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Smoothing Gel Cleanser

Smoothing Gel Cleanser

Product Description

Product overview

Made in Various INTERNATIONAL

A gentle yet effective gel-to-foam exfoliating cleanser powered by 5% Lactic Acid (AHA) and Hyaluronic Acid. Deeply cleanses, smooths skin texture, and supports the moisture barrier with ceramide boosters — all without sulfates, soap, or fragrance. Dermatologically tested and suitable for sensitive skin.

5% Lactic Acid (AHA) Hyaluronic Acid Sulfate-Free Soap-Free Fragrance-Free Vegan & Cruelty-Free Dermatologically Tested Hypoallergenic 98% Biodegradable PETA Approved
Pregnancy
Caution
Fungal Acne
No
Comedogenic
1/5
Size
240ml / 230ml
Type
Gel-to-Foam
Key Active
5% Lactic Acid
pH
~3.5–4.5
Vegan
Yes (PETA)
Real reviews · YouTube Shorts
Why it's different

Gentle AHA Exfoliation

5% Lactic Acid gently dissolves dead skin cells to reveal smoother, more radiant skin without physical scrubbing or irritation.

01

Texture & feel

SENSORY
Consistency
Clear Gel
Scent
Fragrance-Free
Absorption
Rinse-Off
Finish
Clean & Soft

Gentle AHA Exfoliation

5% Lactic Acid gently dissolves dead skin cells to reveal smoother, more radiant skin without physical scrubbing or irritation.

Hydration Lock

Hyaluronic Acid and Glycerin work together to attract and retain moisture, preventing that tight, stripped feeling after cleansing.

Barrier Support

Ceramide boosters (7%) stimulate your skin's natural ceramide production, repairing and strengthening the moisture barrier with every wash.

Amino Acid Cleansing

Amino acid-derived surfactants and micelles gently lift makeup, pollution, and impurities without disrupting the skin's acid mantle.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding

Contains 5% Lactic Acid (AHA). Low-concentration AHAs in wash-off products are generally considered low risk, but consult your OB-GYN before use during pregnancy or breastfeeding. No retinoids, hydroquinone, or chemical sunscreens present.

Fungal Acne (Malassezia)

Not fungal acne safe. Contains Lauric Acid (C12 fatty acid) and Stearic Acid, both of which can feed Malassezia yeast and potentially trigger fungal acne flare-ups.

Sensitive Skin Friendly

Dermatologically tested on sensitive skin. Hypoallergenic formula free from artificial perfume, color, alcohol, and harsh chemicals. 89% of users agreed it cleansed effectively without irritation.

Low Comedogenic Risk

Rated 1/5 for comedogenicity. Although Lauric Acid can be comedogenic on its own, as a wash-off product with brief skin contact, pore-clogging risk is minimal.

Sun Sensitivity

Lactic Acid (AHA) increases photosensitivity. Always follow with SPF 30+ during the day when using this cleanser, especially if used in the morning.

Vegan & Cruelty-Free

PETA-approved vegan formula. No animal testing performed anywhere in the world. 98% biodegradable and packaged in a recyclable bottle.

03

Ingredient breakdown

INGREDIENTS

Lactic Acid 5%Proven

An alpha hydroxy acid (AHA) derived from fermented lactose. One of the gentlest AHAs, it promotes cell turnover and exfoliates dead skin cells to reveal smoother, brighter skin underneath. Also provides mild humectant properties.

  • Exfoliation: Dissolves intercellular bonds between dead skin cells, accelerating natural shedding and renewal.
  • Texture: Clinical studies show AHAs improve skin texture and reduce roughness within 1–4 weeks of regular use.
  • Hydration: Unlike glycolic acid, lactic acid has humectant properties that help the skin retain moisture during exfoliation.
AHAs increase sun sensitivity. Always use SPF 30+ during the day. If you're new to AHAs, start with 2–3 times per week.

Sodium Hyaluronate (Hyaluronic Acid) <1%Proven

The sodium salt form of hyaluronic acid, a naturally occurring molecule in skin that can hold up to 1,000 times its weight in water. Smaller molecular size than HA allows better skin penetration in a rinse-off formula.

  • Hydration: Acts as a powerful humectant, drawing moisture from the environment into the upper layers of skin.
  • Plumping: Temporarily plumps fine lines and gives skin a smoother, more supple appearance.
  • Barrier: Helps counteract the potential drying effects of lactic acid during cleansing.
Non-irritating, non-comedogenic (0/5), and suitable for all skin types including very sensitive skin.

Glycerin High (2nd listed)Proven

A skin-identical humectant that is naturally found in skin. Listed second in the formula, indicating a generous concentration. Keeps skin lipids in a healthy liquid crystal state and helps restore the skin barrier.

  • Moisturizing: A 2016 study found glycerin to be more effective as a humectant than both AHAs and hyaluronic acid.
  • Barrier Support: Helps maintain the skin's natural moisture balance and protects against irritation from other actives.
  • Safety: Comedogenic rating of 0, irritancy rating of 0 — one of the safest and most effective moisturizing ingredients available.

Panthenol (Pro-Vitamin B5) <1%Proven

A precursor to vitamin B5 that moisturizes, soothes inflammation, and supports skin barrier repair. Helps the skin produce more lipids essential for a strong, healthy barrier.

  • Anti-inflammatory: Studies show panthenol reduces irritation caused by other ingredients like preservatives and chemical actives.
  • Wound Healing: Promotes fibroblast proliferation, the cells responsible for producing collagen and repairing damaged skin.
  • Hydration: Acts as a humectant, attracting water to the skin and helping it retain moisture long after rinsing.

Cocamidopropyl Betaine Mid-range (3rd listed)Established

A mild, coconut-derived amphoteric surfactant that creates a gentle lather. Acts as the primary cleansing agent, producing the gel-to-foam texture while keeping the formula sulfate-free.

  • Gentle Cleansing: Significantly milder than SLS/SLES-based surfactants, making it suitable for sensitive and reactive skin.
  • Hydrating: Derived from coconut oil, it retains some moisturizing properties that help prevent over-stripping of the skin.
  • Safety: A 2012 study confirmed that high-grade, pure cocamidopropyl betaine does not cause allergic reactions.

17 ingredients

Aqua, Glycerin, Cocamidopropyl Betaine, Lactic Acid, Sodium Methyl Lauroyl Taurate, Sodium Hydroxide, Sodium Chloride, Sodium Benzoate, Lauric Acid, Sodium Methyltaurate, Stearic Acid, Cetrimonium Chloride, Citric Acid, Panthenol, Sodium Cocoyl Alaninate, Sodium Hyaluronate, Pantolactone

FREE FROM: Sulfates (SLS/SLES), Parabens, Artificial Fragrance, Artificial Colors, Soap, Alcohol, Silicones, Mineral Oil, Phthalates, Formaldehyde, Harsh Chemicals (2,000+ excluded ingredients)
04

Where it fits in your routine

ROUTINE
1
Makeup Remover
2
This Cleanser
3
Toner
4
Serum
5
Moisturizer
6
Sunscreen (AM)

Use as your second cleanse (or only cleanse if not wearing makeup). Start 2–3 times per week if new to AHAs, then build up to daily use. Always follow with SPF in the morning. Pair with the Simple Smooth+ Niacinamide Serum and Soothing Water Cream for best results.

05

How to use

HOW TO USE
1

Wet Your Face

Splash lukewarm water onto your face. Avoid hot water as it can strip the skin and increase sensitivity to the lactic acid.

2

Lather in Hands

Squeeze a small amount (pea-to-almond size) of gel into damp hands and work into a foam. A little goes a long way.

3

Massage onto Skin

Gently massage the foam onto your face in circular motions for 30–60 seconds. Avoid the eye area as lactic acid may cause stinging.

4

Rinse Thoroughly

Rinse with lukewarm water until all product is removed. Pat dry with a clean towel — don't rub.

5

Follow with Skincare

Apply your toner, serum, and moisturizer while skin is still slightly damp. Use SPF 30+ in the morning to protect newly exfoliated skin.

06

Who is it for?

WHO

Perfect for you if:

  • You want gentle chemical exfoliation in a cleanser format
  • You have dull, rough, or uneven skin texture
  • You prefer fragrance-free, sulfate-free formulas
  • You have sensitive skin and want a non-irritating AHA product
  • You're looking for an affordable, multi-benefit cleanser
  • You value vegan, cruelty-free, and eco-friendly products

Consider alternatives if:

  • You have fungal acne (contains Lauric Acid and Stearic Acid)
  • You need a very strong exfoliating treatment (5% AHA in a wash-off is mild)
  • You're pregnant or breastfeeding and prefer to avoid all AHAs
  • You want a completely oil-free cleanser (contains fatty acids)
  • You have extremely dry skin that reacts to any exfoliation
07

Skin type compatibility

SKIN TYPES
Normal Skin
Excellent

Ideal daily cleanser that maintains healthy texture with gentle exfoliation and hydration. No over-stripping or excess residue.

Oily Skin
Excellent

Lactic acid helps unclog pores and refine texture. Gel-to-foam formula cleanses thoroughly without leaving oily residue.

Dry Skin
Good

Hyaluronic acid and glycerin help retain moisture, but very dry skin may prefer a cream or milk cleanser. Follow with a rich moisturizer.

Combination Skin
Excellent

Balances well across oily T-zone and drier cheeks. AHA smooths rough patches while gentle formula doesn't irritate dry areas.

Sensitive Skin
Good

Dermatologically tested on sensitive skin. Fragrance-free and hypoallergenic. Start 2–3x/week and build tolerance. Patch test recommended.

Acne-Prone Skin
Good

AHA exfoliation helps prevent clogged pores. However, not fungal acne safe due to Lauric Acid. Best for comedonal/hormonal acne types.

08

Results timeline

MONTH 2–3
Day 1

Instant Smoothness

Skin feels immediately cleaner, softer, and smoother after the first wash. The gel-to-foam lather lifts away surface impurities and dead skin cells.

89% noticed effective cleansing
Week 1

Visible Texture Improvement

Dull skin begins to transform. Roughness and flakiness reduce as lactic acid accelerates cell turnover. Skin starts to feel more hydrated throughout the day.

84% reported softer, smoother skin
Week 2–4

Even Tone & Glow

Uneven skin tone and mild hyperpigmentation start to fade. Pores appear more refined. Skin barrier feels stronger and less reactive thanks to ceramide boosters.

75% noticed improved radiance
Month 2–3

Barrier Resilience

Continued ceramide production support results in a stronger, more resilient moisture barrier. Skin maintains hydration better and shows fewer signs of sensitivity and dryness.

70% reported healthier-feeling skin overall
09

Ratings by platform

967+ REVIEWS
Boots (UK)
4.6
Rating
567+
Reviews
Main complaint: Some users found the lactic acid mildly irritating on very reactive skin
Amazon UK
4.3
Rating
200+
Reviews
Main complaint: A few users disliked a faint chemical smell, though most found it fragrance-free
Simple India (Brand Site)
4.5
Rating
150+
Reviews
Main complaint: 150ml size felt small for the price point in the Indian market
Clinikally
4.7
Rating
50+
Reviews
Main complaint: Limited availability and occasional stock issues
10

Pros & cons

BALANCED

Praised

  • Gentle yet effective exfoliation with 5% lactic acid
  • Doesn't strip or dry out the skin after cleansing
  • Fragrance-free, making it ideal for sensitive noses
  • Affordable price point for an AHA cleanser
  • Sulfate-free, soap-free, and vegan formula
  • Visible texture improvement within the first week
  • Luxurious gel-to-foam lather with minimal product needed
  • Short, clean ingredient list (only 17 ingredients)

Criticized

  • Not fungal acne safe (contains Lauric Acid)
  • Can sting if it gets near the eyes
  • AHA requires mandatory sunscreen use during the day
  • Some users detected a faint chemical smell
  • 5% AHA in a wash-off may be too mild for experienced exfoliators
  • Not widely available in all international markets
11

Budget-friendly alternatives (dupes)

DUPES
82% Match
Hyaluronic Acid Serum
$10.99
Budget Pick

A leave-on 10% lactic acid serum rather than a wash-off cleanser. More potent exfoliation but used as a separate step. Lacks cleansing function — you'll still need a cleanser.

72% Match
Renewing SA Cleanser
$14.99
Similar Price

Uses salicylic acid (BHA) instead of lactic acid (AHA). Better for oily/acne-prone skin but less effective for texture smoothing and brightness. Contains ceramides like Simple, but also includes sulfates.

68% Match
Lactic Acid 5% + HA
$6.80
Budget Pick

Same lactic acid concentration and also includes hyaluronic acid, but it's a leave-on treatment serum — not a cleanser. More targeted exfoliation. Much simpler 11-ingredient formula without any cleansing agents.

12

Comparison with competitors

SIDE-BY-SIDE
Renewing SA Cleanser
Key Active Salicylic Acid (BHA)
Hydrating Ingredients 3 Ceramides + Hyaluronic Acid + Niacinamide
Sulfate-Free No (contains Sodium Lauroyl Sarcosinate)
Fragrance-Free Yes
Ingredient Count 25+
Fungal Acne Safe No
Size 237ml
Effaclar Medicated Gel Cleanser
Key Active Zinc PCA (no AHA/BHA)
Hydrating Ingredients Glycerin only
Sulfate-Free No (contains Sodium Laureth Sulfate)
Fragrance-Free Yes
Ingredient Count 20+
Fungal Acne Safe Yes
Size 200ml
Gentle Skin Cleanser
Key Active None (purely gentle cleansing)
Hydrating Ingredients Glycerin + Panthenol + Niacinamide
Sulfate-Free Yes
Fragrance-Free Yes
Ingredient Count 10
Fungal Acne Safe Yes
Size 236ml
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place away from direct sunlight. Keep cap tightly closed between uses to preserve the lactic acid efficacy.

Packaging

Recyclable squeeze tube/bottle. Opaque packaging helps protect the AHA formula from light degradation.

Travel Friendly

The 240ml bottle exceeds the 100ml carry-on limit. Decant into a smaller container for air travel, or look for the 150ml size available in select markets.

13

Frequently asked questions

FAQ

Use with caution. This cleanser contains 5% Lactic Acid, an AHA. While low-concentration AHAs in wash-off products are generally considered low risk, some dermatologists recommend avoiding all chemical exfoliants during pregnancy. The formula does not contain retinoids, hydroquinone, or chemical sunscreens — the most concerning pregnancy-unsafe ingredients. Always consult your OB-GYN or dermatologist before using any AHA product while pregnant or breastfeeding.

No, this cleanser is not fungal acne safe. It contains Lauric Acid (a C12 fatty acid) and Stearic Acid, both of which can feed the Malassezia yeast responsible for fungal acne. If you are prone to fungal acne, consider alternatives like the La Roche-Posay Effaclar Gel Cleanser or Cetaphil Gentle Skin Cleanser, which are Malassezia-safe.

Since this cleanser already contains 5% Lactic Acid (AHA), be cautious about layering additional exfoliating acids (AHA/BHA) immediately after — this can over-exfoliate and irritate the skin. You can safely use retinol or vitamin C products in the same routine, but apply them after cleansing once your skin has dried. If using retinol, apply this cleanser in the morning and retinol at night to minimize irritation. Always introduce new actives gradually.

This cleanser works well for normal, oily, combination, and mildly sensitive skin. It's especially effective for those with dull, rough, or uneven skin texture who want gentle exfoliation. Those with very dry skin may find the AHA slightly stripping — pair it with a rich moisturizer. People with fungal acne should avoid this product due to Lauric Acid content.

Most users notice softer, smoother skin from the very first use. Visible improvements in texture and radiance typically appear within 1 week of regular use. According to the brand's clinical testing, 84% of users reported softer, smoother skin, and 89% agreed the cleanser was effective. More significant improvements in skin tone evenness and barrier strength develop over 4–8 weeks.

Use it as your primary cleanser (Step 1 or Step 2 if double cleansing). Apply to wet skin, massage for 30–60 seconds, and rinse. Follow with toner, serum, moisturizer, and SPF (morning). It can be used morning and evening, though if you're new to AHAs, start with 2–3 times per week and gradually increase frequency.

The overall comedogenic rating is 1/5 (very low risk). While Lauric Acid can rate up to 4/5 on comedogenic scales as a standalone ingredient, in a wash-off cleanser with brief skin contact time, the actual pore-clogging risk is minimal. The lactic acid actually helps keep pores clear by dissolving dead skin cell buildup. Most users report cleaner, more refined pores with regular use.

The Period After Opening (PAO) is 12 months. Store in a cool, dry place away from direct sunlight and keep the cap tightly sealed. The 240ml bottle typically lasts 2–3 months with twice-daily use, as only a small amount is needed per wash. If the color, smell, or texture changes noticeably, discontinue use even if within the PAO window.

— Skincarisma verdict
4.3 / 5 ★★★★☆

Verdict: The Simple Smoothing Gel Cleanser is an excellent budget-friendly exfoliating cleanser that delivers on its promises. With 5% Lactic Acid, Hyaluronic Acid, and ceramide boosters in a sulfate-free, fragrance-free formula of just 17 ingredients, it offers impressive results for the price. It's especially well-suited for normal, oily, and combination skin types looking to improve texture and radiance without irritation. The main drawbacks are that it's not fungal acne safe (due to Lauric Acid) and requires mandatory SPF use. For anyone seeking a gentle, effective, and ethically made AHA cleanser at a drugstore price, this is a standout choice.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 2 ingredient(s):
Lactic Acid Citric Acid
brightening Brightening from 3 ingredient(s):
Glycerin Lactic Acid Citric Acid
wound Promotes Wound Healing from 4 ingredient(s):
Glycerin Citric Acid Panthenol Sodium Hyaluronate
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
3
oily-skin Oily/Acne-Prone Skin
1
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
62% 18% 18%

Product ingredient list

Showing first 5 of 16 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
4 B
Cocamidopropyl Betaine
Skin Conditioning, Viscosity Controlling, Viscosity Increasing Agent, Antistatic Agent, Hair Conditioning, Sufactant, Foam Boosting
0 Unknown
Lactic Acid
brightening Brightening
anti-aging Anti-Aging
0 Unknown
Sodium Methyl Lauroyl Taurate
Cleansing, Foaming
VIEW ALL INGREDIENTS