Matcha Heartleaf Hydrating Cleanser
Matcha Heartleaf Hydrating Cleanser
Product Description
Product overview
Krave Beauty's Matcha Heartleaf Hydrating Cleanser is a gentle, antioxidant-rich gel cleanser that lifts away dirt, oil and SPF without stripping the skin barrier. Built around green-tea (matcha) leaf water and soothing heartleaf (Houttuynia cordata) extract, it cleans skin while leaving it soft, calm and hydrated — never tight. This is the heartleaf edition of Krave Beauty's cult Matcha Hemp Hydrating Cleanser, reformulated for markets where hemp is not approved for cosmetic use.
Antioxidant Matcha Base
Green tea (Camellia sinensis) leaf water is the #1 ingredient, delivering polyphenol antioxidants while cleansing.
Texture & feel
SENSORYAntioxidant Matcha Base
Green tea (Camellia sinensis) leaf water is the #1 ingredient, delivering polyphenol antioxidants while cleansing.
Soothing Heartleaf
Houttuynia cordata extract helps calm redness and irritation, making it kind to reactive, sensitive skin.
Barrier-Respecting
Vitamin B5 (panthenol) and Sodium PCA replenish moisture so skin never feels tight or stripped.
Clinically Tested
Brand testing showed 48 hours of increased skin moisture capacity after a single use (22 participants).
Safety & compatibility
SAFENo retinoids, BHA/salicylic acid, hydroquinone or chemical sunscreens. A simple, gentle wash with no flagged actives. Always confirm with your doctor.
Independently verified as fungal-acne safe. As a rinse-off, the trace caprylic/capric triglyceride has minimal contact time on skin.
As a cleanser it pairs safely with retinol, vitamin C, AHAs and BHAs used later in your routine — no conflicts.
Contains coco-betaine and coco-glucoside, gentle cleansing agents that can rarely irritate very reactive skin. Patch test first.
Ingredient breakdown
INGREDIENTSCamellia Sinensis (Matcha) Leaf Water ~40%+ (base)Proven
Used in place of plain water as the formula's base, green tea leaf water carries antioxidant polyphenols (catechins/EGCG) and gives the cleanser its hydrating, soothing character.
- Source: Green tea catechins are well-documented antioxidants that help neutralise free radicals on the skin's surface.
- Role: Replaces water as ingredient #1, so it makes up the largest share of the formula.
Glycerin ~10–15% (est.)Proven
One of the most studied humectants in skincare. It draws water into the upper layers of skin, which is why this cleanser rinses clean without leaving skin tight.
- Source: Glycerin is a gold-standard humectant shown to increase skin hydration in clinical studies.
- Role: The hemp sibling of this formula is marketed at 15% glycerin; the heartleaf edition uses a comparably high level (third on the list).
Houttuynia Cordata (Heartleaf) Extract Low % (est.)Promising
The signature ingredient of this edition. Heartleaf is a popular K-beauty botanical valued for calming visible redness and soothing stressed, irritated skin.
- Source: Houttuynia cordata is widely used in soothing K-beauty formulas for its anti-irritant, antioxidant reputation.
- Role: Replaces hemp seed oil as the "comfort" ingredient in markets where hemp isn't approved.
Panthenol (Vitamin B5) + Sodium PCA Low % (est.)Proven
The hydration duo Krave highlights by name. Panthenol is soothing and barrier-supporting, while Sodium PCA is a skin-identical humectant that helps bind moisture.
- Source: Panthenol is shown to support barrier function and reduce irritation; Sodium PCA is a natural moisturising factor with 0/0 irritancy/comedogenicity.
- Role: Together they put the "hydrating" in Matcha Hydrating Cleanser.
Coco-Betaine + Coco-Glucoside SurfactantsProven
The mild, coconut-derived cleansing agents that do the actual washing. They produce a low, milky foam and lift away oil and SPF without the squeaky-tight feel of sulfates.
- Source: Both are classed as gentle, sulfate-free surfactants commonly used in low-irritation cleansers.
24 ingredients
Camellia Sinensis Leaf Water, Water, Glycerin, Dipropylene Glycol, Coco-Betaine, Coco-Glucoside, 1,2-Hexanediol, Butylene Glycol, Caprylic/Capric Triglyceride, Methyl Gluceth-10, Xanthan Gum, Cellulose Gum, Benzyl Glycol, Camellia Sinensis Leaf Powder, Sodium Polyacrylate, Citric Acid, Ethylhexylglycerin, Disodium EDTA, Sodium Chloride, Panthenol, Sodium PCA, Camellia Sinensis Leaf Extract, Avena Sativa Kernel Extract, Houttuynia Cordata Extract
Where it fits in your routine
ROUTINEUse morning and night. As the second step of a double cleanse in the evening, or as your single morning cleanser. Follow with hydrating toner and moisturizer while skin is still damp.
How to use
HOW TO USEWet your face
Splash lukewarm water on your face and neck. Avoid hot water, which can shock and dry out the skin.
Apply a small amount
Dispense a pea-to-dime-sized amount. A little goes a long way — the gel spreads into a thin, milky emulsion.
Massage gently
Work over the skin in light circular motions for 20–30 seconds. Never scrub aggressively.
Rinse & pat dry
Rinse thoroughly with lukewarm water and pat skin dry. Follow immediately with the rest of your routine.
Who is it for?
WHOPerfect for you if:
- Your skin feels tight or stripped after washing
- You have sensitive, reactive or redness-prone skin
- You want a fragrance-free, fungal-acne-safe daily cleanser
- You prefer a gentle, antioxidant-rich K-beauty formula
- You double cleanse and need a mild second step
Consider alternatives if:
- You love a big, foamy, squeaky-clean lather
- You want a single cleanser to remove heavy, long-wear makeup
- You have very oily skin and prefer a deep-clarifying wash
- You're looking for active exfoliation (AHA/BHA) in your cleanser
- You want a large-volume bottle for the price
Skin type compatibility
SKIN TYPESNon-stripping and glycerin-rich; cleanses without leaving the tight, dry after-feel dry skin dreads.
Fragrance-free with soothing heartleaf and panthenol — designed not to irritate reactive skin.
Balances cleansing and comfort across an oily T-zone and drier cheeks without over-drying.
Fungal-acne safe and non-comedogenic; gentle but not a targeted acne treatment.
Cleans well without stripping, though very oily skin may prefer a deeper-cleansing foam.
Results timeline
2–4 WEEKSSoft, comfortable skin
Skin feels clean but not tight straight away. Brand testing reported a measurable rise in skin moisture capacity after a single use.
48h hydration boost (clinical)Calmer, more balanced
Reviewers commonly notice less post-wash tightness and reduced dry patches within the first several days.
Most users notice comfortSmoother texture & clarity
With consistent twice-daily use, users report smoother, more even-feeling skin and a healthier-looking barrier.
Texture & smoothness improveRatings by platform
1K+ REVIEWSPros & cons
BALANCEDPraised
- Genuinely non-stripping — skin feels clean, never tight
- Excellent for sensitive and dry skin
- Fragrance-free and fungal-acne safe
- A small amount goes a long way
- Removes SPF and light makeup gently
- Antioxidant matcha + soothing heartleaf
Criticized
- Low foam — disappointing if you love lather
- Tube size feels small for the price
- Not ideal for heavy or waterproof makeup alone
- Can leave a slight film some need to adjust to
- Very dry skin may still want a richer follow-up
Budget-friendly alternatives (dupes)
DUPESA low-pH, gentle gel cleanser with a similar non-stripping feel and bigger 150ml size. Contains tea tree oil and a touch of BHA, so it's less purely soothing but very wallet-friendly.
A gentle, antioxidant-forward Korean gel cleanser with green plum and mung bean. Slightly more refreshing and foamy than the matcha cleanser, at a comparable gentle-clean level.
A J-beauty hydrating cleanser with hyaluronic acid. Foams more than the matcha cleanser and is very hydrating, but lacks the matcha/heartleaf antioxidant story.
Comparison with competitors
SIDE-BY-SIDEStorage & shelf life
12 MONTHS12 months after opening
Store in a cool, dry place away from direct sunlight. Close the cap tightly after use.
Squeezable matte tube
At 120ml it's just over the 100ml cabin limit — pack in checked luggage or decant a small amount for carry-on
Frequently asked questions
FAQYes, it's generally considered pregnancy- and breastfeeding-friendly. The formula contains no retinoids, no salicylic acid/BHA, no hydroquinone and no chemical sunscreen filters — the usual ingredients flagged during pregnancy. It's a gentle, fragrance-free wash. As always, run any product past your doctor or OB-GYN if you have concerns.
Yes. It has been independently verified as fungal-acne (malassezia) safe. It contains a small amount of caprylic/capric triglyceride, but because this is a rinse-off cleanser the contact time on skin is very short, so most people prone to fungal acne tolerate it well.
Yes. As a cleanser it's the first step of your routine and rinses off, so it won't conflict with retinol, vitamin C, AHAs or BHAs applied afterward. In fact, its gentle, barrier-respecting formula is a good companion to stronger actives that can be drying.
It's formulated for all skin types but shines on dry, sensitive and combination skin that hates feeling tight after washing. Oily and acne-prone skin also do well with it, though very oily skin or fans of a deep-clean foam may prefer something more clarifying.
You'll feel the difference immediately — skin that's clean but not tight. Brand testing reported increased skin moisture capacity for up to 48 hours after a single use. Most reviewers notice calmer, less dry-feeling skin within the first week, with smoother texture over 2–4 weeks of consistent use.
It's a cleanser, so it's one of your first steps. In the morning, use it on its own. At night, use it as the second step of a double cleanse after an oil cleanser or balm to remove makeup and SPF. Follow with toner, serum and moisturizer.
It's very unlikely to clog pores. We rate it 1/5 on the comedogenic scale. It's a rinse-off cleanser built on green tea water, glycerin and gentle surfactants, and it's officially non-comedogenic and fungal-acne safe.
The Period After Opening (PAO) is 12 months. Use it within a year of opening and store it in a cool, dry place away from direct sunlight. A small amount per wash means the 120ml tube tends to last a while.
Verdict: Krave Beauty's Matcha Heartleaf Hydrating Cleanser is one of the most reliably gentle daily cleansers in K-beauty. It delivers on its core promise — clean, soft, hydrated skin with no tight, stripped feeling — thanks to an antioxidant matcha-water base, soothing heartleaf, glycerin and a barrier-supporting B5 + Sodium PCA duo. It's fragrance-free, fungal-acne safe and pregnancy-friendly, making it a safe pick for sensitive and reactive skin. The main trade-offs are a low foam that lather-lovers may miss, a tube that feels small for the price, and limited power against heavy makeup on its own. For anyone wanting a kind, antioxidant-rich everyday cleanser, it's an easy recommend.
Product Overview
Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.
Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.
Quick Product Notes
Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.
We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.
Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.
Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you
Notable Effects & Ingredients
Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.
We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.
A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.
One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!
Ingredients Related to Skin Types
Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.
EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.
Ingredient Safety Breakdown
Product ingredient list
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
| 0 |
Camellia Sinensis Leaf Water
Masking, Perfuming, Tonic
|
|
|
| 1 |
Water
Solvent, Skin Conditioning
|
|
|
| 2 |
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
|
Promotes Wound Healing
Hydrating
|
|
| 1 |
Dipropylene Glycol
Fragrance, Solvent, Viscosity Decreasing Agent, Masking, Viscosity Controlling
|
|
|
| 1 |
Coco-Betaine
Skin Conditioning, Viscosity Controlling, Viscosity Increasing Agent, Antistatic Agent, Hair Conditioning, Sufactant, Foam Boosting
|
|






