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Super Hyaluronic Acid Hydra & Whitening Face Wash

Super Hyaluronic Acid Hydra & Whitening Face Wash

Product Description

Product overview

Made in Japan J-BEAUTY

A gentle, hydrating J-beauty face wash enriched with Super Hyaluronic Acid (Sodium Acetylated Hyaluronate), brightening Resveratrol, and four types of Brown Algae Extract. Cleanses away dirt and impurities while deeply moisturizing skin, leaving it soft, supple, and luminous — never tight or dry.

Fragrance-Free Colorant-Free Alcohol-Free Mineral Oil-Free 2 Types of Hyaluronic Acid Antioxidant Resveratrol Low Irritation Dermatologist Tested
Pregnancy
Yes
Fungal Acne
No
Comedogenic
1/5
Size
100g / 3.5 oz
Type
Cream-to-Foam
pH Level
~7.0 – 8.0
Brand
Hada Labo (Rohto)
Skin Concern
Hydration & Brightening
Real reviews · YouTube Shorts
Why it's different

Super Hyaluronic Acid

Sodium Acetylated Hyaluronate retains 2x more moisture than regular HA, locking hydration into skin even after rinsing.

01

Texture & feel

SENSORY
Consistency
Thick gel / gooey
Scent
Fragrance-free
Absorption
Rinses clean
Finish
Clean, soft, supple

Super Hyaluronic Acid

Sodium Acetylated Hyaluronate retains 2x more moisture than regular HA, locking hydration into skin even after rinsing.

Resveratrol Brightening

Natural grape-derived antioxidant that brightens dull skin tone, enhances radiance, and combats free radical damage.

4 Brown Algae Extracts

Ocean-derived seaweed complex (Sargassum, Fucus, Gelidiella, Hypnea) replenishes minerals and draws water into skin.

Gentle Low-Foam Cleansing

Mild surfactant blend produces a soft lather that removes dirt and excess oil without stripping natural moisture.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

No retinoids, salicylic acid, hydroquinone, or chemical sunscreens. All ingredients are considered safe for use during pregnancy and breastfeeding.

Not Fungal Acne (Malassezia) Safe

Contains Lauric Acid, Stearic Acid, and Palmitic Acid — fatty acids that can feed Malassezia yeast. Not recommended for fungal acne-prone skin.

Low Comedogenic Risk (1/5)

As a wash-off product, comedogenic ingredients have minimal contact time. Very low risk of pore clogging for most skin types.

Contains Parabens

Formula includes Methylparaben and Propylparaben as preservatives. While generally considered safe at low concentrations, some users prefer paraben-free alternatives.

Contains SLS (Sodium Laureth Sulfate)

Includes Sodium Laureth Sulfate, which can be drying or irritating for very sensitive or eczema-prone skin. Present in lower concentration in the formula.

Free From Common Irritants

No alcohol (ethanol), fragrances, colorants, or mineral oil. Formulated for low irritation and gentle daily use.

03

Ingredient breakdown

INGREDIENTS

Sodium Acetylated Hyaluronate (Super HA)Proven

The star ingredient — a modified form of Hyaluronic Acid where acetyl groups act as tiny anchors, giving it stronger skin adhesion and 2x the moisture retention of regular HA. Less sticky and more cosmetically elegant.

  • Mechanism: Acetyl groups create amphipathic properties allowing better binding to skin surface for longer-lasting hydration
  • Benefit: Improved elasticity, surface hydration, and moisture lock-in even after rinsing
  • Research: Studies show superior moisture retention compared to standard sodium hyaluronate
Nicknamed "Super Hyaluronic Acid" — Hada Labo's signature ingredient across their product line.

Sodium HyaluronateProven

The sodium salt form of Hyaluronic Acid — a naturally occurring molecule in skin that can bind up to 1,000 times its weight in water. Works as a powerful humectant to draw moisture into skin layers.

  • Molecular Weight: Smaller than pure HA, allowing better skin penetration
  • Function: Plumps skin, reduces fine lines appearance, and supports skin barrier hydration
  • Synergy: Works with Super HA for multi-layer hydration approach

ResveratrolProven

A potent polyphenol antioxidant naturally derived from grapes. Provides skin brightening benefits and protects against environmental free radical damage that causes premature aging and dull skin tone.

  • Antioxidant: Neutralizes free radicals to prevent oxidative stress and skin damage
  • Brightening: Helps inhibit melanin overproduction for more even, radiant skin tone
  • Anti-Aging: Research supports its role in protecting skin collagen from UV-induced degradation

Brown Algae Complex (4 Extracts)Promising

A blend of four marine algae extracts — Sargassum Muticum, Fucus Serratus, Gelidiella Acerosa, and Hypnea Musciformis — plus Chondrus Crispus (Carrageenan). Rich in ocean minerals, vitamins, and polysaccharides.

  • Hydration: Polysaccharides help draw water into skin and improve moisture retention
  • Minerals: Replenishes skin with trace minerals including zinc, magnesium, and iodine
  • Antioxidant: Fucoidan and other algae compounds provide additional free radical protection

Glycerin ~5-10%Proven

One of the most effective and well-studied humectants in skincare. A 2016 study found glycerin to be more effective as a humectant than AHAs and hyaluronic acid. Pulls moisture into deeper skin layers.

  • Humectant: Low molecular weight allows penetration to deeper skin layers for thorough hydration
  • Barrier Support: Strengthens skin barrier function, with antimicrobial and antiviral properties
  • Safety: Colorless, odorless, non-toxic — one of the safest and most proven skincare ingredients

31 ingredients

Water, Lauric Acid, Stearic Acid, Glycerin, Potassium Hydroxide, Butylene Glycol, Palmitic Acid, Glycol Distearate, Cocamidopropyl Betaine, Acrylates Copolymer, Cocamide DEA, Sodium Laureth Sulfate, Sodium Chloride, Potassium Cocoyl Glycinate, Phenoxyethanol, Chlorphenesin, Disteardimonium Hectorite, Disodium EDTA, Polyquaternium-7, Sodium Benzoate, Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Sorbitol, Resveratrol, Sargassum Muticum Extract, Fucus Serratus Extract, Gelidiella Acerosa Extract, Hypnea Musciformis Extract, Chondrus Crispus (Carrageenan) Extract, Methylparaben, Propylparaben.

FREE FROM: Alcohol (Ethanol), Fragrances, Colorants, Mineral Oil, Silicones, Harsh Alcohols, Essential Oils, Sulfates (SLS — note: contains SLES which is milder)
04

Where it fits in your routine

ROUTINE
1
Oil Cleanser
2
This Face Wash
3
Toner
4
Serum
5
Moisturizer
6
Sunscreen (AM)

Use as your second cleanser in a double-cleanse routine (AM & PM). Pairs perfectly with Hada Labo Gokujyun Lotion as your next step for maximum hydration layering.

05

How to use

HOW TO USE
1

Wet Your Face & Hands

Moisten your face and hands with lukewarm water. This helps the cleanser activate and lather properly.

2

Dispense a Pea-Sized Amount

Squeeze a small pea-sized amount onto your palm. The formula is thick and gooey — a little goes a long way. Be careful not to over-dispense.

3

Lather Between Hands

Rub between your palms with water to create a soft, low foam. You can also use a foaming net for a richer lather.

4

Massage Gently Onto Face

Apply the lather to your face using gentle circular motions for 30–60 seconds. Avoid tugging or pulling the skin.

5

Rinse Thoroughly

Rinse with lukewarm water until all product is removed. Pat dry gently with a clean towel — do not rub.

06

Who is it for?

WHO

Perfect for you if:

  • You want a hydrating cleanser that doesn't leave skin tight or dry
  • You have normal, combination, or oily skin
  • You want to brighten dull skin tone while cleansing
  • You prefer fragrance-free, low-irritation formulas
  • You practice the J-beauty double cleanse method
  • You want an affordable daily cleanser with hyaluronic acid

Consider alternatives if:

  • You have fungal acne (Malassezia) — contains fatty acid triggers
  • You have very dry skin and need a cream or milk cleanser
  • You strictly avoid parabens in your skincare
  • You have extremely sensitive skin that reacts to SLES
  • You prefer a low-pH cleanser (this runs pH 7–8)
  • You need a cleanser that removes heavy/waterproof makeup
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

Effectively removes excess oil and sebum without over-drying. Lightweight formula won't add shine or greasiness after rinse.

Combination Skin
Excellent

Balances well across oily T-zone and drier cheek areas. Hydrating ingredients help maintain moisture equilibrium.

Normal Skin
Excellent

Ideal everyday cleanser that maintains skin's natural moisture balance. Leaves face clean, soft, and refreshed.

Dry Skin
Good

Hydrating but may feel borderline drying for very dry skin. Follow immediately with a hydrating toner and rich moisturizer.

Sensitive Skin
Good

Fragrance-free and low irritation, but contains SLES and parabens. Patch test recommended for very reactive skin.

Acne-Prone Skin
Good

Low comedogenic risk as a wash-off product. Non-irritating formula, but not suitable for fungal acne specifically.

08

Results timeline

MONTH 2–3
Day 1

Immediate Softness

Skin feels noticeably softer and more supple right after the first wash. No tightness or dryness commonly associated with foaming cleansers.

90% noticed
Week 1–2

Improved Hydration & Comfort

Consistent use shows improved moisture levels throughout the day. Skin feels more balanced, clean, and comfortable after each wash.

78% noticed
Week 3–4

Brighter, More Even Tone

Resveratrol and algae antioxidants begin to show brightening effects. Dull, tired-looking skin appears more radiant and even-toned.

65% noticed
Month 2–3

Sustained Glow & Skin Health

Long-term use supports overall skin health. Moisture barrier function is well maintained, and the brightening effect becomes more pronounced with continued antioxidant protection.

55% noticed
09

Ratings by platform

4K+ REVIEWS
Amazon
4.4
Rating
3,800+
Reviews
Main complaint: Can feel slightly drying for very dry skin types; some find the tube dispenses too much product
YesStyle
4.3
Rating
450+
Reviews
Main complaint: Confusion between different Hada Labo face wash variants; inconsistent formulations across regions
MakeupAlley
4.2
Rating
120+
Reviews
Main complaint: Some users with dry skin report tightness; a few experienced breakouts from lauric acid content
Brand Website (Hada Labo Tokyo)
5.0
Rating
23+
Reviews
Main complaint: Limited availability in some regions; packaging variations between Japan, Asia, and Western markets
10

Pros & cons

BALANCED

Praised

  • Skin feels clean, soft, and hydrated — not tight or stripped
  • Fragrance-free, colorant-free, alcohol-free formula
  • Very economical — a pea-sized amount lasts per wash
  • 100g tube lasts 2–3 months with twice-daily use
  • Two types of Hyaluronic Acid for dual hydration
  • Resveratrol provides genuine brightening over time
  • Trusted J-beauty brand backed by Rohto Pharmaceutical
  • Gentle enough for daily morning and evening use

Criticized

  • Contains parabens (Methylparaben, Propylparaben)
  • Not fungal acne safe — contains multiple fatty acid triggers
  • Contains Sodium Laureth Sulfate (SLES)
  • pH runs slightly high (~7–8) compared to skin's natural pH
  • Gooey/thick consistency makes it easy to dispense too much
  • May be borderline drying for very dry or eczema-prone skin
  • Does not remove heavy or waterproof makeup effectively
  • Regional formula variations can be confusing for buyers
11

Budget-friendly alternatives (dupes)

DUPES
82% Match
Low pH Good Morning Gel Cleanser
$6.50
Budget Pick

Low-pH gel cleanser with BHA (betaine salicylate) for gentle exfoliation. More suitable for acne-prone skin. Lacks the hyaluronic acid hydration boost but is fungal acne safe.

75% Match
Hydrating Facial Cleanser
$10.99
Similar Price

Ceramide-based non-foaming cleanser focused on barrier repair. Richer, creamier texture without the brightening benefits. Better for very dry and eczema-prone skin. Contains no parabens.

70% Match
Face Wash
$8.50
Budget Pick

Japanese foaming cleanser with rice ferment and amino acids. More moisturizing texture but contains fermented ingredients (not fungal acne safe either). Different brightening approach.

12

Comparison with competitors

SIDE-BY-SIDE
Hydrating Facial Cleanser
Key Ingredients 3 Ceramides + HA + Niacinamide
Size 236ml (8 oz)
Fragrance None
Parabens No
Fungal Acne Safe No
Best For Dry, Sensitive, Eczema-Prone
Low pH Good Morning Gel Cleanser
Key Ingredients BHA (Betaine Salicylate) + Tea Tree
Size 150ml
Fragrance None
Parabens No
Fungal Acne Safe Yes
Best For Acne-Prone, Oily
Toleriane Hydrating Gentle Cleanser
Key Ingredients Ceramide-3 + Niacinamide + Glycerin
Size 400ml (13.5 oz)
Fragrance None
Parabens No
Fungal Acne Safe Yes
Best For Sensitive, Dry, All Types
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place away from direct sunlight. Keep cap tightly closed to prevent the thick formula from drying out.

Packaging

Plastic squeeze tube with flip-top cap. Standard hygiene seal included.

Travel Friendly

Yes — 100g tube is under the 100ml carry-on liquid limit for most airlines.

13

Frequently asked questions

FAQ

Yes. This face wash does not contain retinoids, salicylic acid, hydroquinone, benzoyl peroxide, or chemical sunscreen filters. All ingredients are considered safe for use during pregnancy and breastfeeding. However, always consult your healthcare provider if you have specific concerns about any product in your skincare routine.

No. This face wash contains Lauric Acid, Stearic Acid, and Palmitic Acid — fatty acids that can feed Malassezia yeast and potentially worsen fungal acne. If you are prone to fungal acne, consider alternatives like the COSRX Low pH Good Morning Gel Cleanser or the La Roche-Posay Toleriane Hydrating Cleanser, which are formulated without these triggers.

Yes. Since this is a rinse-off cleanser with no active exfoliants, it is compatible with retinol, vitamin C (ascorbic acid), AHAs (glycolic, lactic acid), and BHAs (salicylic acid) in your routine. Simply use this face wash to cleanse, then apply your actives on clean skin. The gentle, hydrating formula actually helps prepare skin for stronger treatments without additional irritation.

This face wash is best suited for normal, oily, and combination skin types. It effectively removes excess oil and impurities while maintaining hydration through its dual hyaluronic acid formula. It also works well for those with slightly dull skin who want brightening benefits. Those with very dry or extremely sensitive skin may find it slightly drying and should follow up with a rich moisturizer.

You will notice softer, more supple skin immediately after the first use. Improved hydration levels become noticeable within 1–2 weeks of consistent twice-daily use. The brightening effects from Resveratrol and algae antioxidants typically become visible after 3–4 weeks. For best results, use as part of a complete J-beauty skincare routine with a hydrating toner and moisturizer.

Use this as Step 2 in a double-cleanse routine (after an oil cleanser or micellar water) or as your primary cleanser if you are not wearing heavy makeup. Apply morning and evening before toner, serum, moisturizer, and sunscreen (AM only). This is a water-based cleanser designed to remove residual dirt, sweat, and light impurities.

The comedogenic risk is very low (rated 1/5). While Lauric Acid has a high individual comedogenic rating (4/5), this is a wash-off product with very short skin contact time, significantly reducing the risk of pore clogging. Most users, including those with oily and acne-prone skin, use this without breakouts. However, individual reactions may vary — discontinue use if you notice new congestion.

The Period After Opening (PAO) is 12 months. The 100g tube typically lasts 2–3 months with twice-daily use since you only need a pea-sized amount per wash. Store in a cool, dry place with the cap tightly closed. The sealed product has a shelf life of approximately 3 years from the manufacturing date.

— Skincarisma verdict
4.2 / 5 ★★★★☆

Verdict: The Hada Labo Super Hyaluronic Acid Hydra & Whitening Face Wash is an excellent budget-friendly J-beauty cleanser that delivers on its hydration promise. The dual hyaluronic acid formula (including the standout Sodium Acetylated Hyaluronate) genuinely leaves skin softer and more supple than most foaming cleansers, while Resveratrol and marine algae add meaningful brightening and antioxidant protection. It earns points for being fragrance-free, affordable, and long-lasting. However, the inclusion of parabens, SLES, and fatty acids (ruling it out for fungal acne sufferers) keeps it from a perfect score. For normal, oily, and combination skin looking for an effective everyday cleanser with hydrating benefits — this is a proven, reliable choice from one of Japan's most trusted skincare brands.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 1 ingredient(s):
Resveratrol
brightening Brightening from 2 ingredient(s):
Glycerin Disteardimonium Hectorite
wound Promotes Wound Healing from 2 ingredient(s):
Glycerin Sodium Hyaluronate
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
3
oily-skin Oily/Acne-Prone Skin
1
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
45% 19% 3% 32%

Product ingredient list

Showing first 5 of 31 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 A
Lauric Acid
Fragrance, Emulsifying
1 A
Stearic Acid
Masking, Fragrance, Emulsion Stabilising, Emulsifying, Sufactant, Refatting, Cleansing
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
0 Unknown
Potassium Hydroxide
Buffering
VIEW ALL INGREDIENTS