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Pure Vitamin C Serum

Pure Vitamin C Serum

Product Description

Product overview

Made in Various INTERNATIONAL

A gentle, beginner-friendly brightening serum with 5% pure L-Ascorbic Acid, niacinamide, and hyaluronic acid. Formulated with bamboo water to soothe and hydrate while targeting dullness, uneven skin tone, and hyperpigmentation without irritation.

Vegan Cruelty-Free Fragrance-Free Alcohol-Free Paraben-Free Silicone-Free Oil-Free Fungal Acne Safe
Pregnancy
Yes
Fungal Acne
Yes
Comedogenic
0/5
Volume
60ml / 2 fl oz
Vitamin C
5% Ascorbic Acid
pH Level
3.5 ± 0.5
Skin Concern
Brightening
Packaging
Airless Pump
Real reviews · YouTube Shorts
Why it's different

Gentle Brightening Power

5% L-Ascorbic Acid concentration is ideal for beginners and sensitive skin, delivering visible brightening without irritation.

01

Texture & feel

SENSORY
Consistency
Watery Gel
Scent
Mild Vitamin
Absorption
Fast (30 sec)
Finish
Dewy Glow

Gentle Brightening Power

5% L-Ascorbic Acid concentration is ideal for beginners and sensitive skin, delivering visible brightening without irritation.

Multi-Hydration Formula

76% Bamboo Water base combined with Sodium Hyaluronate provides deep hydration while soothing the skin barrier.

Barrier-Boosting Niacinamide

Added Niacinamide (Vitamin B3) helps strengthen the skin barrier, reduce pore appearance, and enhance overall skin tone.

Antioxidant Protection

Glutathione and Vitamin C work synergistically to neutralize free radicals and protect against environmental damage.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

Topical Vitamin C (Ascorbic Acid) is considered safe during pregnancy and breastfeeding. Contains no retinoids, salicylic acid, or other concerning ingredients.

Fungal Acne (Malassezia) Safe

Free from ferments, fatty acids, esters, and polysorbates that feed malassezia yeast. Safe for those prone to fungal acne.

Non-Comedogenic

Oil-free, silicone-free formula with a comedogenic rating of 0/5. Will not clog pores or cause breakouts.

Mild Tingling Expected

A slight tingling sensation upon application is normal due to the low pH of pure Vitamin C. This typically subsides within 1-2 weeks of use.

Sunscreen Required

Vitamin C can increase photosensitivity. Always apply SPF 30+ sunscreen in the morning when using this serum.

Avoid Mixing with Certain Actives

Do not use simultaneously with Benzoyl Peroxide (inactivates Vitamin C) or Copper Peptides. Space out from AHA/BHA exfoliants.

03

Ingredient breakdown

INGREDIENTS

Ascorbic Acid (Vitamin C) 5%Proven

Pure L-Ascorbic Acid is the gold standard form of Vitamin C, clinically proven to boost collagen production, fade hyperpigmentation, and protect against UV-induced damage.

  • Brightening: Inhibits tyrosinase enzyme to reduce melanin production and fade dark spots
  • Anti-aging: Stimulates collagen synthesis for firmer, more elastic skin
  • Antioxidant: Neutralizes free radicals from UV exposure and pollution
5% concentration is gentle for beginners. Those seeking stronger results may prefer 10-20% formulas after building tolerance.

Bambusa Vulgaris Water 76.23%Soothing

Bamboo water forms the base of this serum, providing superior hydration and soothing properties compared to regular purified water.

  • Hydration: Rich in minerals and amino acids that hydrate skin
  • Soothing: Calms irritated and sensitive skin
  • Barrier Support: Helps strengthen the natural skin barrier

Niacinamide (Vitamin B3) ~5%Proven

A multi-tasking superstar ingredient that works synergistically with Vitamin C to brighten, balance sebum, and strengthen the skin barrier.

  • Pore Minimizing: Regulates sebum production and reduces enlarged pores
  • Brightening: Inhibits melanosome transfer to reduce pigmentation
  • Barrier Repair: Increases ceramide production for stronger skin
Modern research confirms Niacinamide and Vitamin C work well together despite old myths suggesting otherwise.

Sodium Hyaluronate MoisturizingProven

The salt form of Hyaluronic Acid that penetrates deeper into skin layers, holding up to 1000x its weight in water for intense hydration.

  • Deep Hydration: Smaller molecular weight allows better skin penetration
  • Plumping: Creates a hydrated, plump appearance
  • Moisture Retention: Prevents transepidermal water loss

Glutathione AntioxidantPromising

A powerful tripeptide antioxidant that helps neutralize free radicals and may contribute to skin brightening by inhibiting melanin production.

  • Antioxidant: Protects cells from oxidative stress
  • Brightening: May help lighten hyperpigmentation
  • Synergy: Enhances the stability and efficacy of Vitamin C

Adenosine Anti-wrinkleProven

A naturally occurring compound in our cells that helps smooth fine lines and wrinkles while supporting wound healing and skin repair.

  • Anti-wrinkle: Clinically proven to reduce appearance of fine lines
  • Healing: Promotes cellular energy and repair processes
  • Soothing: Has anti-inflammatory properties

16 ingredients

Bambusa Vulgaris Water (76.23%), Pentylene Glycol, Ascorbic Acid (5%), Butylene Glycol, 1,2-Hexanediol, Niacinamide, Water, Sodium Hyaluronate, Polyglyceryl-6 Caprylate, Polyglyceryl-4 Caprate, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Hydroxyacetophenone, Disodium EDTA, Glutathione, Adenosine

FREE FROM: Parabens, Ethanol, Surfactants, Artificial Colorants, Fragrance, Triethanolamine, Phthalates, Triclosan, Petrochemicals, Benzoyl Peroxide, Silicones, Mineral Oil, Essential Oils
04

Where it fits in your routine

ROUTINE
1
Cleanser
2
Toner
3
This Serum
4
Moisturizer
5
Sunscreen (AM)

Apply in the morning for antioxidant protection under sunscreen. Can also be used at night. Wait 1-2 minutes before layering next products.

05

How to use

HOW TO USE
1

Cleanse & Prep

Start with clean, dry skin. Apply after cleansing and toning. Skin should be slightly damp for better absorption.

2

Apply 2-3 Pumps

Dispense 2-3 pumps onto fingertips. Gently spread evenly across face and neck, avoiding the eye area.

3

Pat & Absorb

Pat gently until fully absorbed (about 30 seconds). Wait 1-2 minutes before applying next products.

4

Follow Up

Layer with moisturizer. In the morning, always finish with SPF 30+ sunscreen. For sensitive skin, mix with moisturizer.

06

Who is it for?

WHO

Perfect for you if:

  • You're new to Vitamin C and want a gentle introduction
  • You have sensitive skin that reacts to high-concentration serums
  • You're dealing with dullness and uneven skin tone
  • You want to fade post-acne hyperpigmentation
  • You need a pregnancy-safe brightening serum
  • You prefer fragrance-free, minimal formulas
  • You're looking for an affordable K-beauty Vitamin C option

Consider alternatives if:

  • You want maximum potency (10-20% Vitamin C)
  • You need fast, dramatic results
  • You're experienced with Vitamin C and want something stronger
  • You prefer Vitamin C with Vitamin E + Ferulic Acid for enhanced stability
  • You dislike products that may oxidize within 3 months
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

Lightweight, watery texture absorbs instantly without adding shine. Oil-free formula won't clog pores.

Dry Skin
Good

Hyaluronic acid provides hydration, but may need a richer moisturizer on top. Layer with heavier cream in winter.

Combination Skin
Excellent

Balances well across different face zones. Niacinamide helps regulate oil production in T-zone.

Sensitive Skin
Good

5% concentration is gentle enough for most sensitive skin. Fragrance-free formula. Patch test recommended.

Acne-Prone Skin
Excellent

Non-comedogenic, fungal-acne safe formula. Niacinamide helps with sebum control and post-acne marks.

08

Results timeline

MONTH 3+
Week 1-2

Initial Adjustment

Skin adjusts to Vitamin C. Mild tingling may occur initially but subsides. Skin may feel slightly more hydrated and look refreshed.

70% notice immediate glow
Week 3-4

Early Brightening

Overall skin tone begins to look more even and radiant. Some users notice subtle fading of recent dark spots and acne marks.

60% see improved radiance
Week 6-8

Visible Improvement

Noticeable reduction in hyperpigmentation and dark spots. Skin texture appears smoother. Fine lines may look slightly softer.

75% report clearer skin tone
Month 3+

Cumulative Benefits

With consistent daily use, maximum brightening and anti-aging benefits become apparent. Continued protection against future damage.

85% see significant improvement
09

Ratings by platform

2K+ REVIEWS
iHerb
4.5
Rating
1,065+
Reviews
Main complaint: Product oxidizes faster than expected if not stored properly
Amazon
4.4
Rating
500+
Reviews
Main complaint: Some received product already slightly yellow (normal per brand)
YesStyle
4.3
Rating
300+
Reviews
Main complaint: Wish the Vitamin C percentage was higher for faster results
Stylevana
4.2
Rating
150+
Reviews
Main complaint: Unusual vitamin-like smell that some find off-putting
10

Pros & cons

BALANCED

Praised

  • Gentle 5% concentration perfect for Vitamin C beginners
  • Lightweight, fast-absorbing watery texture
  • Fragrance-free and clean ingredient list
  • Affordable price point for 60ml size
  • Fungal acne and pregnancy safe
  • Noticeable brightening and glow effect
  • Works well under makeup and sunscreen
  • Contains beneficial niacinamide and hyaluronic acid

Criticized

  • Oxidizes relatively quickly (use within 3 months)
  • 5% may be too low for experienced users
  • Mild vitamin-like smell some find unpleasant
  • Can cause mild tingling on very sensitive skin
  • Lacks Vitamin E and Ferulic Acid for enhanced stability
  • Pump can occasionally squirt too much product
11

Budget-friendly alternatives (dupes)

DUPES
90% Match
Freshly Juiced Vitamin Drop
$23.00
Similar Pick

Same 5% Ascorbic Acid concentration with Centella Asiatica for soothing. Slightly smaller size (35ml) but includes more botanical extracts. Also K-beauty, also gentle.

70% Match
Vitamin C Suspension 23% + HA Spheres 2%
$8.10
Budget Pick

Much higher concentration (23%) in water-free suspension. Gritty texture, stronger tingling. Best for those who want maximum potency at lowest price. Not for beginners.

65% Match
20% Vitamin C + E Ferulic Acid Serum
$24.95

Higher 20% concentration with Vitamin E and Ferulic Acid for enhanced stability and efficacy. Watery texture similar to SkinCeuticals. Better for experienced users.

12

Comparison with competitors

SIDE-BY-SIDE
Freshly Juiced Vitamin Drop
Vitamin C Concentration 5% Ascorbic Acid
Size 35ml (Smaller)
Additional Actives Centella, Botanicals
Stability ~3 months (Clear bottle)
Best For Sensitive, Botanical Lovers

Timeless 20% C + E + Ferulic

Vitamin C Concentration 20% Ascorbic Acid
Size 30ml
Additional Actives Vitamin E, Ferulic Acid
Stability 3-5 months (better formula)
Best For Experienced Users, Anti-Aging
Vitamin C Suspension 23% + HA Spheres 2%
Vitamin C Concentration 23% Ascorbic Acid
Size 30ml
Additional Actives Hyaluronic Acid Spheres
Stability Water-free (Stable)
Best For Not for Beginners (Gritty)
13

Storage & shelf life

3 MONTHS
Period After Opening (PAO)

3 months after opening. Vitamin C oxidizes when exposed to air and light. Use consistently for best results before oxidation.

Storage

Store in refrigerator for extended freshness. Keep away from direct sunlight and heat. Dark brown bottle helps protect from light.

Packaging

Opaque dark brown bottle with airless pump dispenser. Pump is packaged separately to maintain freshness until first use.

Travel Friendly

Yes, 60ml is under the 100ml liquid limit for carry-on luggage. Pump dispenser prevents leaks.

13

Frequently asked questions

FAQ

Yes! Topical Vitamin C (Ascorbic Acid) is considered safe during pregnancy and breastfeeding. This serum contains no retinoids, salicylic acid, hydroquinone, or chemical sunscreen filters that are typically advised to avoid during pregnancy. The formula is free from potentially harmful ingredients, making it a safe brightening option for expecting and nursing mothers.

Yes! This serum is fungal acne safe. It's free from ferments, fatty acids, fatty acid esters, and polysorbates that can feed malassezia yeast. The oil-free, silicone-free formula makes it an excellent choice for those prone to fungal acne or pityrosporum folliculitis.

Yes, but with caution. You can use this Vitamin C serum in your routine alongside retinol or chemical exfoliants, but don't layer them directly on top of each other. Use Vitamin C in the morning and retinol/AHA/BHA at night. If you want to use them in the same routine, wait 15-30 minutes between applications. Avoid using with Benzoyl Peroxide as it inactivates Vitamin C.

This serum works well for all skin types but is especially excellent for oily, combination, and acne-prone skin due to its lightweight, oil-free formula. The gentle 5% concentration makes it ideal for sensitive skin and Vitamin C beginners. Dry skin types may benefit from adding a richer moisturizer on top.

Most users notice an immediate glow and hydration boost after the first use. Visible brightening and evening of skin tone typically appears after 3-4 weeks of consistent daily use. Significant reduction in hyperpigmentation and dark spots usually takes 6-8 weeks. For best results, use daily and always apply sunscreen in the morning.

Apply after cleansing and toning, before moisturizer and sunscreen. As a general rule, apply serums from thinnest to thickest consistency. This watery serum should be applied on clean, slightly damp skin. Wait 1-2 minutes for it to absorb before applying your next product. Always follow with sunscreen in the morning.

No, this serum has a comedogenic rating of 0/5. It's oil-free, silicone-free, and contains no pore-clogging ingredients. The lightweight formula actually works well for acne-prone skin, and the niacinamide helps regulate sebum production and minimize the appearance of pores.

Use within 3 months of opening for optimal efficacy. Vitamin C naturally oxidizes when exposed to air and light. The serum starts clear to light yellow — this is normal. If it turns dark brown or orange, it's oxidized and less effective. Store in the refrigerator to extend freshness. The dark bottle and airless pump help protect against oxidation.

— Skincarisma verdict
4.3 / 5 ★★★★☆

Verdict: Purito Pure Vitamin C Serum is an excellent entry-level Vitamin C serum that delivers gentle brightening without irritation. The 5% Ascorbic Acid concentration, combined with niacinamide and hyaluronic acid in a bamboo water base, makes it ideal for sensitive skin, beginners, and those seeking a clean, K-beauty brightening solution. While the lower concentration means slower results compared to 15-20% serums, the trade-off is better tolerability and a formula that's safe during pregnancy. The generous 60ml size offers great value, though you'll need to use it consistently within 3 months before oxidation. Store in the fridge and pair with daily sunscreen for best results.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 3 ingredient(s):
Ascorbic Acid Niacinamide Adenosine
brightening Brightening from 3 ingredient(s):
Ascorbic Acid Niacinamide Glutathione
wound Promotes Wound Healing from 4 ingredient(s):
Ascorbic Acid Niacinamide Sodium Hyaluronate Adenosine
ache Ache-fighting from 1 ingredient(s):
Niacinamide
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
3
oily-skin Oily/Acne-Prone Skin
1
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
75% 25%

Product ingredient list

Showing first 5 of 16 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Bambusa Vulgaris Water
Skin Conditioning
1 A
Pentylene Glycol
Solvent, Skin Conditioning
1 A
Ascorbic Acid
Skin Conditioning, Masking, Fragrance, Antioxidant, Ph Adjuster, Buffering Agent, Buffering
brightening Brightening
anti-aging Anti-Aging
Promotes Wound Healing
Redness
Dark Spots
Texture
Pores
1 A
Butylene Glycol
Solvent, Skin Conditioning, Masking, Fragrance, Humectant, Viscosity Controlling, Viscositydecreasing Agent
Hydrating
1 A
1,2-Hexanediol
Solvent, Skin Conditioning
Hydrating
VIEW ALL INGREDIENTS