Pure Vitamin C Serum
Pure Vitamin C Serum
Product Description
Product overview
A gentle, beginner-friendly brightening serum with 5% pure L-Ascorbic Acid, niacinamide, and hyaluronic acid. Formulated with bamboo water to soothe and hydrate while targeting dullness, uneven skin tone, and hyperpigmentation without irritation.
Gentle Brightening Power
5% L-Ascorbic Acid concentration is ideal for beginners and sensitive skin, delivering visible brightening without irritation.
Texture & feel
SENSORYGentle Brightening Power
5% L-Ascorbic Acid concentration is ideal for beginners and sensitive skin, delivering visible brightening without irritation.
Multi-Hydration Formula
76% Bamboo Water base combined with Sodium Hyaluronate provides deep hydration while soothing the skin barrier.
Barrier-Boosting Niacinamide
Added Niacinamide (Vitamin B3) helps strengthen the skin barrier, reduce pore appearance, and enhance overall skin tone.
Antioxidant Protection
Glutathione and Vitamin C work synergistically to neutralize free radicals and protect against environmental damage.
Safety & compatibility
SAFETopical Vitamin C (Ascorbic Acid) is considered safe during pregnancy and breastfeeding. Contains no retinoids, salicylic acid, or other concerning ingredients.
Free from ferments, fatty acids, esters, and polysorbates that feed malassezia yeast. Safe for those prone to fungal acne.
Oil-free, silicone-free formula with a comedogenic rating of 0/5. Will not clog pores or cause breakouts.
A slight tingling sensation upon application is normal due to the low pH of pure Vitamin C. This typically subsides within 1-2 weeks of use.
Vitamin C can increase photosensitivity. Always apply SPF 30+ sunscreen in the morning when using this serum.
Do not use simultaneously with Benzoyl Peroxide (inactivates Vitamin C) or Copper Peptides. Space out from AHA/BHA exfoliants.
Ingredient breakdown
INGREDIENTSAscorbic Acid (Vitamin C) 5%Proven
Pure L-Ascorbic Acid is the gold standard form of Vitamin C, clinically proven to boost collagen production, fade hyperpigmentation, and protect against UV-induced damage.
- Brightening: Inhibits tyrosinase enzyme to reduce melanin production and fade dark spots
- Anti-aging: Stimulates collagen synthesis for firmer, more elastic skin
- Antioxidant: Neutralizes free radicals from UV exposure and pollution
Bambusa Vulgaris Water 76.23%Soothing
Bamboo water forms the base of this serum, providing superior hydration and soothing properties compared to regular purified water.
- Hydration: Rich in minerals and amino acids that hydrate skin
- Soothing: Calms irritated and sensitive skin
- Barrier Support: Helps strengthen the natural skin barrier
Niacinamide (Vitamin B3) ~5%Proven
A multi-tasking superstar ingredient that works synergistically with Vitamin C to brighten, balance sebum, and strengthen the skin barrier.
- Pore Minimizing: Regulates sebum production and reduces enlarged pores
- Brightening: Inhibits melanosome transfer to reduce pigmentation
- Barrier Repair: Increases ceramide production for stronger skin
Sodium Hyaluronate MoisturizingProven
The salt form of Hyaluronic Acid that penetrates deeper into skin layers, holding up to 1000x its weight in water for intense hydration.
- Deep Hydration: Smaller molecular weight allows better skin penetration
- Plumping: Creates a hydrated, plump appearance
- Moisture Retention: Prevents transepidermal water loss
Glutathione AntioxidantPromising
A powerful tripeptide antioxidant that helps neutralize free radicals and may contribute to skin brightening by inhibiting melanin production.
- Antioxidant: Protects cells from oxidative stress
- Brightening: May help lighten hyperpigmentation
- Synergy: Enhances the stability and efficacy of Vitamin C
Adenosine Anti-wrinkleProven
A naturally occurring compound in our cells that helps smooth fine lines and wrinkles while supporting wound healing and skin repair.
- Anti-wrinkle: Clinically proven to reduce appearance of fine lines
- Healing: Promotes cellular energy and repair processes
- Soothing: Has anti-inflammatory properties
16 ingredients
Bambusa Vulgaris Water (76.23%), Pentylene Glycol, Ascorbic Acid (5%), Butylene Glycol, 1,2-Hexanediol, Niacinamide, Water, Sodium Hyaluronate, Polyglyceryl-6 Caprylate, Polyglyceryl-4 Caprate, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Hydroxyacetophenone, Disodium EDTA, Glutathione, Adenosine
Where it fits in your routine
ROUTINEApply in the morning for antioxidant protection under sunscreen. Can also be used at night. Wait 1-2 minutes before layering next products.
How to use
HOW TO USECleanse & Prep
Start with clean, dry skin. Apply after cleansing and toning. Skin should be slightly damp for better absorption.
Apply 2-3 Pumps
Dispense 2-3 pumps onto fingertips. Gently spread evenly across face and neck, avoiding the eye area.
Pat & Absorb
Pat gently until fully absorbed (about 30 seconds). Wait 1-2 minutes before applying next products.
Follow Up
Layer with moisturizer. In the morning, always finish with SPF 30+ sunscreen. For sensitive skin, mix with moisturizer.
Who is it for?
WHOPerfect for you if:
- You're new to Vitamin C and want a gentle introduction
- You have sensitive skin that reacts to high-concentration serums
- You're dealing with dullness and uneven skin tone
- You want to fade post-acne hyperpigmentation
- You need a pregnancy-safe brightening serum
- You prefer fragrance-free, minimal formulas
- You're looking for an affordable K-beauty Vitamin C option
Consider alternatives if:
- You want maximum potency (10-20% Vitamin C)
- You need fast, dramatic results
- You're experienced with Vitamin C and want something stronger
- You prefer Vitamin C with Vitamin E + Ferulic Acid for enhanced stability
- You dislike products that may oxidize within 3 months
Skin type compatibility
SKIN TYPESLightweight, watery texture absorbs instantly without adding shine. Oil-free formula won't clog pores.
Hyaluronic acid provides hydration, but may need a richer moisturizer on top. Layer with heavier cream in winter.
Balances well across different face zones. Niacinamide helps regulate oil production in T-zone.
5% concentration is gentle enough for most sensitive skin. Fragrance-free formula. Patch test recommended.
Non-comedogenic, fungal-acne safe formula. Niacinamide helps with sebum control and post-acne marks.
Results timeline
MONTH 3+Initial Adjustment
Skin adjusts to Vitamin C. Mild tingling may occur initially but subsides. Skin may feel slightly more hydrated and look refreshed.
70% notice immediate glowEarly Brightening
Overall skin tone begins to look more even and radiant. Some users notice subtle fading of recent dark spots and acne marks.
60% see improved radianceVisible Improvement
Noticeable reduction in hyperpigmentation and dark spots. Skin texture appears smoother. Fine lines may look slightly softer.
75% report clearer skin toneCumulative Benefits
With consistent daily use, maximum brightening and anti-aging benefits become apparent. Continued protection against future damage.
85% see significant improvementRatings by platform
2K+ REVIEWSPros & cons
BALANCEDPraised
- Gentle 5% concentration perfect for Vitamin C beginners
- Lightweight, fast-absorbing watery texture
- Fragrance-free and clean ingredient list
- Affordable price point for 60ml size
- Fungal acne and pregnancy safe
- Noticeable brightening and glow effect
- Works well under makeup and sunscreen
- Contains beneficial niacinamide and hyaluronic acid
Criticized
- Oxidizes relatively quickly (use within 3 months)
- 5% may be too low for experienced users
- Mild vitamin-like smell some find unpleasant
- Can cause mild tingling on very sensitive skin
- Lacks Vitamin E and Ferulic Acid for enhanced stability
- Pump can occasionally squirt too much product
Budget-friendly alternatives (dupes)
DUPESSame 5% Ascorbic Acid concentration with Centella Asiatica for soothing. Slightly smaller size (35ml) but includes more botanical extracts. Also K-beauty, also gentle.
Much higher concentration (23%) in water-free suspension. Gritty texture, stronger tingling. Best for those who want maximum potency at lowest price. Not for beginners.
Higher 20% concentration with Vitamin E and Ferulic Acid for enhanced stability and efficacy. Watery texture similar to SkinCeuticals. Better for experienced users.
Comparison with competitors
SIDE-BY-SIDETimeless 20% C + E + Ferulic
Storage & shelf life
3 MONTHS3 months after opening. Vitamin C oxidizes when exposed to air and light. Use consistently for best results before oxidation.
Store in refrigerator for extended freshness. Keep away from direct sunlight and heat. Dark brown bottle helps protect from light.
Opaque dark brown bottle with airless pump dispenser. Pump is packaged separately to maintain freshness until first use.
Yes, 60ml is under the 100ml liquid limit for carry-on luggage. Pump dispenser prevents leaks.
Frequently asked questions
FAQYes! Topical Vitamin C (Ascorbic Acid) is considered safe during pregnancy and breastfeeding. This serum contains no retinoids, salicylic acid, hydroquinone, or chemical sunscreen filters that are typically advised to avoid during pregnancy. The formula is free from potentially harmful ingredients, making it a safe brightening option for expecting and nursing mothers.
Yes! This serum is fungal acne safe. It's free from ferments, fatty acids, fatty acid esters, and polysorbates that can feed malassezia yeast. The oil-free, silicone-free formula makes it an excellent choice for those prone to fungal acne or pityrosporum folliculitis.
Yes, but with caution. You can use this Vitamin C serum in your routine alongside retinol or chemical exfoliants, but don't layer them directly on top of each other. Use Vitamin C in the morning and retinol/AHA/BHA at night. If you want to use them in the same routine, wait 15-30 minutes between applications. Avoid using with Benzoyl Peroxide as it inactivates Vitamin C.
This serum works well for all skin types but is especially excellent for oily, combination, and acne-prone skin due to its lightweight, oil-free formula. The gentle 5% concentration makes it ideal for sensitive skin and Vitamin C beginners. Dry skin types may benefit from adding a richer moisturizer on top.
Most users notice an immediate glow and hydration boost after the first use. Visible brightening and evening of skin tone typically appears after 3-4 weeks of consistent daily use. Significant reduction in hyperpigmentation and dark spots usually takes 6-8 weeks. For best results, use daily and always apply sunscreen in the morning.
Apply after cleansing and toning, before moisturizer and sunscreen. As a general rule, apply serums from thinnest to thickest consistency. This watery serum should be applied on clean, slightly damp skin. Wait 1-2 minutes for it to absorb before applying your next product. Always follow with sunscreen in the morning.
No, this serum has a comedogenic rating of 0/5. It's oil-free, silicone-free, and contains no pore-clogging ingredients. The lightweight formula actually works well for acne-prone skin, and the niacinamide helps regulate sebum production and minimize the appearance of pores.
Use within 3 months of opening for optimal efficacy. Vitamin C naturally oxidizes when exposed to air and light. The serum starts clear to light yellow — this is normal. If it turns dark brown or orange, it's oxidized and less effective. Store in the refrigerator to extend freshness. The dark bottle and airless pump help protect against oxidation.
Verdict: Purito Pure Vitamin C Serum is an excellent entry-level Vitamin C serum that delivers gentle brightening without irritation. The 5% Ascorbic Acid concentration, combined with niacinamide and hyaluronic acid in a bamboo water base, makes it ideal for sensitive skin, beginners, and those seeking a clean, K-beauty brightening solution. While the lower concentration means slower results compared to 15-20% serums, the trade-off is better tolerability and a formula that's safe during pregnancy. The generous 60ml size offers great value, though you'll need to use it consistently within 3 months before oxidation. Store in the fridge and pair with daily sunscreen for best results.
Product Overview
Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.
Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.
Quick Product Notes
Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.
We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.
Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.
Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you
Notable Effects & Ingredients
Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.
We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.
A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.
One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!
Ingredients Related to Skin Types
Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.
EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.
Ingredient Safety Breakdown
Product ingredient list
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
| 1 |
Bambusa Vulgaris Water
Skin Conditioning
|
|
|
| 1 |
Pentylene Glycol
Solvent, Skin Conditioning
|
|
|
| 1 |
Ascorbic Acid
Skin Conditioning, Masking, Fragrance, Antioxidant, Ph Adjuster, Buffering Agent, Buffering
|
Promotes Wound Healing
Redness
Dark Spots
Texture
Pores
|
|
| 1 |
Butylene Glycol
Solvent, Skin Conditioning, Masking, Fragrance, Humectant, Viscosity Controlling, Viscositydecreasing Agent
|
Hydrating
|
|
| 1 |
1,2-Hexanediol
Solvent, Skin Conditioning
|
Hydrating
|





