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Positively Radiant Brightening Scrub

Positively Radiant Brightening Scrub

Product Description

Product overview

Made in Various INTERNATIONAL

A gentle daily exfoliating face scrub featuring moisture-rich soy extract and naturally derived cellulose granules to buff away dead skin cells, surface impurities, and excess oil while improving skin tone, texture, and radiance. Dermatologist-recommended and gentle enough for sensitive skin.

Dermatologist Recommended Hypoallergenic Non-Comedogenic Oil-Free Soap-Free Paraben-Free Sulfate-Free Phthalate-Free Dye-Free
Pregnancy
Likely Safe
Fungal Acne
No
Comedogenic
1/5
Size
5 oz / 141g
Price
~$9.99
Type
Exfoliating Scrub
Target
Dullness & Texture
Use
AM/PM Daily
Real reviews · YouTube Shorts
Why it's different

Soy Extract Complex

Antioxidant-rich soy proteins, lipids, and carbohydrates help even skin tone and boost radiance for a brighter complexion.

01

Texture & feel

SENSORY
Consistency
Creamy Gel-Scrub
Scent
Light Fresh Fragrance
Absorption
Rinse-Off Product
Finish
Clean & Smooth

Soy Extract Complex

Antioxidant-rich soy proteins, lipids, and carbohydrates help even skin tone and boost radiance for a brighter complexion.

Natural Cellulose Exfoliation

Biodegradable cellulose granules gently buff away dead skin cells without micro-tears or harsh abrasion.

Moisture-Rich Formula

Glycerin and soy sterols provide hydration while cleansing, preventing that tight, stripped feeling after washing.

Gentle Surfactant Blend

Mild coconut-derived cleansers remove dirt and oil without disrupting the skin's natural moisture barrier.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding

Likely safe. Contains no retinoids, salicylic acid, or hydroquinone. However, contains fragrance which some prefer to avoid. Consult your healthcare provider.

Fungal Acne (Malassezia)

Not recommended. Contains PEG-80 Sorbitan Laurate and PEG-16 Soy Sterol which may feed malassezia yeast.

Non-Comedogenic

Clinically tested not to clog pores. Suitable for acne-prone skin when used appropriately.

Sensitive Skin

Hypoallergenic formula tested for sensitive skin. Gentle enough for daily use, though 2-3x weekly is recommended for beginners.

03

Ingredient breakdown

INGREDIENTS

Glycine Soja (Soybean) ProteinKey Active

The star ingredient of the Positively Radiant line. Soy extract is rich in antioxidant isoflavones, proteins, lipids, and carbohydrates that help improve skin tone and texture while providing gentle moisture.

  • Brightening: Isoflavones help inhibit melanin production for more even skin tone
  • Antioxidant: Protects against environmental free radical damage
  • Moisturizing: Soy sterols help maintain skin's natural moisture barrier
Clinical studies show soy extract can improve skin radiance and reduce the appearance of discoloration over time.

CellulosePhysical Exfoliant

Naturally derived from plant cell walls, cellulose provides gentle mechanical exfoliation. Unlike plastic microbeads or harsh walnut shells, cellulose granules are biodegradable and less likely to cause micro-tears.

  • Gentle: Softer than traditional scrub particles
  • Eco-Friendly: 100% biodegradable and ocean-safe
  • Effective: Removes dead skin cells and surface impurities

Glycerin High in formulaProven

A powerful humectant that draws moisture into the skin. Glycerin is naturally found in skin and helps maintain hydration levels, preventing the dryness often associated with exfoliating products.

  • Research: Studies show glycerin is more effective as a humectant than hyaluronic acid
  • Barrier Support: Helps strengthen the skin's moisture barrier

Cocamidopropyl BetaineGentle Cleanser

A mild, coconut-derived surfactant that creates a gentle lather while cleansing. Less harsh than traditional sulfates, making it suitable for sensitive skin types.

  • Mild Formula: Low irritation potential compared to SLS/SLES
  • Foam Boosting: Creates a pleasant cleansing experience

18 ingredients

Water, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Cellulose, Sodium Chloride, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Caprylyl Glycol, PEG-80 Sorbitan Laurate, Sodium Hydroxide, Fragrance, 1,2-Hexanediol, Butylene Glycol, PEG-16 Soy Sterol, Tropolone, Glycine Soja (Soybean) Protein

FREE FROM: Parabens, Sulfates (SLS/SLES), Phthalates, Dyes, Soap, Oil, Microbeads, Mineral Oil, Formaldehyde
04

Where it fits in your routine

ROUTINE
1
This Scrub
2
Toner
3
Serum
4
Moisturizer
5
Sunscreen (AM)

Use as your cleanser/exfoliator step. For best results, use 2-3 times per week initially, increasing to daily use if tolerated. Always follow with sunscreen in the morning as exfoliation increases sun sensitivity.

05

How to use

HOW TO USE
1

Wet Your Face

Splash lukewarm water on your face to dampen skin. Avoid hot water which can be drying and irritating.

2

Apply a Small Amount

Squeeze a nickel-sized amount onto fingertips. A little goes a long way with this creamy formula.

3

Massage Gently

Using circular motions with light pressure, massage the scrub across your face for 30-60 seconds. Avoid the delicate eye area.

4

Rinse Thoroughly

Rinse completely with lukewarm water, ensuring no residue remains. Pat dry with a clean towel.

5

Follow With Skincare

Apply your toner, serum, and moisturizer while skin is still slightly damp for better absorption.

06

Who is it for?

WHO

Perfect for you if:

  • You have dull, lackluster skin that needs brightening
  • You want to improve uneven skin tone and texture
  • You prefer gentle, physical exfoliation over chemical peels
  • You have normal, combination, or oily skin
  • You're looking for an affordable, drugstore option
  • You want a dermatologist-recommended brand
  • You need a scrub gentle enough for daily use

Consider alternatives if:

  • You have fungal acne (malassezia folliculitis)
  • You prefer fragrance-free products
  • You have extremely dry or eczema-prone skin
  • You're looking for strong chemical exfoliation
  • You want a vegan/cruelty-free certified product
  • You need anti-aging actives like retinol
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

Oil-free formula effectively removes excess sebum and dead skin buildup. Helps control shine and keeps pores clear.

Dry Skin
Moderate

May feel slightly drying for very dry skin types. Use 1-2x weekly and always follow with rich moisturizer.

Combination Skin
Excellent

Balances well across T-zone and cheeks. Removes oil where needed while glycerin prevents over-drying.

Sensitive Skin
Good

Hypoallergenic and gentle formula. Start with 1x weekly, but the fragrance may irritate very reactive skin.

Acne-Prone Skin
Good

Non-comedogenic and helps prevent dead skin buildup. Avoid if you have active inflammatory acne or fungal acne.

08

Results timeline

WEEK 6-8
Day 1

Immediate Smoothness

Skin feels instantly softer, smoother, and cleaner. Many users report a "silky" feeling after the first use.

95% noticed smoother skin
Week 1-2

Improved Texture

Dead skin cell buildup reduces noticeably. Skin starts to look fresher and more radiant with consistent use.

80% reported clearer complexion
Week 3-4

Visible Brightening

Skin tone becomes more even. Dullness decreases and natural radiance begins to emerge. Makeup applies more smoothly.

70% noticed brighter skin
Week 6-8

Tone Evening

With consistent use, dark spots and discoloration may appear less pronounced. Overall skin clarity improves.

60% saw improved skin tone
09

Ratings by platform

17K+ REVIEWS
Walmart
4.5
Rating
4,398+
Reviews
Main complaint: Some find the exfoliation too gentle for rough texture
Amazon
4.5
Rating
12,000+
Reviews
Main complaint: Occasional packaging/seal issues with third-party sellers
iHerb
4.6
Rating
500+
Reviews
Main complaint: Brightening effect takes time to notice
MakeupAlley
4.2
Rating
200+
Reviews
Main complaint: Can be drying if used daily without proper moisturizing
10

Pros & cons

BALANCED

Praised

  • Gentle enough for sensitive skin and daily use
  • Leaves skin feeling silky smooth immediately
  • Affordable drugstore price point (~$9.99)
  • Non-comedogenic, won't clog pores
  • Pleasant, light fragrance
  • From dermatologist-recommended brand
  • Paraben, sulfate, and phthalate-free
  • Helps improve skin tone over time
  • Widely available at most retailers

Criticized

  • Brightening effect is subtle and takes weeks
  • Not strong enough for severe texture issues
  • Contains fragrance (irritating for some)
  • Not fungal acne (malassezia) safe
  • Can feel drying without proper moisturizer
  • More of a cleanser than a "true" scrub
  • Not vegan/cruelty-free certified
  • May not work for very dry skin types
11

Budget-friendly alternatives (dupes)

DUPES
85% Match
Fresh Skin Face Scrub Apricot
$4.99
Budget Pick

Classic drugstore scrub with walnut shell powder. More abrasive exfoliation but less moisturizing. Better for oily skin, not recommended for sensitive types.

80% Match
Deep Clean Invigorating Foaming Scrub
$7.99
Similar Price

Contains beta hydroxy acid for pore-clearing plus ultra-fine particles. More foaming action but comparable gentleness. Good for acne-prone skin.

75% Match
Brightening Facial Scrub
$11.99
Similar Price

Vegan formula with sea kelp and French green clay. More natural/clean beauty focused. Better for those wanting cruelty-free certification.

12

Comparison with competitors

SIDE-BY-SIDE
Fresh Skin Face Scrub Apricot
Key Ingredient Walnut Shell Powder
Exfoliant Type Walnut (Coarse)
Size 6 oz (170g)
Fragrance Apricot Scent
Fungal Acne Safe No
Best For Oily, Rough Texture
Deep Clean Invigorating Foaming Scrub
Key Ingredient Beta Hydroxy Acid
Exfoliant Type Ultra-Fine Particles
Size 7 oz (198g)
Fragrance Contains Fragrance
Fungal Acne Safe No
Best For Acne-Prone, Oily Skin
Brightening Facial Scrub
Key Ingredient Sea Kelp + French Green Clay
Exfoliant Type Botanical Granules
Size 4 oz (118ml)
Fragrance Unscented Option Available
Fungal Acne Safe Yes
Best For Clean Beauty, All Skin Types
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place away from direct sunlight. Keep cap tightly closed between uses.

Packaging

Squeeze tube with flip-top cap. Easy to control product dispensing.

Travel Friendly

Yes - 2oz travel size available. 5oz full size exceeds TSA 3.4oz carry-on limit.

13

Frequently asked questions

FAQ

This scrub is likely safe during pregnancy and breastfeeding as it does not contain retinoids, salicylic acid, hydroquinone, or other ingredients typically flagged for pregnant women. However, it does contain fragrance, which some healthcare providers recommend avoiding. Always consult your doctor or midwife before adding new products to your skincare routine during pregnancy.

No, this product is NOT safe for fungal acne. It contains PEG-80 Sorbitan Laurate, PEG-16 Soy Sterol, and Sodium Methyl Cocoyl Taurate which can potentially feed malassezia yeast. If you have pityrosporum folliculitis, consider alternatives like Vanicream Gentle Facial Cleanser or check the Fungal Acne Safe product lists for appropriate options.

Use caution when combining with other exfoliating products. If using retinol or chemical exfoliants (AHA/BHA), use this scrub on alternate days to prevent over-exfoliation. You can safely use vitamin C serums after cleansing with this scrub, as they work synergistically for brightening. Listen to your skin - if you experience redness, dryness, or irritation, reduce frequency.

This scrub works best for normal, combination, and oily skin types. It's also suitable for sensitive skin due to its hypoallergenic, non-comedogenic formula. Those with very dry skin may find it slightly drying and should use 1-2x weekly with extra moisturizer. Not recommended for those with fungal acne or extremely reactive skin due to the fragrance content.

You'll feel smoother, softer skin immediately after the first use. Improved texture typically appears within 1-2 weeks of consistent use. For visible brightening and more even skin tone, expect to wait 4-8 weeks. The soy extract works gradually to improve radiance, so patience and consistency are key for best results.

Use this scrub as your cleanser step - it's the first step of your routine. Apply to damp skin, massage gently, then rinse. Follow with toner, serum (like vitamin C for extra brightening), moisturizer, and sunscreen in the morning. Use it morning and/or evening, though beginners should start with 2-3 times weekly.

No, this product is non-comedogenic and clinically tested not to clog pores. It has a low comedogenic rating of approximately 1/5. The formula is oil-free and soap-free, making it suitable for acne-prone skin. However, individual reactions vary, so patch testing is always recommended if you're prone to breakouts.

The Period After Opening (PAO) is 12 months. After opening, use within one year for best results and to ensure the preservatives remain effective. Store in a cool, dry place with the cap tightly closed. If you notice any changes in smell, color, or texture, discontinue use.

— Skincarisma verdict
4.3 / 5 ★★★★☆

Verdict: Aveeno Positively Radiant Brightening Scrub is an excellent drugstore exfoliator for those seeking gentle, daily-use physical exfoliation at an affordable price. Its moisture-rich soy formula delivers on smoothness and gradual brightening without harsh abrasion. While the brightening effects are subtle and require patience, the immediate softness and dermatologist-recommended formula make it a solid choice for normal to oily skin types. The main drawbacks are the fragrance content and it's not suitable for fungal acne sufferers. For those wanting clean beauty or more dramatic brightening, alternatives like Acure or chemical exfoliants may be better options.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

brightening Brightening from 1 ingredient(s):
Glycerin
wound Promotes Wound Healing from 1 ingredient(s):
Glycerin
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

Awesome, I Understand!

Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
2
oily-skin Oily/Acne-Prone Skin
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
55% 16% 27%

Product ingredient list

Showing first 5 of 18 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
4 B
Cocamidopropyl Betaine
Skin Conditioning, Viscosity Controlling, Viscosity Increasing Agent, Antistatic Agent, Hair Conditioning, Sufactant, Foam Boosting
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
1 B
Sodium Methyl Cocoyl Taurate
Surfactant, Cleansing, Foaming
1 B
Decyl Glucoside
Surfactant, Emulsion Stabilising, Cleansing
VIEW ALL INGREDIENTS