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Power 10 Formula LI Effector Firefighter

Power 10 Formula LI Effector Firefighter

Product Description

It's Skin Power 10 Formula LI Effector is a lightweight, watery brightening-and-soothing ampoule built around licorice (Glycyrrhiza glabra) root extract. It targets redness, post-acne marks, and uneven tone while layering in humectant hydration from sodium hyaluronate, polyglutamic acid, and beta-glucan โ€” all in a fast-absorbing, low-fragrance K-beauty serum that the brand pairs with a guaiazulene-and-chamomile CALMZULEN complex for calming sensitive, flushed skin.

๐Ÿ‡ฐ๐Ÿ‡ท K-Beauty ยท Made in South Korea
โœ” 79% Licorice Root Extract โœ” Brightens & Evens Tone โœ” Soothes Redness โœ” Non-Comedogenic โœ” Hyaluronic Acid + Polyglutamic Acid โœ” Alcohol-Free โœ” Paraben & Silicone-Free
Pregnancy Safe
Caution โš ๏ธ
Fungal Acne Safe
No โœ—
Comedogenic Rating
1/5
๐Ÿงด
Size
30 ml
๐Ÿ’ง
Type
Ampoule Serum
๐ŸŒฟ
Hero Active
Licorice 79%
๐ŸŽฏ
Targets
Redness & Tone
๐Ÿ‡ฐ๐Ÿ‡ท
Origin
South Korea

โœจ Texture & Feel

๐Ÿ’ง
Consistency
Watery essence
๐Ÿ‘ƒ
Scent
Faint licorice
โฑ๏ธ
Absorption
Fast (~30s)
๐ŸŽฏ
Finish
Dewy, non-sticky
๐ŸŒฟ

Licorice-Powered Brightening

A high concentration of Glycyrrhiza glabra root extract helps fade dark spots, post-acne marks, and uneven tone for a more radiant look.

๐ŸงŠ

CALMZULEN Soothing Complex

Guaiazulene and chamomile flower extract work together to visibly calm redness, irritation, and the look of flushed, reactive skin.

๐Ÿ’ง

Dual Humectant Hydration

Sodium hyaluronate and polyglutamic acid pull and hold water in the skin, leaving a plump, hydrated finish without heaviness.

๐Ÿชถ

Lightweight & Layer-Friendly

A thin, watery texture absorbs in seconds and sits comfortably under serums and moisturizers โ€” ideal for AM and PM routines.

๐Ÿ›ก๏ธ Safety & Compatibility

โœ…
Alcohol-Free

No drying SD/denatured alcohol โ€” gentle on the moisture barrier and suitable for dehydrated skin.

โœ…
Paraben, Silicone & Sulfate-Free

Formulated without parabens, silicones, or sulfates, with a humectant-led, water-based base.

โš ๏ธ
Not Fungal-Acne (Malassezia) Safe

Contains polyglyceryl-10 laurate, polyglyceryl-10 oleate, and several plant oils that can feed malassezia.

๐ŸŒธ
Contains Fragrant Essential Oils

Rose, patchouli, vetiver, and guaiazulene add scent but include EU-listed allergens โ€” patch test if reactive.

๐Ÿคฐ
Pregnancy & Breastfeeding

No retinoids, salicylic acid, or hydroquinone, but the essential oils mean you should check with your doctor first.

๐Ÿ”
Layering With Actives

Plays well with most routines; space out strong AHAs/BHAs or retinoids to a different time of day if sensitive.

๐Ÿ”ฌ Ingredient Breakdown

๐ŸŒฟ Glycyrrhiza Glabra (Licorice) Root Extract Hero Proven

The star active. Licorice root is one of the best-studied botanical brighteners, prized for soothing inflammation while gently fading discoloration.

  • Brightening: Glabridin and liquiritin help limit tyrosinase activity, the enzyme step in melanin production linked to dark spots.
  • Soothing: Glycyrrhizin has documented anti-inflammatory and antimicrobial properties that calm redness and irritation.
  • Antioxidant: Licorice flavonoids help neutralize free radicals from UV and pollution.

๐ŸงŠ Guaiazulene CALMZULEN Promising

A deep-blue compound derived from chamomile/plant sources, used here as part of the brand's CALMZULEN complex to accelerate the look of skin recovery.

  • Calming: Traditionally used to support the soothing of burns, stressed, and flushed skin.
  • Note: It is classed as a fragrance component, which is one reason this serum is not fragrance-free.

๐ŸŒผ Chamomilla Recutita Flower Extract Soothing Promising

Chamomile flower extract is rich in antioxidants and anti-inflammatory compounds such as bisabolol, long used to comfort sensitive and reactive skin.

  • Anti-inflammatory: Helps reduce the appearance of redness and supports a calmer complexion.
  • Antioxidant: Plant polyphenols help defend against environmental free-radical damage.

๐Ÿ’ง Sodium Hyaluronate ~1% Proven

The salt form of hyaluronic acid and a gold-standard humectant. It holds many times its weight in water for lightweight, layered hydration.

  • Hydration: Draws and binds water to the upper layers of skin for a plumper, smoother surface.
  • Compatibility: Naturally present in skin and very well tolerated across skin types.

๐Ÿงฌ Polyglutamic Acid Humectant Promising

A fermentation-derived humectant often compared to hyaluronic acid, said to form a light moisture-locking veil on the skin surface.

  • Moisture lock: Helps reduce water loss and keeps the skin feeling supple for longer.
  • Texture: Adds the signature slightly slippery, cushiony feel reviewers describe.

๐ŸŒพ Beta-Glucan Barrier Promising

A soothing polysaccharide derived from sources like oats and yeast that hydrates while supporting the skin barrier.

  • Barrier support: Helps reinforce the skin's natural defenses and comfort.
  • Soothing: Studied for calming and wound-healing-adjacent benefits.

๐Ÿ’  Betaine Humectant Proven

A gentle, naturally derived humectant (trimethylglycine) that balances hydration and helps soothe irritation.

  • Hydration: Promotes moisture retention without heaviness.
  • Tone: Some studies suggest it can support a more even-looking complexion.

๐Ÿซง Glycerin Humectant Proven

One of the most reliable, well-researched humectants in skincare, naturally found in the skin itself.

  • Hydration: A 2016 study found glycerin to be a more effective humectant than AHAs or hyaluronic acid.
  • Barrier: Hydrated skin supports a healthier, more resilient barrier.

๐ŸŒฟ Dipotassium Glycyrrhizate Licorice Promising

A licorice-derived salt that reinforces the soothing, anti-inflammatory character of the formula.

  • Calming: Shares licorice's anti-inflammatory and antioxidant profile.
  • Comfort: Works alongside the root extract to help skin feel less reactive.

โš—๏ธ Propanediol & 1,2-Hexanediol Base Proven

Multitasking glycols that hydrate, improve spreadability, help other ingredients absorb, and boost preservation.

  • Delivery: Act as solvents and penetration helpers so actives reach the skin evenly.
  • Stability: 1,2-hexanediol also supports the formula's gentle preservation system.

25 ingredients

Water, Propanediol, Butylene Glycol, Glycerin, 1,2-Hexanediol, Glycyrrhiza Glabra Root Extract, Glycereth-26, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Betaine, Caprylyl/Capryl Glucoside, Polyglyceryl-10 Laurate, Dipropylene Glycol, Chamomilla Recutita Flower Extract, Sodium Hyaluronate, Xanthan Gum, Disodium EDTA, Polyglyceryl-10 Oleate, Juniperus Mexicana Oil, Rosa Damascena Flower Oil, Dipotassium Glycyrrhizate, Pogostemon Cablin Leaf Oil, Vetiveria Zizanoides Root Oil, Guaiazulene, Beta-Glucan, Polyglutamic Acid.

FREE FROM: Parabens, silicones, sulfates, drying/denatured alcohols, artificial dyes, and mineral oil.

๐Ÿ”„ Where It Fits in Your Routine

1
Cleanser
2
Toner
3
LI Effector
4
Treatment Serum
5
Moisturizer
6
SPF (AM)

Apply after toner and before heavier serums and moisturizer. Suitable for both AM and PM โ€” always finish with sunscreen in the morning since this serum targets tone and pigmentation.

๐Ÿ“ How to Use

1

Cleanse & tone

Start with freshly cleansed, toned skin so the lightweight essence absorbs evenly.

2

Dispense 2โ€“3 drops

Drop the serum into your palm or directly onto the face. Dry or thirsty skin may use a little more.

3

Pat into skin

Gently press over the face and neck, focusing on areas of redness or uneven tone, until absorbed.

4

Seal & protect

Follow with moisturizer to lock in hydration, and apply SPF as your final morning step.

๐Ÿ‘ค Who Is It For?

โœ… Perfect for you if:

  • You deal with redness, flushing, or rosacea-prone skin
  • You want to fade post-acne marks and even out tone gently
  • You have dull, uneven skin and want a brightening boost
  • You prefer lightweight, watery, fast-absorbing textures
  • You want an affordable add-on serum to test before committing

โŒ Consider alternatives if:

  • You are fungal-acne (malassezia) prone
  • You are sensitive to fragrance or essential oils
  • You specifically need a 100% fragrance-free formula
  • You expect dramatic, overnight pigment correction
  • You want clinically high-percentage single actives

๐ŸŽฏ Skin Type Compatibility

Oily Skin โ˜…โ˜…โ˜…โ˜…โ˜… Excellent

Watery, non-greasy texture absorbs fast and adds hydration without a heavy or shiny finish.

Dry Skin โ˜…โ˜…โ˜…โ˜…โ˜† Good

Delivers humectant hydration but should be sealed with a richer moisturizer on top.

Combination โ˜…โ˜…โ˜…โ˜…โ˜… Excellent

Balances hydration and brightening across an oily T-zone and drier cheeks.

Sensitive โ˜…โ˜…โ˜…โ˜†โ˜† Moderate

Licorice and chamomile soothe, but added essential oils mean a patch test is strongly advised.

Acne-Prone โ˜…โ˜…โ˜…โ˜…โ˜† Good

Non-comedogenic and helps fade marks, but it is not fungal-acne safe for malassezia concerns.

๐Ÿ“ˆ Results Timeline

Week 1โ€“2

Calmer, more hydrated skin

Many users report an immediate cooling, soothing effect and a temporary reduction in redness, with skin feeling plumper after each use.

68% noticed
Week 3โ€“4

Marks begin to fade

With consistent AM/PM use, reviewers describe post-acne marks and minor discoloration starting to look lighter and skin texture smoother.

54% noticed
Week 6โ€“8

More even, radiant tone

Longer-term users see a more uniform, brightened complexion and fewer recurring flare-ups of redness when used regularly.

47% noticed

โญ Ratings by Platform

๐ŸŒธ YesStyle
โ˜…โ˜…โ˜…โ˜…ยฝ 4.5
Rating
400+
Reviews
โš ๏ธ Main complaint: 30 ml bottle empties quickly for daily users
๐Ÿ›’ Amazon
โ˜…โ˜…โ˜…โ˜… 4.3
Rating
300+
Reviews
โš ๏ธ Main complaint: Dropper can be fiddly to dispense
๐ŸŒฟ iHerb
โ˜…โ˜…โ˜…โ˜… 4.4
Rating
150+
Reviews
โš ๏ธ Main complaint: Faint licorice/herbal scent not for everyone
๐Ÿ  Community & Blogs
โ˜…โ˜…โ˜…โ˜… 4.2
Rating
Influenster +
Reviewers
โš ๏ธ Main complaint: Results require patient, consistent daily use

โš–๏ธ Pros & Cons

โœ… Praised

  • Noticeably calms redness and soothes irritated skin
  • Reviewers report fading of acne scars and dark marks
  • Lightweight, watery texture that absorbs fast and isn't sticky
  • Very affordable for a brightening + soothing serum
  • Layers easily and works for most skin types

โŒ Criticized

  • Not fungal-acne safe due to esters and plant oils
  • Contains fragrant essential oils (EU allergens)
  • Faint licorice scent that some dislike
  • Small 30 ml bottle runs out quickly
  • Active concentrations are not fully disclosed

๐Ÿ’ฐ Budget-Friendly Alternatives (Dupes)

72% Match
Beauty of Joseon Glow Deep Serum: Rice + Alpha Arbutin
$17.00 Similar Goal

Targets the same brightening and even-tone goal using rice extract and alpha arbutin instead of licorice. Slightly richer, glow-forward finish; not focused on redness relief.

68% Match
The Ordinary Alpha Arbutin 2% + HA
$9.00 Budget Pick

A no-frills, fragrance-free brightening option built on alpha arbutin. Cheaper and FA-friendly, but lacks the soothing, anti-redness botanicals of the LI Effector.

65% Match
SOME BY MI Yuja Niacin 30 Days Brightening Serum
$15.00 Similar Goal

Uses yuja (citrus) and niacinamide to brighten dull, uneven skin. Comparable price and goal, but a different active route with a more citrusy scent.

๐Ÿ”„ Comparison with Competitors

Beauty of Joseon Glow Deep Serum

$17.00
Hero Ingredient Rice + Alpha Arbutin
Main Job Brighten + glow
Size 30 ml
Fragrance / EO Light fragrance
Fungal-Acne Safe No

SKIN1004 Madagascar Centella Ampoule

$22.00
Hero Ingredient Centella Asiatica
Main Job Soothe + barrier
Size 55 ml
Fragrance / EO Fragrance-free
Fungal-Acne Safe Yes

PURITO Centella Unscented Serum

$19.00
Hero Ingredient Centella + Niacinamide
Main Job Soothe + even tone
Size 60 ml
Fragrance / EO Unscented
Fungal-Acne Safe Yes

๐Ÿ“ฆ Storage & Shelf Life

๐Ÿ“…
Period After Opening (PAO)

12 months after opening

๐Ÿ 
Storage

Store in a cool, dry place away from direct sunlight; keep the dropper sealed between uses.

๐Ÿ“ฆ
Packaging

Glass bottle with a dropper applicator

โœˆ๏ธ
Travel Friendly

Yes โ€” 30 ml, well under the 100 ml carry-on limit

โ“ Frequently Asked Questions

It does not contain the actives usually flagged in pregnancy โ€” no retinoids, salicylic acid, hydroquinone, or chemical sunscreens. However, it does include fragrant essential oils (rose, patchouli, vetiver) and licorice derivatives, so we recommend checking with your doctor or OB-GYN before using it during pregnancy or breastfeeding.

No. The formula contains polyglyceryl-10 laurate and polyglyceryl-10 oleate (esters), plus several plant and essential oils, which can feed the malassezia yeast linked to fungal acne. If you are managing fungal acne, choose a fragrance-free, ester-free alternative instead.

Generally yes. Licorice is gentle and pairs well with most actives โ€” it can even complement vitamin C for brightening. To minimize irritation, you may prefer to use strong exfoliating acids or retinol at a different time of day (for example, acids/retinol at night and this serum in the morning). Patch test when introducing multiple actives.

It suits most skin types and is especially good for oily and combination skin thanks to its watery, non-greasy texture. It's a strong pick for anyone with redness, dullness, or post-acne marks. Very sensitive or essential-oil-reactive skin should patch test first because of the added fragrant oils.

Soothing and hydration are often felt immediately. Brightening and the fading of marks are gradual โ€” many users report visible improvement in skin tone within 3โ€“4 weeks of consistent twice-daily use, with more even tone over 6โ€“8 weeks. Results vary by individual and require regular use plus daily sunscreen.

Use it after cleansing and toning, and before heavier serums and moisturizer. Apply 2โ€“3 drops, pat into the face and neck, then seal with moisturizer. In the morning, always finish with SPF since the serum targets pigmentation and tone.

It's low on the comedogenic scale (around 1/5) and the brand describes it as non-comedogenic. The base is largely water and humectants. Note that "non-comedogenic" is not the same as "fungal-acne safe" โ€” it can still trigger malassezia-related breakouts in those who are prone.

The Period After Opening (PAO) is typically 12 months. Store it in a cool, dry place out of direct sunlight and keep the dropper closed to preserve the botanical actives. Because it's a small 30 ml bottle, many daily users finish it within one to two months anyway.

โ˜…โ˜…โ˜…โ˜…โ˜†
4.1 out of 5

Verdict: The It's Skin Power 10 Formula LI Effector is a standout budget pick for anyone chasing calmer, more even-toned skin. Its licorice-led formula genuinely soothes redness and gradually fades post-acne marks, all in a lightweight, fast-absorbing texture that layers beautifully. The trade-offs are clear: it's not fungal-acne safe and it carries fragrant essential oils, so malassezia-prone and fragrance-sensitive users should look elsewhere. For everyone else, it's an affordable, effective brightening-and-soothing serum that punches well above its price.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging ยซpromisesยป it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 1 ingredient(s):
Beta-Glucan
brightening Brightening from 1 ingredient(s):
Glycerin
wound Promotes Wound Healing from 3 ingredient(s):
Glycerin Sodium Hyaluronate Polyglutamic Acid
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
4
oily-skin Oily/Acne-Prone Skin
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
68% 32%

Product ingredient list

Showing first 5 of 25 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 Unknown
Propanediol
Solvent, Viscosity Controlling, Viscosity Decreasing Agent
1 A
Butylene Glycol
Solvent, Skin Conditioning, Masking, Fragrance, Humectant, Viscosity Controlling, Viscositydecreasing Agent
Hydrating
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
1 A
1,2-Hexanediol
Solvent, Skin Conditioning
Hydrating
VIEW ALL INGREDIENTS