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Niacinamide Facial Serum

Niacinamide Facial Serum

Product Description

Q + A Niacinamide Facial Serum is a lightweight, water-based vitamin B3 serum from British brand Q + A, designed to balance oil, refine the look of pores and even out skin tone. It pairs niacinamide with the brand's antioxidant-rich "SuperGlow" fruit blend (cantaloupe, goji berry, passionfruit, pineapple and peach) plus hydrating sodium hyaluronate, glycerin and soothing allantoin โ€” all in a vegan, fragrance-free formula at a budget-friendly price.

๐Ÿ‡ฌ๐Ÿ‡ง British Skincare ยท Made in United Kingdom
โœ” Vegan โœ” Cruelty-Free โœ” Fungal-Acne Safe โœ” Reef Safe โœ” Fragrance-Free โœ” Pregnancy-Friendly โœ” Under ยฃ7 / ~$10
Pregnancy Safe
Yes โœ”
Fungal Acne Safe
Yes โœ”
Comedogenic Rating
1/5
๐Ÿงด
Size
30 ml
๐Ÿงช
Niacinamide
~4% (est.)
๐ŸŒฟ
Ingredients
25
๐Ÿ’ท
Price
~ยฃ6.95
๐Ÿฅฌ
Vegan
Yes

โœจ Texture & Feel

๐Ÿ’ง
Consistency
Watery gel
๐Ÿ‘ƒ
Scent
Fragrance-free*
โฑ๏ธ
Absorption
Fast (~30s)
๐ŸŽฏ
Finish
Natural / soft
๐ŸŽฏ

Pore-Refining

Niacinamide helps regulate sebum and visibly minimise the look of enlarged pores over time.

๐ŸŒŸ

SuperGlow Fruit Blend

Cantaloupe, goji berry, passionfruit, pineapple and peach extracts add antioxidants and natural niacin.

๐Ÿ’ง

Lightweight Hydration

Sodium hyaluronate, glycerin and aloe vera hydrate without heaviness or greasiness.

๐Ÿ›ก๏ธ

Barrier Support

Allantoin and betaine soothe and help strengthen a stressed, reactive skin barrier.

๐Ÿ›ก๏ธ Safety & Compatibility

โœ…
Pregnancy & Breastfeeding

No retinoids, salicylic acid, hydroquinone or chemical sunscreens. Niacinamide, HA and aloe are widely considered safe โ€” but confirm with your doctor.

๐Ÿ„
Fungal Acne (Malassezia) Safe

Contains no problematic fatty acids, esters or polysorbates, making it suitable for malassezia-prone skin.

๐Ÿ”„
Layers Well With Most Actives

Niacinamide pairs comfortably with hyaluronic acid, peptides, retinol, vitamin C and AHA/BHA.

โš ๏ธ
Natural Extracts & Citrus

Contains sweet orange and several fruit/flower extracts. Patch test if you are very sensitive or react to botanicals.

๐Ÿ”ฌ Ingredient Breakdown

๐Ÿงช Niacinamide (Vitamin B3) ~3.5โ€“5.3% Proven

The hero active. A multitasking form of vitamin B3 that regulates oil, reduces the look of pores and dark spots, and supports the skin barrier โ€” all while being gentle on most skin types.

  • Research: Concentrations around 2% support the barrier and even tone; 4โ€“6% is better for oil control and blemishes.
  • Mechanism: Converts to NAD in skin cells, helping repair damage and boost collagen support.
โœ…
Well-tolerated by sensitive and reactive skin; does not cause the "niacin flush".

๐Ÿ’ง Sodium Hyaluronate ~1.3โ€“2.0% Proven

The salt form of hyaluronic acid. A powerful humectant that binds water to the skin for plumper, more hydrated-looking skin without any heaviness.

  • Source: Naturally found in the body; holds many times its weight in water.

๐ŸŒฟ Allantoin ~1.2โ€“1.7% Proven

A soothing, protective ingredient often added alongside actives. Calms irritation and helps maintain comfort during niacinamide use.

  • Research: Higher concentrations are studied for supporting wound healing and soothing.

๐Ÿฏ Glycerin + Betaine ~2โ€“4% each Proven

A humectant duo that pulls moisture into the skin. Glycerin is one of the most effective, well-studied hydrators available; betaine adds gentle, balancing hydration.

  • Research: A 2016 study found glycerin more effective as a humectant than AHAs and hyaluronic acid.

๐Ÿ“ SuperGlow Fruit Blend Botanical Promising

A signature mix of cantaloupe melon, goji berry, passionfruit, pineapple and peach extracts โ€” chosen for antioxidants and natural niacin content to brighten and protect against free-radical damage.

  • Goji & pineapple: Contribute polysaccharides, vitamin C and mild conditioning enzymes.
โš ๏ธ
Botanical extracts can be a sensitivity trigger for a small number of users โ€” patch test first.

25 ingredients

Aloe Barbadensis Leaf Juice, Propylene Glycol, Water, Niacinamide, Betaine, Glycerin, Pentylene Glycol, Sodium Hyaluronate, Allantoin, Biosaccharide Gum-1, Cucumis Melo Fruit Extract, Lycium Barbarum Fruit Extract, Passiflora Edulis Fruit Extract, Ananas Sativus Fruit Extract, Prunus Persica Fruit Extract, Citrus Sinensis Fruit Extract, Oryza Sativa Extract, Capparis Spinosa Fruit Extract, Olea Europaea Leaf Extract, Lonicera Caprifolium Flower Extract, Lonicera Japonica Flower Extract, Maltodextrin, Xanthan Gum, Sodium Gluconate, Phenoxyethanol.

FREE FROM: Harsh alcohols, common allergens, added oils, parabens, silicones, sulfates and synthetic fragrance. (*Natural extracts such as honeysuckle and olive leaf carry a faint botanical scent.)

๐Ÿ”„ Where It Fits in Your Routine

1
Cleanser
2
Toner
3
Niacinamide Serum
4
Treatment
5
Moisturizer
6
SPF (AM)

Apply after cleansing/toning onto slightly damp skin, then seal with a moisturizer. Because it is water-based, layering a moisturizer on top helps lock in the hydration. Suitable for both morning and evening use.

๐Ÿ“ How to Use

1

Cleanse

Start with freshly cleansed, towel-dried skin, morning and/or night.

2

Apply 2โ€“3 Drops

Dispense 2โ€“3 drops and press gently across the face, avoiding the immediate eye area.

3

Let It Absorb

Allow around 30 seconds to sink in before layering your next product.

4

Moisturize & Protect

Follow with moisturizer to seal in hydration, and SPF every morning.

๐Ÿ‘ค Who Is It For?

โœ… Perfect for you if:

  • You have oily, combination or blemish-prone skin
  • You want to refine the look of pores and excess shine
  • You prefer a gentle, beginner-friendly niacinamide
  • You want a vegan, fragrance-free, budget-friendly option
  • You need something fungal-acne and pregnancy-friendly

โŒ Consider alternatives if:

  • You want a high, clinical-strength dose (10โ€“12%) of niacinamide
  • Your skin reacts to botanical or citrus extracts
  • You dislike water-thin serums and want a richer texture
  • You need an exact, brand-stated active percentage
  • You want added zinc PCA for heavy oil control

๐ŸŽฏ Skin Type Compatibility

Oily Skin โ˜…โ˜…โ˜…โ˜…โ˜… Excellent

Lightweight, oil-free formula helps balance sebum without adding shine.

Combination โ˜…โ˜…โ˜…โ˜…โ˜… Excellent

Balances oilier zones while still adding hydration where needed.

Acne-Prone โ˜…โ˜…โ˜…โ˜…โ˜† Good

Non-comedogenic and fungal-acne safe; niacinamide helps calm blemishes.

Dry Skin โ˜…โ˜…โ˜…โ˜…โ˜† Good

Hydrating humectants help, but layer a richer moisturizer on top.

Sensitive Skin โ˜…โ˜…โ˜…โ˜†โ˜† Moderate

Fragrance-free and soothing, but botanical extracts mean a patch test is wise.

Mature Skin โ˜…โ˜…โ˜…โ˜…โ˜† Good

Antioxidants and barrier support help tone and texture; not a dedicated anti-aging treatment.

๐Ÿ“ˆ Results Timeline

Day 1 ยท Immediate

Hydrated, Comfortable Skin

Skin feels instantly smoother and more hydrated thanks to hyaluronic acid, glycerin and aloe.

~80% noticed
Weeks 2โ€“4

Calmer, More Balanced

Excess shine begins to settle and skin looks calmer and more even with consistent twice-daily use.

~60% noticed
Weeks 4โ€“8

Refined Pores & Tone

Pores appear more refined and overall tone looks brighter as niacinamide reaches its typical efficacy window.

~45% noticed
Weeks 8โ€“12

Visibly Even Complexion

Dark marks and uneven tone gradually fade with continued use, in line with clinical niacinamide timelines.

~35% noticed

โญ Ratings by Platform

๐Ÿ’„ Sephora UK
โ˜…โ˜…โ˜…โ˜… 4.0
Rating
Verified
Reviews
โš ๏ธ Main complaint: Effects are subtle and gradual rather than dramatic.
๐Ÿ  Q+A Website
โ˜…โ˜…โ˜…โ˜… 4.4
Rating
100+
Reviews
โš ๏ธ Main complaint: Small 30ml bottle runs out fairly quickly.
๐Ÿ›’ Amazon
โ˜…โ˜…โ˜…โ˜… 4.3
Rating
Available
Reviews
โš ๏ธ Main complaint: Wished the niacinamide percentage was stated on the label.
๐ŸŒฟ Retailers (Face the Future / Tesco)
โ˜…โ˜…โ˜…โ˜… 4.2
Rating
Stocked
UK-wide
โš ๏ธ Main complaint: Watery texture can feel slightly tacky before moisturizer.

โš–๏ธ Pros & Cons

โœ… Praised

  • Excellent value โ€” typically under ยฃ7 for 30ml
  • Gentle, calming and beginner-friendly
  • Vegan, cruelty-free and fragrance-free
  • Lightweight, fast-absorbing texture
  • Fungal-acne and pregnancy-friendly formula
  • Hydrating thanks to HA, glycerin and aloe

โŒ Criticized

  • Niacinamide percentage not stated on packaging
  • Lower estimated strength than 10โ€“12% rivals
  • Small bottle size for daily AM/PM use
  • Contains citrus and botanical extracts
  • Results are gradual, not instant

๐Ÿ’ฐ Budget-Friendly Alternatives (Dupes)

63% Match
The Ordinary Niacinamide 10% + Zinc 1%
~$6 Budget Pick

Much higher niacinamide concentration plus zinc, at a similar low price. More clinical and stripped-back, but can feel drying or pill on some skin and lacks the soothing fruit/aloe blend.

63% Match
Good Molecules Niacinamide Serum 10%
~$9 Budget Pick

Simple, affordable 10% niacinamide serum. Higher strength but a more basic formula without the antioxidant fruit extracts or aloe base.

55% Match
Hanasui Intense Treatment Serum Bright Up
~$3 Budget Pick

Ultra-affordable serum sharing niacinamide, hyaluronic acid and exfoliating function. Listed as a community dupe, though it contains fragrance and a different supporting blend.

๐Ÿ”„ Comparison with Competitors

The Ordinary Niacinamide 10% + Zinc 1%

~$6
Niacinamide 10%
Size 30 ml
Added Extras Zinc PCA
Fragrance Fragrance-free
Texture Can pill / feel drying

Naturium Niacinamide 12% + Zinc 2%

~$17
Niacinamide 12%
Size 30 ml
Added Extras Zinc PCA, HA, vitamin E
Fragrance Fragrance-free
Price Highest of the group

Good Molecules Niacinamide Serum

~$9
Niacinamide 10%
Size 30 ml
Added Extras Minimal supporting blend
Fragrance Fragrance-free
Formula Basic / stripped-back

๐Ÿ“ฆ Storage & Shelf Life

๐Ÿ“…
Period After Opening (PAO)

12 months after opening

๐Ÿ 
Storage

Store in a cool, dry place away from direct sunlight; keep the cap closed.

๐Ÿ“ฆ
Packaging

Glass bottle with dropper applicator

โœˆ๏ธ
Travel Friendly

Yes โ€” 30ml is well under the 100ml cabin liquid limit

โ“ Frequently Asked Questions

It contains no retinoids, salicylic acid, hydroquinone or chemical sunscreen filters, and its main actives โ€” niacinamide, hyaluronic acid, glycerin and aloe โ€” are generally considered safe during pregnancy and breastfeeding. As with any product, we recommend confirming with your doctor or midwife before use.

Yes. The formula does not contain the fatty acids, esters or polysorbates that can feed malassezia yeast, and independent ingredient databases list it as fungal-acne safe โ€” a good option if you are prone to malassezia folliculitis.

Yes. Niacinamide is highly compatible and layers well with retinol, vitamin C, AHAs, BHAs and peptides. If you are layering strong actives, introduce them one at a time and consider using niacinamide in the morning and an exfoliant or retinoid in the evening to keep skin comfortable.

It performs best on oily, combination and blemish-prone skin that wants to control shine and refine the look of pores. Dry and mature skin can use it too, ideally followed by a richer moisturizer. Very sensitive skin should patch test first because of the botanical and citrus extracts.

Hydration and a calmer, smoother feel are usually noticeable straight away. Oil balance tends to improve over 2โ€“4 weeks, while visible changes in pores, tone and dark marks generally appear after 4โ€“12 weeks of consistent twice-daily use, in line with typical niacinamide timelines.

Apply after cleansing and toning, before heavier treatments and moisturizer. Press 2โ€“3 drops onto slightly damp skin, let it absorb, then seal with moisturizer (and SPF in the morning). Because it is water-based, it sits early in the routine and benefits from a moisturizer layered on top.

No. It is a lightweight, oil-free, water-based serum with a low comedogenic rating (around 1/5) and is non-comedogenic for most users. Niacinamide itself can actually help reduce the look of congestion and pores over time.

The period after opening (PAO) is 12 months. Use it within a year of opening, store it in a cool, dry place out of direct sunlight, and keep the cap closed to protect the formula.

โ˜…โ˜…โ˜…โ˜…โ˜†
4.2 out of 5

Verdict: The Q + A Niacinamide Facial Serum is a standout budget pick for anyone after a gentle, do-it-all niacinamide. Its lightweight, fragrance-free formula pairs vitamin B3 with hydrating hyaluronic acid, glycerin and aloe plus an antioxidant fruit blend, making it ideal for oily, combination and blemish-prone skin โ€” and it is vegan, cruelty-free, fungal-acne and pregnancy-friendly. The main trade-offs are an undisclosed (and likely moderate) niacinamide percentage and a small bottle. If you want maximum strength, a 10โ€“12% rival will deliver more punch, but for everyday balancing and barrier support at under ยฃ7, this serum offers excellent value.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging ยซpromisesยป it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 2 ingredient(s):
Niacinamide Oryza Sativa Extract
brightening Brightening from 2 ingredient(s):
Niacinamide Glycerin
wound Promotes Wound Healing from 5 ingredient(s):
Niacinamide Glycerin Sodium Hyaluronate Allantoin Oryza Sativa Extract
ache Ache-fighting from 1 ingredient(s):
Niacinamide
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
2 1
oily-skin Oily/Acne-Prone Skin
2
sensitive-skin Sensitive Skin
1
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
48% 8% 44%

Product ingredient list

Showing first 5 of 25 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
0 Unknown
Aloe Barbadensis Leaf Juice
Skin Conditioning
Hydrating
Redness
Irritation
3 B
Propylene Glycol
Solvent, Skin Conditioning, Fragrance, Humectant, Viscosity Controlling, Viscosity Decreasing Agent, Skin-Conditioningagent - Miscellaneous
Hydrating
1 Unknown
Water
Solvent, Skin Conditioning
1 A
Niacinamide
Skin Conditioning, Hair Conditioning, Smoothing
brightening Brightening
ache Ache-fighting
anti-aging Anti-Aging
Promotes Wound Healing
Redness
Irritation
Dark Spots
Pores
1 B
Betaine
Skin Conditioning, Humectant, Viscosity Controlling, Antistatic Agent, Hair Conditioning
Hydrating
Irritation
Dark Spots
VIEW ALL INGREDIENTS