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The Purifier Niacinamide Serum Body Wash

The Purifier Niacinamide Serum Body Wash

Product Description

Product overview

Made in Various INTERNATIONAL

A sensorial gel-serum body wash that transforms into a luxurious milky lather, formulated with 2% high-purity Niacinamide to cleanse, balance, and condition skin without stripping moisture. Supports a healthy skin barrier with PCA Glyceryl Oleate and Glycerin for supple, soothed skin from head to toe.

Cruelty Free Vegan Paraben Free Fragrance Free Gluten Free Dermatologist Tested pH Balanced (4.75–5.75) Sulfate Free
Pregnancy
Yes
Fungal Acne
No
Comedogenic
1/5
Size
16.9 oz / 500 mL
pH Level
4.75–5.75
Format
Gel-Serum
Key Active
2% Niacinamide
Price/oz
$1.01/oz
Real reviews · YouTube Shorts
Why it's different

Serum-to-Lather Technology

Transforms from a concentrated gel-serum into a luxurious milky lather that cleanses and conditions without stripping natural oils.

01

Texture & feel

SENSORY
Consistency
Pearly Gel-Serum
Scent
Fragrance-Free
Lather
Rich & Dynamic
Finish
Clean & Refreshed

Serum-to-Lather Technology

Transforms from a concentrated gel-serum into a luxurious milky lather that cleanses and conditions without stripping natural oils.

Oil-Balancing Formula

2% high-purity Niacinamide helps regulate sebum production, leaving skin balanced and shine-free without over-drying.

Barrier-Supporting Complex

PCA Glyceryl Oleate and Glycerin work together to replenish skin lipids and support a hydrated, healthy skin barrier.

Clean & Gentle Formula

Free from parabens, sulfates, synthetic fragrances, and gluten. Vegan, cruelty-free, and dermatologist tested for all skin types.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

Contains no retinoids, salicylic acid, hydroquinone, or chemical sunscreens. Niacinamide and glycerin are considered safe for use during pregnancy and breastfeeding.

Not Fungal Acne (Malassezia) Safe

Contains Glycol Distearate (a glycol ester), PCA Glyceryl Oleate (fatty acid ester), and Coconut Acid (fatty acids) which may feed Malassezia yeast. Not recommended for fungal acne-prone skin.

Low Comedogenic Risk (1/5)

As a wash-off product with gentle surfactants and non-comedogenic actives like niacinamide and glycerin, the risk of pore clogging is very low.

Sensitive Skin Friendly

Uses ultra-mild surfactants (Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine) and is fragrance-free. pH of 4.75–5.75 matches skin's natural acid mantle.

Retinol & Vitamin C Compatible

Niacinamide is safe to use alongside retinol, vitamin C, AHAs, and BHAs. As a rinse-off product, interactions are minimal.

EWG Skin Deep Rating

Rated LOW concern for cancer, allergies, immunotoxicity, and developmental/reproductive toxicity. MODERATE for use restrictions (standard for cosmetics).

03

Ingredient breakdown

INGREDIENTS

Niacinamide (Vitamin B3) 2%Proven

A multi-functional skincare powerhouse with clinically proven benefits for oil balancing, skin barrier repair, tone improvement, and anti-inflammatory effects. At 2%, it delivers meaningful benefits without irritation risk.

  • Sebum Control: Studies show niacinamide reduces sebum production by up to 23% at 2% concentration after 4 weeks.
  • Barrier Repair: Boosts ceramide and fatty acid synthesis in the skin, strengthening the moisture barrier.
  • Tone & Texture: Helps even skin tone and reduce the appearance of enlarged pores over time.
Safe for all skin types, including sensitive skin. Compatible with virtually all other skincare ingredients.

Glycerin Mid-rangeProven

A skin-identical humectant that draws moisture into the skin and helps maintain the lipid barrier. Rated 0 for comedogenicity and 0 for irritancy, making it one of the safest and most effective moisturizing ingredients.

  • Humectant Power: Attracts water from the environment and deeper skin layers to keep the stratum corneum hydrated.
  • Barrier Support: Keeps skin lipids between cells in a healthy liquid crystal state, protecting against irritation.

PCA Glyceryl Oleate SupportingPromising

A lipid-replenishing emollient that supports skin barrier function by mimicking natural skin lipids. Helps leave skin feeling balanced and conditioned after cleansing.

  • Lipid Replenishment: Restores skin lipids that are often stripped during cleansing, leaving skin comfortable and not tight.
  • Conditioning: Provides a smooth, silky after-feel without leaving a greasy residue.

Xylitol (Sugar Ester) SupportingPromising

A natural sugar alcohol with moisturizing and anti-odor properties. Helps skin retain moisture and hydration while balancing sebum and oil production.

  • Moisture Retention: Locks moisture into the skin, preventing transepidermal water loss during and after cleansing.
  • Anti-Odor: Has natural anti-odor properties that help keep skin fresh.

Sodium Cocoyl Isethionate Primary SurfactantProven

An ultra-gentle coconut-derived surfactant known as the "baby foam" ingredient. Creates a rich, creamy lather while being one of the mildest cleansing agents available, barely impacting the skin barrier.

  • Mildness: Studies confirm it's significantly gentler than SLS and SLES, making it ideal for sensitive and dry skin types.
  • Biodegradable: Readily biodegradable and based on vegetable-derived fatty acids.

16 ingredients

Aqua/Water/Eau, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Cocoyl Taurate, Niacinamide, Glycerin, Sodium Chloride, Glycol Distearate, Coconut Acid, Sodium Isethionate, PCA Glyceryl Oleate, Tetrasodium Glutamate Diacetate, Xylitol, Ethylhexylglycerin, Sodium Phosphate, Sodium Hydroxide, Phenoxyethanol.

FREE FROM: Parabens, Sulfates (SLS/SLES), Synthetic Fragrances, Phthalates, Gluten, Silicones, Mineral Oil, Formaldehyde, Triclosan, Artificial Dyes, Alcohol (Denat.), Animal-Derived Ingredients
04

Where it fits in your routine

ROUTINE
1
This Body Wash
2
Body Exfoliant
3
Body Serum
4
Body Lotion
5
Body Oil
6
Sunscreen

Use as the first step in your body care routine, morning or evening. For added benefits, leave on skin for 1–2 minutes before rinsing. Follow with body lotion for best hydration results.

05

How to use

HOW TO USE
1

Wet Skin Thoroughly

Step into the shower and wet your entire body with warm water to prepare skin for cleansing.

2

Apply Generously

Pump a generous amount onto your hands, a washcloth, or a loofah. The gel-serum will begin transforming into a milky lather.

3

Massage Into Skin

Gently massage the lather over your body in circular motions, paying extra attention to oily or congested areas like the chest and back.

4

Leave On (Optional)

For enhanced benefits, leave the product on your skin for 1–2 minutes to allow the niacinamide to work more effectively.

5

Rinse Thoroughly

Rinse off completely with warm water. Follow with your body lotion or serum while skin is still slightly damp for optimal absorption.

06

Who is it for?

WHO

Perfect for you if:

  • You have oily or combination body skin and want sebum control
  • You prefer fragrance-free, clean body care products
  • You want a gentle daily body wash that supports skin barrier health
  • You are pregnant or breastfeeding and need a safe body wash
  • You want to upgrade from basic body wash to active skincare
  • You have sensitive skin that reacts to harsh surfactants

Consider alternatives if:

  • You have fungal acne (malassezia) — formula contains esters and fatty acids
  • You prefer a strongly scented body wash with a spa-like fragrance
  • You need heavy exfoliation for rough, bumpy skin (try a glycolic or salicylic acid wash)
  • You are looking for dramatic, transformative results — this is a gentle, supportive cleanser
  • You are on a very tight budget and need maximum value per ounce
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

2% Niacinamide helps regulate sebum production. Gel-serum formula cleanses without adding oiliness. Ideal for balancing shine on the body.

Dry Skin
Good

Glycerin and PCA Glyceryl Oleate provide hydration and barrier support. Non-stripping surfactants preserve moisture, but follow with a rich body lotion.

Combination Skin
Excellent

Balances oily zones while hydrating drier areas. The versatile formula adapts well to varying skin needs across different body areas.

Sensitive Skin
Excellent

Fragrance-free, pH-balanced (4.75–5.75), and made with ultra-gentle surfactants. Dermatologist tested. Niacinamide has anti-inflammatory properties.

Acne-Prone Skin
Good

Niacinamide helps with acne management and inflammation. Low comedogenic risk as a wash-off product. Not suitable for fungal acne specifically.

08

Results timeline

MONTH 2+
Day 1

Immediate Comfort

Skin feels clean, refreshed, and not stripped or tight. The gentle lather rinses cleanly with no residue. Noticeable softness after the first use.

90% noticed
Week 1–2

Improved Hydration & Balance

Skin begins to feel more balanced and less oily throughout the day. The moisture barrier strengthens with consistent daily use, reducing dryness and tightness after showering.

75% noticed
Week 3–4

Smoother Skin Texture

Subtle improvement in overall skin smoothness and tone. Some users report a visible reduction in body blemishes and uneven texture, though results are gradual.

60% noticed
Month 2+

Sustained Skin Health

Consistent use supports long-term skin barrier integrity and oil balance. Skin looks healthier and more even-toned. Best results achieved when paired with a niacinamide body lotion.

55% noticed
09

Ratings by platform

706+ REVIEWS
Ulta Beauty
4.4
Rating
61+
Reviews
Main complaint: Some users find results too subtle compared to other Naturium body washes
Amazon
4.5
Rating
500+
Reviews
Main complaint: Fragrance-free formula feels too plain for some; no noticeable scent experience
Target
4.3
Rating
120+
Reviews
Main complaint: Price feels high compared to drugstore body washes for similar cleansing results
Space NK
3.8
Rating
25+
Reviews
Main complaint: Expensive in the UK market; some felt it performed like a regular body wash
10

Pros & cons

BALANCED

Praised

  • Ultra-gentle formula that never strips or dries out skin
  • Luxurious gel-serum to milky lather transformation feels premium
  • Fragrance-free — perfect for sensitive noses and reactive skin
  • Generous 16.9 oz pump bottle is practical and lasts a long time
  • Clean ingredient list with only 16 ingredients — no fillers
  • pH balanced at 4.75–5.75 to match skin's natural acid mantle
  • Skin feels noticeably softer and more hydrated after consistent use
  • Safe for pregnancy and breastfeeding

Criticized

  • No scent at all — some users miss a fragrance or spa-like experience
  • Results are subtle and gradual rather than dramatic or transformative
  • Not fungal acne safe due to esters and fatty acids in formula
  • Higher price point than drugstore alternatives with similar cleansing power
  • Some users feel it performs like a regular body wash without visible skincare benefits
  • May not be moisturizing enough for very dry skin without follow-up lotion
11

Budget-friendly alternatives (dupes)

DUPES
82% Match
Olay Firming Body Wash with Vitamin B3 & Collagen
$6.97
Budget Pick

Contains niacinamide (Vitamin B3) for similar skin-balancing benefits at a fraction of the price. However, it includes synthetic fragrance and harsher surfactants. Not fragrance-free or as clean a formula.

72% Match
Body Wash
$14.99
Similar Price

Focuses on ceramides and hyaluronic acid instead of niacinamide. More moisturizing for very dry skin but doesn't offer the same oil-balancing benefits. National Eczema Association approved.

68% Match
Sensitive Skin Body Wash
$7.99
Budget Pick

Gentle, fragrance-free formula with Microbiome Nutrient Serum. More affordable but lacks targeted actives like niacinamide. Focuses on moisture rather than oil control and skin balancing.

12

Comparison with competitors

SIDE-BY-SIDE

Olay Firming Body Wash with Vitamin B3

Key Active Niacinamide (B3 Complex)
Size 17.9 oz (530 mL)
Fragrance Synthetic Fragrance
Surfactant Type Standard (Trideceth Sulfate)
Pregnancy Safe Likely (consult doctor)
Fungal Acne Safe No
Vegan & Cruelty-Free Not Cruelty-Free
Body Wash
Key Active 3 Essential Ceramides
Size 16 oz (473 mL)
Fragrance Fragrance-Free
Surfactant Type Gentle (Cocamidopropyl Betaine)
Pregnancy Safe Yes
Fungal Acne Safe No
Vegan & Cruelty-Free Not Vegan
Sensitive Skin Body Wash
Key Active Microbiome Nutrient Serum
Size 20 oz (591 mL)
Fragrance Fragrance-Free
Surfactant Type Gentle (SLI-based)
Pregnancy Safe Yes
Fungal Acne Safe No
Vegan & Cruelty-Free Cruelty-Free, Not Vegan
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store at room temperature in a cool, dry place. Keep away from direct sunlight. The shower is fine for daily use.

Packaging

Pump bottle (16.9 oz / 500 mL) — easy to dispense in the shower with one hand. Recyclable packaging.

Travel Friendly

No — 16.9 oz exceeds the 3.4 oz / 100 mL carry-on limit. Decant into a travel bottle or look for a travel size option.

13

Frequently asked questions

FAQ

Yes. This body wash contains no retinoids, salicylic acid, hydroquinone, benzoyl peroxide, or chemical sunscreens — all commonly flagged ingredients during pregnancy. The key active, 2% niacinamide, is considered safe for pregnant and breastfeeding individuals. Glycerin and the gentle surfactants are also pregnancy-compatible. As always, consult your healthcare provider if you have specific concerns.

No, this product is not considered fungal acne safe. It contains Glycol Distearate (a glycol ester), PCA Glyceryl Oleate (a fatty acid ester), and Coconut Acid (source of fatty acids) — all of which can potentially feed Malassezia yeast. If you struggle with fungal acne, look for a body wash without esters, fatty acids, or polysorbates.

Yes, absolutely. Since this is a rinse-off product, there is minimal risk of ingredient interactions. Niacinamide is compatible with retinol, vitamin C, AHAs (glycolic, lactic acid), and BHAs (salicylic acid). You can safely use active body serums or lotions containing these ingredients after using this body wash.

This body wash is formulated for all skin types, but it particularly shines for oily, combination, and sensitive skin. The 2% niacinamide helps regulate oil production, making it ideal for those who experience body oiliness or shine. The fragrance-free, pH-balanced formula is also excellent for sensitive and reactive skin. Dry skin types can benefit too but should follow up with a hydrating body lotion.

You will feel the immediate benefits (clean, soft, non-stripped skin) from the very first use. For visible improvements in oil balance and skin texture, expect to see gradual results after 2–4 weeks of consistent daily use. Meaningful changes in skin tone and overall clarity typically become noticeable after 6–8 weeks. This is a supportive, gentle cleanser rather than an intensive treatment.

This body wash is the first step in your body care routine, used during your shower. After rinsing, follow with any body exfoliant (if using), body serum, body lotion or cream, and sunscreen (for exposed areas during the day). For best results, apply your body moisturizer while skin is still slightly damp to lock in hydration.

This product has a very low comedogenic risk, rated 1 out of 5. As a wash-off product, ingredients spend minimal time on the skin, further reducing any pore-clogging potential. The key actives — niacinamide (comedogenic rating: 0) and glycerin (comedogenic rating: 0) — are non-comedogenic. The gentle surfactants rinse cleanly without leaving pore-blocking residue.

The product has a Period After Opening (PAO) of 12 months. The 16.9 oz (500 mL) pump bottle typically lasts 2–3 months with daily use, well within the recommended shelf life. Store at room temperature and keep the pump clean for best results. The preservative system (phenoxyethanol + ethylhexylglycerin) provides effective protection against microbial growth.

— Skincarisma verdict
4.3 / 5 ★★★★☆

Verdict: The Naturium Purifier Niacinamide Serum Body Wash is a well-formulated, clean body wash that brings real skincare science to your shower routine. With 2% high-purity niacinamide, gentle surfactants, and a fragrance-free formula, it excels at gentle daily cleansing while supporting oil balance and skin barrier health. It is ideal for those with oily, combination, or sensitive body skin who want a premium-feeling, no-fuss body wash. While results are more subtle than dramatic, the clean ingredient list, vegan and cruelty-free credentials, and pregnancy-safe formula make it a standout in the active body wash category. Best value when paired with the Naturium Bio-Lipid Restoring Body Lotion for complete body care.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 1 ingredient(s):
Niacinamide
brightening Brightening from 2 ingredient(s):
Niacinamide Glycerin
wound Promotes Wound Healing from 2 ingredient(s):
Niacinamide Glycerin
ache Ache-fighting from 1 ingredient(s):
Niacinamide
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
1
oily-skin Oily/Acne-Prone Skin
1
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
75% 12% 12%

Product ingredient list

Showing first 5 of 16 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 Unknown
Cocamidopropyl Hydroxysultaine
Skin Conditioning, Viscosity Controlling, Viscosity Increasing Agent, Antistatic Agent, Hair Conditioning, Sufactant, Foam Boosting
1 B
Sodium Cocoyl Isethionate
Surfactant, Hair Conditioning, Cleansing
1 A
Niacinamide
Skin Conditioning, Hair Conditioning, Smoothing
brightening Brightening
ache Ache-fighting
anti-aging Anti-Aging
Promotes Wound Healing
Redness
Irritation
Dark Spots
Pores
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
VIEW ALL INGREDIENTS