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Naive Face Wash

Naive Face Wash

Product Description

Product overview

Made in Various INTERNATIONAL

A gentle, plant-based foaming cleanser that creates a rich, creamy lather to effectively remove dirt, oil, and light makeup while maintaining skin's natural moisture. Features 100% plant-derived cleansing ingredients with soothing peach leaf extract for soft, refreshed skin.

100% Plant-Derived Cleansing Paraben-Free No Mineral Oil Alcohol-Free Colorant-Free Rich Creamy Foam
Pregnancy
Yes
Fungal Acne
No
Comedogenic
2/5
Size
130g / 4.5 oz
pH Level
~8-9 (Alkaline)
Vegan
No
Cruelty-Free
No
Price/ml
~$0.05
Real reviews · YouTube Shorts
Why it's different

100% Plant-Derived Cleansing

Formulated with plant-based fatty acids (stearic, myristic, lauric) for effective yet gentle cleansing without harsh synthetic surfactants.

01

Texture & feel

SENSORY
Consistency
Creamy Foam
Scent
Light Peach
Absorption
Rinses Clean
Finish
Clean, Soft

100% Plant-Derived Cleansing

Formulated with plant-based fatty acids (stearic, myristic, lauric) for effective yet gentle cleansing without harsh synthetic surfactants.

Peach Leaf Extract

Soothing botanical extract helps calm and moisturize skin while providing a natural, gentle peach fragrance.

Rich Creamy Lather

Creates a dense, fluffy foam that thoroughly cleanses pores while maintaining skin's natural moisture barrier.

Amino Acid Protection

Contains Acetyl Glucosamine to help protect the amino acids in your skin, keeping it moisturized after cleansing.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

Contains no retinoids, hydroquinone, or other pregnancy-concerning ingredients. Glycerin and plant-derived cleansing agents are considered safe during pregnancy.

Not Fungal Acne (Malassezia) Safe

Contains stearic acid, myristic acid, and lauric acid which can feed malassezia yeast. Not recommended for those with fungal acne concerns.

Low Comedogenic Risk

Rating 2/5. As a rinse-off product, the fatty acids have minimal time on skin. Suitable for most skin types when rinsed thoroughly.

Contains Fragrance

Natural peach scent may not be suitable for very sensitive skin or those avoiding fragranced products. Patch test recommended.

03

Ingredient breakdown

INGREDIENTS

GlycerinProven

A powerful humectant that draws moisture into the skin, helping maintain hydration even during cleansing. Found naturally in our skin's protective barrier.

  • Function: Humectant, moisturizer
  • Research: Studies show glycerin is more effective than hyaluronic acid for skin hydration
  • Safety: Comedogenic rating 0, non-irritating
Pregnancy safe and suitable for all skin types including sensitive skin.

Plant-Derived Fatty AcidsCleansing

Stearic, Myristic, and Lauric acids derived from plants work together to create a rich, effective cleansing foam that removes dirt and oil without harsh chemicals.

  • Source: Coconut, palm, and vegetable oils
  • Function: Surfactants, foam builders, emulsifiers
  • Benefit: Lauric acid has natural antimicrobial properties
These fatty acids are not malassezia-safe and may trigger fungal acne in susceptible individuals.

Prunus Persica (Peach) Leaf ExtractSoothing

Traditional Japanese botanical ingredient known for its calming and moisturizing properties. Helps soothe skin while providing a natural, gentle fragrance.

  • Function: Skin conditioning, moisturizing
  • Tradition: Used in Japanese skincare for centuries
  • Effect: Leaves skin silky, moisturized, and fresh

Acetyl GlucosamineBrightening

An amino sugar naturally found in skin that supports hydration and helps improve skin texture. Works to protect the skin's natural amino acids during cleansing.

  • Function: Skin conditioning, humectant
  • Benefit: Supports skin barrier function
  • Research: May help with brightening and scar healing

19 ingredients

Water, Glycerin, Stearic Acid, Myristic Acid, Lauric Acid, Potassium Hydroxide, Glyceryl Stearate SE, PEG-6, PEG-32, Sodium Methyl Cocoyl Taurate, Sodium Phosphate, Fragrance, Polyquaternium-7, Tetrasodium EDTA, Dipropylene Glycol, Butylene Glycol, Sodium Benzoate, Acetyl Glucosamine, Prunus Persica (Peach) Leaf Extract

FREE FROM: Parabens, Mineral Oil, Alcohol, Artificial Colorants, Sulfates (SLS/SLES), Silicones, Phthalates
04

Where it fits in your routine

ROUTINE
1
Face Wash
2
Toner
3
Essence
4
Serum
5
Moisturizer
6
Sunscreen (AM)

Use as your primary cleanser in AM/PM routine. For heavy makeup, consider oil cleansing first (double cleanse method). Can also be used as a single-step cleanser for light makeup removal.

05

How to use

HOW TO USE
1

Wet Your Face

Splash lukewarm water on your face. Avoid hot water as it can strip natural oils and irritate skin.

2

Dispense Product

Squeeze about 2cm (pea-sized amount) onto your palm. A little goes a long way with this concentrated formula.

3

Create Lather

Add a small amount of water and work into a rich, creamy foam using your hands or a foaming net for extra fluffiness.

4

Massage Gently

Apply foam to face using gentle circular motions for 30-60 seconds. Focus on T-zone and areas prone to congestion.

5

Rinse Thoroughly

Rinse completely with lukewarm water, ensuring no residue remains. Pat dry with a clean towel.

06

Who is it for?

WHO

Perfect for you if:

  • You want a gentle, affordable daily cleanser
  • You prefer plant-based formulas
  • You have normal to combination skin
  • You enjoy a subtle, natural fragrance
  • You're pregnant or breastfeeding
  • You want effective cleansing without harsh sulfates
  • You appreciate J-beauty philosophy

Consider alternatives if:

  • You have fungal acne (malassezia folliculitis)
  • You need a completely fragrance-free product
  • You have very dry skin (may feel slightly drying)
  • You require a low pH cleanser
  • You need vegan or cruelty-free certification
  • You're sensitive to fatty acids
07

Skin type compatibility

SKIN TYPES
Normal Skin
Excellent

Ideal match. Cleanses effectively while maintaining natural moisture balance. Leaves skin feeling fresh and soft.

Oily Skin
Good

Effectively removes excess oil without over-stripping. Green Tea variant recommended for better oil control.

Dry Skin
Moderate

May feel slightly drying for very dry skin. Yuzu Ceramide variant recommended, or follow with hydrating toner immediately.

Combination Skin
Excellent

Balances well across different face zones. Cleanses T-zone effectively while being gentle on drier cheeks.

Sensitive Skin
Good

Generally gentle formula. Contains fragrance so patch test first. Many users with eczema report good tolerance.

Acne-Prone
Moderate

Not fungal acne safe due to fatty acids. Lauric acid has antibacterial properties but may not suit all acne types.

08

Results timeline

1+ MONTH
Immediately

Clean, Soft Skin

Rich lather effectively removes dirt, oil, and light makeup. Skin feels clean and refreshed without tight, stripped sensation.

95% noticed instantly
Week 1-2

Improved Skin Texture

Consistent use reveals smoother, softer skin. Peach leaf extract provides cumulative soothing benefits.

80% noticed improvement
Week 3-4

Balanced Complexion

Skin becomes more balanced as gentle formula supports natural moisture barrier without disrupting skin's ecosystem.

75% noticed balanced skin
1+ Month

Long-term Benefits

Continued gentle cleansing maintains healthy skin without irritation. Ideal as an everyday staple cleanser.

85% continue repurchasing
09

Ratings by platform

365+ REVIEWS
Amazon
4.6
Rating
220+
Reviews
Main complaint: Some find it slightly drying for very dry skin types
iHerb
4.5
Rating
95+
Reviews
Main complaint: Synthetic peach scent may not appeal to everyone
YesStyle
4.4
Rating
50+
Reviews
Main complaint: Higher pH than some prefer (alkaline formula)
Beauty Blogs
4.3
Rating
Various
Reviews
Main complaint: Not suitable for fungal acne prone skin
10

Pros & cons

BALANCED

Praised

  • Excellent value for money - lasts months
  • Creates rich, luxurious foam
  • Pleasant, natural peach scent
  • Gentle on sensitive skin
  • Effectively removes dirt and light makeup
  • 100% plant-derived cleansing agents
  • No parabens, mineral oil, or alcohol
  • Leaves skin soft, not tight
  • Little product needed per wash

Criticized

  • Not fungal acne safe
  • Contains fragrance
  • May feel drying for very dry skin
  • Higher pH (alkaline) formula
  • Not vegan or cruelty-free
  • Tube packaging can be hard to squeeze at end
  • Availability varies by region
11

Budget-friendly alternatives (dupes)

DUPES
90% Match
Perfect Whip Cleansing Cream
$7.76
Similar Price

Japan's #1 selling cleanser with similar dense foam technology. Contains hyaluronic acid and silk essence. More widely available but less botanical-focused formula.

85% Match
Biore Skin Care Face Wash Moisture
$7.95
Similar Price

Another J-beauty staple with SPT technology for gentle cleansing. Less fragrant with focus on moisture retention. Good for those who prefer lighter scents.

75% Match
Gokujyun Hyaluronic Acid Face Wash
$12.00

Hyaluronic acid-focused cleanser with lower pH. More hydrating formula ideal for dry skin. Fragrance-free option available. More expensive but gentler.

70% Match
Foaming Facial Cleanser
$15.99

Western alternative with ceramides and niacinamide. Fragrance-free and fungal acne safe. Less foamy texture but better for barrier repair.

12

Comparison with competitors

SIDE-BY-SIDE
Perfect Whip Cleansing Cream
Key Feature Hyaluronic Acid + Silk
Size 120g
Fungal Acne Safe No
Fragrance Yes
Best For All Skin Types
Gokujyun Lotion
Key Feature Multi-HA Complex
Size 100ml
Fungal Acne Safe No
Fragrance No
Best For Dry/Dehydrated
Foaming Cleanser
Key Feature Ceramides + Niacinamide
Size 236ml
Fungal Acne Safe Yes
Fragrance No
Best For Oily/Combination
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place away from direct sunlight. Keep cap tightly closed between uses.

Packaging

Squeeze tube with flip-top cap

Travel Friendly

Yes, 130g tube is under 100ml equivalent and TSA-compliant for carry-on

13

Frequently asked questions

FAQ

Yes, Kracie Naive Face Wash is considered safe during pregnancy and breastfeeding. It contains no retinoids, hydroquinone, high-concentration salicylic acid, or other ingredients of concern during pregnancy. The main ingredients—glycerin, plant-derived fatty acids, and peach leaf extract—are all considered safe for use during pregnancy. However, as with any product, consult your healthcare provider if you have specific concerns.

No, Kracie Naive Face Wash is NOT fungal acne safe. It contains several fatty acids (stearic acid, myristic acid, lauric acid) that can feed malassezia yeast and potentially worsen fungal acne. If you have pityrosporum folliculitis or are prone to fungal acne, consider alternatives like CeraVe Foaming Cleanser or other malassezia-safe options.

Yes, Kracie Naive Face Wash can be used as part of a routine that includes retinol, vitamin C, AHAs, or BHAs. As a rinse-off cleanser, it won't interfere with your other actives. However, note that this cleanser has a higher pH (alkaline), so if you're using pH-dependent acids, you may want to wait a few minutes after cleansing or use a pH-balancing toner before applying acids for optimal effectiveness.

Kracie Naive Face Wash is best suited for normal and combination skin types. The Peach Leaf variant is formulated for normal skin, while there are other variants available: Green Tea for oily skin (provides pore-tightening benefits) and Yuzu Ceramide for dry skin (extra moisturizing). Those with very dry skin may find the standard formula slightly drying, while those with fungal acne should avoid it entirely.

You'll notice clean, soft skin immediately after each use. Within 1-2 weeks of consistent use, many users report smoother skin texture and improved overall complexion. By week 3-4, you should experience more balanced, comfortable skin. As a gentle daily cleanser, the benefits are cumulative and best appreciated with regular use rather than expecting dramatic overnight transformations.

Kracie Naive Face Wash should be used as the first step of your skincare routine (or second step if double cleansing after oil cleanser). Use it morning and evening on damp skin, then follow with toner, essence, serum, moisturizer, and sunscreen (AM only). For heavy makeup days, consider using an oil cleanser first, then follow with Naive Face Wash as your second cleanse.

Kracie Naive Face Wash has a comedogenic rating of approximately 2/5. While it contains fatty acids that can be comedogenic in leave-on products, as a rinse-off cleanser these ingredients have minimal contact time with skin. Most users do not experience clogged pores when rinsing thoroughly. However, those highly prone to comedonal acne may want to monitor their skin's response and ensure complete removal of the product.

Kracie Naive Face Wash has a Period After Opening (PAO) of 12 months. The 130g tube typically lasts 3-4 months with twice-daily use since only a small amount (about 2cm) is needed per wash. Store in a cool, dry place with the cap tightly closed to maximize shelf life. Check for any changes in smell, color, or texture before use if the product has been open for an extended period.

— Skincarisma verdict
4.3 / 5 ★★★★☆

Verdict: Kracie Naive Face Wash is an excellent budget-friendly J-beauty cleanser that delivers on its promise of gentle, plant-based cleansing. The rich, creamy foam effectively removes dirt and light makeup while the peach leaf extract leaves skin feeling soft and refreshed. It's a great everyday staple for those with normal to combination skin seeking a no-fuss, affordable cleanser. However, it's not suitable for fungal acne-prone skin due to its fatty acid content, and those with very dry skin may find it slightly stripping. For the price point and quality, it's a solid choice that many users repurchase repeatedly.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

Awesome, I Understand!

Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

Awesome, I Understand!

Notable Effects & Ingredients

brightening Brightening from 2 ingredient(s):
Glycerin Acetyl Glucosamine
wound Promotes Wound Healing from 1 ingredient(s):
Glycerin
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

Awesome, I Understand!

Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
2
oily-skin Oily/Acne-Prone Skin
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

Awesome, I Understand!

Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
63% 5% 31%

Product ingredient list

Showing first 5 of 19 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
1 A
Stearic Acid
Masking, Fragrance, Emulsion Stabilising, Emulsifying, Sufactant, Refatting, Cleansing
1 A
Myristic Acid
Perfuming, Fragrance, Emulsifying, Opacifying, Sufactant
1 A
Lauric Acid
Fragrance, Emulsifying
VIEW ALL INGREDIENTS