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Rice Serum

Rice Serum

Product Description

A lightweight, fast-absorbing brightening serum formulated with 73% fermented rice germ extract to deliver radiant, glowing skin. Enriched with niacinamide, hyaluronic acid, and antioxidants to boost collagen production, improve elasticity, and fade dark spots for a healthier, more luminous complexion.

๐Ÿ‡ฐ๐Ÿ‡ท K-Beauty ยท Made in South Korea
โœ” Vegan โœ” Cruelty-Free โœ” Fragrance-Free โœ” Paraben-Free โœ” 73% Fermented Rice โœ” Niacinamide โœ” Hyaluronic Acid โœ” Dermatologist Tested
Pregnancy Safe
Yes โœ”
Fungal Acne Safe
No โœ—
Comedogenic Rating
1/5
๐Ÿ“
Size
30ml / 1.01 fl oz
๐Ÿงช
pH Level
6.0 ยฑ 1.0
๐ŸŒฟ
Key Active
73% Rice Ferment
๐Ÿ’ฐ
Price Range
$14 - $18
๐Ÿ“…
PAO
12 Months

โœจ Texture & Feel

๐Ÿ’ง
Consistency
Light Gel-Cream
๐Ÿ‘ƒ
Scent
Fragrance-Free
โฑ๏ธ
Absorption
Quick (15-30 sec)
๐ŸŽฏ
Finish
Dewy & Glowing
๐ŸŒพ

73% Fermented Rice Germ Extract

Retains over 65% of rice's nutritional value, rich in vitamin B and gamma-oryzanol for brightening and elasticity.

โœจ

Brightening Complex

Niacinamide and glutathione work synergistically to fade dark spots and even skin tone.

๐Ÿ’ฆ

Multi-Weight Hydration

Hydrolyzed and sodium hyaluronate deliver moisture at multiple skin depths for plump, supple skin.

๐Ÿ›ก๏ธ

Barrier Support

Squalane, panthenol, and madecassoside strengthen and soothe the skin barrier.

๐Ÿ›ก๏ธ Safety & Compatibility

โœ…
Pregnancy & Breastfeeding Safe

No retinoids, salicylic acid, hydroquinone, or chemical sunscreens. Contains only gentle, pregnancy-compatible ingredients.

โš ๏ธ
Not Fungal Acne (Malassezia) Safe

Contains fermented ingredients (Aspergillus/Rice Germ Ferment) which can feed malassezia yeast. Avoid if prone to fungal acne.

โœ…
Low Comedogenic Risk

Rating 1/5 - No heavy pore-clogging oils. Non-comedogenic formula suitable for most skin types.

โœ…
Sensitive Skin Friendly

Fragrance-free, alcohol-free, contains soothing allantoin and madecassoside. Dermatologically tested.

๐Ÿ”ฌ Ingredient Breakdown

๐ŸŒพ Aspergillus/Rice Germ Ferment Extract Filtrate 73% Star Ingredient

The hero ingredient - fermented rice germ extract that retains over 65% of rice's nutritional value. Rich in vitamin B, amino acids, and gamma-oryzanol for brightening and antioxidant benefits.

  • Brightening: Contains gamma-oryzanol which inhibits tyrosinase to reduce melanin production
  • Anti-aging: Rich in antioxidants that protect against free radical damage
  • Fermentation benefit: Enhanced bioavailability and smaller molecular size for better absorption
โš ๏ธ
Fermented ingredients may trigger fungal acne in susceptible individuals

๐Ÿ’Š Niacinamide (Vitamin B3) Proven

A multitasking powerhouse that brightens skin, minimizes pores, regulates sebum, and strengthens the skin barrier.

  • Study: 2-5% concentration shown to reduce hyperpigmentation and improve skin texture
  • Barrier support: Increases ceramide synthesis for stronger, healthier skin
  • Oil control: Regulates sebum production without drying
โœ…
Well-tolerated by most skin types, including sensitive skin

๐Ÿ’ง Hyaluronic Acid Complex Proven

Dual-weight hyaluronic acid (Hydrolyzed HA + Sodium Hyaluronate) provides multi-level hydration from surface to deeper skin layers.

  • Hydrolyzed HA: Smaller molecules penetrate deeper for long-lasting hydration
  • Sodium Hyaluronate: Forms protective moisture barrier on skin surface
  • Capacity: Can hold up to 1000x its weight in water

๐Ÿซ’ Squalane Proven

A lightweight, non-comedogenic emollient that mimics skin's natural sebum. Provides excellent moisture without greasiness.

  • Biocompatible: Naturally found in human sebum, making it easily absorbed
  • Non-comedogenic: Won't clog pores despite being an oil-like ingredient
  • Antioxidant: Provides protection against oxidative stress
โš ๏ธ
Source of squalane (olive vs sugarcane) may affect fungal acne safety

๐ŸŒฟ Madecassoside Proven

A pure compound derived from Centella Asiatica known for its powerful wound-healing and anti-inflammatory properties.

  • Healing: Accelerates wound healing and reduces post-acne marks
  • Anti-inflammatory: Calms redness and irritation
  • Collagen: Stimulates collagen synthesis for firmer skin

30 ingredients

Aspergillus/Rice Germ Ferment Extract Filtrate, Propanediol, Glycerin, Methylpropanediol, Cyclopentasiloxane, Niacinamide, Caprylyl Methicone, Water (Aqua), Cyclohexasiloxane, 1,2-Hexanediol, Squalane, Betaine, C12-14 Pareth-12, Ammonium Acryloyldimethyltaurate/VP Copolymer, Panthenol, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Ethylhexylglycerin, Allantoin, Xanthan Gum, Dipotassium Glycyrrhizate, Adenosine, Disodium EDTA, Pentylene Glycol, Hydrolyzed Hyaluronic Acid, Alpha-Glucan Oligosaccharide, Sodium Hyaluronate, Madecassoside, Portulaca Oleracea Extract, Hydroxypropyl Cyclodextrin, Glutathione

FREE FROM: Parabens, Sulfates, Artificial Fragrances, Artificial Colors, Alcohol, Mineral Oil, Essential Oils, Animal Products

๐Ÿ”„ Where It Fits in Your Routine

1
Cleanser
2
Toner
3
Rice Serum
4
Moisturizer
5
Sunscreen (AM)

Apply after toner and before heavier serums or moisturizer. Use AM and/or PM. For enhanced results, pair with I'm From Rice Toner and Rice Cream.

๐Ÿ“ How to Use

1

Cleanse & Prep

Start with clean skin. Apply your toner and let it absorb for 30 seconds.

2

Dispense Product

Pump 1-2 pumps of serum onto your fingertips or palm. A little goes a long way.

3

Apply Evenly

Gently spread the serum across your face and neck, avoiding the eye area.

4

Pat & Absorb

Gently pat until fully absorbed (15-30 seconds). Follow with moisturizer and sunscreen (AM).

๐Ÿ‘ค Who Is It For?

โœ… Perfect for you if:

  • You want to brighten dull, tired-looking skin
  • You have uneven skin tone or dark spots
  • You need lightweight hydration without greasiness
  • You want to boost your skin's natural glow
  • You're looking for a gentle, fragrance-free serum
  • You love K-beauty fermented ingredients
  • You're pregnant or breastfeeding and need safe options

โŒ Consider alternatives if:

  • You have fungal acne or malassezia-prone skin
  • You need heavy-duty hydration for very dry skin
  • You're sensitive to fermented ingredients
  • You prefer silicone-free formulas
  • You want stronger active ingredients (retinol, AHA/BHA)

๐ŸŽฏ Skin Type Compatibility

Normal Skin โ˜…โ˜…โ˜…โ˜…โ˜… Excellent

Perfect balance of hydration and brightening without being too heavy or too light. Ideal for maintaining healthy, glowing skin.

Oily Skin โ˜…โ˜…โ˜…โ˜…โ˜… Excellent

Lightweight gel texture absorbs quickly without adding shine. Niacinamide helps regulate sebum production.

Combination Skin โ˜…โ˜…โ˜…โ˜…โ˜… Excellent

Balances well across different face zones. Hydrates dry areas without overwhelming oily T-zone.

Dry Skin โ˜…โ˜…โ˜…โ˜…โ˜† Good

Provides hydration boost but may need a richer moisturizer on top. Best used with I'm From Rice Cream for complete routine.

Sensitive Skin โ˜…โ˜…โ˜…โ˜…โ˜† Good

Fragrance-free with soothing allantoin and madecassoside. Patch test recommended for very reactive skin.

Acne-Prone Skin โ˜…โ˜…โ˜…โ˜†โ˜† Moderate

Non-comedogenic but contains fermented ingredients. Not suitable for fungal acne. Good for post-acne hyperpigmentation.

๐Ÿ“ˆ Results Timeline

Week 1-2

Immediate Hydration & Glow

Skin feels more hydrated and looks plumper. Instant subtle glow visible after each application. Texture feels smoother to touch.

85% noticed immediate hydration
Week 3-4

Improved Skin Texture

More refined skin texture, reduced appearance of fine lines. Makeup applies more smoothly. Overall complexion looks healthier.

72% noticed texture improvement
Week 6-8

Visible Brightening

Noticeable reduction in dullness and uneven skin tone. Dark spots begin to fade. Skin appears more radiant and luminous overall.

65% noticed brightening effects
Week 12+

Long-Term Results

Significant improvement in hyperpigmentation. Strengthened skin barrier. Sustained healthy glow with consistent use.

58% noticed dark spot fading

โญ Ratings by Platform

๐Ÿ›’ Amazon
โ˜…โ˜…โ˜…โ˜… 4.5
Rating
2,500+
Reviews
โš ๏ธ Main complaint: Small bottle size for the price point
๐ŸŒธ YesStyle
โ˜…โ˜…โ˜…โ˜… 4.6
Rating
800+
Reviews
โš ๏ธ Main complaint: May not be hydrating enough for very dry skin
๐ŸŒฟ iHerb
โ˜…โ˜…โ˜…โ˜… 4.4
Rating
500+
Reviews
โš ๏ธ Main complaint: Results take time to notice
๐Ÿ’… Ulta Beauty
โ˜…โ˜…โ˜…โ˜… 4.5
Rating
200+
Reviews
โš ๏ธ Main complaint: Wish it came in larger size options

โš–๏ธ Pros & Cons

โœ… Praised

  • Lightweight, non-sticky texture that absorbs quickly
  • Delivers visible instant glow and hydration
  • Fragrance-free and gentle on sensitive skin
  • Layers well under makeup and other products
  • Vegan, cruelty-free, and clean formula
  • Effective for brightening and evening skin tone
  • Pregnancy and breastfeeding safe
  • Beautiful glass packaging with hygienic pump

โŒ Criticized

  • Small 30ml bottle may not last long
  • Not fungal acne safe due to fermented ingredients
  • May not be moisturizing enough for very dry skin
  • Brightening results take 6-8 weeks to show
  • Contains silicones (not for silicone-free preference)
  • Price per ml is higher than some alternatives

๐Ÿ’ฐ Budget-Friendly Alternatives (Dupes)

85% Match
Beauty of Joseon Glow Deep Serum: Rice + Arbutin
$11.90 Budget Pick

Similar rice-based brightening formula with added 2% Alpha-Arbutin for enhanced dark spot fading. More watery texture, fungal acne safe (no ferments).

70% Match
COSRX Ultimate Nourishing Rice Overnight Spa Mask
$15.00 Similar Price

68% rice extract in a cream-mask format. Richer texture better for dry skin. Use as overnight treatment rather than serum step. Larger 60ml size.

75% Match
Anua Rice 70 Glow Milky Toner
$19.00 Similar Price

70% rice bran water with niacinamide and ceramides. Toner format (250ml) offers better value. Fungal acne safe, no fermented ingredients.

๐Ÿ”„ Comparison with Competitors

Beauty of Joseon Glow Deep Serum

$11.90
Key Ingredient 68.6% Rice Bran Water + 2% Arbutin
Size 30ml (Better Value)
Texture Watery Serum
Fungal Acne Safe Yes
Fragrance-Free Yes

COSRX Rice Overnight Spa Mask

$15.00
Key Ingredient 68% Rice Extract + Niacinamide
Size 60ml (Best Value)
Texture Rich Cream Mask
Fungal Acne Safe No (Palm Oil)
Fragrance-Free Yes

Haruharu Wonder Black Rice Toner

$22.00
Key Ingredient Black Rice Extract + HA
Size 150ml (Best Value)
Texture Watery Toner
Fungal Acne Safe Yes
Fragrance-Free Yes

๐Ÿ“ฆ Storage & Shelf Life

๐Ÿ“…
Period After Opening (PAO)

12 months after opening

๐Ÿ 
Storage

Store in a cool, dry place away from direct sunlight. No refrigeration required but can be stored in skincare fridge for refreshing application.

๐Ÿ“ฆ
Packaging

Glass bottle with hygienic pump dispenser - prevents contamination and oxidation

โœˆ๏ธ
Travel Friendly

Yes - 30ml is under 100ml TSA liquid limit for carry-on. Glass bottle requires careful packing.

โ“ Frequently Asked Questions

Yes, I'm From Rice Serum is considered safe during pregnancy and breastfeeding. It does not contain any ingredients typically flagged as unsafe including retinoids, salicylic acid, hydroquinone, or chemical sunscreens. All ingredients are gentle and pregnancy-compatible. However, always consult with your healthcare provider for personalized advice.

No, this serum is NOT fungal acne safe. The primary ingredient, Aspergillus/Rice Germ Ferment Extract Filtrate (73%), is a fermented ingredient that can feed malassezia yeast. Additionally, the squalane in the formula may be an issue depending on its source. If you have fungal acne, consider alternatives like Beauty of Joseon Glow Deep Serum or Anua Rice 70 Toner which don't contain fermented ingredients.

Yes! I'm From Rice Serum has a gentle formula (pH ~6.0) that layers well with most actives. For vitamin C: apply Rice Serum after vitamin C has absorbed. For retinol: use Rice Serum in AM, retinol in PM, or apply Rice Serum before retinol for added hydration. For AHA/BHA: apply acids first, wait 20-30 minutes, then apply Rice Serum. The niacinamide in this serum actually complements these actives well.

This serum is excellent for normal, oily, and combination skin types due to its lightweight, fast-absorbing gel texture. It's good for dry skin when paired with a richer moisturizer, and suitable for sensitive skin thanks to its fragrance-free, gentle formula. It's ideal for anyone wanting to brighten dull skin, fade dark spots, or add a healthy glow. Not recommended for those with fungal acne.

You'll notice immediate hydration and a subtle glow from the first use. Improved skin texture typically shows within 3-4 weeks. Visible brightening and dark spot fading usually takes 6-8 weeks of consistent use. Maximum results for hyperpigmentation require 12+ weeks. Results vary based on individual skin concerns and consistency of use.

Apply after cleansing and toning, before heavier serums and moisturizer. The typical order is: Cleanser โ†’ Toner โ†’ (Actives like Vitamin C) โ†’ Rice Serum โ†’ Other Serums โ†’ Moisturizer โ†’ Sunscreen (AM). It can be used both morning and evening. For best results, pair with I'm From Rice Toner before and Rice Cream after.

I'm From Rice Serum has a low comedogenic rating of 1/5. It does not contain heavy pore-clogging oils and is formulated to be non-comedogenic. The lightweight gel texture absorbs quickly without leaving residue. However, everyone's skin is different - if you're very acne-prone, patch test first and introduce gradually into your routine.

The serum has a PAO (Period After Opening) of 12 months. The glass bottle with pump dispenser helps protect the formula from air and contamination. Using 1-2 pumps twice daily, the 30ml bottle typically lasts 1-2 months. Store in a cool, dry place away from direct sunlight to maintain potency.

โ˜…โ˜…โ˜…โ˜…โ˜†
4.5 out of 5

Verdict: I'm From Rice Serum is an excellent choice for those seeking a lightweight, brightening serum that delivers visible glow and hydration. The 73% fermented rice germ extract combined with niacinamide and hyaluronic acid creates an effective formula for addressing dullness and uneven skin tone. While it's not suitable for fungal acne-prone skin and the small bottle size may feel expensive, the quality formulation, elegant texture, and proven ingredients make it a worthwhile addition to most skincare routines. Best suited for normal, oily, and combination skin types wanting that coveted K-beauty glass skin effect.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging ยซpromisesยป it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 4 ingredient(s):
Niacinamide Adenosine Hydrolyzed Hyaluronic Acid Madecassoside
brightening Brightening from 4 ingredient(s):
Glycerin Niacinamide Hydrolyzed Hyaluronic Acid Glutathione
wound Promotes Wound Healing from 8 ingredient(s):
Glycerin Niacinamide Panthenol Allantoin Adenosine Hydrolyzed Hyaluronic Acid Sodium Hyaluronate Madecassoside
ache Ache-fighting from 1 ingredient(s):
Niacinamide
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
3
oily-skin Oily/Acne-Prone Skin
2
sensitive-skin Sensitive Skin
1
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
86% 3% 10%

Product ingredient list

Showing first 5 of 30 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
0 Unknown
Aspergillus/Rice Germ Ferment Extract Filtrate
Emollient
1 Unknown
Propanediol
Solvent, Viscosity Controlling, Viscosity Decreasing Agent
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
1 Unknown
Methylpropanediol
Solvent
3 A
Cyclopentasiloxane
Solvent, Skin Conditioning, Emollient, Hair Conditioning
VIEW ALL INGREDIENTS