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Vitamin C Serum

Vitamin C Serum

Product Description

An award-winning glow-boosting serum featuring 10% Sodium Ascorbyl Phosphate (a stable, gentle form of Vitamin C) clinically proven to brighten, smooth, and reduce discoloration. Supercharged with Vitamin E, Ferulic Acid, and Hyaluronic Acid for powerful antioxidant protection without irritation.

πŸ‡ΊπŸ‡Έ Clean Beauty Β· Made in USA
βœ” Vegan βœ” Cruelty-Free βœ” Pregnancy Safe βœ” Fungal Acne Safe βœ” Non-Comedogenic βœ” Paraben-Free βœ” EWG Verified βœ” No Synthetic Fragrance
Pregnancy Safe
Yes βœ”
Fungal Acne Safe
Yes βœ”
Comedogenic Rating
0/5
🧴
Size
1.02 fl oz / 30ml
πŸ’ͺ
Vitamin C
10% SAP
βš—οΈ
pH Level
~6.0
🌿
Formula
Vegan
πŸ”¬
Actives
8 Key Actives

✨ Texture & Feel

πŸ’§
Consistency
Thin Gel Serum
πŸ‘ƒ
Scent
Faint Botanical
⏱️
Absorption
Under 30 seconds
🎯
Finish
Soft Matte
🌟

Clinically Proven Brightening

94% of users saw softer, brighter skin with less discoloration after 8 weeks of consistent use.

πŸ›‘οΈ

Stable Vitamin C Formula

Uses Sodium Ascorbyl Phosphate - a stable, non-oxidizing form that won't turn brown or lose potency.

πŸ’§

C+E+Ferulic Complex

The gold-standard antioxidant trio that doubles UV protection and fights free radical damage.

🌿

Gentle Acne Fighter

SAP has antimicrobial properties that reduce P. acnes bacteria and help fade acne scars without irritation.

πŸ›‘οΈ Safety & Compatibility

βœ…
Pregnancy & Breastfeeding Safe

Contains no retinoids, salicylic acid, hydroquinone, or other ingredients of concern. Vitamin C is considered safe and beneficial during pregnancy.

βœ…
Fungal Acne (Malassezia) Safe

Free from fatty acids, oils, esters, polysorbates, and fermented ingredients that feed malassezia yeast.

βœ…
Non-Comedogenic (0/5)

Lightweight, oil-free formula that won't clog pores. Suitable for acne-prone skin.

βœ…
EWG Verified - Score 1

Rated "Super Safe" by the Environmental Working Group with lowest hazard rating possible.

ℹ️
Sensitive Skin Friendly

SAP is gentler than L-ascorbic acid with same efficacy. No stinging or irritation for most users.

⚠️
Contains Grapefruit Extract

May cause photosensitivity in rare cases. Always use sunscreen during the day.

πŸ”¬ Ingredient Breakdown

🍊 Sodium Ascorbyl Phosphate 10% Proven

A stable, water-soluble derivative of Vitamin C that converts to ascorbic acid in the skin. Less irritating than L-ascorbic acid while providing similar brightening and anti-aging benefits.

  • Clinical Study: Shown to reduce sebum oxidation by up to 40%, making it particularly effective for acne-prone skin
  • Stability: Doesn't oxidize or turn brown like pure Vitamin C - maintains potency throughout product life
  • Antimicrobial: Proven to kill P. acnes bacteria, the primary cause of inflammatory acne
βœ…
Mad Hippie states their formula provides efficacy comparable to 15-20% L-ascorbic acid serums

🌾 Ferulic Acid Proven

A plant-derived antioxidant found in cell walls of grains like rice and wheat. Creates a synergistic effect when combined with Vitamins C and E.

  • Research: 2005 Duke University study found 0.5% ferulic acid doubles the photoprotective effects of Vitamin C
  • UV Protection: Helps shield skin from environmental damage and sun-induced aging
  • Stability Booster: Helps stabilize Vitamin C and prevents oxidation

πŸ«’ Vitamin E (Tocotrienols) Proven

A potent antioxidant that works synergistically with Vitamin C - referred to as "network antioxidants" that regenerate each other.

  • Synergy: Vitamin C regenerates oxidized Vitamin E, extending its protective benefits
  • Skin Barrier: Helps maintain skin's moisture barrier and reduce transepidermal water loss
  • Anti-Aging: Shown to reduce the appearance of wrinkles and discoloration

πŸ’§ Hyaluronic Acid Proven

A humectant naturally found in skin that can hold up to 1000x its weight in water, providing deep hydration and plumping fine lines.

  • Hydration: Draws moisture from the environment into the skin
  • Plumping: Temporarily fills in fine lines by hydrating the skin's surface
  • Skin-Identical: Naturally occurs in skin - won't cause sensitivity

🌸 Konjac Root Powder Promising

A nutrient-rich botanical containing vitamins A, C, D, E, B, minerals, and fatty acids that forms a protective barrier while softening skin.

  • Barrier Support: Creates a lightweight protective film on skin
  • Nutrient Rich: Contains copper, zinc, phosphorus, iron, and more
  • Smoothing: Helps soften and smooth skin texture

🌼 Chamomile Extract Promising

A calming botanical known for its anti-inflammatory and soothing properties, perfect for sensitive or reactive skin.

  • Anti-Inflammatory: Helps calm redness and irritation
  • Soothing: Provides comfort to sensitive skin types
  • Protective: Creates a thin shield against environmental stressors

17 ingredients

Water (Deionized), Vitamin C (Sodium Ascorbyl Phosphate), Alkyl Benzoate, Vegetable Glycerin, Water, Glycerin, Sodium Levulinate, Sodium Anisate, Clary Sage (Salvia Sclarea), Grapefruit (Citrus Grandis), Hyaluronic Acid, Amorphophallus Konjac Root Powder, Aloe Barbadensis Leaf, Vitamin E (Tocotrienol), Ferulic Acid, Chamomile Flower Extract (Recutita Matricaria), Sodium Phytate, Xanthan Gum, Hydroxyethylcellulose.

FREE FROM: Parabens, Petrochemicals, Phthalates, SLS/SLES, Silicones, PEGs, Synthetic Fragrance, Synthetic Dyes, Animal Ingredients, GMOs

πŸ”„ Where It Fits in Your Routine

1
Cleanser
2
Toner
3
Vitamin C Serum
4
Treatments
5
Moisturizer
6
Sunscreen (AM)

Apply in the AM for maximum antioxidant protection. Can also be used at night if not layering other treatment serums.

πŸ“ How to Use

1

Cleanse Your Face

Start with clean, dry skin. Use a gentle cleanser and pat dry with a clean towel.

2

Apply 2-3 Drops

Dispense a small amount (about a dime-size) onto your fingertips. A little goes a long way!

3

Massage Into Skin

Gently massage into face and neck using upward motions. Ensure product fully penetrates the skin.

4

Wait 1-2 Minutes

Allow the serum to absorb before applying your next product to prevent pilling.

5

Follow with Moisturizer & SPF

Layer your moisturizer and always finish with broad-spectrum sunscreen in the morning.

πŸ‘€ Who Is It For?

βœ… Perfect for you if:

  • You want to brighten dull, uneven skin tone
  • You have acne-prone or oily skin
  • You're sensitive to traditional Vitamin C serums
  • You're pregnant or breastfeeding
  • You have hyperpigmentation or dark spots
  • You want anti-aging benefits without irritation
  • You prefer clean, vegan skincare
  • You struggle with fungal acne

❌ Consider alternatives if:

  • You want the most potent L-ascorbic acid formula
  • You need immediate, dramatic results
  • You prefer fragrance-free products (has faint botanical scent)
  • You want a larger bottle size for the price
  • You need a heavier, more hydrating serum

🎯 Skin Type Compatibility

Oily Skin β˜…β˜…β˜…β˜…β˜… Excellent

Lightweight, fast-absorbing gel texture won't add shine. SAP helps balance oil production and reduce breakouts.

Dry Skin β˜…β˜…β˜…β˜…β˜† Good

Contains hyaluronic acid for hydration, but may need a richer moisturizer on top for very dry skin types.

Combination Skin β˜…β˜…β˜…β˜…β˜… Excellent

Balances well across T-zone and cheeks. Non-greasy formula works perfectly for mixed skin concerns.

Sensitive Skin β˜…β˜…β˜…β˜…β˜… Excellent

SAP is much gentler than L-ascorbic acid. Chamomile and aloe provide soothing benefits. No stinging reported.

Acne-Prone Skin β˜…β˜…β˜…β˜…β˜… Excellent

Non-comedogenic, fungal-acne safe. SAP has antimicrobial properties that actively fight acne-causing bacteria.

Mature Skin β˜…β˜…β˜…β˜…β˜† Good

Provides antioxidant protection and mild collagen support. For advanced anti-aging, consider pairing with retinol (PM).

πŸ“ˆ Results Timeline

Week 1-2

Immediate Hydration & Glow

Skin feels softer and more hydrated. Many users notice an immediate subtle radiance and improved skin texture.

70% noticed instant glow
Week 4-6

Visible Brightening

Noticeable improvements in overall skin tone, reduced redness, and beginning of dark spot fading. Skin appears healthier.

85% saw brighter skin
Week 8-12

Significant Improvement

Meaningful reduction in hyperpigmentation and discoloration. Skin texture is smoother with diminished acne scars.

94% saw less discoloration
3+ Months

Full Results

Maximum benefits achieved with continued daily use. Even skin tone, reduced fine lines, and continued protection from environmental damage.

Long-term maintenance

⭐ Ratings by Platform

πŸ›’ Amazon
β˜…β˜…β˜…β˜… 4.5
Rating
12,000+
Reviews
⚠️ Main complaint: Small bottle size for the price, some users report no visible results
πŸ’… Ulta Beauty
β˜…β˜…β˜…β˜… 4.5
Rating
1,500+
Reviews
⚠️ Main complaint: Some experience pilling when layering with certain moisturizers
🌿 iHerb
β˜…β˜…β˜…β˜…β˜… 4.7
Rating
4,000+
Reviews
⚠️ Main complaint: Faint botanical scent may not appeal to those preferring fragrance-free
🏠 Mad Hippie Website
β˜…β˜…β˜…β˜…β˜… 4.8
Rating
2,500+
Reviews
⚠️ Main complaint: Some users prefer a thicker consistency for richer feel

βš–οΈ Pros & Cons

βœ… Praised

  • Gentle formula doesn't sting or irritate
  • Stable Vitamin C that won't oxidize quickly
  • Pregnancy and breastfeeding safe
  • Fungal acne and acne-prone skin friendly
  • Clean, vegan ingredients with EWG score of 1
  • Absorbs quickly without greasy residue
  • Effective for brightening and dark spots
  • Great base for makeup application
  • Contains C+E+Ferulic antioxidant trio

❌ Criticized

  • Small bottle (1 oz) for the price point
  • Results take longer than potent L-ascorbic acid
  • May pill under certain products
  • Faint botanical scent not truly fragrance-free
  • Not the most hydrating - needs moisturizer
  • Some users see no visible improvement
  • Dropper packaging less hygienic than airless pump

πŸ’° Budget-Friendly Alternatives (Dupes)

85% Match
The Ordinary Ascorbic Acid 8% + Alpha Arbutin 2%
$11.00 Budget Pick

Uses pure Vitamin C (L-ascorbic acid) instead of SAP, so more potent but less stable. Includes alpha arbutin for extra brightening. Water-free formula in oily base.

75% Match
TruSkin Vitamin C Serum
$19.99 Budget Pick

Similar gentle approach with Vitamin C, E, and Hyaluronic Acid. Uses SAP like Mad Hippie but simpler formula without ferulic acid. Thicker gel texture.

90% Match
Timeless 20% Vitamin C + E + Ferulic Acid
$24.95 Similar Price

Uses 20% L-ascorbic acid - more potent but may irritate sensitive skin. Same C+E+Ferulic combo. SkinCeuticals dupe at a fraction of the price. Better for advanced users.

60% Match
SkinCeuticals C E Ferulic
$182.00 Premium

The gold standard that inspired many dupes. Uses 15% L-ascorbic acid with patented formula. More potent with faster results, but much higher price and less suitable for sensitive skin.

πŸ”„ Comparison with Competitors

The Ordinary Ascorbic Acid 8% + Alpha Arbutin

$11.00
Vitamin C Type 8% L-Ascorbic Acid
Formula C + Alpha Arbutin
Size 30ml / 1 oz
Pregnancy Safe Yes βœ”
Fungal Acne Safe No βœ—
Best For Budget Brightening

Timeless 20% Vitamin C + E + Ferulic

$24.95
Vitamin C Type 20% L-Ascorbic Acid
Formula C + E + Ferulic
Size 30ml / 1 oz
Pregnancy Safe Yes βœ”
Fungal Acne Safe No βœ—
Best For SkinCeuticals Dupe

SkinCeuticals C E Ferulic

$182.00
Vitamin C Type 15% L-Ascorbic Acid
Formula C + E + Ferulic (Patented)
Size 30ml / 1 oz
Pregnancy Safe Yes βœ”
Fungal Acne Safe Yes βœ”
Best For Gold Standard Results

πŸ“¦ Storage & Shelf Life

πŸ“…
Period After Opening (PAO)

12 months after opening. SAP is more stable than L-ascorbic acid and maintains potency longer.

🏠
Storage

Store in a cool, dry place away from direct sunlight. Refrigeration not required but can extend freshness.

πŸ“¦
Packaging

Glass bottle with dropper dispenser. Natural yellow tint is normal - due to botanical extracts, not oxidation.

✈️
Travel Friendly

Yes, under 100ml/3.4oz TSA limit. Compact size perfect for travel skincare routines.

❓ Frequently Asked Questions

Yes! Mad Hippie Vitamin C Serum is considered safe for use during pregnancy and breastfeeding. It contains no retinoids, salicylic acid, hydroquinone, or other ingredients that are flagged for pregnancy concerns. Vitamin C (Sodium Ascorbyl Phosphate) is a safe, beneficial ingredient during pregnancy. Many users specifically choose this serum because it's one of the few effective products they can use while pregnant. Always consult your healthcare provider if you have specific concerns.

Yes! This serum is fungal acne safe. It's free from the ingredients that feed malassezia yeast, including fatty acids, oils, esters, polysorbates, and fermented ingredients. Multiple ingredient analysis sites (SkinSort, Folliculitis Scout, SkinCarisma) confirm it contains zero fungal acne triggers. This makes it an excellent choice for those prone to pityrosporum folliculitis or seborrheic dermatitis.

Yes, but use them at different times. Apply Vitamin C in the morning for antioxidant protection and UV defense. Use retinol or AHAs/BHAs at night. Many users successfully alternate: Vitamin C every morning, and retinol or chemical exfoliants on different evenings. If you want to use them closer together, wait 15-30 minutes between applications. Mad Hippie themselves recommend their Vitamin C for AM and their Super A Serum (retinoid) for PM on alternate nights.

This serum excels for sensitive, acne-prone, and combination skin types. The stable SAP form of Vitamin C is much gentler than L-ascorbic acid, making it ideal for those who experience irritation from potent Vitamin C serums. It's particularly excellent for acne-prone skin due to SAP's antimicrobial properties. Oily skin types appreciate the lightweight, non-greasy texture. Dry skin types should follow with a good moisturizer as the serum alone may not provide enough hydration.

Most users notice improvements in skin texture and a subtle glow within 1-2 weeks. Visible brightening and reduced redness typically appear around weeks 4-6. Significant improvement in dark spots and discoloration occurs between weeks 8-12. In Mad Hippie's clinical study, 94% of participants saw softer, brighter skin with less discoloration after 8 weeks. Full results with continued daily use take about 3 months. Because SAP is gentler than L-ascorbic acid, results may take slightly longer but are achieved without irritation.

Apply after cleansing (and toning if you use one) but before moisturizer and sunscreen. In the morning: Cleanser β†’ Toner (optional) β†’ Vitamin C Serum β†’ Moisturizer β†’ Sunscreen. At night: You can use it if you're not applying other treatment serums, or skip it in favor of retinol/AHA products. Mad Hippie recommends applying in the AM for maximum antioxidant protection against daily environmental stressors and UV damage.

No, Mad Hippie Vitamin C Serum is non-comedogenic with a rating of 0/5. The lightweight, oil-free gel formula absorbs quickly and won't clog pores. It's specifically formulated for acne-prone skin and is even recommended by dermatologists for those with active breakouts. The SAP form of Vitamin C actually helps reduce sebum oxidation (a cause of blackheads) by up to 40% and has antimicrobial properties against acne-causing bacteria.

The serum has a PAO (Period After Opening) of 12 months. One of the key advantages of Sodium Ascorbyl Phosphate is its stability - unlike pure Vitamin C (L-ascorbic acid), it doesn't oxidize quickly and turn brown. The natural yellow tint of the serum is due to botanical extracts, not oxidation. Store in a cool, dry place away from direct sunlight for best results. The 30ml bottle typically lasts 2-3 months with daily use.

β˜…β˜…β˜…β˜…β˜†
4.5 out of 5

Verdict: Mad Hippie Vitamin C Serum is an excellent choice for anyone seeking a gentle yet effective Vitamin C serum - especially those with sensitive, acne-prone, or reactive skin. The stable SAP formula provides reliable brightening and antioxidant protection without the irritation common with L-ascorbic acid serums. While it may not deliver the fastest results compared to potent alternatives, the trade-off is a product that works well for virtually all skin types, is safe during pregnancy, and won't feed fungal acne. The clean, vegan formula with C+E+Ferulic antioxidant complex offers impressive value for its performance. Best suited for those prioritizing skin tolerance and clean ingredients over maximum potency.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

Awesome, I Understand!

Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging Β«promisesΒ» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 3 ingredient(s):
Sodium Ascorbyl Phosphate Hyaluronic Acid Ferulic Acid
brightening Brightening from 3 ingredient(s):
Sodium Ascorbyl Phosphate Glycerin Hyaluronic Acid
wound Promotes Wound Healing from 2 ingredient(s):
Glycerin Hyaluronic Acid
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
1
oily-skin Oily/Acne-Prone Skin
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
62% 37%

Product ingredient list

Showing first 5 of 16 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 A
Sodium Ascorbyl Phosphate
Antioxidant
brightening Brightening
anti-aging Anti-Aging
Redness
Texture
Pores
1 A
C12-15 Alkyl Benzoate
Skin Conditioning, Emollient, Antimicrobial
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
1 Unknown
Sodium Levulinate
Skin Conditioning
VIEW ALL INGREDIENTS