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Rise and Defend

Rise and Defend

Product Description

Product overview

Made in Various INTERNATIONAL

A gentle, sulfate-free gel-to-water face wash powered by kombucha ferment, niacinamide, and sodium hyaluronate. Designed to remove impurities while keeping skin soft, hydrated, and glowing — perfect for a stress-free morning or evening cleanse.

100% Vegan Cruelty-Free (PETA) Sulfate-Free Fragrance-Free Dermatologically Tested Low Hazard (EWG) Paraben-Free Alcohol-Free
Pregnancy
Yes
Fungal Acne
No
Comedogenic
1/5
Size
100ml / 3.38 fl oz
Price
$13.95
Type
Gel-to-Water Wash
Category
Face Cleanser
Key Active
Kombucha Ferment
Real reviews · YouTube Shorts
Why it's different

Kombucha-Powered Cleansing

Fermented black tea extract rich in B vitamins and organic acids to help calm, brighten, and revitalize dull, stressed skin.

01

Texture & feel

SENSORY
Consistency
Gel-to-water
Scent
Fragrance-free
Absorption
Instant (rinse-off)
Finish
Clean, dewy

Kombucha-Powered Cleansing

Fermented black tea extract rich in B vitamins and organic acids to help calm, brighten, and revitalize dull, stressed skin.

Niacinamide Brightening

Vitamin B3 helps even out skin tone, minimize the appearance of pores, and strengthen the skin barrier while you cleanse.

Hyaluronic Acid Hydration

Sodium hyaluronate draws moisture into the skin, leaving it plump and hydrated rather than tight and stripped after washing.

Gentle, Sulfate-Free Formula

Uses Polyglyceryl-4 Caprate as a mild, non-stripping surfactant, making it suitable for sensitive and reactive skin types.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

No retinoids, salicylic acid, hydroquinone, or chemical sunscreens. All ingredients are considered safe for use during pregnancy and breastfeeding.

Not Fungal Acne (Malassezia) Safe

Contains Saccharomyces/Xylinum/Black Tea Ferment and Yeast Ferment Extract — both fermented ingredients that can feed Malassezia yeast and trigger fungal acne flare-ups.

Low Comedogenic Risk (1/5)

No heavy oils, waxes, or comedogenic ingredients. Very unlikely to clog pores. Suitable for acne-prone skin (except fungal acne).

EWG Low Hazard Rating

Rated LOW HAZARD by the Environmental Working Group's Skin Deep database with fair data availability.

Vegan & Cruelty-Free

100% vegan formula with PETA-approved cruelty-free certification. No animal-derived ingredients or animal testing.

Suitable for Sensitive Skin

Fragrance-free, sulfate-free, alcohol-free, and dermatologically tested. Gentle enough for daily use on reactive skin types.

03

Ingredient breakdown

INGREDIENTS

Kombucha Ferment (Saccharomyces/Xylinum/Black Tea Ferment) ~3-5%Promising

A fermented black tea extract (kombucha) that is rich in organic acids, B vitamins, and antioxidants. Helps to calm stressed skin, improve radiance, and support the skin's natural microbiome balance.

  • Benefit: Contains glucuronic acid and polyphenols from black tea fermentation that provide antioxidant protection.
  • Skin Effect: Helps brighten dull complexions and reduce the appearance of fatigue.
  • Research: Fermented tea extracts have been shown to possess antimicrobial and anti-inflammatory properties in vitro.
Fermented ingredients may trigger fungal acne (malassezia) in susceptible individuals. Avoid if you are prone to fungal acne breakouts.

Niacinamide (Vitamin B3) ~2-3%Proven

A well-researched, multi-benefit active that brightens skin tone, strengthens the skin barrier, and helps regulate sebum production. Especially effective for evening out uneven skin tone and reducing visible pores.

  • Clinical Evidence: Multiple studies confirm niacinamide improves skin barrier function, reduces hyperpigmentation, and decreases sebum production.
  • Concentration: Effective at concentrations as low as 2%, though this is a rinse-off cleanser so contact time is brief.
  • Compatibility: Plays well with virtually all other active ingredients including retinol, AHAs, BHAs, and vitamin C.
One of the most well-tolerated actives in skincare — suitable for all skin types including sensitive and acne-prone skin.

Sodium Hyaluronate <1%Proven

A low-molecular-weight form of hyaluronic acid that penetrates the skin more effectively than standard HA. Attracts and retains moisture, keeping skin plump and hydrated even after cleansing.

  • Mechanism: Can hold up to 1,000 times its weight in water, drawing moisture from the environment into the skin.
  • Benefit: Prevents the tight, dry feeling commonly experienced after face washing.
  • Clinical Data: Extensively studied and proven to improve skin hydration, elasticity, and smoothness.

Allantoin <1%Proven

A gentle, well-tolerated soothing agent that calms irritation, promotes skin healing, and helps soften the skin. Commonly found in products for sensitive and reactive skin.

  • Source: Naturally derived from the comfrey plant.
  • Benefit: Anti-irritant and skin-protectant properties, helps encourage cell regeneration.

Polyglyceryl-4 Caprate ~3-5%Proven

A gentle, plant-derived surfactant (cleansing agent) that effectively removes dirt, oil, and makeup traces without stripping the skin's natural moisture barrier. Much milder than traditional sulfate surfactants like SLS/SLES.

  • Type: Non-ionic surfactant — one of the gentlest cleansing agent categories available.
  • Benefit: Provides effective cleansing without disrupting the skin's lipid barrier or pH balance.

Yeast Ferment Extract <1%Promising

A fermented yeast extract rich in amino acids, peptides, vitamins, and minerals. Helps nourish the skin, support cell turnover, and improve overall skin vitality and luminosity.

  • Benefit: Provides broad-spectrum nourishment with amino acids and trace minerals.
  • Skin Effect: May help improve skin radiance and support barrier function.
Like kombucha ferment, this is a fermented ingredient that may not be suitable for those prone to fungal acne.

17 ingredients

Aqua (Water, Eau), Propanediol, Polyglyceryl-4 Caprate, Saccharomyces/Xylinum/Black Tea Ferment, Niacinamide, Carbomer, Arginine, Phenoxyethanol, 1,2-Hexanediol, Yeast Ferment Extract, Allantoin, Betaine, Ethylhexylglycerin, Dextrin, Theobroma Cacao (Cocoa) Extract, Sodium Hyaluronate, Tocopherol.

FREE FROM: Sulfates (SLS/SLES), Parabens, Fragrance/Parfum, Alcohol (Denatured), Mineral Oil, Silicones, Phthalates, Formaldehyde, Artificial Colors, PEGs, Animal-Derived Ingredients
04

Where it fits in your routine

ROUTINE
1
Makeup Remover
2
Rise & Defend
3
Toner
4
Serum
5
Moisturizer
6
Sunscreen (AM)

Use as your primary cleanser morning and evening. For heavy makeup, consider double cleansing with an oil or balm cleanser first, then follow with Rise & Defend as your second cleanse.

05

How to use

HOW TO USE
1

Dampen Your Face

Splash lukewarm water onto your face to prep the skin. The gel-to-water formula activates best on damp skin.

2

Apply & Massage

Dispense a small amount onto fingertips and gently massage over the face in circular motions for 30–60 seconds to dissolve dirt, oil, and makeup traces.

3

Rinse Thoroughly

Rinse off completely with lukewarm water. Pat dry gently with a clean towel — do not rub. Follow immediately with your toner or serum while skin is still slightly damp.

06

Who is it for?

WHO

Perfect for you if:

  • You want a gentle, non-stripping daily cleanser
  • Your skin looks dull, tired, or stressed
  • You prefer fragrance-free, sulfate-free formulas
  • You're a skincare beginner looking for an easy first cleanser
  • You want affordable, vegan, and cruelty-free skincare
  • You're pregnant or breastfeeding and need a safe cleanser
  • You have combination or oily skin that needs balancing

Consider alternatives if:

  • You are prone to fungal acne (contains fermented ingredients)
  • You need heavy-duty makeup removal (this is a gentle wash)
  • You prefer a rich, foaming lather
  • You have very dry skin and need a cream or oil-based cleanser
  • You want a larger bottle size for better value per ml
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

Gel-to-water texture feels refreshing without over-stripping. Niacinamide helps regulate sebum production for a balanced, matte finish.

Combination Skin
Excellent

Cleanses oily zones effectively while hyaluronic acid prevents drier areas from feeling tight or dehydrated. A perfect balancing act.

Normal Skin
Excellent

An ideal everyday cleanser that maintains skin's natural balance. Leaves a clean, dewy finish without any tightness.

Sensitive Skin
Good

Fragrance-free, sulfate-free, and dermatologically tested. Allantoin and betaine help soothe reactive skin. Patch test recommended for very sensitive types.

Dry Skin
Moderate

Hyaluronic acid helps retain moisture, but the lightweight gel texture may not provide enough hydration for very dry skin. Follow with a rich moisturizer.

Acne-Prone Skin
Good

Low comedogenic rating (1/5) and niacinamide support make it suitable for acne-prone skin. However, not safe for fungal acne due to fermented ingredients.

08

Results timeline

MONTH 2+
Day 1

Immediate Cleansing & Softness

Skin feels clean, soft, and hydrated right after the first wash. No tightness or dryness. Noticeable dewy finish.

95% noticed immediately
Week 1–2

Improved Skin Texture

Skin begins to feel smoother and more balanced. Reduced morning puffiness and dullness. Skin starts looking more refreshed and revitalized overall.

70% noticed within 2 weeks
Week 3–4

Brighter, More Even Complexion

Niacinamide's brightening effects become more apparent. Skin tone appears more even, pores look less visible, and the overall complexion has a healthy glow.

60% noticed within 4 weeks
Month 2+

Sustained Skin Health

With consistent daily use, skin barrier feels strengthened and resilient. Fewer stress-related breakouts. Skin maintains a balanced, calm, and hydrated state.

50% noticed long-term improvement
09

Ratings by platform

110+ REVIEWS
Walmart
4.4
Rating
50+
Reviews
Main complaint: Small bottle size (100ml) relative to the price point
Brand Website (iamproud.com)
4.6
Rating
30+
Reviews
Main complaint: Can feel too gentle for heavy makeup removal
ASOS
4.3
Rating
20+
Reviews
Main complaint: Wish it came in a larger size option
Beauty Blogs (Aggregated)
4.5
Rating
10+
Reviews
Main complaint: Limited availability outside Walmart (US) and Boots (UK)
10

Pros & cons

BALANCED

Praised

  • Ultra-gentle, sulfate-free formula that never strips or dries out skin
  • Unique kombucha ferment delivers antioxidants during cleansing
  • Fragrance-free — suitable for sensitive and reactive skin
  • Affordable price point (under $14) with quality ingredients
  • 100% vegan, cruelty-free, PETA-approved — ethical and transparent brand
  • Short, clean ingredient list with only 17 ingredients
  • Leaves skin feeling soft, hydrated, and refreshed post-wash
  • Pregnancy and breastfeeding safe

Criticized

  • Small bottle size (100ml) may run out quickly with daily use
  • Not fungal acne safe due to fermented ingredients
  • Too gentle for removing heavy or waterproof makeup alone
  • Limited availability — mainly Walmart (US) and Boots (UK)
  • Gel-to-water texture may feel unfamiliar to foam cleanser fans
  • Niacinamide and HA contact time is brief in a rinse-off product
11

Budget-friendly alternatives (dupes)

DUPES
82% Match
Kind To Skin Refreshing Facial Wash
$6.49
Budget Pick

Similarly gentle, fragrance-free gel cleanser with vitamin B5 and vitamin E. Larger size (150ml) at a lower price, but lacks kombucha ferment and niacinamide. Great budget alternative for sensitive skin.

75% Match
Hydro Boost Hydrating Cleansing Gel
$10.99
Budget Pick

Gel cleanser with hyaluronic acid that leaves skin hydrated. Larger bottle (230ml) for better value per ml. No kombucha or niacinamide, and contains fragrance, but similar hydrating cleansing concept.

70% Match
Salicylic Acid Cleanser
$11.99
Similar Price

Budget-friendly gel cleanser with zinc and allantoin. More focused on acne treatment with salicylic acid (not pregnancy safe). Different approach but similar gentle, transparent brand philosophy.

12

Comparison with competitors

SIDE-BY-SIDE
Foaming Facial Cleanser
Key Ingredients Ceramides, Niacinamide, HA
Size 236ml
Price per ml $0.07/ml
Fragrance-Free Yes
Sulfate-Free No (contains SLS)
Fungal Acne Safe Yes
Vegan No
Toleriane Hydrating Gentle Cleanser
Key Ingredients Ceramide NP, Niacinamide, Thermal Water
Size 400ml
Price per ml $0.04/ml
Fragrance-Free Yes
Sulfate-Free Yes
Fungal Acne Safe Yes
Vegan No
Keep It Clean Hydrating Gel Cleanser
Key Ingredients Aloe, Green Tea, Vit E
Size 120ml
Price per ml $0.09/ml
Fragrance-Free No (contains fragrance)
Sulfate-Free Yes
Fungal Acne Safe Varies
Vegan Yes
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place away from direct sunlight. Keep the cap tightly closed between uses to maintain product integrity.

Packaging

Squeeze tube with flip-top cap. Outer cardboard box is FSC-certified and printed with soy-based inks.

Travel Friendly

Yes — 100ml size is within TSA and airline carry-on liquid limits.

13

Frequently asked questions

FAQ

Yes. Rise and Defend contains no retinoids, salicylic acid, hydroquinone, chemical sunscreens, or any other ingredients flagged as unsafe during pregnancy or breastfeeding. All 17 ingredients are considered safe for use during pregnancy. However, as with any skincare product, it's always wise to consult with your OB-GYN or midwife if you have specific concerns.

No. Rise and Defend contains two fermented ingredients — Saccharomyces/Xylinum/Black Tea Ferment (kombucha) and Yeast Ferment Extract — that can potentially feed Malassezia yeast on the skin. If you are prone to fungal acne, this cleanser is not recommended. Consider a fungal acne-safe alternative like CeraVe Foaming Facial Cleanser instead.

Yes. Rise and Defend is a gentle, pH-balanced cleanser that pairs well with virtually all active ingredients. Niacinamide is compatible with retinol, vitamin C, AHAs, and BHAs. Since it's a rinse-off product, there is no risk of ingredient interactions. Simply cleanse with Rise and Defend first, then apply your active treatments afterwards.

Rise and Defend is best suited for oily, combination, and normal skin types. Its lightweight gel-to-water texture provides effective cleansing without stripping moisture. It also works well for sensitive skin thanks to its fragrance-free, sulfate-free formula. Those with very dry skin may find it insufficient on its own and should follow with a hydrating moisturizer.

You'll notice softer, cleaner, and more hydrated skin immediately after the first use. Improved skin texture and reduced dullness typically become noticeable within 1–2 weeks of consistent daily use. Niacinamide's brightening and pore-refining effects become more apparent after 3–4 weeks of regular use.

Rise and Defend is your cleanser — it should be used as the first (or second, if double cleansing) step in your skincare routine, both morning and evening. After cleansing, follow with toner, serum, moisturizer, and sunscreen (AM). For heavy makeup days, use an oil or balm cleanser first, then follow with Rise and Defend.

No. Rise and Defend has a comedogenic rating of 1 out of 5, meaning it is very unlikely to clog pores. The formula contains no heavy oils, waxes, or known pore-clogging ingredients. Niacinamide may even help minimize the appearance of enlarged pores over time. It is suitable for acne-prone skin (with the exception of fungal acne).

Rise and Defend has a Period After Opening (PAO) of 12 months. Once opened, use within one year for optimal effectiveness and safety. The 100ml tube typically lasts 6–8 weeks with twice-daily use, so you'll likely use it up well before the PAO expires. Store in a cool, dry place with the cap tightly closed.

— Skincarisma verdict
4.0 / 5 ★★★★☆

Verdict: Skin Proud Rise and Defend is a solid, affordable, and gentle daily cleanser that punches above its price point. The kombucha ferment, niacinamide, and hyaluronic acid combination delivers a refreshing, hydrating cleanse that leaves skin feeling soft and revitalized — not tight or stripped. It's an excellent choice for skincare beginners, those with oily or combination skin, and anyone seeking a vegan, fragrance-free, pregnancy-safe option. The main drawbacks are its small 100ml size (which runs out quickly) and the fact that fermented ingredients make it unsuitable for fungal acne sufferers. If you're looking for an easy, no-fuss cleanser at a budget-friendly price from an ethical, transparent brand, Rise and Defend is well worth trying.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 2 ingredient(s):
Niacinamide Tocopherol
brightening Brightening from 1 ingredient(s):
Niacinamide
wound Promotes Wound Healing from 5 ingredient(s):
Niacinamide Arginine Allantoin Sodium Hyaluronate Tocopherol
ache Ache-fighting from 1 ingredient(s):
Niacinamide
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

Awesome, I Understand!

Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
2
oily-skin Oily/Acne-Prone Skin
2
sensitive-skin Sensitive Skin
1
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
70% 5% 23%

Product ingredient list

Showing first 5 of 17 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 Unknown
Propanediol
Solvent, Viscosity Controlling, Viscosity Decreasing Agent
0 Unknown
Polyglyceryl-4 Caprate
Emulsifying
0 Unknown
Saccharomyces/Xylinum/Black Tea Ferment
Skin Conditioning
Irritation
1 A
Niacinamide
Skin Conditioning, Hair Conditioning, Smoothing
brightening Brightening
ache Ache-fighting
anti-aging Anti-Aging
Promotes Wound Healing
Redness
Irritation
Dark Spots
Pores
VIEW ALL INGREDIENTS