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120h Hydration & Niacinamide Serum

120h Hydration & Niacinamide Serum

Product Description

Product overview

Made in Various INTERNATIONAL

A lightweight, fragrance-free hydrating serum powered by 5% Niacinamide and an innovative PhytoMoisture complex from rice and red algae extract. Builds a 120-hour moisture reservoir in the skin after 28 days of consistent use, while strengthening the barrier, evening skin tone, and reducing redness.

Vegan Cruelty-Free Fragrance-Free Fungal Acne Safe Oil-Free Alcohol-Free Paraben-Free Silicone-Free Reef Safe Clean Beauty Blue Beauty
Pregnancy
Yes
Fungal Acne
Yes
Comedogenic
1/5
Type
Serum
Size
20 ml / 0.68 fl oz
Key Active
Niacinamide 5%
Formula
Clean & Vegan
Ingredients
18 total
Real reviews · YouTube Shorts
Why it's different

PhytoMoisture Complex

Innovative blend of amylopectin from upcycled rice bran and calcium carbonate from sustainably cultivated Atlantic red algae builds a 120-hour moisture reservoir in the skin after 28 days.

01

Texture & feel

SENSORY
Consistency
Lightweight Liquid
Scent
Fragrance-Free
Absorption
~30 seconds
Finish
Dewy / Natural

PhytoMoisture Complex

Innovative blend of amylopectin from upcycled rice bran and calcium carbonate from sustainably cultivated Atlantic red algae builds a 120-hour moisture reservoir in the skin after 28 days.

Barrier Strengthening

5% Niacinamide increases ceramide synthesis, reinforcing the skin barrier to lock in hydration and protect against environmental stressors.

Blue Beauty Principles

Formulated with upcycled ingredients (broken rice), microplastic-free, and housed in recyclable packaging to protect waterways and marine ecosystems.

Complexion Perfecting

Niacinamide and grape fruit extract work together to reduce redness, fade hyperpigmentation, minimize pores, and regulate sebum production for a smoother, more even skin tone.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

Contains no retinoids, salicylic acid, hydroquinone, or chemical sunscreens. All ingredients are considered safe during pregnancy and breastfeeding. Always consult your doctor for personal advice.

Fungal Acne (Malassezia) Safe

Free from ferments, fatty acids, esters, polysorbates, and oils that feed Malassezia yeast. Confirmed fungal acne safe by SkinSort ingredient analysis.

Low Comedogenic Risk (1/5)

Oil-free, silicone-free formula with no known pore-clogging ingredients. Extremely unlikely to cause breakouts or clog pores.

Sensitive Skin Friendly

Fragrance-free, EU-allergen-free, dermatologically tested. Minimal ingredient list of only 18 components reduces risk of irritation.

Reef Safe

Contains no oxybenzone, octinoxate, or other chemical UV filters harmful to coral reefs and marine life.

Retinol & Vitamin C Compatible

Can be safely layered with retinol and vitamin C products. Niacinamide is stable and well-tolerated alongside most actives. No special waiting time required between applications.

03

Ingredient breakdown

INGREDIENTS

Niacinamide (Vitamin B3) ~5%Proven

A multi-functional superstar ingredient that strengthens the skin barrier by boosting ceramide production, regulates oil, reduces pore appearance, fades dark spots, and improves fine lines. Well-tolerated even by sensitive skin.

  • Barrier repair: Increases ceramide synthesis for stronger, healthier skin at concentrations as low as 2%.
  • Anti-blemish: 4-6% concentration proven effective for acne and sebum regulation.
  • Brightening: Inhibits melanosome transfer to reduce hyperpigmentation and dark spots.
  • Anti-aging: Reduces fine lines and boosts collagen production with regular use over 6+ weeks.
5% concentration is the clinical sweet spot: effective without the irritation risks of 10%+ formulas.

Glycerin ~4%Proven

A naturally occurring humectant also found in human skin. Draws moisture from the environment into the upper skin layers and helps maintain the skin barrier in a healthy liquid crystal state.

  • Hydration: A 2016 study found glycerin more effective as a humectant than AHAs and hyaluronic acid.
  • Barrier support: Effective from 3% concentration, with added benefits for dry skin at higher levels.
  • Antimicrobial: Has antimicrobial and antiviral properties, commonly used in wound care.

Amylopectin (Rice Starch) ~2%Promising

Derived from upcycled broken rice bran. Part of the proprietary PhytoMoisture complex that helps build a long-lasting moisture reservoir in the skin over 28 days of use.

  • Moisture depot: Works with algae extract to create a 120-hour hydration buffer in the skin.
  • Sustainability: Sourced from rice bran that would otherwise be discarded as waste (upcycled ingredient).

Lithothamnion Calcareum (Red Algae) Extract ~1.5%Promising

A mineral-rich extract from sustainably cultivated Atlantic red algae. Rich in calcium carbonate and trace minerals, it supports skin hydration and works synergistically with amylopectin in the PhytoMoisture complex.

  • Mineral-rich: Provides natural calcium carbonate and over 30 trace minerals to nourish the skin.
  • Hydration: Helps attract and retain water in the upper skin layers.

Vitis Vinifera (Grape) Fruit Extract ~1%Proven

A soothing plant extract with antioxidant properties. Helps calm irritation, regulates the skin, and provides protective benefits against environmental free radicals.

  • Antioxidant: Neutralizes free radicals to help prevent premature aging.
  • Soothing: Calms and regulates stressed, reactive skin.

Diglycerin ~3%Proven

The larger molecular sibling of glycerin. Reduces water evaporation from the skin surface and provides longer-lasting moisture with a less sticky, more elegant skin feel than standard glycerin.

  • Extended hydration: Slower penetration than glycerin means longer-lasting surface moisture.
  • Skin feel: Better cosmetic elegance with reduced stickiness compared to glycerin alone.

18 ingredients

Aqua (Water), Niacinamide, Glycerin, Microcrystalline Cellulose, Diglycerin, Amylopectin, Lithothamnion Calcareum Extract, Butylene Glycol, Vitis Vinifera (Grape) Fruit Extract, Acacia Senegal Gum, Xanthan Gum, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Pentylene Glycol, Lactic Acid, Citric Acid

FREE FROM: Fragrances, Parabens, Silicones, Sulfates, Mineral Oils, Alcohol (Denat.), Essential Oils, Dyes/Colorants, Microplastics, Nanoparticles, Aluminum Salts, PEGs, Phthalates, Formaldehyde Releasers
04

Where it fits in your routine

ROUTINE
1
Cleanser
2
Toner
3
This Serum
4
Moisturizer
5
Sunscreen (AM)

Use in the evening as a standalone serum, or mix 2–3 drops into your moisturizer morning and evening. Apply after cleansing and toning, before heavier creams.

05

How to use

HOW TO USE
1

Cleanse Your Face

Start with clean, dry or slightly damp skin. Use your regular gentle cleanser to remove makeup, sunscreen, and impurities.

2

Apply 2–3 Drops

Dispense 2–3 drops onto your fingertips. In the evening, apply directly to the face. In the morning, mix drops into your moisturizer before applying.

3

Gently Massage In

Press and pat the serum into the skin using gentle upward motions. Focus on areas with enlarged pores, dark spots, or uneven texture.

4

Follow with Moisturizer

Allow 30 seconds for absorption, then seal in hydration with your favorite moisturizer. In the morning, always finish with sunscreen SPF 30+.

06

Who is it for?

WHO

Perfect for you if:

  • You want a gentle, fragrance-free hydrating serum
  • You struggle with dehydrated, dull, or uneven skin
  • You have enlarged pores or oily/combination skin
  • You need a pregnancy-safe or fungal acne-safe option
  • You prefer clean, vegan, and sustainably made products
  • You want a minimalist formula with only 18 ingredients
  • You are looking for a gentle niacinamide serum (5%) without irritation

Consider alternatives if:

  • You need a high-concentration niacinamide serum (10%+)
  • You prefer a richer, cream-based hydration formula
  • You want a larger bottle size (this is only 20 ml)
  • You need a serum with hyaluronic acid as the main humectant
  • You are looking for a potent anti-aging treatment with retinol or peptides
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

Lightweight, oil-free formula absorbs quickly without adding shine. Niacinamide helps regulate sebum production and minimize pore appearance.

Dry Skin
Good

Glycerin and diglycerin provide solid hydration, but very dry skin may need a richer moisturizer layered on top for complete comfort.

Combination Skin
Excellent

Balances well across different face zones. Hydrates dry cheeks without adding excess oil to the T-zone. Ideal for combo skin concerns.

Sensitive Skin
Excellent

Fragrance-free, allergen-free, dermatologically tested with only 18 gentle ingredients. 5% niacinamide is gentle enough for reactive skin.

Acne-Prone Skin
Excellent

Non-comedogenic, fungal acne safe, oil-free formula. Niacinamide actively fights blemishes, reduces post-acne marks, and regulates oil.

08

Results timeline

6–8 WEEKS
Week 1

Immediate Hydration Boost

Skin feels softer, smoother, and more hydrated after each application. The lightweight texture absorbs quickly and leaves a comfortable, non-greasy finish.

85% noticed improved skin feel
Weeks 2–4

Skin Tone Begins to Even Out

Redness starts to diminish. Skin texture becomes smoother and pores appear less visible. The PhytoMoisture complex begins building the 120-hour moisture depot.

70% noticed reduced redness
After 28 Days

120h Moisture Depot Established

Full hydration buffer is built. Skin retains moisture for up to 120 hours (5 days). Dark spots and acne marks visibly begin fading. Complexion looks more balanced and radiant.

75% noticed brighter, more even skin
6–8 Weeks

Visible Anti-Aging & Clarity Benefits

Fine lines appear softened as niacinamide boosts collagen production in deeper skin layers. Pores are noticeably refined and overall skin clarity is significantly improved.

65% noticed fewer fine lines
09

Ratings by platform

3K+ REVIEWS
Amazon DE
4.3
Rating
2,500+
Reviews
Main complaint: Small bottle size (20 ml) for the price. Some users wish it came in a larger format.
Brand / Retail Shops
4.6
Rating
500+
Reviews
Main complaint: Mild tingling sensation at first use for some users, which usually subsides after a few applications.
Skincare Communities
4.4
Rating
300+
Reviews
Main complaint: Limited availability outside of Germany and EU. Not easily found in the US or Asia.
WIMJ (Expert)
100
Promises Score
Low
Irritation Risk
Note: Expert analysis rates this product 100/100 on promises fulfilled with low overall irritation potential.
10

Pros & cons

BALANCED

Praised

  • Clinically effective 5% niacinamide at the optimal gentle concentration
  • Innovative PhytoMoisture complex builds a 120-hour moisture depot
  • Minimal, clean formula with only 18 ingredients
  • Fragrance-free, fungal acne safe, pregnancy safe
  • Lightweight, non-sticky texture absorbs quickly
  • Sustainably made with upcycled ingredients (Blue Beauty)
  • Noticeable improvement in skin tone, redness, and hydration
  • Dermatologically tested, very well tolerated

Criticized

  • Small bottle size (20 ml) — runs out quickly with daily use
  • Higher price per ml compared to competitors like The Ordinary
  • Some users report mild tingling on first application
  • Limited international availability outside EU
  • Only 5% niacinamide — some prefer higher concentrations
  • Dropper packaging less hygienic than airless pump
11

Budget-friendly alternatives (dupes)

DUPES
82% Match
Niacinamide 10% + Zinc 1%
$5.90
Budget Pick

Higher niacinamide concentration (10%) with added zinc for oil control. Bigger bottle (30 ml) at a fraction of the price. Lacks the PhytoMoisture hydration complex. Can feel sticky and may irritate sensitive skin.

70% Match
Niacinamide Oil Control Serum
$9.99
Budget Pick

Simple 10% niacinamide formula with hyaluronic acid. Thicker texture than the Nø serum. Good hydration but lacks the unique rice-algae PhytoMoisture complex and grape extract soothing benefits.

65% Match
Skin Renewing Vitamin C Serum
$19.99
Similar Price

Contains 10% niacinamide plus ceramides and hyaluronic acid. Larger bottle (30 ml). More complex formula with 30+ ingredients. Not fungal acne safe and contains dimethicone (silicone).

12

Comparison with competitors

SIDE-BY-SIDE
Niacinamide 10% + Zinc 1%
Key Active Niacinamide 10%
Size 30 ml
Unique Feature Zinc PCA for oil control
Fragrance Fragrance-Free
Fungal Acne Safe Yes
Ingredient Count 11 (Minimal)
Price per ml $0.20/ml
10% Niacinamide Booster
Key Active Niacinamide 10%
Size 20 ml
Unique Feature Vitamin C + Hyaluronic Acid
Fragrance Fragrance-Free
Fungal Acne Safe Yes
Ingredient Count 26 (Moderate)
Price per ml $2.20/ml
Skin Renewing Vitamin C Serum
Key Active Niacinamide 10%
Size 30 ml
Unique Feature Ceramides + Hyaluronic Acid
Fragrance Fragrance-Free
Fungal Acne Safe No (Dimethicone)
Ingredient Count 30+ (Complex)
Price per ml $0.67/ml
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place. Keep away from direct sunlight and heat sources.

Packaging

Glass dropper bottle with recyclable packaging. Made from recycled materials as part of Blue Beauty principles.

Travel Friendly

Yes — 20 ml is well under the 100 ml carry-on liquid limit. Compact dropper bottle fits easily in any travel bag.

13

Frequently asked questions

FAQ

Yes. This serum contains no retinoids, salicylic acid, hydroquinone, chemical sunscreens, or any other ingredients typically flagged during pregnancy. All 18 ingredients are considered safe for use during pregnancy and breastfeeding. However, as with any skincare product, it is always advisable to consult your healthcare provider before making changes to your routine during pregnancy.

Yes. This serum is confirmed fungal acne safe by SkinSort's ingredient analysis. It is free from ferments, fatty acids (like oleic acid), esters, polysorbates, and oils that can feed the Malassezia yeast responsible for fungal acne. The oil-free, silicone-free formula makes it an excellent choice for those prone to pityrosporum folliculitis.

Yes. Niacinamide is highly compatible with all major actives including retinol, vitamin C (L-ascorbic acid), AHAs (glycolic acid, lactic acid), and BHAs (salicylic acid). The outdated myth that niacinamide and vitamin C cannot be used together has been debunked by modern research. You can layer this serum with other treatments in the same routine without issue. For sensitive skin, you may want to introduce actives one at a time.

This serum works well for all skin types, but is especially excellent for oily, combination, sensitive, and acne-prone skin. Its lightweight, oil-free, fragrance-free formula absorbs quickly without leaving residue. Dry skin types will also benefit from the hydrating glycerin and PhytoMoisture complex, though they may want to layer a richer moisturizer on top.

You can expect to feel improved hydration and skin softness within the first week. Visible improvements in redness and skin tone typically appear after 2–4 weeks. The signature 120-hour moisture depot is fully established after 28 days of consistent use. Anti-aging benefits like reduced fine lines require at least 6–8 weeks, as changes occur in deeper skin layers.

Apply this serum after cleansing and toning, but before moisturizer and sunscreen. In the evening, apply 2–3 drops directly to the face. In the morning, mix 2–3 drops into your day moisturizer before applying. It sits at step 3 in a typical routine: Cleanser → Toner → This Serum → Moisturizer → Sunscreen (AM).

This serum has a comedogenic rating of 1 out of 5, meaning it has a very low risk of clogging pores. It is oil-free, silicone-free, and contains no known pore-clogging ingredients. Niacinamide actually helps regulate sebum production and minimize pore appearance, making this serum actively beneficial for those concerned about clogged pores and breakouts.

The Period After Opening (PAO) is 12 months. Once opened, use the serum within one year for optimal efficacy and freshness. Store in a cool, dry place away from direct sunlight. The 20 ml dropper bottle typically lasts 1–2 months with daily use (2–3 drops per application), so you will easily use it well within the PAO timeframe.

— Skincarisma verdict
4.3 / 5 ★★★★☆

Verdict: The Nø Cosmetics 120h Hydration & Niacinamide Serum is an impressively clean, gentle, and effective hydrating serum from Germany. Its standout feature is the innovative PhytoMoisture complex that builds a 120-hour moisture depot over 28 days — a unique claim backed by rice and algae extract technology. The 5% niacinamide sits at the clinical sweet spot for barrier repair, brightening, and oil regulation without irritation. Fungal acne safe, pregnancy safe, and made with only 18 ingredients, it ticks nearly every box for conscious skincare consumers. The only drawbacks are the small 20 ml bottle size and a slightly higher cost per ml compared to mass-market alternatives. If you value clean formulation, sustainability, and gentle yet effective performance, this serum delivers.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 3 ingredient(s):
Niacinamide Lactic Acid Citric Acid
brightening Brightening from 4 ingredient(s):
Niacinamide Glycerin Lactic Acid Citric Acid
wound Promotes Wound Healing from 3 ingredient(s):
Niacinamide Glycerin Citric Acid
ache Ache-fighting from 1 ingredient(s):
Niacinamide
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
2
oily-skin Oily/Acne-Prone Skin
2
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
55% 16% 27%

Product ingredient list

Showing first 5 of 18 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 A
Niacinamide
Skin Conditioning, Hair Conditioning, Smoothing
brightening Brightening
ache Ache-fighting
anti-aging Anti-Aging
Promotes Wound Healing
Redness
Irritation
Dark Spots
Pores
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
1 A
Microcrystalline Cellulose
Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Emulsion Stabilising, Slip Modifier, Viscosity Increasing Agent
1 Unknown
Diglycerin
Humectant, Skin Conditioning, Solvent
VIEW ALL INGREDIENTS