Ingredients, safety and price, side by side
The short answer
They share 10 ingredients. Close Up adds 6, Unilever adds 4.
On ingredients it’s close — let price and texture decide.
Hydrogenated Starch Hydrolysate, AQUA, Hydrated Silica, Sodium Lauryl Sulfate, PEG-32, AROMA, Cellulose Gum, Sodium Fluoride, Sodium Saccharin, Limonene
Zinc Sulfate, Sodium Hydroxide, Synthetic Fluorphlogopite, CI 19140, CI 42090, CI 77891
Tetrapotassium Pyrophosphate, Kaolin, Tetrasodium Pyrophosphate, Benzyl Alcohol
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Added — thank you. You can undo it any time in your Google settings.