Counter+ All Bright C Serum
Counter+ All Bright C Serum
Product Description
Product overview
An ultra-potent 10% dual vitamin C serum featuring two ultra-stable forms of vitamin C, antioxidant-rich turmeric, and camu camu fruit extract. Instantly brightens skin, reduces the appearance of dark spots, and defends against environmental stressors for a luminous, even-toned complexion.
Dual Vitamin C Complex (10%)
Combines 5% Tetrahexyldecyl Ascorbate (oil-soluble, deep-penetrating) with 5% Bis-Glyceryl Ascorbate (water-soluble, instant brightening) for immediate radiance and long-term results.
Texture & feel
SENSORYDual Vitamin C Complex (10%)
Combines 5% Tetrahexyldecyl Ascorbate (oil-soluble, deep-penetrating) with 5% Bis-Glyceryl Ascorbate (water-soluble, instant brightening) for immediate radiance and long-term results.
Ultra-Stable Formulation
Both vitamin C forms are far more stable than L-ascorbic acid, meaning the serum maintains its potency longer without oxidizing as quickly.
Turmeric & Camu Camu
Antioxidant-rich turmeric root extract evens skin tone while camu camu (50x the vitamin C of an orange) helps reduce dark spots and signs of skin fatigue.
Environmental Defense
Multi-layered antioxidant defense shields skin from pollution, blue light, and UV-generated free radicals throughout the day.
Safety & compatibility
SAFEVitamin C derivatives are generally considered safe during pregnancy. However, this formula contains essential oils (bergamot, mandarin, orange) and citrus oils that some practitioners advise avoiding. Consult your OB-GYN before use.
Not fungal acne safe. Contains Coco-Caprylate/Caprate (fatty acid ester), Prunus Amygdalus Dulcis Oil (sweet almond oil), Sorbitan Isostearate, and Polyglyceryl-6 Polyricinoleate, which can feed malassezia yeast.
These stable vitamin C derivatives do not cause the same pH-related interaction issues as L-ascorbic acid with retinol. However, it is best to use this serum in the AM and retinol at night.
Free from parabens, phthalates, synthetic fragrance, EDTA, PEGs, retinol, hydroquinone, and chemical sunscreens. EWG Verified and Leaping Bunny Certified cruelty-free.
Contains bergamot, mandarin orange, and orange peel essential oils. These provide the natural citrus scent but may cause irritation or photosensitivity in very sensitive individuals. Always wear sunscreen.
The golden-yellow hue comes from natural turmeric extract. Wash hands immediately after application and avoid contact with white towels or clothing until the serum is fully absorbed.
Ingredient breakdown
INGREDIENTSTetrahexyldecyl Ascorbate (THDA) 5%Proven
A stable, oil-soluble form of vitamin C that penetrates deep into the skin's fatty layers. Supports collagen synthesis, brightens skin tone, and provides antioxidant protection against UV-generated free radicals.
- Penetration: Studies show THDA penetrates the skin up to 3x better than pure ascorbic acid at the same concentration.
- Stability: Far more stable than L-ascorbic acid; resistant to oxidation when pH is below 5.
- Collagen: In vitro data shows it can stimulate collagen synthesis, potentially more than pure vitamin C.
Bis-Glyceryl Ascorbate 5%Proven
A water-soluble, stable vitamin C derivative that provides immediate skin brightening and moisturization. Works synergistically with THDA to deliver both instant and sustained antioxidant benefits.
- Dual action: Functions as both a vitamin C active and a humectant, drawing moisture into the skin.
- Synergy: Paired with the oil-soluble THDA, it provides vitamin C coverage in both aqueous and lipid layers of the skin.
- Gentleness: Less irritating than direct L-ascorbic acid, making the formula suitable for sensitive skin.
Curcuma Longa (Turmeric) Root Extract N/APromising
An antioxidant superstar responsible for the serum's vibrant golden hue. Contains curcumin, which has shown anti-inflammatory and skin-tone-evening properties in preliminary studies.
- Antioxidant: Curcumin is a potent free radical scavenger that may help protect against oxidative stress.
- Tone evening: Traditionally used for skin brightening; early research suggests it may help reduce hyperpigmentation.
- Anti-inflammatory: May calm redness and help improve the appearance of fine lines and wrinkles.
Myrciaria Dubia (Camu Camu) Fruit Extract N/APromising
A superfruit from the Amazon containing up to 50 times more vitamin C per weight than an orange. Rich in amino acids that help boost the skin's natural ability to absorb and utilize vitamin C.
- Vitamin C boost: Naturally rich in ascorbic acid and flavonoids, supporting the formula's overall brightening effect.
- Amino acids: Contains amino acids that may improve the skin's vitamin C uptake.
- Dark spot reduction: Helps reduce the appearance of dark spots and improve signs of skin fatigue.
Sodium Hyaluronate ~3-5%Proven
A low-molecular-weight form of hyaluronic acid that penetrates the skin more effectively than full-size HA. Attracts and retains moisture in the upper layers of the skin for a plumped, hydrated appearance.
- Hydration: Can hold up to 1000x its weight in water, providing deep hydration to the skin.
- Barrier support: Helps strengthen the skin's moisture barrier and reduce transepidermal water loss.
41 ingredients
Aqua/Water/Eau, Propanediol, Bis-Glyceryl Ascorbate*, Tetrahexyldecyl Ascorbate*, Pentylene Glycol, Coconut Alkanes, Glycerin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Curcuma Longa (Turmeric) Root Extract, Myrciaria Dubia Fruit Extract, Curcumin, Sodium Hyaluronate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Phytic Acid, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Coco-Caprylate/Caprate, Polyglyceryl-6 Polyricinoleate, Citrus Nobilis (Mandarin Orange) Peel Oil, Citrus Aurantium Dulcis (Orange) Flower Oil, Ethylhexylglycerin, Potassium Sorbate, Phenoxyethanol, Decanal, Citrus Aurantium Dulcis (Orange) Peel Oil, Ionone, Ethyl Lactate, Vanillin, Isoamyl Acetate, Ethyl 2-Methylbutyrate, Methoxyphenylbutanone, Dec-9-En-2-One, Dimethylhydroxy Furanone, Ethyl Propionate, Ethyl Cinnamate, Sorbitan Isostearate, Hexenyl Acetate, Triethyl Citrate, Benzyl Acetate, Ethyl Acetate, Citral, Limonene, Linalool
Where it fits in your routine
ROUTINEUse every morning after cleansing and toning. Can be layered over another serum in your regimen. Always follow with moisturizer and sunscreen during the day.
How to use
HOW TO USECleanse & Tone
Start with a clean face. Wash with your favorite cleanser and apply toner to prep your skin for better absorption.
Layer Other Serums (Optional)
If using another treatment serum (e.g., hyaluronic acid), apply it first and let it absorb before proceeding.
Apply 1-2 Pumps
Dispense 1-2 pumps of the All Bright C Serum onto fingertips. Gently press and pat onto face, neck, and décolletage. Avoid the immediate eye area.
Wash Hands Immediately
The golden turmeric hue can stain. Wash hands right away and avoid wiping on white towels until the serum has fully absorbed.
Follow with Moisturizer & SPF
Once absorbed (~30 seconds), apply your daily moisturizer followed by broad-spectrum sunscreen (SPF 30+). Vitamin C works best when paired with sun protection.
Who is it for?
WHOPerfect for you if:
- You want to brighten a dull, uneven complexion
- You're dealing with dark spots, sun damage, or hyperpigmentation
- You want a vitamin C serum that won't oxidize quickly
- You prefer clean beauty products with EWG Verified standards
- You want antioxidant protection against environmental stressors
- You need a gentle vitamin C that doesn't sting or burn
- You're looking for anti-aging benefits (fine lines, collagen support)
Consider alternatives if:
- You have fungal acne (contains fatty acid esters and oils)
- You are very sensitive to essential oils or citrus ingredients
- You prefer a fragrance-free formula with zero scent
- You want the proven L-ascorbic acid + ferulic acid combination
- You're on a tight budget (premium price point)
- You need a high-concentration vitamin C above 15%
Skin type compatibility
SKIN TYPESLightweight gel texture absorbs quickly. Contains some oils (sweet almond, coconut alkanes) that may feel slightly rich, but most oily skin users report no added shine.
The Bis-Glyceryl Ascorbate provides added moisturization, and the formula includes glycerin and hyaluronic acid. Layer with a rich moisturizer for best results.
Balances well across different face zones. Lightweight enough for oily areas while providing hydration to drier patches.
Stable vitamin C derivatives are gentler than L-ascorbic acid and most users report no stinging. However, essential oils (bergamot, orange) may cause reactions in very sensitive skin. Patch test first.
Comedogenic rating of 2/5 due to sweet almond oil. Not fungal acne safe. May work fine for mild acne-prone skin, but those with severe acne or fungal acne should look elsewhere.
The combination of collagen-supporting THDA, antioxidant turmeric, and hydrating hyaluronic acid makes this an excellent choice for addressing fine lines, wrinkles, and age spots.
Results timeline
WEEK 8+Instant Radiance Boost
Skin appears visibly brighter and more luminous right after application. The golden-toned serum leaves a dewy, lit-from-within glow.
~90% noticed immediate glowImproved Hydration & Texture
Skin feels smoother, more hydrated, and better prepped for makeup. Some users notice dark spots beginning to lighten and overall complexion evening out.
~75% noticed smoother textureDark Spot Reduction
Visible improvement in hyperpigmentation, sun spots, and post-acne marks. Skin tone becomes noticeably more even with continued daily use.
~80% noticed reduced dark spotsSignificant Brightening & Anti-Aging
Clinically proven: 100% of users in a 32-person study reported brighter-looking skin after 8 weeks. 94% said the appearance of dark spots was reduced. Fine lines appear softer.
100% reported brighter skin (clinical study)Ratings by platform
800+ REVIEWSPros & cons
BALANCEDPraised
- Immediate visible glow and radiance from first use
- Ultra-stable vitamin C that doesn't oxidize quickly
- Pleasant natural citrus scent from real plant oils
- Clinically tested with impressive 100% brightening results
- EWG Verified and clean beauty certified
- Gentle formula that doesn't sting or burn like L-ascorbic acid
- Absorbs fast, works well under makeup
- Award-winning, #1 best-seller for the brand
Criticized
- Premium price point (~$79-95 for 30ml)
- Turmeric hue can stain hands, towels, and clothing
- Contains essential oils (not ideal for very sensitive skin)
- Not fungal acne safe
- Uses vitamin C derivatives instead of proven L-ascorbic acid
- Smaller bottle may only last 2-3 months with daily use
- Active ingredient concentrations beyond vitamin C are undisclosed
Budget-friendly alternatives (dupes)
DUPESUses 15% L-ascorbic acid + vitamin E + ferulic acid instead of stable vitamin C derivatives. More potent but less stable and may cause tingling. Cult-favorite SkinCeuticals dupe at a fraction of the price. Fragrance-free.
Amazon bestseller with vitamin C, hyaluronic acid, and vitamin E. Much more affordable but uses less stable forms of vitamin C and lacks the turmeric/camu camu antioxidant complex. Larger 2 fl oz bottle.
Uses a water-soluble vitamin C derivative (Ascorbyl Glucoside) for gentle brightening. Much simpler formula without turmeric or camu camu. Very affordable but less potent and lacks the dual-form approach.
Comparison with competitors
SIDE-BY-SIDESkinCeuticals C E Ferulic
Storage & shelf life
12 MONTHS12 months after opening
Store in a cool, dry place away from direct sunlight. Keep the bottle out of direct light to prevent color fading. Refrigeration is optional but can extend potency.
Opaque pump bottle designed to protect the formula from light and air exposure, maintaining vitamin C stability.
Yes, 30 ml is well under the 100 ml TSA carry-on limit.
Frequently asked questions
FAQVitamin C derivatives (Tetrahexyldecyl Ascorbate and Bis-Glyceryl Ascorbate) are generally considered safe during pregnancy. However, this formula contains essential oils including bergamot, mandarin, and orange peel oils, which some healthcare providers recommend avoiding during pregnancy. It does not contain retinoids, hydroquinone, salicylic acid, or chemical sunscreens. We recommend consulting your OB-GYN or dermatologist before adding any new product to your routine during pregnancy or breastfeeding.
No, this serum is not fungal acne safe. It contains several ingredients that can feed malassezia yeast, including Coco-Caprylate/Caprate (a fatty acid ester), Prunus Amygdalus Dulcis Oil (sweet almond oil), Sorbitan Isostearate, and Polyglyceryl-6 Polyricinoleate. If you have fungal acne or pityrosporum folliculitis, consider alternatives such as the Geek & Gorgeous C-Glow serum or Timeless 20% Vitamin C + E Ferulic Acid Serum, which are formulated without malassezia-feeding ingredients.
Yes, this serum's stable vitamin C derivatives are less prone to the pH-related interaction issues that occur with L-ascorbic acid. Use this serum in your morning routine and retinol at night for optimal results. It can also be layered with AHAs or BHAs, though if you experience any sensitivity, alternate days or use acids at night only. The brand recommends pairing the All Bright C Serum (AM) with their Overnight Resurfacing Peel (PM) for a complete brightening routine.
This serum works well for most skin types including normal, dry, combination, and mature skin. It's particularly well-suited for those with dull skin, hyperpigmentation, dark spots, and sun damage concerns. Its stable vitamin C derivatives make it gentler than L-ascorbic acid serums, so sensitive skin types may tolerate it better. However, the essential oils in the formula may not suit everyone with very reactive skin. Those with fungal acne or severely acne-prone skin should consider alternatives.
Most users notice an immediate radiance boost from the very first application. Visible improvement in skin texture and hydration typically occurs within 1-2 weeks. For dark spot reduction and significant brightening, expect 4-8 weeks of consistent daily use. In a clinical study of 32 subjects, 100% reported brighter-looking skin after 8 weeks, and 94% said the appearance of dark spots was reduced.
Apply every morning after cleansing and toning. If you use another treatment serum (like hyaluronic acid or a peptide serum), apply it first and then layer the All Bright C Serum on top. Follow with moisturizer and sunscreen. The brand suggests using this as your morning vitamin C treatment while reserving nighttime for your retinol or exfoliating products.
This serum has a comedogenic rating of approximately 2 out of 5, primarily due to the inclusion of sweet almond oil (comedogenic rating 2). For most people, this level is unlikely to cause significant pore clogging. However, if you have very acne-prone skin or are highly sensitive to pore-clogging ingredients, it is worth patch testing first. The formula also contains coconut alkanes and Coco-Caprylate/Caprate, which are generally well-tolerated but can be an issue for some breakout-prone individuals.
The serum has an estimated shelf life of 12 months (12M PAO) after opening. Its pump packaging and ultra-stable vitamin C derivatives help maintain potency longer than many L-ascorbic acid serums that can oxidize within weeks. Store the bottle away from direct sunlight and heat to preserve efficacy. With daily use of 1-2 pumps, a 30 ml bottle typically lasts about 2-3 months.
Verdict: The Counter+ All Bright C Serum is an excellent clean beauty vitamin C serum for those who prioritize ingredient safety, stability, and a gentle yet effective formula. Its dual vitamin C system (5% THDA + 5% Bis-Glyceryl Ascorbate) delivers impressive brightening results without the irritation commonly associated with high-concentration L-ascorbic acid products. The addition of turmeric and camu camu provides extra antioxidant power. The serum excels for dry, combination, and mature skin types seeking to address dullness, dark spots, and fine lines. However, the premium price point, presence of essential oils, and lack of fungal acne safety limit its universality. If you value EWG-verified clean beauty and want a vitamin C serum that won't oxidize in your cabinet, this is one of the best options available.
Product Overview
Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.
Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.
Quick Product Notes
Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.
We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.
Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.
Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you
Notable Effects & Ingredients
Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.
We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.
A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.
One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!
Ingredients Related to Skin Types
Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.
EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.
Ingredient Safety Breakdown
Product ingredient list
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
| 1 |
Water
Solvent, Skin Conditioning
|
|
|
| 1 |
Propanediol
Solvent, Viscosity Controlling, Viscosity Decreasing Agent
|
|
|
| 0 |
Bis-Glyceryl Ascorbate
Humectant, Antioxidant
|
|
|
| 1 |
Tetrahexyldecyl Ascorbate
Skin Conditioning, Antioxidant
|
Redness
Texture
Pores
|
|
| 1 |
Pentylene Glycol
Solvent, Skin Conditioning
|
|






