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Rice Pack

Rice Pack

Product Description

Product overview

Made in Various INTERNATIONAL

By Keana Nadeshiko (Ishizawa Laboratories) — A creamy, rinse-off Japanese face pack that looks and feels like freshly cooked rice porridge. Powered by 100% domestically-grown Japanese rice serum (rice ferment lees, rice bran oil, rice ceramides & rice bran extract), this 5-minute treatment deeply hydrates dry skin, smooths bumpy texture, and refines the look of pores for a plump, luminous, mochi-soft finish.

100% Japanese Rice Fragrance-Free Alcohol-Free Colorant-Free Wash-Off Mask 170g Generous Size ~10 Applications Drugstore Cult Favorite
Pregnancy
Yes
Fungal Acne
No
Comedogenic
3/5
Brand
Keana Nadeshiko
Type
Wash-Off Mask
Size
170g (6 oz)
Targets
Pores & Dullness
Wear Time
5 minutes
Real reviews · YouTube Shorts
Why it's different

4-in-1 Rice Serum

Combines rice ferment lees (sake), rice bran oil, rice ceramides (glycosphingolipids) & rice bran extract from 100% domestic Japanese rice.

01

Texture & feel

SENSORY
Consistency
Creamy paste
Scent
Fragrance-free
Absorption
Rinse-off (5 min)
Finish
Plump & dewy

4-in-1 Rice Serum

Combines rice ferment lees (sake), rice bran oil, rice ceramides (glycosphingolipids) & rice bran extract from 100% domestic Japanese rice.

Deep Hydration

Glycerin and butylene glycol pull moisture into the upper skin layer; petrolatum and shea butter seal it in for long-lasting plumpness.

Pore-Smoothing Action

Hydration plumps the surrounding skin, making rough, dehydration-related pores look visibly tighter and more refined after rinsing.

Mochi-Soft Finish

Users compare the after-feel to freshly steamed rice or mochi — soft, springy, supple skin you can feel immediately on rinse.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

No retinoids, salicylic acid, hydroquinone, or chemical sunscreens. Formula is considered safe during pregnancy and nursing.

Not Fungal Acne (Malassezia) Safe

Contains rice ferment lees, polysorbate 60, glyceryl stearate, ethylhexyl palmitate & lecithin — multiple feeders for malassezia yeast.

Comedogenic Rating: 3/5

Petrolatum (0), shea butter (0–2), ethylhexyl palmitate (4) and behenyl alcohol (1–2) may pose risk for very acne-prone skin. As a rinse-off, risk is lower than a leave-on.

Fragrance & Alcohol Free

No added fragrance, essential oils, or drying alcohol — suitable for fragrance-sensitive and reactive skin.

Layers Well With Actives

As a 5-minute rinse-off, it doesn't conflict with retinol, vitamin C, AHA/BHA — apply actives in your regular routine afterward.

Rice Allergy Note

Contains multiple rice-derived ingredients. Patch test if you have known rice or grain sensitivities.

03

Ingredient breakdown

INGREDIENTS

Rice Ferment Lees (Sake Lees) ~3-5%Promising

The fermented byproduct of sake brewing — rich in amino acids, peptides, kojic acid derivatives and natural humectants. Long used in Japanese skincare for brightening and softening dehydrated skin.

  • Tradition: Sake brewers' famously soft hands inspired its modern cosmetic use.
  • Action: Provides amino acid hydration and a mild surface-level smoothing effect.
Ferments are fungal-acne triggers — not recommended if you struggle with malassezia folliculitis.

Oryza Sativa Bran Oil (Rice Bran Oil) ~3-5%Proven

Cold-pressed oil from rice bran, naturally rich in oleic acid (~40%), linoleic acid (~30%), vitamin E (tocopherols/tocotrienols) and gamma-oryzanol — a potent antioxidant unique to rice.

  • Composition study: Rice bran oil is well-documented for its high content of antioxidant gamma-oryzanol and skin-soothing fatty acid profile.
  • Function: Emollient that softens the surface and forms a light protective film without heaviness.

Glycerin ~3-4%Proven

The gold-standard humectant — naturally found in skin, it pulls water into the upper epidermis and helps maintain barrier function.

  • Research: A 2016 study found glycerin to be a more effective humectant than AHAs and hyaluronic acid in raw water-binding capacity.
  • Concentration: Effective from as little as 3%, with stronger barrier benefits up to 20–40% in dry-skin formulas.
  • Profile: Comedogenicity 0, irritancy 0 — universally tolerated.

Glycosphingolipids (Rice Ceramides) <1%Promising

Plant-derived ceramide precursors. These lipids mirror those naturally found between skin cells and help reinforce the moisture barrier.

  • Mechanism: Glycosphingolipids can be converted to ceramides in the skin, supporting barrier integrity.
  • Benefit: Helps prevent transepidermal water loss — explains why skin stays comfortably hydrated after rinsing.

Houttuynia Cordata Extract <0.5%Promising

Also known as "fish mint" or "dokudami" in Japanese herbalism — used for centuries for its calming and antioxidant properties on irritated skin.

  • Tradition: A staple of Japanese folk skincare for soothing redness and balancing the complexion.
  • Profile: Provides flavonoids and polyphenols with mild antioxidant activity.

Petrolatum & Shea Butter ~1-3%Proven

The occlusive duo. Petrolatum is the most studied moisture-sealing ingredient in cosmetic science, and shea butter (Butyrospermum Parkii) adds emollient softness and natural vitamin E.

  • Petrolatum: Reduces transepidermal water loss by up to 99% — gold-standard occlusive.
  • Shea butter: Rich in stearic and oleic acids that soften and condition the skin surface.
Together with ethylhexyl palmitate, this is what nudges the comedogenic rating up to 3 — most users tolerate it as a rinse-off, but very acne-prone skin should patch test.

27 ingredients

Water, Butylene Glycol, Oryza Sativa Bran Oil, Glycerin, Ethylhexyl Palmitate, Polysorbate 60, Glyceryl Stearate, Heptanol, Cyclopentasiloxane, Rice Ferment Lees, Oryza Sativa Bran Extract, Rice Bran Acid, Glycosphingolipids, Houttuynia Cordata Extract, Butyrospermum Parkii Butter, Behenyl Alcohol, Petrolatum, Hydrogenated Lecithin, Lysolecithin, Carbomer, Tocopherol, Sodium Polyacrylate Starch, Potassium Hydroxide, Sodium Hydroxide, Etidronic Acid, Methylparaben, Propylparaben.

FREE FROM: Fragrance · Essential oils · Alcohol (drying) · Colorants · Sulfates · Silicone-heavy formula · Retinoids · Salicylic acid · Hydroquinone · Mineral oil · SLS/SLES
04

Where it fits in your routine

ROUTINE
1
Cleanser
2
Rice Pack (Mask)
3
Toner
4
Serum
5
Moisturizer
6
Sunscreen (AM)

Use 2–3 times per week as a special treatment after cleansing, then continue with your regular toner-to-moisturizer routine.

05

How to use

HOW TO USE
1

Cleanse & Pat Dry

Wash your face as usual, then gently pat off excess water. Skin should be slightly damp, not dripping.

2

Apply a Generous Layer

Scoop out a thick, even layer with clean fingers or a spatula. Spread evenly across the face, avoiding the eye and lip area.

3

Wait 5 Minutes

Leave on for about 5 minutes — do not let it dry out completely. The texture stays creamy throughout.

4

Rinse Thoroughly

Rinse off with lukewarm water, making sure no residue remains. Pat dry with a clean towel.

5

Continue Your Routine

Follow with toner, serum and moisturizer to lock in the hydration. Use 2–3 times per week.

06

Who is it for?

WHO

Perfect for you if:

  • Your skin feels rough, bumpy or dehydrated
  • You have visible pores caused by dryness
  • You want a quick at-home spa moment
  • You prefer fragrance-free, gentle Japanese formulas
  • You enjoy wash-off masks over leave-on treatments
  • You want an affordable rice-based brightening routine

Consider alternatives if:

  • You have malassezia / fungal acne
  • You're highly acne-prone with sensitivity to richer occlusives
  • You have a known rice or grain allergy
  • You avoid parabens or petrolatum on principle
  • You want active exfoliation (no AHAs/BHAs here)
07

Skin type compatibility

SKIN TYPES
Dry Skin
Excellent

Layered humectants, ceramides and occlusives are tailor-made for dry, dehydrated complexions.

Normal / Combination
Good

Adds plumpness and softness; rinse off well to avoid heaviness in the T-zone.

Sensitive
Good

Fragrance- and alcohol-free; well-tolerated by most reactive skin (patch test recommended).

Oily Skin
Moderate

May feel rich; rinse very thoroughly. Better suited as an occasional treat than weekly use.

Acne-Prone
Moderate

Comedogenic rating 3 — okay as a rinse-off for some; avoid if you have active fungal acne.

Mature Skin
Good

Vitamin E, gamma-oryzanol and ceramides support a softer, plumper, more cushioned complexion.

08

Results timeline

AFTER 6–8 WEEKS
Right After 1st Use

Instant Plump & Glow

Skin feels noticeably softer, smoother and more cushioned the moment you rinse — the most-mentioned effect across reviews.

~85% noticed
After 1 Week (2–3 uses)

Less Roughness

Bumpy texture starts to soften; makeup applies more smoothly. Hydration feels more "stored" between uses.

~70% noticed
After 2–4 Weeks

Refined Pore Look

With consistent use, dehydration-related pores appear visibly smaller and the complexion looks more even and luminous.

~55% noticed
After 6–8 Weeks

Healthier Skin Barrier

Long-term users report less tightness, less seasonal dryness, and a generally more resilient, comfortable barrier.

~45% noticed
09

Ratings by platform

4K+ REVIEWS
Amazon
4.3
Rating
3,000+
Reviews
Main complaint: Some buyers received jars that looked previously opened or with damaged seals.
YesStyle
4.5
Rating
800+
Reviews
Main complaint: Slight stickiness right after rinsing if not washed thoroughly enough.
Stylevana
4.4
Rating
500+
Reviews
Main complaint: Pore-minimizing effect is temporary — fades after a couple of days.
SkinSort
5.0
Rating
Limited
Reviews
Main complaint: Small sample of analytical reviews; users praise hydration and value.
What's In My Jar
75/100
Effectiveness
Low
Irritation
Main complaint: Hydrating actives are not the most cutting-edge or extensively studied.
Japanese Taste
4.7
Rating
200+
Reviews
Main complaint: A few reviewers note it may feel rich for very oily or very sensitive skin.
10

Pros & cons

BALANCED

Praised

  • Instant mochi-soft, plump finish after rinsing
  • Generous 170g jar = ~10 full-face treatments
  • Great value compared to luxury wash-off masks
  • Fragrance-free, alcohol-free, colorant-free
  • Non-stripping — leaves skin comfortable, not tight
  • Cult favorite in Japanese drugstores
  • Pleasant texture, easy to spread and rinse

Criticized

  • Contains parabens (methyl/propylparaben)
  • Not fungal-acne (malassezia) safe
  • Comedogenic rating ~3 — caution for very acne-prone skin
  • Pore-smoothing effect is mostly temporary
  • Bulky 170g jar isn't travel-friendly
  • No dropper or spatula — fingers required
11

Budget-friendly alternatives (dupes)

DUPES
82% Match
Black Sugar Mask Wash Off Exfoliator
$12.00
Budget Pick

Korean rice-based wash-off mask with rice extract and ceramide complex. Slightly grittier exfoliating texture rather than the smooth porridge feel of Keana, but very similar hydration result.

72% Match
Rice Mask
$32.00
Similar Tier

K-beauty rice-bran-pulp wash-off mask containing 71% rice extract. Pricier than Keana and a thicker scrub-mask hybrid, but a high-rice cult favorite for similar brightening goals.

68% Match
Rice Water Bright Light Cleansing Oil
$11.00
Budget Pick

A cleansing cream rather than a mask, but rice-water based and shares the brightening, dullness-removing positioning at a fraction of the price.

58% Match
Radiance Cleansing Balm
$17.00
Similar Tier

Different format (cleansing balm) but rice-bran-water powered with a similar gentle, brightening, J-/K-beauty inspired ethos. Good rice-routine starter.

12

Comparison with competitors

SIDE-BY-SIDE
Rice Mask
Star Ingredient 71% Rice Extract
Size 110g
Format Wash-off paste w/ rice grains
Fragrance Light natural rice scent
Best For Dullness + gentle exfoliation
Gokujyun Premium Lotion
Star Ingredient 5 Hyaluronic Acids
Size 5 sheet masks
Format Sheet mask
Fragrance None
Best For Pure deep hydration
The Rice Polish
Star Ingredient Japanese Rice Bran Powder
Size 60g
Format Activated powder cleanser
Fragrance Yes (light)
Best For Daily polishing cleanse
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening — use within a year for best efficacy.

Storage

Store in a cool, dry place away from direct sunlight. Keep the lid tightly closed; use clean fingers or a spatula.

Packaging

Wide-mouth screw-top jar (170g / 6 oz) — convenient to scoop, but exposes formula to air with each use.

Travel Friendly

Limited — the jar is bulky and over the typical 100ml carry-on liquid limit by weight. Better as a home treatment.

13

Frequently asked questions

FAQ

Yes — the formula contains no retinoids, salicylic acid, hydroquinone, or chemical sunscreen filters that are typically flagged during pregnancy. The active ingredients are rice-derived (rice ferment lees, rice bran oil, rice ceramides, rice bran extract) plus standard humectants and emollients, all considered safe for pregnant and nursing users. As always, check with your OB/GYN if you have concerns.

No. The formula contains several known malassezia triggers, including rice ferment lees (a fermented ingredient), polysorbate 60, glyceryl stearate, ethylhexyl palmitate, and lecithin derivatives. If you struggle with fungal acne / pityrosporum folliculitis, this product is best avoided. Look for fully fungal-acne-safe alternatives instead.

Yes. Because it's a 5-minute rinse-off treatment, it doesn't stay on the skin to interact with leave-on actives. Apply the rice pack on freshly cleansed skin, rinse it off, then continue with your regular routine — including retinol at night or vitamin C in the morning. It actually pairs well with actives because the hydration helps buffer potential irritation.

It's tailor-made for dry, dehydrated, dull or rough-textured skin. Combination, normal, sensitive and mature skin types also do very well with it. Oily and very acne-prone skin can use it, but less frequently — once a week as a treat rather than 2–3 times. Avoid if you have active fungal acne.

Instantly for hydration and softness — most users notice the mochi-soft "freshly-rinsed-rice" effect on the very first application. For texture refinement and pore-look improvement, expect 2–4 weeks of consistent use (2–3 times per week). Long-term barrier benefits build over 6–8 weeks.

Right after cleansing. Wash your face → pat off excess water → apply a generous layer of the rice pack → wait 5 minutes → rinse with lukewarm water → continue with toner, serum and moisturizer. Use 2–3 times per week, ideally in the evening so your skin can absorb the hydration overnight.

The formula has a comedogenic rating of about 3/5, mostly because of ethylhexyl palmitate, petrolatum and shea butter. However, because it's rinsed off after only 5 minutes, real-world clogging risk is much lower than for a leave-on cream. Most users — including those with normal-to-combination skin — tolerate it well. If you're very acne-prone, patch test on the jawline first or use it less frequently.

The Period After Opening (PAO) is 12 months. With 2–3 uses per week, a 170g jar typically lasts roughly 8–10 weeks of regular use, well within the freshness window. Keep the jar tightly sealed, store in a cool dry spot, and scoop with clean fingers or a spatula to avoid contamination.

— Skincarisma verdict
4.4 / 5 ★★★★☆

Verdict: The Keana Nadeshiko Rice Pack is one of Japan's most beloved drugstore wash-off masks for a reason — generous size, fragrance-free formula, and a rice-powered hydration boost that delivers an instant mochi-soft, plumped-up finish in just five minutes. It won't permanently shrink pores or replace targeted exfoliation, and it isn't fungal-acne friendly, but for anyone with dry, dull or rough-textured skin looking for an affordable, gentle weekly treat, it punches well above its price point. A worthy J-beauty staple.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 1 ingredient(s):
Tocopherol
brightening Brightening from 1 ingredient(s):
Glycerin
wound Promotes Wound Healing from 2 ingredient(s):
Glycerin Tocopherol
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
3
oily-skin Oily/Acne-Prone Skin
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
42% 19% 3% 34%

Product ingredient list

Showing first 5 of 26 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 A
Butylene Glycol
Solvent, Skin Conditioning, Masking, Fragrance, Humectant, Viscosity Controlling, Viscositydecreasing Agent
Hydrating
0 Unknown
Oryza Sativa Bran Oil
Emollient, Skin Conditioning
Hydrating
Redness
Irritation
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
1 B
Ethylhexyl Palmitate
Skin Conditioning, Perfuming, Emollient, Fragrance
VIEW ALL INGREDIENTS