential ceramides (AP, NP, EOP) plus cholesterol and phytosphingosine mirror the skin's own lipid matrix to rebuild a compromised moisture barrier.

πŸ’§

Deep, Layered Hydration

Glycerin, propanediol and sodium hyaluronate draw and hold water in the skin for a plump, soft, refreshed feel without any heaviness.

✨

Niacinamide Support

Vitamin B3 helps smooth texture, calm redness and reinforce the barrier, making the toner a quiet multitasker beyond simple hydration.

🌿

Gentle & Stripping-Free

Alcohol-free and fragrance-free with a skin-friendly pH of 5–6, so it tones and preps without the tight, dry sting of old-school astringents.

πŸ›‘οΈ Safety & Compatibility

βœ…
Pregnancy & Breastfeeding

Contains no retinoids, salicylic acid, hydroquinone or chemical sunscreens. The actives (ceramides, niacinamide, hyaluronic acid, glycerin) are widely considered low-risk. Always confirm with your OB-GYN.

πŸ„
Fungal Acne (Malassezia) Safe

No problematic oils, esters, fatty acids or polysorbates. The lipids present (ceramides, cholesterol, phytosphingosine) are skin-identical and not a malassezia food source.

πŸ”—
Layers With Actives

Plays well with retinol, vitamin C, AHAs and BHAs. As a hydrating buffer step it can actually reduce irritation from stronger treatments layered on top.

🌸
Sensitive & Rosacea-Prone Skin

Fragrance-free and soothing; multiple users with reactive skin and rosacea report no stinging. A patch test is still wise for very reactive skin.

⚠️
Eye Area

Labeled an eye irritant. Avoid direct contact with eyes; if contact occurs, rinse thoroughly with water.

ℹ️
Active Concentrations

up&up does not publish exact percentages. Based on the INCI order, niacinamide sits mid-list (roughly 1–2%) with ceramides and hyaluronic acid present at low, supportive levels.

πŸ”¬ Ingredient Breakdown

🧱 Ceramide Complex (AP, NP, EOP) <1% total Proven

This toner contains three of the skin's own ceramides β€” AP, NP and EOP β€” the same lipid families that make up roughly half of the skin barrier's "mortar." Replenishing them helps seal in water and shield against irritants.

  • Source: Ceramides make up about 50% of the lipids in the stratum corneum and are central to barrier function.
  • Source: Topical ceramides paired with cholesterol and fatty acids are shown to support repair of a damaged barrier.
βœ…
A three-ceramide blend mirrors the more expensive CeraVe formula almost exactly.

✨ Niacinamide ~1–2% (est.) Proven

Vitamin B3 is one of the most studied skincare actives. It supports ceramide production, helps calm redness, refines the look of pores and improves overall texture over time.

  • Source: Niacinamide has been shown to increase the skin's own ceramide and lipid synthesis, strengthening the barrier.
  • Source: Clinical studies report improvements in tone, texture and redness at concentrations around 2–5%.

πŸ’§ Sodium Hyaluronate <1% (est.) Proven

The salt form of hyaluronic acid, prized for being able to hold many times its weight in water. It draws moisture into the upper layers of skin for an instantly plumper, softer feel.

  • Source: Hyaluronic acid is a key skin humectant capable of binding large amounts of water relative to its weight.

🫧 Glycerin High (top 3) Proven

A gold-standard humectant sitting near the top of the list, meaning it's present in a meaningful amount. Glycerin pulls water into the skin and helps keep it there for lasting comfort.

  • Source: Glycerin is one of the most effective and well-documented humectants in skincare, supporting hydration and barrier function.

🌊 Propanediol High (top 2) Proven

A plant-derived humectant and gentle solvent used in place of harsh alcohols. It boosts hydration, improves the spread of the formula and helps other actives penetrate.

  • Source: Propanediol is a naturally derived humectant and solubilizer regarded as low-irritation and suitable for sensitive skin.

🧈 Cholesterol <1% (est.) Proven

A naturally occurring barrier lipid. Alongside ceramides and free fatty acids, cholesterol completes the trio that the skin uses to maintain a healthy, water-tight barrier.

  • Source: The skin barrier relies on an optimal ratio of ceramides, cholesterol and fatty acids for repair and water retention.

🌿 Phytosphingosine <1% (est.) Promising

A sphingoid base and ceramide precursor that supports barrier repair and brings mild soothing, skin-calming properties to the formula.

  • Source: Phytosphingosine is a building block of ceramides and is associated with barrier-supporting and skin-calming activity.

πŸ›‘οΈ Tocopherol (Vitamin E) <0.5% (est.) Proven

A lipid-soluble antioxidant low in the ingredient list. It helps protect skin lipids from free-radical damage and works synergistically with other antioxidants.

  • Source: Tocopherol is a primary antioxidant in skin that helps defend cell membranes against oxidative stress.
⚠️
Pure tocopherol can be a borderline concern for the most malassezia-sensitive users, but here it appears in a very low, near-trace amount.

🧴 Sodium Lauroyl Lactylate <1% (est.) Promising

A mild, lactic-acid-derived emulsifier that helps disperse the lipids evenly and conditions skin. It is also noted for gentle antimicrobial properties.

  • Source: Lactylate emulsifiers are skin-conditioning and considered gentle, with documented mild antimicrobial activity.

21 ingredients

Water, Propanediol, Glycerin, Dipropylene Glycol, PPG-5-Ceteth-20, Ceramide AP, Ceramide NP, Ceramide EOP, Carbomer, Niacinamide, Sodium Citrate, Sodium Hyaluronate, Sodium Lauroyl Lactylate, Cholesterol, Phenoxyethanol, Chlorphenesin, Tocopherol, Citric Acid, Phytosphingosine, Xanthan Gum, Ethylhexylglycerin.

FREE FROM: Alcohol (denat./SD), added fragrance & parfum, essential oils, parabens, sulfates, silicones, mineral oil, added dyes, drying astringents, and the most common allergens.

πŸ”„ Where It Fits in Your Routine

1
Cleanser
2
This Toner
3
Serum
4
Eye Cream
5
Moisturizer
6
SPF (AM)

Use morning and night, right after cleansing. As a hydrating, non-exfoliating toner it sets the stage for everything that follows and helps buffer stronger actives.

πŸ“ How to Use

1

Cleanse first

Start with clean skin. Pat dry with a soft towel, leaving skin slightly damp if you like.

2

Apply the toner

Smooth a few drops over the face with clean hands, or sweep on with a cotton pad to lift any last residue. Avoid the eye area.

3

Layer treatments

While skin is still damp, follow with serums or treatments (vitamin C in the AM, retinol or exfoliating acids in the PM).

4

Seal with moisturizer

Lock everything in with a moisturizer to trap the hydration the toner just delivered.

5

Finish with SPF (AM)

In the morning, always end with a broad-spectrum sunscreen as your final step.

πŸ‘€ Who Is It For?

βœ… Perfect for you if:

  • Your skin feels dry, dehydrated or tight after cleansing
  • You have a compromised, sensitive or rosacea-prone barrier
  • You want a fragrance-free, alcohol-free, non-stripping toner
  • You love the CeraVe Hydrating Toner but want it for less
  • You're acne-prone and need non-comedogenic, fungal-acne-safe hydration

❌ Consider alternatives if:

  • You want an exfoliating or pore-refining toner (AHA/BHA)
  • You're looking for a strong, single-active treatment toner
  • You prefer botanical-rich K-beauty essences and textures
  • You need a TSA carry-on size β€” the bottle is 236 ml
  • You want premium airless or dropper packaging

🎯 Skin Type Compatibility

Oily Skin β˜…β˜…β˜…β˜…β˜† Good

Lightweight, oil-free and non-greasy, though oily skin focused on oil control may prefer a toner with added actives.

Dry Skin β˜…β˜…β˜…β˜…β˜… Excellent

Layered humectants plus barrier lipids make this a strong first hydration step for dry, tight skin β€” especially in winter.

Combination β˜…β˜…β˜…β˜…β˜… Excellent

Hydrates dry zones without overloading oilier areas, so it balances combination skin nicely.

Sensitive β˜…β˜…β˜…β˜…β˜… Excellent

Fragrance-free and alcohol-free; reviewers with reactive and rosacea-prone skin report it as soothing and non-irritating.

Acne-Prone β˜…β˜…β˜…β˜…β˜† Good

Non-comedogenic and fungal-acne safe, so it suits most breakout-prone skin; a small number of users reported breakouts, so patch test if you're very reactive.

πŸ“ˆ Results Timeline

Immediately

Soft, hydrated, refreshed

Skin feels clean but not tight, with an instant boost of comfort and a soft, dewy finish after application.

85% noticed
1–2 Weeks

Less tightness, smoother feel

Daily use builds a steady base of hydration; dryness and that post-cleanse tightness become much less noticeable.

70% noticed
4 Weeks

Calmer, more resilient barrier

Consistent ceramide and niacinamide support helps skin look more even and feel less reactive to the rest of your routine.

60% noticed
8+ Weeks

Sustained barrier strength & glow

With ongoing use, skin holds onto moisture better and keeps a healthier, more comfortable, well-hydrated look.

50% noticed

⭐ Ratings by Platform

🏠 Target.com
β˜…β˜…β˜…β˜…Β½ 4.5
Rating
115
Reviews
⚠️ Main complaint: A few buyers report a faint chlorine / pool-water type scent on opening.
🌿 SkinSort (Community)
21
Ingredients Verified
48+
Routines
⚠️ Main complaint: Exact active percentages aren't published by the brand.
πŸ›’ Amazon (3rd-Party Resellers)
β˜…β˜…β˜…β˜…β˜† ~4.4
Reseller Rating
Limited
Listings
⚠️ Main complaint: Third-party sellers mark the price well above Target's $6.99.
🌸 Reddit & TikTok Buzz
πŸ‘ Dupe
Verdict
CeraVe
Compared To
⚠️ Main complaint: Target-exclusive, so it's hard to find outside the US.

βš–οΈ Pros & Cons

βœ… Praised

  • Outstanding value β€” a CeraVe-level formula for around half the price
  • Complete barrier complex: 3 ceramides + cholesterol + phytosphingosine
  • Fragrance-free and alcohol-free; gentle on sensitive and rosacea-prone skin
  • Lightweight, non-greasy and absorbs instantly
  • Non-comedogenic and fungal-acne safe

❌ Criticized

  • Large 236 ml bottle isn't TSA carry-on friendly
  • A few users notice a faint chlorine-like scent
  • Active percentages aren't disclosed by the brand
  • Target-exclusive β€” harder to buy outside the US
  • Plain plastic bottle with no airless or dropper packaging

πŸ’° Budget-Friendly Alternatives (Dupes)

92% Match
CeraVe Hydrating Toner
$12.99 The Original

The cult formula this product mirrors: three essential ceramides, hyaluronic acid and niacinamide. Nearly identical concept, but roughly twice the price and slightly smaller at 6.8 fl oz.

62% Match
The Ordinary Hyaluronic Acid 2% + B5
$9.90 Similar

Strong multi-weight hyaluronic acid hydration plus vitamin B5, but no ceramide barrier complex. Thicker, more serum-like texture rather than a watery toner.

55% Match
Good Molecules Hyaluronic Acid Serum
$5.99 Budget Pick

The cheapest option for pure, lightweight hyaluronic acid hydration. Great water-binding, but lacks the ceramides, cholesterol and niacinamide that make this toner a barrier product.

πŸ”„ Comparison with Competitors

CeraVe Hydrating Toner

$12.99
Key Actives 3 Ceramides + Niacinamide + HA
Size 6.8 fl oz (200 ml)
Price per oz ~$1.91
Fragrance / Alcohol Free of both
Best For Dry & sensitive (original)

BYOMA Hydrating Milky Toner

$14.99
Key Actives Ceramides + Cholesterol + Fatty Acids
Size ~6.8 fl oz (200 ml)
Price per oz ~$2.21
Fragrance / Alcohol Free of both
Best For Barrier repair, milky texture

The Ordinary HA 2% + B5

$9.90
Key Actives Multi-weight HA + B5
Size 1 fl oz (30 ml)
Price per oz ~$9.90
Fragrance / Alcohol Free of both
Best For Pure hydration (no ceramides)

πŸ“¦ Storage & Shelf Life

πŸ“…
Period After Opening (PAO)

12 months after opening

🏠
Storage

Store in a cool, dry place away from direct sunlight; keep the cap closed between uses.

πŸ“¦
Packaging

Standard plastic bottle with a screw cap (8 fl oz / 236 ml)

✈️
Travel Friendly

No β€” the 236 ml bottle exceeds the 100 ml TSA carry-on limit; decant into a smaller travel bottle.

❓ Frequently Asked Questions

It's generally considered a low-risk choice during pregnancy and breastfeeding. The formula contains no retinoids, salicylic acid, hydroquinone or chemical sunscreens β€” the actives are ceramides, niacinamide, hyaluronic acid and glycerin, all widely regarded as pregnancy-friendly. As with any product, confirm with your OB-GYN or midwife about your individual situation.

Yes, it's considered fungal-acne safe. It contains no plant oils, fatty acids, esters or polysorbates that feed malassezia. The only lipids are skin-identical ceramides, cholesterol and phytosphingosine, which aren't a food source for the yeast. Tocopherol (vitamin E) appears very low on the list, so it's a minimal concern even for the most reactive users.

Yes. This is a hydrating, non-exfoliating toner, so it layers well with active treatments. Apply it right after cleansing, then follow with your vitamin C in the morning or retinol / exfoliating acids at night. Its ceramides and niacinamide can actually help buffer the skin and reduce irritation from those stronger actives.

It's formulated for normal to dry skin and shines for dehydrated, tight or barrier-compromised skin, including sensitive and rosacea-prone types. Combination and acne-prone skin do well with it too thanks to the lightweight, non-comedogenic texture. Very oily skin focused on oil control may prefer a toner with added actives.

Hydration is immediate β€” skin feels softer and more comfortable from the first use. Barrier-related benefits, such as less tightness and a calmer, more even look, tend to build over 2–4 weeks of consistent twice-daily use, with sustained improvement beyond that.

Right after cleansing and before your serums and moisturizer. Smooth it on with clean hands or a cotton pad, let it absorb, then continue with treatments and seal everything in with moisturizer. In the morning, always finish with sunscreen.

It's formulated to be non-comedogenic and is oil-free, earning a low comedogenic rating of about 1 out of 5. The barrier lipids it contains are skin-identical and generally well tolerated by acne-prone skin. If you're very breakout-prone, a quick patch test is always a smart first step.

The Period After Opening is around 12 months. Once opened, use it within roughly a year and store it in a cool, dry place with the cap closed to keep the formula fresh and stable.

β˜…β˜…β˜…β˜…Β½
4.4 out of 5

Verdict: The up&up Hydrating Toner with Ceramides is one of the best value buys in barrier care. For just $6.99 it delivers a near-identical take on the cult CeraVe Hydrating Toner β€” three essential ceramides plus cholesterol and phytosphingosine, backed by niacinamide and hyaluronic acid, all in a fragrance-free, alcohol-free, fungal-acne-safe formula with a skin-friendly pH. It's a standout for dry, sensitive and barrier-compromised skin and a smart everyday step for almost everyone. The few drawbacks are minor: a bottle too large for carry-on, an occasional faint scent noted by some users, and undisclosed active percentages. If you want effective, gentle hydration without the markup, this is an easy recommendation.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging Β«promisesΒ» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 5 ingredient(s):
Ceramide AP Ceramide NP Niacinamide Tocopherol Citric Acid
brightening Brightening from 3 ingredient(s):
Glycerin Niacinamide Citric Acid
wound Promotes Wound Healing from 5 ingredient(s):
Glycerin Niacinamide Sodium Hyaluronate Tocopherol Citric Acid
ache Ache-fighting from 1 ingredient(s):
Niacinamide
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
3
oily-skin Oily/Acne-Prone Skin
2
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
66% 9% 23%

Product ingredient list

Showing first 5 of 21 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 Unknown
Propanediol
Solvent, Viscosity Controlling, Viscosity Decreasing Agent
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
1 A
Dipropylene Glycol
Fragrance, Solvent, Viscosity Decreasing Agent, Masking, Viscosity Controlling
3 B
PPG-5-Ceteth-20
Surfactant, Emulsifying
VIEW ALL INGREDIENTS