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Niacinamide 10 Serum

Niacinamide 10 Serum

Product Description

Product overview

Made in Various INTERNATIONAL

A clinically tested brightening serum with 10% Niacinamide, Tranexamic Acid (TXA), and Glutathione that targets dark spots, uneven skin tone, enlarged pores, and excess sebum. Lightweight water-gel texture absorbs instantly with no sticky residue, delivering visible results in as little as 2 weeks.

10% Niacinamide Fragrance-Free Dermatologically Tested No Artificial Coloring Alcohol-Free Paraben-Free Silicone-Free Vegan-Friendly
Pregnancy
Yes
Fungal Acne
Caution
Comedogenic
1/5
Size
40ml / 1.35 fl oz
Price
$24.00
Key Active
Niacinamide 10%
Skin Concern
Dark Spots & Pores
Use Time
AM & PM
Real reviews · YouTube Shorts
Why it's different

Triple Brightening Complex

10% Niacinamide + Tranexamic Acid + Glutathione work together to fade dark spots, reduce hyperpigmentation, and even out skin tone for a clearer complexion.

01

Texture & feel

SENSORY
Consistency
Water-Gel
Scent
Fragrance-Free
Absorption
Instant
Finish
Natural / Matte

Triple Brightening Complex

10% Niacinamide + Tranexamic Acid + Glutathione work together to fade dark spots, reduce hyperpigmentation, and even out skin tone for a clearer complexion.

Clinically Proven Results

In a 2-week consumer study, participants showed up to 27.7% reduction in hyperpigmentation and 20% reduction in redness.

Pore & Sebum Control

Succinic Acid and Zinc PCA help minimize the appearance of enlarged pores and regulate excess oil for a smoother, matte finish.

Triple Centella Complex

Asiaticoside, Madecassic Acid, and Asiatic Acid calm redness, soothe irritation, and strengthen the skin barrier for daily comfort.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

No retinoids, salicylic acid, hydroquinone, or chemical sunscreens. Niacinamide and tranexamic acid are generally considered safe during pregnancy. Always consult your doctor.

Fungal Acne (Malassezia) — Use with Caution

Contains Polyglyceryl-10 Oleate, Glycereth-25 PCA Isostearate, and Squalane (source-dependent), which may not be suitable for fungal acne-prone skin.

Low Comedogenic Rating (1/5)

Water-based formula free from heavy oils and known pore-clogging ingredients. Suitable for acne-prone and oily skin types.

Sensitive Skin Friendly

Fragrance-free, alcohol-free, and free from common allergens. Triple Centella Complex provides soothing support. Patch test recommended for very reactive skin.

Retinol Compatible

Niacinamide pairs well with retinol and vitamin C. Apply this serum first, let it absorb, then layer retinol products on top.

AHA/BHA Compatible

Can be used alongside chemical exfoliants. Apply acids first, wait a few minutes, then apply this serum for best results.

03

Ingredient breakdown

INGREDIENTS

Niacinamide (Vitamin B3) 10%Proven

A powerhouse multitasker that strengthens the skin barrier, regulates sebum production, fades dark spots, reduces pore appearance, and improves overall skin texture. Converts to NAD in skin cells to support repair and renewal.

  • Clinical Evidence: Studies show 5–10% niacinamide significantly reduces hyperpigmentation and improves skin barrier function within 4–8 weeks of consistent use.
  • Mechanism: Inhibits melanosome transfer to keratinocytes, reducing melanin deposition and visible dark spots.
  • Oil Control: Regulates sebum production by reducing free fatty acids and triglycerides in sebum composition.
At 10% concentration, rare sensitivity may occur. Start every 2–3 days and increase frequency as skin adapts.

Tranexamic Acid (TXA) <1%Proven

A well-researched brightening ingredient that helps interrupt melanin production pathways and reduce the appearance of post-inflammatory hyperpigmentation, melasma, and dark spots.

  • Clinical Evidence: Topical TXA has shown efficacy comparable to hydroquinone for melasma treatment with fewer side effects.
  • Mechanism: Inhibits plasminogen activator, which reduces melanocyte-stimulating signals triggered by UV exposure.
Considered pregnancy-safe and well-tolerated by sensitive skin at topical concentrations.

Glutathione SupportingPromising

A powerful antioxidant naturally found in cells that helps brighten skin by switching melanin synthesis from darker eumelanin to lighter pheomelanin, contributing to a more luminous complexion.

  • Antioxidant Defense: Neutralizes free radicals and protects against UV-induced oxidative damage.
  • Synergy: Works with niacinamide to amplify brightening effects through complementary pathways.

Succinic Acid SupportingPromising

A gentle organic acid that helps minimize pore appearance, regulate sebum output, and improve skin texture without the irritation of stronger acids.

  • Pore Refining: Studies suggest succinic acid has antimicrobial properties against C. acnes and can help reduce blemish severity.
  • Oil Control: Helps reduce excess shine and smooth rough, uneven texture.

Zinc PCA SupportingProven

A zinc salt of pyrrolidone carboxylic acid that combines oil-control with hydrating properties. Helps regulate sebum secretion while maintaining skin moisture levels.

  • Sebum Regulation: Proven to reduce excess oil production by inhibiting 5-alpha reductase activity.
  • Healing Support: Zinc plays a critical role in wound healing and reducing inflammation in blemish-prone skin.

Triple Centella Complex SupportingProven

Three active compounds from Centella Asiatica — Asiaticoside, Madecassic Acid, and Asiatic Acid — provide anti-inflammatory, antioxidant, and barrier-strengthening benefits.

  • Soothing: Madecassic acid blocks inflammation pathways to calm redness and irritation.
  • Barrier Repair: Asiaticoside stimulates collagen synthesis and accelerates wound healing processes.
  • Protection: Asiatic acid provides antioxidant defense against environmental stressors.

Hyaluronic Acid Complex SupportingProven

Three forms of hyaluronic acid — Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, and Sodium Hyaluronate — provide multi-layer hydration at different skin depths for plump, dewy skin.

  • Multi-Weight Hydration: High molecular weight HA hydrates the surface; low molecular weight penetrates deeper layers for lasting moisture.
  • Capacity: Can hold up to 1,000 times its weight in water, attracting moisture from the environment to the skin.

42 ingredients

Water, Niacinamide, Propanediol, Butylene Glycol, Methylpropanediol, Tripropylene Glycol, 1,2-Hexanediol, Hydroxyacetophenone, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Glycereth-25 PCA Isostearate, Glycerin, Ethylhexylglycerin, Tranexamic Acid, Trisodium Ethylenediamine Disuccinate, Gardenia Florida Fruit Extract, Dextrin, Biosaccharide Gum-1, Zea Mays (Corn) Kernel Extract, Dipropylene Glycol, Backhousia Citriodora Leaf Extract, Glutathione, Hyaluronic Acid, Hydrogenated Lecithin, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Polyglyceryl-10 Oleate, Asiaticoside, Hedera Helix (Ivy) Extract, Madecassic Acid, Asiatic Acid, Fructan, Zinc PCA, Glucose, Paeonia Suffruticosa Root Extract, Portulaca Oleracea Extract, Allantoin, Hexylresorcinol, Squalane, Succinic Acid, Artemisia Princeps Leaf Extract, Rhodiola Rosea Root Extract

FREE FROM: Fragrance, Parabens, Sulfates, Silicones, Harsh Alcohols, Artificial Coloring, Essential Oils, Mineral Oil, Formaldehyde, Phthalates
04

Where it fits in your routine

ROUTINE
1
Cleanser
2
Toner
3
This Serum
4
Moisturizer
5
Sunscreen (AM)

Apply after toner and before moisturizer, both morning and night. Always follow with SPF during daytime for optimal brightening results.

05

How to use

HOW TO USE
1

Cleanse & Tone

Start with a gentle cleanser, then apply your favorite toner to prep the skin. Pat dry leaving skin slightly damp for better absorption.

2

Apply a Few Drops

Dispense 2–3 drops of the serum onto your fingertips. Dot evenly across forehead, cheeks, chin, and nose.

3

Gently Pat to Absorb

Using your fingertips, gently pat the serum into the skin until fully absorbed. Avoid rubbing or pulling the skin.

4

Follow with Moisturizer & SPF

Layer your moisturizer on top. In the morning, always finish with a broad-spectrum sunscreen (SPF 30+) for maximum brightening protection.

06

Who is it for?

WHO

Perfect for you if:

  • You have dark spots, acne scars, or hyperpigmentation
  • You want to control excess oil and shine
  • You have enlarged pores or rough skin texture
  • You want a fragrance-free, lightweight serum
  • You need a serum that layers well without pilling
  • You want clinically tested K-beauty ingredients

Consider alternatives if:

  • You have severe fungal acne (contains oleate esters)
  • You have a known sensitivity to niacinamide at 10%
  • You want a deeply hydrating/rich serum for very dry skin
  • You prefer a larger bottle size (this is 40ml only)
  • You need a retinol-based anti-aging serum
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

Lightweight water-gel absorbs instantly. Niacinamide + Zinc PCA regulate sebum and reduce shine without over-drying.

Combination Skin
Excellent

Balances oily T-zone while hydrating drier areas. Non-sticky texture works across different face zones.

Acne-Prone Skin
Excellent

Non-comedogenic, oil-free formula. Succinic acid has antimicrobial properties. Helps fade post-acne marks effectively.

Sensitive Skin
Good

Fragrance-free with Triple Centella Complex for soothing. Start with every-other-day use as 10% niacinamide may tingle initially.

Dry Skin
Good

Triple hyaluronic acid and squalane provide hydration. Layer a richer moisturizer on top for best results on dry skin.

08

Results timeline

WEEK 8–12
Week 1

Smoother Texture & Hydration Boost

Skin feels softer, more hydrated, and less rough. The lightweight gel texture improves skin comfort immediately. Oil control starts to become noticeable.

70% noticed smoother skin
Week 2–3

Visible Reduction in Redness & Tone Improvement

Clinical study showed up to 27.7% improvement in skin clarity and 20% reduction in redness. Pores begin to look more refined and less visible.

80% noticed brighter complexion
Week 4–6

Dark Spots Begin to Fade

Hyperpigmentation and post-acne marks start to lighten noticeably. Skin tone becomes more even and radiant. Sebum regulation is well-established.

75% noticed fading dark spots
Week 8–12

Significant Brightening & Clarity

Major improvement in overall skin clarity, pore appearance, and hyperpigmentation. Skin barrier feels stronger. Best results with consistent daily AM/PM use and sunscreen.

85% reported clearer, more even skin
09

Ratings by platform

1K+ REVIEWS
Amazon
4.3
Rating
500+
Reviews
Main complaint: Small bottle size (40ml) for the price; some users wish the dropper dispensed more product
YesStyle
4.7
Rating
200+
Reviews
Main complaint: Shipping times can be long; a few users experienced initial tingling at 10% concentration
Olive Young
4.6
Rating
300+
Reviews
Main complaint: Results take time for deeper pigmentation; some prefer the 20% version for stubborn spots
Jumiso Official
4.8
Rating
50+
Reviews
Main complaint: Limited availability; often sells out quickly after restocks
10

Pros & cons

BALANCED

Praised

  • Visibly fades dark spots and acne scars within 2–4 weeks
  • Lightweight, non-sticky water-gel texture absorbs instantly
  • No pilling when layered with other skincare or makeup
  • Fragrance-free and gentle enough for sensitive skin
  • Multi-active formula addresses tone, pores, and oil in one step
  • Triple Centella Complex soothes while brightening
  • Clean ingredient list — free from parabens, silicones, and alcohols

Criticized

  • Small bottle size (40ml) may not last long with twice-daily use
  • Higher price per ml compared to competitors like The Ordinary
  • 10% niacinamide may cause tingling for very sensitive skin
  • Not fully fungal acne safe due to oleate esters
  • Dropper applicator can be imprecise for dispensing
  • Stubborn deep pigmentation may need the 20% version
11

Budget-friendly alternatives (dupes)

DUPES
82% Match
Niacinamide 10% + Zinc 1%
$6.50
Budget Pick

Same 10% niacinamide concentration with zinc for oil control. Much simpler formula (13 ingredients vs 42) — lacks TXA, glutathione, and Centella. Thicker texture that may pill under layers. Best for straightforward oil control on a budget.

85% Match
Niacinamide Brightening Toner
$14.00
Budget Pick

Toner format with niacinamide and tranexamic acid for brightening. Larger volume (120ml) but lower niacinamide concentration. Better suited as a prep step rather than a targeted treatment serum.

75% Match
AC Collection Blemish Spot Clearing Serum
$14.00
Similar Price

Higher niacinamide at 15% with zinc for acne and oil control. Lacks TXA and glutathione for brightening. More focused on blemish clearing than overall tone correction. Better value per ml at 30ml/$14.

12

Comparison with competitors

SIDE-BY-SIDE
Niacinamide 10% + TXA 4% Serum
Key Actives Niacinamide 10% + TXA 4% + Arbutin 2%
Size 30ml
Price per ml $0.80/ml
Texture Watery, lightweight
Fragrance Fragrance-free
Soothing Agents Centella extract, Ceramide NP
Best For Dark spots, hydration, glass skin
Niacinamide 10% + Zinc 1%
Key Actives Niacinamide 10% + Zinc PCA 1%
Size 30ml
Price per ml $0.22/ml
Texture Viscous, may pill
Fragrance Fragrance-free
Soothing Agents None
Best For Oil control, pores, budget option
AC Collection Blemish Spot Clearing Serum
Key Actives Niacinamide 15% + Zinc
Size 30ml
Price per ml $0.47/ml
Texture Lightweight serum
Fragrance Fragrance-free
Soothing Agents Panthenol
Best For Blemish care, oil control
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place away from direct sunlight. Keep the cap tightly closed after use. Refrigeration is not required but can extend freshness.

Packaging

Glass bottle with dropper applicator

Travel Friendly

Yes, 40ml is under the 100ml carry-on limit for flights

13

Frequently asked questions

FAQ

Yes, this serum is generally considered safe for use during pregnancy and breastfeeding. It contains no retinoids, salicylic acid (BHA), hydroquinone, or chemical sunscreens — the ingredients most commonly flagged during pregnancy. Niacinamide and tranexamic acid are well-tolerated topically. However, always consult your OB/GYN or dermatologist before adding new products to your routine during pregnancy.

Use with caution if you are prone to fungal acne. The formula contains Polyglyceryl-10 Oleate and Glycereth-25 PCA Isostearate, which are flagged as potentially problematic for malassezia-prone skin. It also contains Squalane, whose safety depends on its source (sugarcane-derived is safer; olive-derived may contain traces of fatty acids). If you have active fungal acne, consider a fully FA-safe alternative.

Yes! Niacinamide is highly compatible with most active ingredients. It pairs especially well with retinol, as niacinamide helps offset potential irritation and dryness. You can also use it with vitamin C — despite an old myth, modern formulations work fine together. For AHA/BHA, apply your acid first, wait a few minutes for it to absorb, then apply this serum. If you experience any sensitivity, alternate usage (acids one night, serum the next).

This serum is an excellent match for oily, combination, and acne-prone skin types due to its oil-controlling, pore-refining properties and lightweight texture. It also works well for sensitive skin thanks to the Centella complex and fragrance-free formula. Dry skin types can use it too, but should pair it with a richer moisturizer for added hydration.

Most users notice smoother texture and improved hydration within 1 week. In clinical testing, visible improvements in skin clarity (up to 27.7%) and redness (up to 20%) were observed after just 2 weeks. For significant dark spot fading and overall tone improvement, expect 4–8 weeks of consistent twice-daily use. Always pair with sunscreen during the day for best brightening results.

Apply after cleansing and toning, before your moisturizer. In the morning: Cleanser → Toner → This Serum → Moisturizer → Sunscreen. At night: Cleanser → Toner → (Actives like retinol) → This Serum → Moisturizer. It layers well without pilling and can be used both AM and PM daily.

This serum has a low comedogenic rating of 1 out of 5. It is a water-based formula free from heavy oils, silicones, and known pore-clogging ingredients. It is designed specifically to be acne-friendly and non-comedogenic. Niacinamide itself helps regulate sebum and minimize pore appearance, making this serum well-suited for breakout-prone skin.

The Period After Opening (PAO) is 12 months. Once opened, use within one year for optimal potency and safety. Store in a cool, dry place away from direct sunlight with the cap tightly closed. The 40ml bottle typically lasts 6–8 weeks with twice-daily use (2–3 drops per application).

— Skincarisma verdict
4.5 / 5 ★★★★★

Verdict: The Jumiso Niacinamide 10 Serum delivers a thoughtfully formulated brightening treatment that goes well beyond basic niacinamide. The triple combination of 10% Niacinamide + TXA + Glutathione provides multi-pathway brightening backed by clinical data, while Succinic Acid and Zinc PCA handle pore and oil concerns. The addition of a Triple Centella Complex makes it gentler than most high-concentration niacinamide serums on the market. Its water-gel texture absorbs beautifully without pilling — a common complaint with competitors. The main drawback is the smaller 40ml bottle size at a $24 price point, but the superior formulation and elegant texture justify the premium over budget alternatives.Best for: anyone dealing with hyperpigmentation, enlarged pores, or excess oil who wants a multi-active K-beauty serum that layers effortlessly into any routine.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 4 ingredient(s):
Niacinamide Hyaluronic Acid Hydrolyzed Hyaluronic Acid Madecassic Acid
brightening Brightening from 5 ingredient(s):
Niacinamide Glycerin Glutathione Hyaluronic Acid Hydrolyzed Hyaluronic Acid
wound Promotes Wound Healing from 9 ingredient(s):
Niacinamide Arginine Glycerin Hyaluronic Acid Hydrolyzed Hyaluronic Acid Sodium Hyaluronate Asiaticoside Zinc PCA Allantoin
ache Ache-fighting from 2 ingredient(s):
Niacinamide Zinc PCA
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
3
oily-skin Oily/Acne-Prone Skin
2
sensitive-skin Sensitive Skin
1
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
64% 35%

Product ingredient list

Showing first 5 of 42 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 A
Niacinamide
Skin Conditioning, Hair Conditioning, Smoothing
brightening Brightening
ache Ache-fighting
anti-aging Anti-Aging
Promotes Wound Healing
Redness
Irritation
Dark Spots
Pores
1 Unknown
Propanediol
Solvent, Viscosity Controlling, Viscosity Decreasing Agent
1 A
Butylene Glycol
Solvent, Skin Conditioning, Masking, Fragrance, Humectant, Viscosity Controlling, Viscositydecreasing Agent
Hydrating
1 Unknown
Methylpropanediol
Solvent
VIEW ALL INGREDIENTS