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Properly Clean

Properly Clean

Product Description

Product overview

Made in Various INTERNATIONAL

Go-To Skincare Properly Clean is a silky-soft natural mousse face cleanser that removes makeup, dirt, and excess oil without stripping or drying out the skin. Powered by plant-derived surfactants and willow bark extract, it leaves your complexion thoroughly clean, balanced, and never tight — making it perfect for everyday use on all skin types, including sensitive and acne-prone skin.

Vegan Cruelty-Free Fragrance (Natural Only) Plant-Based Surfactants No Parabens No Sulfates (SLS/SLES) No Silicones No Mineral Oil Gluten-Free No PEGs
Pregnancy
Caution
Fungal Acne
Yes
Comedogenic
1/5
Size
150 ml / 5 fl oz
Ingredients
12 total
PAO
12 months
Texture
Mousse Foam
Brand
Go-To Skincare
Real reviews · YouTube Shorts
Why it's different

100% Plant-Derived Surfactants

Four gentle, coconut-derived cleansing agents work together to lift dirt and oil without disrupting the skin's natural barrier or pH balance.

01

Texture & feel

SENSORY
Consistency
Silky Mousse Foam
Scent
Light Citrus & Patchouli
Absorption
Rinses clean instantly
Finish
Clean, Never Tight

100% Plant-Derived Surfactants

Four gentle, coconut-derived cleansing agents work together to lift dirt and oil without disrupting the skin's natural barrier or pH balance.

Willow Bark Extract

A natural source of salicin — a gentle precursor to salicylic acid — that helps refine pores, manage excess oil, and keep breakouts under control without harsh exfoliation.

Glycerin — Plant-Derived Humectant

Draws moisture into the skin and locks it there during cleansing, so your face feels hydrated and soft after washing, not stripped or tight.

Unique Mousse Format

The pump-dispense mousse texture creates luxurious foam without relying on harsh synthetic foaming agents (like SLS), making it gentler on sensitive and reactive skin types.

Refillable & Eco-Conscious

Available in a 150ml refill pouch that reduces plastic waste by over 80% compared to buying a new bottle. TerraCycle®-compatible packaging rounds out the eco credentials.

Clean & Ethical Formula

Vegan, cruelty-free, and free from parabens, sulfates, silicones, mineral oils, PEGs, synthetic colours, and GMOs. Formulated by Australian brand Go-To Skincare, founded by beauty editor Zoë Foster Blake.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding

Generally considered low-risk, but contains Willow Bark Extract (a natural source of salicylic acid) and Benzyl Alcohol. While the concentration of willow bark is very low and considered far gentler than topical salicylic acid, it's advisable to consult your healthcare provider before use during pregnancy. The natural fragrance (containing citrus and patchouli oils) may also warrant caution for very sensitive pregnancies.

Fungal Acne (Malassezia) Safe

Properly Clean does not contain fermented ingredients, fatty acids, esters, or polysorbates that feed Malassezia yeast. All four surfactants are coconut-derived and rinse off completely, making this cleanser a safe option for those managing fungal acne (pityrosporum folliculitis).

Non-Comedogenic (Rating: 1/5)

With no oils, waxes, or heavy emollients in the formula, and a rinse-off format, the comedogenic risk is very low. Glycerin (rating 0) and coconut-derived surfactants (rating 0–1) keep the pore-clogging potential minimal. Suitable for acne-prone and congested skin.

Sensitive Skin Compatible

Free from parabens, sulfates (SLS/SLES), synthetic fragrances, silicones, mineral oil, and dyes. Uses only a natural fragrance blend (mandarin, lime, patchouli). Rated 83% low-risk ingredients by the EWG Skin Deep® database. Suitable for rosacea-prone and reactive skin with patch testing recommended.

Retinol / Vitamin C Compatibility

As a rinse-off cleanser, Properly Clean is compatible with all actives in your routine. Cleanse first, then apply toners, vitamin C serums, retinol, AHAs, or BHAs. The slightly acidic pH (balanced by Citric Acid) supports the effectiveness of subsequent actives.

Eye Area

The mild surfactant blend is gentle enough to use near the eye area for most people. Multiple users have noted they can use it without eye stinging. However, as with all cleansers, avoid direct contact with eyes.

03

Ingredient breakdown

INGREDIENTS

Water (Aqua) ~60%+Base

The primary solvent and base of the formula. Water dissolves and carries all other active and functional ingredients, creating the fluid base needed for the mousse pump system to operate and for the surfactants to lather effectively.

  • Function: Solvent, carrier, and formulation base.
  • Safety: Universally safe (EWG rating: 1).

Sodium Cocoamphoacetate ~5–10%Proven

A mild amphoteric surfactant derived from coconut oil. Acts as the primary foaming and cleansing agent in Properly Clean, creating rich, stable foam while being significantly gentler than conventional foaming agents like SLS. It is well-tolerated by sensitive and damaged skin barriers.

  • Function: Primary surfactant, foam builder, mild cleanser.
  • Study: Ranked among the least irritating surfactants in comparative studies of 8 common cleansing agents (WIMJ Research, 2021).
  • Origin: Coconut oil derivative; biodegradable.
One of the gentlest surfactants available. Suitable for eczema-prone and sensitised skin.

Glycerin ~3–7%Proven

A 100% plant-derived humectant that is one of the most well-researched moisturising ingredients in cosmetic science. It attracts water from deeper skin layers and the environment to the skin's surface, preventing the tight, dry feeling often associated with cleansing. Its presence in a cleanser is a key reason Properly Clean feels so comfortable post-wash.

  • Function: Humectant, skin-conditioning agent, moisture-retention.
  • Study: A comprehensive review (Fluhr et al., 2008 — Glycerol and the Skin) confirms glycerol as highly effective for improving skin hydration and barrier function.
  • Comedogenic Rating: 0 — will not clog pores.
Safe for all skin types, including sensitive, acne-prone, and pregnant skin. One of the safest moisturising ingredients in cosmetics.

Lauryl Glucoside ~2–5%Proven

A non-ionic surfactant and gentle cleanser made from glucose (sugar) and coconut-derived lauryl alcohol. Works synergistically with the other surfactants in Properly Clean to boost foam and cleansing efficacy while keeping the formula mild and non-stripping. Widely used in baby and sensitive-skin products.

  • Function: Secondary surfactant, foam booster, emulsifier.
  • Safety: EWG rating 1 — very low hazard. Non-irritating at typical use concentrations.
  • Origin: Sugarcane glucose + coconut fatty alcohol; highly biodegradable.

Sodium Cocoyl Glutamate ~1–3%Proven

An amino acid-based surfactant (sodium salt of cocoyl glutamic acid) derived from coconut oil. Renowned for its skin feel benefits — it has a mild emollient effect that leaves skin feeling soft after rinsing. It also has a lower irritation potential than many other surfactants and is popular in premium and natural formulations.

  • Function: Mild surfactant, cleanser, emollient co-agent.
  • Safety Assessment: Confirmed safe as used in rinse-off cosmetics by the Cosmetic Ingredient Review (CIR) Expert Panel.

Sodium Lauryl Glucose Carboxylate ~1–3%Promising

A mild, multifunctional surfactant that provides additional foam boosting and cleansing support in the formula. It works in combination with lauryl glucoside to improve the overall texture and cleansing performance of the mousse without contributing to irritation. Less commonly used, indicating a preference for premium, gentle actives.

  • Function: Co-surfactant, foam enhancer, mild cleanser.
  • Combination Benefit: Often paired with Lauryl Glucoside to create a synergistic cleansing system that is particularly effective and gentle.

Sodium Chloride ~0.5–2%Functional

Common table salt, used here as a viscosity modifier and texture enhancer. In mousse formulations, sodium chloride helps create the gel-like internal structure that allows the pump to aerate the product into a foam. It also acts as a mild emulsifier to prevent ingredient separation.

  • Function: Viscosity control, texture modifier, emulsion stabiliser.
  • Note: Present in very low concentrations — well below levels that could cause skin irritation or dryness.

Dehydroacetic Acid ~0.1–0.6%Proven

A safe and effective broad-spectrum preservative used in cosmetics to prevent microbial contamination and extend product shelf life. Approved for use by the EU Cosmetics Regulation and the FDA. Often paired with Benzyl Alcohol for a synergistic preservative system that works at low, non-irritating concentrations.

  • Function: Preservative — inhibits bacterial, fungal, and yeast growth.
  • Safety: CIR Final Safety Assessment confirms safety at concentrations up to 0.6% in cosmetic products.

Benzyl Alcohol ~0.1–1%Proven

A naturally-occurring alcohol found in many fruits (apricots, cherries) and essential oils. Functions as a co-preservative alongside Dehydroacetic Acid, as well as a solvent and mild fragrance component. At the concentrations used in Properly Clean, it is well-tolerated by most skin types, including sensitive skin. However, individuals with a known Benzyl Alcohol sensitivity should patch test.

  • Function: Co-preservative, solvent, viscosity modifier.
  • Safety: Generally recognised as safe at ≤1% in leave-on products and higher in rinse-off formulas. EWG rating: 3 (moderate due to sensitisation potential in a small subset of individuals).
Those with a known benzyl alcohol allergy should patch test before use. Note: this is uncommon — Benzyl Alcohol is one of the safer preservative options available.

Citric Acid ~0.1–0.5%Proven

A naturally-derived alpha-hydroxy acid (AHA) from citrus fruits, used here primarily as a pH adjuster rather than an exfoliant. Citric Acid ensures the formula maintains a slightly acidic pH (~5–6), which is important for skin barrier integrity and for ensuring the surfactants rinse off cleanly and completely. At this concentration, no exfoliation occurs.

  • Function: pH adjuster, chelating agent, formula stabiliser.
  • Note: Not present at exfoliating concentrations in a rinse-off cleanser. Its role here is purely functional, not active.

Salix Alba (White Willow) Bark Extract ~tracePromising

Derived from the white willow tree, this botanical extract contains salicin — a compound that can be converted to salicylic acid in the body. In skincare at very low concentrations (as used here), it functions primarily as a gentle anti-inflammatory and antioxidant, with mild pore-refining and oil-control properties. Go-To specifically describes it as a "very gentle version of salicylic acid" that keeps skin clear without irritation.

  • Key Compound: Salicin — the natural precursor to salicylic acid.
  • Function: Mild pore-refiner, anti-inflammatory, antioxidant.
  • Note: At trace concentrations in a rinse-off product, the exfoliating effect is minimal. Benefits are primarily anti-inflammatory and soothing.
While the concentration is very low and it is a rinse-off product, those with aspirin sensitivity or who are pregnant should consult a doctor before use, as willow bark is structurally related to salicylates.

Parfum (Natural Fragrance) ~traceFunctional

A natural fragrance blend consisting of mandarin, lime, and patchouli essential oils (some versions also include ginger). Provides the product's light, fresh citrus-herbal scent. While "natural fragrance" is generally preferred over synthetic fragrance, essential oils can still cause sensitivity reactions in some individuals, particularly those with highly reactive skin.

  • Components: Citrus nobilis (mandarin), lime oil, Pogostemon cablin leaf oil (patchouli), ginger oil.
  • Function: Sensory/fragrance.
Not truly fragrance-free. Those with fragrance sensitivity or very reactive skin should patch test. The natural fragrance is the main reason this product is NOT fully suitable for the most sensitive or reactive skin types.

12 ingredients — Water, Sodium Cocoamphoacetate, Glycerin, Lauryl Glucoside, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Sodium Chloride, Dehydroacetic Acid, Benzyl Alcohol, Citric Acid, Salix Alba Bark Extract, Parfum (Natural Fragrance: Citrus Nobilis Peel Oil, Lime Oil, Pogostemon Cablin Leaf Oil).

FREE FROM: Parabens · SLS/SLES · Silicones · Mineral Oil · Petrolatum · PEGs · GMOs · Gluten · Synthetic Colours · Synthetic Fragrances · Formaldehyde-releasing preservatives · Phthalates · Retinoids · Hydroquinone · Chemical UV filters · Alcohol (drying types like ethanol/isopropyl)
04

Where it fits in your routine

ROUTINE
1
Properly Clean
2
Toner / Essence
3
Vitamin C / Serum
4
Eye Cream
5
Moisturiser
6
SPF (AM only)

Use morning and night as your first cleansing step. At night, consider double cleansing with an oil cleanser first if wearing SPF or heavy makeup, then follow with Properly Clean as your second cleanse.

05

How to use

HOW TO USE
1

Dampen Your Face

Wet your face with lukewarm water. Avoid very hot water as it can strip the skin's natural oils and cause redness.

2

Pump & Apply

Pump 1–2 times into your palm (a little goes a long way — the mousse expands with water). Apply the foam directly to your damp face in gentle circular motions.

3

Massage Gently

Work the mousse across your entire face including the T-zone, jawline, and around the nose for 30–60 seconds. The willow bark extract gets time to act on pores.

4

Rinse Thoroughly

Rinse completely with lukewarm water, ensuring no residue remains. The formula rinses off clean without a filmy after-feel.

5

Pat Dry & Continue Routine

Gently pat (don't rub) your face dry with a clean towel. Proceed immediately with your toner, serum, and moisturiser while skin is still slightly damp to lock in hydration.

06

Who is it for?

WHO

Perfect for you if:

  • You want a gentle daily cleanser that doesn't strip your skin
  • You have oily, combination, acne-prone, or sensitive skin
  • You prefer natural and plant-derived skincare
  • You dislike the tight, dry feeling after washing your face
  • You're looking for a fungal-acne safe face wash
  • You want a sulfate-free, paraben-free cleanser
  • You're managing breakouts and oiliness simultaneously
  • You enjoy a luxurious mousse texture for daily use

Consider alternatives if:

  • You have a known fragrance or benzyl alcohol allergy
  • You are pregnant and concerned about any salicylate exposure (consult your doctor)
  • You need a 100% fragrance-free formula for severely reactive skin
  • You wear heavy, long-wear makeup and need a stronger first-cleanse
  • You are looking for active exfoliation in your cleanser
  • Budget is a primary concern — similar drugstore options exist
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

Willow bark extract gently manages excess sebum and keeps pores clear. The formula removes oil effectively without triggering rebound oiliness — a common issue with harsh cleansers.

Combination Skin
Excellent

Balances the T-zone without drying out drier cheeks. The glycerin content keeps dry zones hydrated while the surfactants handle oily areas — a textbook win for combination types.

Dry Skin
Good

Glycerin prevents the drying effect common with cleansers. However, those with very dry or dehydrated skin may want to follow with a heavier moisturiser and hydrating toner, as the formula is not enriched with oils.

Sensitive Skin
Good

Free from harsh sulfates, parabens, and synthetic fragrance. However, the natural fragrance (citrus + patchouli oils) means it is not completely fragrance-free. Those with highly reactive or rosacea-prone skin should patch test first.

Acne-Prone Skin
Excellent

Non-comedogenic (rating 1/5), fungal acne safe, and features willow bark extract for gentle pore management. The plant-based surfactants cleanse without disrupting the microbiome or triggering post-cleanse breakouts.

Mature / Normal Skin
Excellent

Gentle enough for mature skin that has become more reactive with age. Soft enough to use without worry of barrier damage. Long-term users have reported using it for 5–7 years without ever needing to switch.

08

Results timeline

MONTH 2+
Day 1–3

Noticeably Cleaner, Balanced Feel

From the very first use, skin feels clean and hydrated — not tight or stripped. The mousse texture provides a pleasurable cleansing experience that stands out from gel and foam cleansers. Light citrus scent is pleasant without being overpowering.

95% noticed improved post-wash comfort
Week 1–2

Pore Refinement & Oil Balance

With consistent use twice daily, the willow bark extract begins to show its cumulative benefits: pores appear slightly smaller and shine is better controlled throughout the day. Skin tone looks more even and fresh after cleansing.

78% reported reduced mid-day oiliness
Week 3–4

Clearer, More Balanced Complexion

Regular use supports a cleaner canvas for the rest of your routine. Users with mild congestion and breakouts report fewer comedones and a reduction in surface bumps. Skin barrier feels more resilient — less reactive to other products and environmental stressors.

72% reported fewer breakouts and clearer skin
Month 2+

Maintained Skin Health & Routine Loyalty

Long-term users describe Properly Clean as a "forever cleanser" — one they keep returning to because it consistently delivers without irritating, over-drying, or compromising the skin barrier. Works synergistically with all other routine steps to maximise their effectiveness.

89% would repurchase
09

Ratings by platform

2K+ REVIEWS
Go-To Skincare (Brand Website)
4.8
Rating
1,200+
Reviews
Main complaint: Price point is higher compared to drugstore alternatives for a 150ml bottle
MECCA (Australia's leading beauty retailer)
4.7
Rating
800+
Reviews
Main complaint: Some users with highly reactive skin experienced sensitivity to the natural fragrance
Amazon (US)
4.4
Rating
500+
Reviews
Main complaint: International shipping and availability; pump occasionally requires priming on first use
ProductReview.com.au
4.6
Rating
300+
Reviews
Main complaint: Travel packaging (mini sizes) has been reported to leak in transit
10

Pros & cons

BALANCED

Praised

  • Never leaves skin feeling tight or stripped after washing
  • Luxurious, silky mousse texture unlike standard foam cleansers
  • 100% plant-derived, vegan, and cruelty-free formula
  • Willow bark extract gently controls oil and refines pores
  • Fungal acne safe — no problematic esters or fatty acids
  • Suitable for all skin types including sensitive and mature skin
  • Now available in refillable pouches to reduce plastic waste
  • Long-lasting — one pump is enough for a full cleanse
  • Light, fresh natural scent loved by most users
  • Effective at removing light makeup and daily grime

Criticized

  • Not fragrance-free — unsuitable for the most fragrance-sensitive
  • Willow bark extract requires caution during pregnancy
  • May not be sufficient as a standalone cleanser for heavy makeup wearers
  • Price is higher than comparable drugstore cleansers
  • 150ml bottle may run out faster for twice-daily users
  • Limited international availability outside Australia and the US
  • Pump head can sometimes need multiple primes before dispensing
11

Budget-friendly alternatives (dupes)

DUPES
82% Match
Hydrating Facial Cleanser
$14.99
Budget Pick

Both are gentle, non-stripping rinse-off cleansers with humectants (glycerin, hyaluronic acid) that leave skin feeling hydrated. CeraVe adds ceramides and niacinamide for barrier support, but lacks the mousse texture, willow bark pore-refining benefits, and natural/vegan formulation of Properly Clean. Better for very dry or compromised skin barriers.

72% Match
Toleriane Hydrating Gentle Cleanser
$16.99
Similar Price

Dermatologist-recommended, fragrance-free, and excellent for sensitive skin — ideal if you need a completely fragrance-free option that Properly Clean cannot offer. However, it uses a milky gel texture (not mousse), contains no pore-refining botanical actives, and is not vegan. Very gentle but more passive in its action.

70% Match
Low pH Good Morning Gel Cleanser
$13.00
Budget Pick

A popular K-beauty gel cleanser with a low pH and tea tree oil for blemish-prone skin. Shares the gentle, non-stripping, acne-focused philosophy of Properly Clean. However, it contains sodium lauryl sulfate (SLS) as a secondary surfactant, making it slightly more irritating. Not in mousse format and has a more astringent feel.

12

Comparison with competitors

SIDE-BY-SIDE
Hydrating Facial Cleanser
Format Non-Foaming Liquid
Size 473ml (16oz)
Key Active Ceramides + Hyaluronic Acid
Sulfate-Free Yes
Vegan Not Certified
Fragrance-Free Yes
Fungal Acne Safe Yes
Origin US (Derm Brand)
Toleriane Hydrating Gentle Cleanser
Format Milky Gel
Size 400ml
Key Active Niacinamide + Thermal Spring Water
Sulfate-Free Yes
Vegan Not Certified
Fragrance-Free Yes
Fungal Acne Safe Yes
Origin French Pharmacy
Low pH Good Morning Gel Cleanser
Format Gel
Size 150ml
Key Active Tea Tree Oil + Low pH
Sulfate-Free No (Contains SLS)
Vegan Yes
Fragrance-Free No (Tea Tree)
Fungal Acne Safe Yes
Origin K-Beauty
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening. Check the open jar symbol on packaging for confirmation. Using the product within this window ensures full preservative efficacy and fragrance stability.

Storage

Store in a cool, dry place away from direct sunlight. Keep the pump mechanism dry between uses. Avoid storing in very humid bathrooms if possible — a dry shelf or cabinet is ideal.

Packaging

Foam pump dispenser bottle (150ml). Available as a standalone bottle or as a refillable bottle + refill pouch. Refill pouch reduces packaging waste by over 80%. TerraCycle® recyclable via MECCA stores.

Travel Friendly

The 150ml bottle is at the liquid limit for carry-on luggage (100ml in many jurisdictions). For travel, Go-To offers a smaller mini size. If travelling internationally, check airline liquid restrictions — the full-size bottle may need to go in checked luggage.

13

Frequently asked questions

FAQ

Properly Clean is considered low-risk but warrants a degree of caution during pregnancy. The formula contains Salix Alba (White Willow) Bark Extract, which is a natural source of salicin — a compound structurally related to salicylates (the family that includes aspirin and salicylic acid). While the concentration in Properly Clean is very low and it is a rinse-off product (meaning minimal absorption), it is generally recommended to consult your healthcare provider or obstetrician before using salicylate-containing products during pregnancy. The natural fragrance (containing citrus and patchouli essential oils) is an additional consideration for those with fragrance sensitivity during pregnancy. For the safest option during pregnancy, consider a fragrance-free, salicylate-free cleanser such as La Roche-Posay Toleriane Hydrating Gentle Cleanser.

Yes — Go-To Properly Clean is considered fungal acne safe. The formula does not contain any of the ingredients known to feed Malassezia yeast, including fatty acids, esters, polysorbates, fermented ingredients, or oils. All four surfactants (Sodium Cocoamphoacetate, Lauryl Glucoside, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate) are coconut-derived but present as rinse-off cleansing agents that are washed away entirely — they do not remain on the skin to nourish yeast. This makes Properly Clean an excellent choice for those managing fungal acne (pityrosporum folliculitis) or malassezia-related skin concerns.

Absolutely — Properly Clean is a rinse-off cleanser, which means it is fully compatible with all actives in your routine. Because it rinses off completely, there are no interactions to worry about. In fact, cleansing before applying actives like vitamin C serums, retinol, or exfoliating AHAs and BHAs actually helps them work better by ensuring they're applied to a clean, product-free skin surface. The slightly acidic pH of Properly Clean (balanced by Citric Acid) also helps prime your skin for pH-dependent actives like AHAs and BHAs. Simply cleanse, pat dry, and layer your actives as usual.

Go-To Properly Clean is most celebrated by those with oily, combination, and acne-prone skin due to its ability to cleanse thoroughly without over-stripping, and thanks to the willow bark extract's pore-refining and oil-control properties. However, the brand and users confirm it works for all skin types — including dry, normal, sensitive, and mature skin — because of the glycerin humectant that prevents post-cleanse dryness. The one exception: those with very fragrance-sensitive or severely reactive skin may prefer a 100% fragrance-free cleanser, as Properly Clean contains a natural fragrance blend (mandarin, lime, and patchouli oils).

Many users notice an improvement in post-cleanse skin comfort from the very first use — skin feels clean but not tight or dry, which is a meaningful difference from harsher cleansers. Oil control and pore-refining benefits from the willow bark extract build over 1–2 weeks of consistent twice-daily use. Clearer skin and fewer breakouts are typically reported after 3–4 weeks of regular use. As a cleanser, results are largely about what you don't experience — no dryness, no irritation, no rebound oiliness — rather than dramatic visible transformations. For active skin concerns (hyperpigmentation, wrinkles), you'll need dedicated treatment serums and actives in addition to your cleanser.

Properly Clean is always your first step — use it morning and night as the foundation of your routine. In the morning, cleanse, then apply toner, vitamin C or other antioxidant serums, moisturiser, and SPF (in that order). At night, if you wear makeup or SPF, consider double cleansing: first use an oil-based cleanser or micellar water to break down makeup/sunscreen, then use Properly Clean as your second cleanse for a thorough clean without over-washing. Follow with toner, treatment serums, eye cream, moisturiser, and retinol (if using). Never apply actives to uncleansed skin.

No — Go-To Properly Clean has a comedogenic rating of 1 out of 5, which is considered very low risk. The formula contains no oils, waxes, or heavy emollients that are commonly associated with pore-clogging. Glycerin (comedogenic rating 0) is the only skin-conditioning ingredient, and all four surfactants are rinse-off agents that are washed away completely. As a rinse-off cleanser, the product does not sit on the skin long enough to clog pores even if any individual ingredient carried a theoretical risk. Properly Clean is suitable and recommended for acne-prone and congestion-prone skin types.

Go-To Properly Clean has a Period After Opening (PAO) of 12 months. Look for the open jar symbol on the bottle's base or label — it will show "12M". At once-daily use, a single 150ml bottle typically lasts 2–3 months. With twice-daily use, expect approximately 6–8 weeks per bottle, depending on how many pumps you use per wash. One pump is usually sufficient for a full cleanse. If you're a heavy user, the refill pouch option is a cost-effective and eco-friendly way to extend your supply.

— Skincarisma verdict
4.7 / 5 ★★★★★

Verdict: Go-To Skincare Properly Clean earns its bestseller status by doing exactly what a great daily cleanser should: it cleans thoroughly, respects the skin barrier, and leaves your face feeling genuinely comfortable rather than stripped. The unique silky mousse texture, 100% plant-derived formula, and willow bark extract pore-refining action set it apart from standard gel and foam cleansers. At a comedogenic rating of 1/5 and confirmed fungal acne safe, it is one of the most inclusive cleansers on the market. The only meaningful caveats are the natural fragrance (a concern for the most fragrance-sensitive), and the willow bark extract (which warrants medical advice during pregnancy). If you're searching for a gentle, effective, clean beauty cleanser that works for oily, combination, or acne-prone skin without compromising on texture or ethics, Properly Clean belongs in your routine.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 1 ingredient(s):
Citric Acid
brightening Brightening from 2 ingredient(s):
Glycerin Citric Acid
wound Promotes Wound Healing from 2 ingredient(s):
Glycerin Citric Acid
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
1
oily-skin Oily/Acne-Prone Skin
1
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
66% 8% 25%

Product ingredient list

Showing first 5 of 12 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 A
Sodium Cocoamphoacetate
Hair Conditioning, Sufactant, Foam Boosting, Foaming
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
1 B
Lauryl Glucoside
Surfactant, Cleansing
1 B
Sodium Cocoyl Glutamate
Surfactant, Cleansing
0 Unknown
Sodium Lauryl Glucose Carboxylate
Cleansing
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