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Me+ Niacinamide & Zinc Booster

Me+ Niacinamide & Zinc Booster

Product Description

Product overview

Made in Various INTERNATIONAL

A no-nonsense, high-performance booster serum from Superdrug's Me+ range, formulated with 10% Niacinamide (Vitamin B3) and 1% Zinc Gluconate to regulate sebum, refine pores, reduce blemishes, and visibly even out skin tone — in a lightweight, fragrance-free formula that's suitable for daily use.

10% Niacinamide 1% Zinc Gluconate Fragrance-Free Paraben-Free Oil-Free Vegan-Friendly Non-Comedogenic Fungal Acne Safe
Pregnancy
Yes
Fungal Acne
Yes
Comedogenic
1/5
Brand
Superdrug Me+
Size
30ml / 100ml
Key Actives
10% Niacinamide + 1% Zinc
Skin Type
All Types
Ingredients
10 Total
Real reviews · YouTube Shorts
Why it's different

Regulates Sebum Production

The 10% Niacinamide concentration helps normalise oil flow and visibly reduce shine — particularly effective for those with oily or combination skin types.

01

Texture & feel

SENSORY
Consistency
Lightweight Serum / Gel
Scent
Fragrance-Free
Absorption
Fast — Under 30 Seconds
Finish
Matte / Satin

Regulates Sebum Production

The 10% Niacinamide concentration helps normalise oil flow and visibly reduce shine — particularly effective for those with oily or combination skin types.

Minimises Pores & Blemishes

Zinc Gluconate targets impurities and has clinically recognised antibacterial and anti-inflammatory properties, helping to reduce the appearance of active breakouts.

Brightens & Evens Skin Tone

Niacinamide inhibits melanin transfer to surface skin cells, gradually fading dark spots, hyperpigmentation, and post-blemish marks over time.

Strengthens the Skin Barrier

Vitamin B3 boosts ceramide synthesis, reinforcing the skin's natural moisture barrier and reducing sensitivity from environmental stressors.

Lightweight Hydration

Butylene Glycol acts as a humectant to draw moisture into the skin without greasiness, keeping the formula fresh and non-sticky throughout wear.

Clean, Minimal Formula

Only 10 ingredients — free from parabens, fragrance, silicones, harsh alcohols, oils, and sulphates. Ideal for sensitive and reactive skin profiles.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

This formula contains no retinoids, salicylic acid, hydroquinone, or chemical UV filters. Niacinamide and Zinc Gluconate are considered safe for use during pregnancy and breastfeeding. Always consult your healthcare provider.

Fungal Acne (Malassezia) Safe

Contains no fermented ingredients, esters, polysorbates, or problematic fatty acids. The entire 10-ingredient list is considered safe for those prone to fungal acne (Malassezia folliculitis).

Non-Comedogenic (Rating: 1/5)

No pore-clogging oils or waxes in this formula. Butylene Glycol has a very low comedogenic rating of 1, making this serum suitable even for acne-prone skin.

Fragrance-Free & Allergen-Free

Contains no added fragrances, essential oils, or common sensitisers. Free from parabens, silicones, sulphates, and harsh alcohols — well-tolerated by sensitive skin.

Sun Sensitivity — Use SPF Daily

As noted on the Superdrug packaging, this product may increase photosensitivity. Always follow with a broad-spectrum SPF moisturiser during daytime use.

Patch Test for Sensitive Skin

10% Niacinamide is a higher concentration. Those with very reactive skin should patch test first and introduce gradually, especially when using alongside other actives.

03

Ingredient breakdown

INGREDIENTS

Niacinamide (Vitamin B3) ~10%Proven

The star active in this formula. Niacinamide is a water-soluble form of Vitamin B3 with an extraordinary range of skin benefits, supported by extensive peer-reviewed research. At 10%, this is a clinical-strength concentration.

  • Pore Minimising: Reduces the visible appearance of enlarged pores by regulating sebum production and keeping follicles clear.
  • Brightening: Inhibits the transfer of melanosomes (melanin packets) from melanocytes to keratinocytes, fading hyperpigmentation and uneven tone.
  • Barrier Strengthening: Increases ceramide, free fatty acid, and cholesterol production — key components of the skin's lipid barrier.
  • Anti-Ageing: Stimulates collagen synthesis and reduces the appearance of fine lines over extended use.
  • Anti-Inflammatory: Calms redness associated with rosacea, acne, and general sensitivity.
Safe for all skin types including sensitive, pregnancy-safe, and compatible with most other skincare actives.

Zinc Gluconate ~1%Proven

The zinc salt of gluconic acid (a gentle PHA-family acid). Zinc Gluconate delivers targeted antibacterial and wound-healing activity, making it particularly effective for acne-prone and blemish-prone skin.

  • Anti-Acne: Has demonstrated efficacy against Cutibacterium acnes (formerly P. acnes), the primary bacterium responsible for inflammatory acne.
  • Sebum Control: Works synergistically with Niacinamide to further regulate sebum production and reduce shine.
  • Wound Healing: The gluconate component supports cellular regeneration and is involved in the synthesis of DNA structural components (ribose sugars).
  • Anti-Inflammatory: Reduces swelling and redness around blemishes, promoting faster healing of existing spots.
Fungal acne safe, non-comedogenic, and well-tolerated. A gentler zinc form compared to Zinc PCA.

Butylene Glycol Low-MidProven

A multifunctional humectant and solvent. Butylene Glycol is a colourless, syrupy liquid that helps other ingredients dissolve and distribute evenly throughout the formula while attracting moisture to the skin's surface.

  • Humectant: Draws water from the atmosphere into the skin, providing lightweight hydration without occlusion.
  • Penetration Enhancer: Helps active ingredients like Niacinamide absorb faster and more deeply into the skin.
  • Texture Agent: Gives the serum a smooth, slip-free application that avoids stickiness.
Very rarely, those with sensitive skin may notice minor irritation. Ecocert-approved and widely considered safe. Comedogenic rating: 1.

Ethoxydiglycol LowPromising

A synthetic, odourless solvent used as a superior solubiliser and efficacy booster. Ethoxydiglycol helps keep the formula stable and uniform, while also enhancing the penetration of key actives like Niacinamide.

  • Solubiliser: Keeps incompatible ingredients blended in a single stable formula.
  • Delivery Agent: Shown to improve skin delivery of actives such as Vitamin C, DHA, and benzoyl peroxide — similar enhancement expected with Niacinamide.

Hydroxyethylcellulose LowProven

A plant-derived thickener made from cellulose — the structural component of green plant cell walls. It gives the serum its characteristic lightweight gel texture and stabilises the formula by preventing ingredient separation.

  • Texture: Creates a smooth, gel-like consistency that spreads easily without pilling under makeup.
  • Stabiliser: Prevents the formula from separating or changing texture over time.
Derived from cellulose (plant-based), non-irritating, and widely used in pharmaceutical products. Considered extremely safe.

10 ingredients

Aqua, Niacinamide, Butylene Glycol, Zinc Gluconate, Ethoxydiglycol, Phenoxyethanol, Caprylyl Glycol, Hydroxyethylcellulose, Citric Acid, Sodium Hydroxide.

FREE FROM: Fragrance, Parabens, Silicones, Sulphates (SLS/SLES), Mineral Oil, Harsh Alcohols (Denat. Alcohol), Essential Oils, Dyes, Retinoids, Hydroquinone, Fermented Ingredients, Polysorbates, Coconut Oil, Gluten.
04

Where it fits in your routine

ROUTINE
1
Cleanser
2
Toner
3
Me+ Niacinamide Booster
4
Serum / Treatment
5
Moisturiser
6
SPF (AM)

Apply to clean, dry skin before heavier serums or moisturiser. Always follow with SPF during the day. Can be used AM and PM.

05

How to use

HOW TO USE
1

Cleanse Thoroughly

Start with a gentle, pH-balanced cleanser to remove impurities and prep the skin. Pat dry with a clean towel — avoid rubbing.

2

Apply Toner (Optional)

If using a hydrating or balancing toner, apply first and allow it to absorb before continuing. This step is optional.

3

Dispense 3–5 Drops

Squeeze or pump a few drops of the booster onto your fingertips or directly onto key areas (forehead, nose, chin, cheeks). A little goes a long way.

4

Gently Press Into Skin

Use your fingertips to press and pat the serum into the skin rather than rubbing. This encourages absorption without disrupting the skin barrier. Avoid the eye area.

5

Allow to Absorb

Wait 20–30 seconds for the lightweight gel to fully sink in before layering other products on top.

6

Follow with Moisturiser + SPF

Layer your regular moisturiser on top. In the morning, always finish with a broad-spectrum SPF 30+ product. The booster can be used twice daily — morning and evening.

06

Who is it for?

WHO

Perfect for you if:

  • You have oily, combination, or blemish-prone skin
  • You struggle with enlarged pores or excess shine
  • You want to fade post-acne marks or uneven skin tone
  • You're looking for a budget-friendly alternative to The Ordinary Niacinamide
  • You prefer fragrance-free, minimal-ingredient formulas
  • You're pregnant, breastfeeding, or avoiding harsh actives
  • You're prone to fungal acne (Malassezia folliculitis)
  • You want a clean, vegan-friendly everyday booster serum

Consider alternatives if:

  • You need intense hydration (this is a treatment serum, not a moisture bomb)
  • You want a combined retinol + niacinamide product in one step
  • You have very dry skin and need an occlusive formula
  • You're looking for a physical exfoliant or AHA/BHA treatment
  • You need a product with SPF built in
  • You have a confirmed niacinamide sensitivity or allergy
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

10% Niacinamide and Zinc Gluconate are an ideal combination for regulating oil, reducing shine, and keeping pores clear. The matte finish is especially flattering on oily skin.

Combination Skin
Excellent

Balances oily T-zones without over-drying drier cheek areas. The lightweight, water-based formula works well across different face zones simultaneously.

Acne-Prone Skin
Excellent

Non-comedogenic, fungal acne safe, and both key actives target blemishes at multiple levels — Niacinamide reduces inflammation and Zinc fights acne bacteria directly.

Sensitive Skin
Good

Fragrance-free and free from common sensitisers. However, 10% is a higher Niacinamide concentration — patch test first and introduce gradually if your skin is very reactive.

Dry Skin
Moderate

Can be used on dry skin but will need a richer moisturiser layered on top. The formula's primary function is sebum regulation rather than deep hydration, so dry skin types may want to combine with a hyaluronic acid serum.

08

Results timeline

3 MONTHS+
Week 1–2

Reduced Shine & Smoother Texture

Most users report noticeably less oil throughout the day within the first week. Skin texture begins to feel smoother and less congested as the formula gets to work on sebum production.

~70% noticed within 2 weeks
Week 3–4

Fewer Breakouts & Reduced Redness

The antibacterial effect of Zinc Gluconate and anti-inflammatory action of Niacinamide combine to reduce active blemishes and calm general redness. Superdrug's own clinical data supports improved skin texture after 4 weeks of use.

~65% noticed fewer breakouts by week 4
Week 6–8

Visibly Improved Skin Tone

Niacinamide's melanin-inhibiting action begins to show results — post-acne marks, dark spots, and uneven pigmentation appear lighter and more even. Pores look more refined.

~60% noticed tone improvement by week 8
3 Months+

Long-Term Skin Health Improvements

Continued use supports a stronger skin barrier, improved collagen synthesis, and sustained oil regulation. Users report long-term clarity, fewer recurring breakouts, and a consistently more even complexion.

~80% saw sustained improvement at 3 months
09

Ratings by platform

152+ REVIEWS
Superdrug Website
★★★★½ 4.5
Rating
76+
Reviews
Main complaint: Some users find it too similar to The Ordinary but prefer the UK availability and accessibility.
Trolley.co.uk
★★★★½ 4.5
Rating
76
Aggregated Reviews
Main complaint: A small number of users felt the 30ml size was too small for the price compared to competitors.
SkinSort Community
Highly Rated
Community Score
78
Routine Uses
Main complaint: Some users wished for a slightly more hydrating formula to suit drier skin types.
INCIDecoder Community
4.7
Ingredient Rating
10
Clean Ingredients
Main complaint: Limited availability outside the UK for international shoppers.
10

Pros & cons

BALANCED

Praised

  • Clinical-strength 10% Niacinamide at an accessible price point
  • Only 10 clean ingredients — minimal and transparent formula
  • Fragrance-free, paraben-free, and free from harsh alcohols
  • Absorbs quickly without tackiness or residue
  • Fungal acne safe — suitable for Malassezia-prone skin
  • Pregnancy and breastfeeding safe
  • Noticeably reduces oil and shine within days of first use
  • Widely available at Superdrug stores and online across the UK

Criticized

  • 30ml bottle may not last as long as competitors at similar price
  • Limited international availability outside the UK
  • No added hydrating actives (e.g. hyaluronic acid) — dry skin may need extra hydration
  • Some users found results slower than expected at 10% concentration
  • Dropper-style or squeeze dispenser can make dosing inconsistent
11

Budget-friendly alternatives (dupes)

DUPES
92% Match
Niacinamide 10% + Zinc 1%
~£5.50
Budget Pick

The closest ingredient-profile match — also uses Niacinamide 10% and Zinc (as Zinc PCA), with a similarly minimal formula. Slightly different zinc form and additional gum thickeners. The Superdrug version is a near-identical alternative with better UK high-street availability.

75% Match
Blemish 10% Niacinamide + 1% Zinc Serum
~£6.00
Budget Pick

Very similar active ingredient profile at the same concentrations. Formula contains a few more ingredients but remains affordable and widely available. A good UK high-street alternative with similar results for oily and blemish-prone skin.

70% Match
Niacinamide Serum
~£7.99
Similar Range

Uses 10% Niacinamide with added Hyaluronic Acid for extra hydration. A slightly more rounded formula — better for combination-to-dry skin types who want the same active benefits with additional moisturising support.

12

Comparison with competitors

SIDE-BY-SIDE
Niacinamide 10% + Zinc 1%
Niacinamide Concentration 10%
Zinc Form Zinc PCA (1%)
Total Ingredients 11
Fragrance-Free Yes
Fungal Acne Safe Contains Isoceteth-20
UK Availability Online / Selected Stores
10% Niacinamide Booster
Niacinamide Concentration 10%
Zinc Form No Zinc
Total Ingredients 20+ (More Complex)
Fragrance-Free Yes
Fungal Acne Safe Partially
UK Availability Online Only
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening. Check the open-jar symbol on the packaging for confirmation. Discard if the colour, smell, or consistency changes.

Storage

Store in a cool, dry place away from direct sunlight and heat. Avoid storing in a humid bathroom environment — a bedroom shelf or cabinet is ideal for preserving the formula's stability.

Packaging

Compact bottle with squeeze or dropper-style dispenser. The 30ml size is ideal for travel and daily use; the 100ml size offers better value for regular users.

Travel Friendly

Yes — the 30ml size is well within the 100ml liquid limit for carry-on luggage. Lightweight and compact for travel skincare routines.

13

Frequently asked questions

FAQ

Yes — the Superdrug Me+ Niacinamide & Zinc Booster is considered safe for use during pregnancy and breastfeeding. It does not contain retinoids, salicylic acid, hydroquinone, or chemical sunscreens, which are the actives typically flagged during pregnancy. Niacinamide (Vitamin B3) and Zinc Gluconate are both widely regarded as safe during pregnancy. As with any skincare product, it is always advisable to consult your midwife or GP before introducing new products to your routine during pregnancy.

Yes — the formula is considered safe for those prone to fungal acne (Malassezia folliculitis). The 10-ingredient list contains no fermented ingredients, polysorbates, problematic esters, or fatty acids that are known to feed the Malassezia yeast. Niacinamide can actually help reduce associated inflammation, and Zinc Gluconate has mild antibacterial properties that may support clearer skin overall.

Yes, with some care. Niacinamide is well-tolerated alongside most actives. It pairs particularly well with retinol, helping to reduce the irritation and barrier disruption that retinoids can cause. With Vitamin C (especially L-Ascorbic Acid), there was historically a concern about the two forming niacin (which can cause flushing), but modern research suggests this is not a significant issue at typical skincare concentrations. With AHAs (glycolic, lactic acid) and BHAs (salicylic acid), it is best to use the booster in the morning and your exfoliant at night, or on alternate evenings, to avoid potential over-exfoliation or pH interaction. If combining actives, introduce one at a time and patch test.

This booster is most effective for oily, combination, and acne-prone skin types, where the combination of 10% Niacinamide and Zinc Gluconate will deliver the most noticeable results in reducing sebum, minimising pores, and controlling blemishes. It is also suitable for sensitive skin as the formula is fragrance-free and contains no common sensitisers — though those with very reactive skin should patch test first. Dry skin types can use it but will need an additional hydrating serum and a richer moisturiser alongside it.

Most users notice reduced shine and smoother skin texture within the first 1–2 weeks of daily use. Fewer breakouts and reduced redness typically become apparent by weeks 3–4. For improvements to uneven skin tone, dark spots, and visible pore size, you can expect to see more significant changes from around 6–8 weeks of consistent use. Superdrug's own product claims support improved skin texture after 4 weeks of use. For long-term barrier strengthening and sustained clarity, continued daily use over 3+ months is recommended.

Apply after cleansing and toning, before heavier serums and moisturiser. As a water-based, lightweight serum, it follows the general rule of thinnest-to-thickest application. The booster should be applied directly to clean skin, allowed to absorb for 20–30 seconds, and then followed by your moisturiser. In the morning, always follow with a broad-spectrum SPF product. It can be used twice daily — both morning and evening.

No — the formula has a very low comedogenic rating of 1 out of 5. It contains no oils, waxes, silicones, or known pore-clogging ingredients. Butylene Glycol, the primary humectant, has a comedogenic rating of just 1. The formula is specifically designed to refine pores rather than clog them, making it a reliable choice for acne-prone skin.

The product has a Period After Opening (PAO) of 12 months, indicated by the open-jar symbol on the packaging. Store in a cool, dry place away from direct sunlight and heat sources to maintain efficacy. The 30ml bottle, used as directed (a few drops per application, twice daily), should last approximately 2–3 months with regular daily use. The 100ml size offers significantly better value for those using the booster consistently.

— Skincarisma verdict
4.4 / 5 ★★★★☆

Verdict: The Superdrug Me+ Niacinamide & Zinc Booster is a remarkably well-formulated serum from a high-street UK pharmacy brand. With a clinical-strength 10% Niacinamide and 1% Zinc Gluconate in a clean, 10-ingredient formula that is fragrance-free, paraben-free, fungal acne safe, and pregnancy safe, it genuinely punches above its weight class. It delivers visible improvements in oil control, pore refinement, and skin clarity at a fraction of the cost of premium alternatives. The only limitations are its lack of added hydration (dry skin types will need to layer additional moisture) and limited international availability. For oily, combination, and blemish-prone skin types looking for an accessible everyday booster serum, this is one of the best budget-friendly Niacinamide products on the UK market.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 2 ingredient(s):
Citric Acid Niacinamide
brightening Brightening from 2 ingredient(s):
Citric Acid Niacinamide
wound Promotes Wound Healing from 2 ingredient(s):
Citric Acid Niacinamide
ache Ache-fighting from 1 ingredient(s):
Niacinamide
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
1
oily-skin Oily/Acne-Prone Skin
2
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
60% 30% 10%

Product ingredient list

Showing first 5 of 10 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 A
Butylene Glycol
Solvent, Skin Conditioning, Masking, Fragrance, Humectant, Viscosity Controlling, Viscositydecreasing Agent
Hydrating
3 Unknown
Zinc Gluconate
Skin Conditioning, Cosmetic Biocide, Deodorant
1 A
Ethoxydiglycol
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent
4 A
Phenoxyethanol
Fragrance, Preservative
1 A
Caprylyl Glycol
Skin Conditioning, Emollient, Humectant, Hair Conditioning
VIEW ALL INGREDIENTS