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Niacinamide + HA Serum in 10%

Niacinamide + HA Serum in 10%

Product Description

Soul Apothecary's Niacinamide + HA Serum in 10% is a lightweight, water-based serum that pairs 10% niacinamide with a 2% hyaluronic acid blend, plus collagen and vitamin E, to brighten dull skin, fade dark spots and post-acne marks, refine pores, and lock in hydration. It's fragrance-free, fungal-acne safe, and made by an indie Filipino brand at a genuinely affordable price.

๐Ÿ‡ต๐Ÿ‡ญ P-Beauty ยท Filipino Skincare ยท Made in the Philippines
โœ” 10% Niacinamide โœ” 2% Hyaluronic Acid Blend โœ” Fragrance-Free โœ” Fungal-Acne Safe โœ” Cruelty-Free โœ” Reef Safe โœ” Pregnancy-Friendly โœ” Oil-Free
Pregnancy Safe
Yes โœ”
Fungal Acne Safe
Yes โœ”
Comedogenic Rating
1/5
๐Ÿงช
Hero Active
Niacinamide 10%
๐Ÿ’ง
HA Blend
2%
๐Ÿงด
Type
Watery Serum
๐Ÿ“ฆ
Size
15ml / 30ml
๐Ÿ’ต
Price
From $10

โœจ Texture & Feel

๐Ÿ’ง
Consistency
Watery, lightweight
๐Ÿ‘ƒ
Scent
Fragrance-free
โฑ๏ธ
Absorption
Fast (~30 sec)
๐ŸŽฏ
Finish
Natural, slightly dewy
๐ŸŒŸ

Brightens & Evens Tone

10% niacinamide works over time to fade dark spots, post-acne marks, and uneven tone for a clearer, more radiant complexion.

๐Ÿ’ง

Multi-Layer Hydration

A 2% blend of sodium hyaluronate and hyaluronic acid, plus glycerin and collagen, pulls moisture into skin and helps it look plump.

๐Ÿ›ก๏ธ

Strengthens the Barrier

Niacinamide, allantoin, and vitamin E reinforce, soothe, and protect a compromised skin barrier against daily stressors.

๐Ÿ”

Refines Pores & Oil

Niacinamide helps regulate sebum and minimize the look of enlarged pores, making it a favorite for oily and combination skin.

๐Ÿ›ก๏ธ Safety & Compatibility

โœ…
Pregnancy & Breastfeeding

No retinoids, salicylic acid, or hydroquinone. Every active here (niacinamide, HA, glycerin, allantoin, vitamin E) is widely considered pregnancy-friendly. Confirm with your doctor.

โœ…
Fungal Acne (Malassezia) Safe

Contains no esters, fatty acids, or polysorbates that feed malassezia yeast. Independently verified as fungal-acne safe.

โœ…
Layers Well With Actives

Plays nicely with vitamin C, retinol, AHA/BHA exfoliants, peptides, and sunscreen. The brand lists no ingredients to avoid pairing it with.

โš ๏ธ
Higher Strength for Reactive Skin

10% niacinamide is on the stronger side. A few sensitive users reported flushing or purging โ€” patch test first, or choose the gentler 5% version if your skin is easily irritated.

๐Ÿ”ฌ Ingredient Breakdown

๐Ÿงฌ Niacinamide ~10% Proven

The star of the formula. A water-soluble form of vitamin B3 that strengthens the skin barrier, regulates oil, reduces the look of pores, and fades dark spots and uneven tone. It's gentle and well-tolerated by most skin types.

  • Mechanism: Converts to NAD in skin cells, fueling repair, new cell production, and collagen support.
  • Brightening: Clinical research shows topical niacinamide visibly reduces hyperpigmentation and improves tone with consistent use.
  • Barrier: Boosts ceramide production to reinforce a stronger, more resilient barrier.
โš ๏ธ
At 10%, some sensitive users may experience temporary flushing. Niacinamide itself does not cause the classic "niacin flush," but a higher percentage can occasionally irritate reactive skin.

๐Ÿ’ฆ Glycerin Humectant Proven

A naturally occurring humectant that draws water into the skin. A 2016 study found glycerin to be more effective at hydrating than AHAs or hyaluronic acid, and its low molecular weight lets it reach deeper layers.

  • Hydration: Pulls moisture to the skin and helps maintain a healthy moisture balance.
  • Barrier support: Well-hydrated skin protects better against irritants and bacteria.

๐ŸŒŠ Sodium Hyaluronate ~1% Proven

The stable salt form of hyaluronic acid with a smaller molecular size, allowing it to penetrate more effectively. A powerhouse humectant that holds large amounts of water for plumper, more supple-looking skin.

  • Hydration: Binds water within the skin to soften the look of fine lines from dehydration.
  • Compatibility: Naturally found in the body, so it's very well tolerated.

๐Ÿ’ง Hyaluronic Acid ~1% Proven

A humectant naturally found in healthy skin that can hold many times its weight in water. It hydrates, soothes, and helps protect the skin, with studies noting anti-inflammatory and wound-healing properties.

  • Dual-weight benefit: Combined with sodium hyaluronate for both surface and deeper hydration.
  • Plumping: Helps skin look smoother and more bouncy when well-hydrated.

๐ŸŒฟ Allantoin Soothing Promising

A calming, protective ingredient often added alongside stronger actives. It moisturizes, soothes, and helps support healthy skin, with studies showing higher concentrations can promote wound healing.

  • Soothing: Helps offset potential irritation from the higher niacinamide percentage.
  • Purity: Produced synthetically for cosmetics to ensure consistency.

๐Ÿงซ Collagen Hydrator Promising

The most abundant structural protein in the body. While there's no firm proof topical collagen rebuilds skin's own collagen, it's an effective humectant โ€” and hydrated skin looks more elastic and shows fewer fine lines.

  • Moisture: Acts as a film-forming humectant for a smoother surface feel.
  • Note: Won't increase sun sensitivity, but always wear sunscreen during the day.

๐Ÿ›ก๏ธ Tocopherol (Vitamin E) ~1% Proven

A fat-soluble antioxidant that protects skin from free-radical damage and reinforces the lipid barrier. It pairs well with the rest of the formula to keep skin nourished and protected.

  • Antioxidant: Neutralizes free radicals from UV and pollution.
  • Barrier: Supports natural skin lipids, ceramides, and fatty acids for healthier skin.

15 ingredients

Water, Niacinamide, Glycerin, Butylene Glycol, Allantoin, Sodium Hyaluronate, Hyaluronic Acid, Collagen, Tocopherol, Hydroxyethylcellulose, Carbomer, Triethanolamine, Phenoxyethanol, Ethylhexylglycerin, 1,2-Hexanediol

FREE FROM: Fragrance/Parfum, Essential Oils, Harsh Alcohols, Common Allergens, Parabens, Silicones, Sulfates

๐Ÿ”„ Where It Fits in Your Routine

1
Cleanser
2
Toner
3
This Serum
4
Other Serums
5
Moisturizer
6
Sunscreen (AM)

Apply to clean, toned skin before heavier serums and moisturizer. Usable morning and night โ€” always follow with SPF in the daytime.

๐Ÿ“ How to Use

1

Cleanse & Tone

Start with clean skin. Follow with your toner or essence and let it absorb before the serum.

2

Apply 3โ€“4 Drops

Dispense a few drops onto fingertips or directly onto the face. Gently press and pat across cheeks, forehead, and chin.

3

Lock It In

Wait about 30 seconds for it to absorb, then seal with a moisturizer to hold the hydration in place.

4

Use AM & PM

Gentle enough for once or twice daily. In the morning, finish with broad-spectrum sunscreen.

๐Ÿ‘ค Who Is It For?

โœ… Perfect for you if:

  • You have oily or combination skin and want oil control plus hydration
  • You're targeting dark spots, post-acne marks, or uneven tone
  • You want enlarged pores to look refined
  • You prefer a fragrance-free, fungal-acne-safe formula
  • You're after high-percentage actives on a small budget

โŒ Consider alternatives if:

  • Your skin is very reactive (the 5% version may suit you better)
  • You already use multiple niacinamide products and risk over-layering
  • You want a richer, more occlusive texture for very dry skin
  • You prefer a brand with extensive third-party review history
  • You need a large airless pump rather than a dropper

๐ŸŽฏ Skin Type Compatibility

Oily Skin โ˜…โ˜…โ˜…โ˜…โ˜… Excellent

Lightweight and oil-free; niacinamide helps regulate sebum without adding shine.

Combination โ˜…โ˜…โ˜…โ˜…โ˜… Excellent

Balances oilier zones while the HA blend keeps drier areas comfortable.

Acne-Prone โ˜…โ˜…โ˜…โ˜…โ˜… Excellent

Non-comedogenic and fungal-acne safe; helps fade post-acne marks over time.

Dry Skin โ˜…โ˜…โ˜…โ˜…โ˜† Good

Provides humectant hydration, but layer a richer moisturizer on top to seal it in.

Sensitive โ˜…โ˜…โ˜…โ˜…โ˜† Good

Fragrance-free and soothing, but 10% niacinamide can be strong โ€” patch test or start with 5%.

๐Ÿ“ˆ Results Timeline

Day 1

Immediate Hydration

Skin feels plumper and softer right away thanks to the glycerin and dual-weight HA blend.

Most users notice
Weeks 2โ€“4

Smoother, Less Shiny

Oil looks more balanced and skin texture feels smoother as niacinamide gets to work.

~60% noticed
Weeks 4โ€“8

Brighter, More Even Tone

Dark spots and post-acne marks begin to fade and pores look refined with consistent daily use.

~55% noticed
Weeks 8โ€“12

Clearer, Healthier Skin

Overall tone looks more uniform and the barrier feels stronger and more resilient.

~50% noticed

โญ Ratings by Platform

๐Ÿ  Brand Website
โ˜…โ˜…โ˜…โ˜…โ˜… 4.8
Rating
Indie
Small-Batch
โš ๏ธ Main complaint: Popular sizes and percentages frequently sell out.
๐Ÿ›’ Shopee PH
โ˜…โ˜…โ˜…โ˜…โ˜… 4.8
Rating
500+
Units Sold
โš ๏ธ Main complaint: Basic dropper packaging feels less premium.
๐Ÿ›’ Lazada PH
โ˜…โ˜…โ˜…โ˜…โ˜† 4.6
Rating
200+
Reviews
โš ๏ธ Main complaint: Results take weeks of consistent use to show.
๐ŸŒธ Picky
โ˜…โ˜…โ˜…โ˜…โ˜† 4.0
Rating
Mixed
Community
โš ๏ธ Main complaint: A few users found 10% too strong and experienced breakouts.

โš–๏ธ Pros & Cons

โœ… Praised

  • Excellent value โ€” high-percentage actives at an indie-friendly price
  • Lightweight, fast-absorbing, fragrance-free texture
  • Thoughtful, hydrating formula with HA, collagen, and vitamin E
  • Fungal-acne safe, reef safe, cruelty-free
  • Supports a local Filipino brand

โŒ Criticized

  • 10% can irritate or cause purging in sensitive skin
  • Plain dropper packaging feels less luxe
  • Limited third-party review history
  • Popular variants often out of stock
  • Mainly distributed within the Philippines

๐Ÿ’ฐ Budget-Friendly Alternatives (Dupes)

85% Match
The Ordinary Niacinamide 10% + Zinc 1%
$6.50 Budget Pick

Same 10% niacinamide with added 1% zinc for extra oil control, but no hyaluronic acid blend, collagen, or vitamin E. Can feel slightly tacky on the skin.

82% Match
Good Molecules Niacinamide Serum
$6.00 Budget Pick

Also a 10% niacinamide gel serum with glycerin and a lightweight feel. Simpler formula without the multi-weight HA, collagen, or antioxidant vitamin E.

72% Match
Naturium Niacinamide Serum 12% Plus Zinc 2%
$17.00 Similar

Higher 12% niacinamide with 2% zinc plus sodium hyaluronate and vitamin E. Stronger and more congestion-focused, at a higher price point.

๐Ÿ”„ Comparison with Competitors

The Ordinary Niacinamide 10% + Zinc 1%

$6.50
Niacinamide 10%
Added Hydration None (Zinc only)
Fragrance-Free Yes
Fungal-Acne Safe Yes
Size 30ml

Naturium Niacinamide Serum 12% Plus Zinc 2%

$17.00
Niacinamide 12%
Added Hydration HA + Vit E + Zinc
Fragrance-Free Yes
Fungal-Acne Safe Mostly
Size 30ml

Good Molecules Niacinamide Serum

$6.00
Niacinamide 10%
Added Hydration Glycerin + Betaine
Fragrance-Free Yes
Fungal-Acne Safe Yes
Size 30ml

๐Ÿ“ฆ Storage & Shelf Life

๐Ÿ“…
Period After Opening (PAO)

12 months after opening

๐Ÿ 
Storage

Store in a cool, dry place away from direct sunlight to maintain efficacy.

๐Ÿ“ฆ
Packaging

Glass bottle with dropper applicator

โœˆ๏ธ
Travel Friendly

Yes โ€” both 15ml and 30ml sizes are well under the 100ml carry-on limit.

โ“ Frequently Asked Questions

It's generally considered pregnancy- and breastfeeding-friendly. The formula contains no retinoids, salicylic acid, hydroquinone, or chemical sunscreen filters โ€” its actives (niacinamide, hyaluronic acid, glycerin, allantoin, collagen, vitamin E) are widely viewed as safe during pregnancy. As always, confirm with your OB-GYN or dermatologist before adding any product during pregnancy.

Yes. The formula has been independently verified as fungal-acne (malassezia) safe. It contains no esters, fatty acids, or polysorbates that can feed malassezia yeast, making it a solid choice if you're prone to fungal acne or closed comedones.

Yes. Niacinamide is highly compatible and layers well with vitamin C, retinol, and AHA/BHA exfoliants, as well as peptides and sunscreen. If you're combining several strong actives, introduce them gradually and on alternating days if your skin is sensitive, to avoid over-irritation.

It's best suited to oily, combination, and acne-prone skin thanks to its oil-balancing niacinamide and lightweight, oil-free texture. Dry and sensitive skin can use it too โ€” dry skin should layer a richer moisturizer on top, and very reactive skin may prefer the gentler 5% version.

Hydration is immediate. Oil balance and smoother texture typically appear within 2โ€“4 weeks, while brightening and the fading of dark spots and post-acne marks usually take 4โ€“12 weeks of consistent daily use. Niacinamide rewards patience and routine.

Apply it after cleansing and toning, and before heavier serums, moisturizer, and sunscreen. Because it's a watery, low-molecular-weight serum, it sits early in the routine so it can absorb fully into the skin.

No โ€” it scores a low 1/5 on the comedogenic scale. The formula is water-based and completely oil-free, with no heavy butters or pore-clogging emollients, so it's a good fit for breakout-prone skin.

About 12 months after opening (12M PAO). Keep it in a cool, dry spot away from direct sunlight, and close the dropper tightly between uses to preserve the actives and prevent contamination.

โ˜…โ˜…โ˜…โ˜…โ˜†
4.2 out of 5

Verdict: Soul Apothecary's Niacinamide + HA Serum in 10% punches well above its price. You get a genuinely thoughtful formula โ€” 10% niacinamide backed by a hydrating HA blend, collagen, and vitamin E โ€” in a fragrance-free, fungal-acne-safe, oil-free base that suits oily, combination, and acne-prone skin especially well. The trade-offs are modest: the 10% strength can be too much for very sensitive skin (the 5% version exists for that), the dropper packaging is basic, and as a small Filipino indie brand it has a limited third-party review track record. For brightening, oil control, and hydration on a budget, it's an easy recommendation.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging ยซpromisesยป it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 4 ingredient(s):
Niacinamide Hyaluronic Acid Collagen Tocopherol
brightening Brightening from 3 ingredient(s):
Niacinamide Glycerin Hyaluronic Acid
wound Promotes Wound Healing from 6 ingredient(s):
Niacinamide Glycerin Allantoin Sodium Hyaluronate Hyaluronic Acid Tocopherol
ache Ache-fighting from 1 ingredient(s):
Niacinamide
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

Awesome, I Understand!

Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
5
oily-skin Oily/Acne-Prone Skin
2
sensitive-skin Sensitive Skin
1
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
73% 13% 13%

Product ingredient list

Showing first 5 of 15 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 A
Niacinamide
Skin Conditioning, Hair Conditioning, Smoothing
brightening Brightening
ache Ache-fighting
anti-aging Anti-Aging
Promotes Wound Healing
Redness
Irritation
Dark Spots
Pores
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
1 A
Butylene Glycol
Solvent, Skin Conditioning, Masking, Fragrance, Humectant, Viscosity Controlling, Viscositydecreasing Agent
Hydrating
1 A
Allantoin
Skin Conditioning, Skin Protecting, Soothing
Promotes Wound Healing
Hydrating
Redness
Irritation
VIEW ALL INGREDIENTS