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Even Tone Gentle Gel Cleanser

Even Tone Gentle Gel Cleanser

Product Description

Product overview

Made in Various INTERNATIONAL

A gentle, pH-balanced foaming gel cleanser from Urban Skin Rx, powered by 4% Niacinamide, Azelaic Acid, Kojic Acid and a potent ClearTone Advanced Technology® blend. Designed to deep-clean pores, remove makeup and visibly brighten uneven skin tone and dark spots without stripping sensitive skin.

4% Niacinamide Azelaic Acid + Kojic Acid pH-Balanced Fragrance-Free Sulfate-Free (SLS/SLES) Paraben-Free Cruelty-Free (Leaping Bunny) Dermatologist-Tested Melanin-Rich Skin Safe
Pregnancy
Caution
Fungal Acne
No
Comedogenic
1/5
Size
4 fl oz / 120 ml
Type
Foaming Gel Cleanser
Skin Type
Normal to Sensitive
Concern
Dark Spots, Dullness
Usage
AM & PM Daily
Real reviews · YouTube Shorts
Why it's different

Fades Dark Spots

Multi-ingredient brightening complex targets hyperpigmentation, melasma and post-blemish marks.

01

Texture & feel

SENSORY
Consistency
Light Yellow Gel
Scent
Subtle Licorice
Absorption
Rinses Clean
Finish
Soft, Non-Stripping

Fades Dark Spots

Multi-ingredient brightening complex targets hyperpigmentation, melasma and post-blemish marks.

Deep Pore Cleanse

Lush lather lifts oil, dirt and makeup without stripping the moisture barrier.

pH-Balanced

Formulated at skin-friendly pH to protect the acid mantle during cleansing.

Gentle Enough Daily

Sulfate-free surfactant system (Cocamidopropyl Betaine + Sodium Lauroyl Sarcosinate) suitable for sensitive skin.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding: Caution

Contains Retinol (vitamin A) and Kojic Acid. Most OB-GYNs recommend avoiding topical retinoids during pregnancy and breastfeeding. Consult your doctor.

Fungal Acne: Not Safe

Contains Saccharomyces/Xylinum/Black Tea Ferment and Caprylic/Capric Triglyceride, which can feed Malassezia yeast.

Sulfate-Free & Paraben-Free

No SLS, SLES, parabens, phthalates or mineral oil. Uses Phenoxyethanol + Potassium Sorbate as preservatives.

Low Comedogenic Risk

Wash-off format with mild surfactants. Rated 1/5 on the comedogenic scale — unlikely to clog pores for most users.

Sun Sensitivity

Contains Retinol and brightening actives. Daily SPF 30+ is essential when using this cleanser, especially AM.

Ingredient Sensitivity Note

Cocamidopropyl Betaine is a known allergen for a small percentage of users. Patch test on neck for 15 minutes first.

03

Ingredient breakdown

INGREDIENTS

Niacinamide 4%Proven

Vitamin B3 is a multi-functional superstar: it inhibits melanosome transfer to reduce hyperpigmentation, strengthens the skin barrier, regulates sebum and calms inflammation.

  • Source: Clinical studies show 4–5% Niacinamide visibly reduces hyperpigmentation and evens skin tone in 4–8 weeks.
  • Bonus: Tolerated even by sensitive and rosacea-prone skin.
One of the most research-backed brightening actives — gold standard for melanin-rich skin.

Azelaic Acid ~1–2%Proven

A dicarboxylic acid produced by yeast on human skin. It inhibits tyrosinase (the enzyme that produces melanin), kills acne-causing bacteria and gently exfoliates without irritation.

  • Source: Prescription-strength Azelaic Acid (15–20%) is FDA-approved for rosacea and acne; even lower OTC concentrations support tone evening.
  • Bonus: Safe for sensitive skin and considered pregnancy-friendly at prescription strength (but this product has retinol too).

Kojic Acid <1%Proven

A naturally derived brightener from fermented rice (a koji byproduct). Works by blocking tyrosinase activity, reducing melanin overproduction in dark spots and sun damage.

  • Source: Dermatology studies rank Kojic Acid among the most effective non-prescription alternatives to hydroquinone.
  • Synergy: Works powerfully when paired with Niacinamide and Alpha-Arbutin.

Alpha-Arbutin <1%Proven

A stable, water-soluble glycoside of hydroquinone found in bearberry plants. It slowly releases hydroquinone-like activity without the harsh irritation, making it safer for daily use.

  • Source: 2% Alpha-Arbutin has demonstrated significant reduction in UV-induced pigmentation in clinical trials.
  • Suitable: For all skin tones including darker Fitzpatrick types IV–VI.

Glutathione <1%Promising

A master antioxidant tripeptide that scavenges free radicals and can inhibit melanin production by converting eumelanin (dark) to pheomelanin (lighter).

  • Source: Topical Glutathione studies show mild skin-lightening benefits, particularly in combination formulas.
Note: In a rinse-off cleanser, contact time is short — think of this as a bonus, not a primary driver of results.

Black Tea Ferment <1%Promising

Saccharomyces/Xylinum/Black Tea Ferment (kombucha-derived) delivers polyphenols and antioxidants that fight oxidative stress and help even skin tone.

  • Source: Rich in EGCG and theaflavins — flavonoids with proven anti-aging and anti-inflammatory effects.

Phytic Acid <1%Proven

A gentle antioxidant and mild exfoliant derived from rice bran. Chelates metal ions, reducing oxidative damage, and lightly accelerates cell turnover.

  • Source: Considered one of the gentlest chemical exfoliants — safer for sensitive skin than AHAs.

Retinol traceProven

Vitamin A derivative that accelerates cell turnover, unclogs pores, fades pigmentation and smooths fine lines. Included at very low concentration in this rinse-off cleanser.

  • Source: Retinol is the most clinically validated anti-aging ingredient available over-the-counter.
Even trace Retinol means this product is NOT recommended during pregnancy or breastfeeding.

22 ingredients

Water, Cocamidopropyl Betaine, Niacinamide, Polyacrylate-33, Sodium Lauroyl Sarcosinate, Polyquaternium-10, Azelaic Acid, Phytic Acid, Glutathione, Alpha-Arbutin, Kojic Acid, Caprylic/Capric Triglyceride, Phospholipids, Retinol, Illicium Verum (Anise) Fruit/Seed Oil, Phenoxyethanol, Potassium Sorbate, Saccharomyces/Xylinum/Black Tea Ferment, Glycerin, Hydroxyethylcellulose, Glycyrrhiza Glabra (Licorice) Root Extract, Sodium Hydroxide.

FREE FROM: Parabens, Sulfates (SLS/SLES), Phthalates, Mineral Oil, Synthetic Fragrance, Dyes, Formaldehyde, Triclosan, Hydroquinone, PEGs, Animal Testing.
04

Where it fits in your routine

ROUTINE
1
Cleanser (This)
2
Toner
3
Serum
4
Treatment
5
Moisturizer
6
Sunscreen (AM)

First step in both AM and PM routines. If removing heavy makeup, use as a second cleanse after an oil cleanser or micellar water.

05

How to use

HOW TO USE
1

Moisten Skin

Splash your face with lukewarm water to soften the skin and open pores for a better clean.

2

Dispense a Dime-Sized Amount

Pump a small amount into damp hands and add a few drops of water to activate the lather.

3

Massage for 30–60 Seconds

Work into a rich foam and gently massage in upward circular motions. Let the lather sit on skin up to 2 minutes for extra brightening benefits.

4

Rinse & Pat Dry

Rinse thoroughly with lukewarm water and pat skin dry with a clean towel — avoid rubbing.

5

Follow with Skincare

Apply toner, serum, moisturizer, and sunscreen (AM). Use 1–2 times daily; avoid eye area.

06

Who is it for?

WHO

Perfect for you if:

  • You struggle with hyperpigmentation, dark spots, or melasma
  • You have melanin-rich skin (Fitzpatrick III–VI)
  • You found the Even Tone Cleansing Bar too strong
  • You want gentle daily brightening without harsh scrubs
  • You have post-acne marks that won't fade
  • You have sensitive or normal skin types

Consider alternatives if:

  • You are pregnant or breastfeeding (contains Retinol)
  • You struggle with fungal acne (Malassezia)
  • You have very dry or compromised skin barrier
  • You are already using prescription retinoids
  • You have a known allergy to Cocamidopropyl Betaine
  • You prefer a makeup-melting oil cleanser format
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

Deep-cleansing gel format lifts excess sebum and debris while Niacinamide helps regulate oil production.

Dry Skin
Moderate

Cleanser is non-drying but not hydrating enough for very dry skin. Follow with a rich moisturizer immediately.

Combination
Excellent

Balances oily T-zone without over-drying cheeks. pH-balanced formula respects all zones.

Sensitive
Good

Fragrance-free and sulfate-free, but Cocamidopropyl Betaine is a possible allergen — patch test first.

Acne-Prone
Excellent

Niacinamide, Azelaic Acid, and Retinol all target blemishes and post-acne marks. Comedogenic rating 1/5.

Melanin-Rich Skin
Excellent

Formulated by experts in darker skin tones; addresses PIH and hyperpigmentation common to Fitzpatrick IV–VI.

08

Results timeline

8–12 WEEKS
After First Use

Clean, Soft & Non-Stripped

Skin feels thoroughly cleansed without the tight, squeaky sensation of harsh cleansers. Makeup lifts away easily.

92% noticed immediately
1–2 Weeks

Brighter, More Radiant Look

Dullness begins to lift. Skin looks fresher and more luminous, especially in the morning.

74% noticed
4 Weeks

Smoother Texture & Fewer Breakouts

Phytic Acid and trace Retinol accelerate turnover. Pores look refined and breakouts reduce.

68% noticed
8–12 Weeks

Visibly Faded Dark Spots

Consistent daily use of the ClearTone Advanced Technology® blend visibly reduces hyperpigmentation, melasma and post-acne marks.

61% noticed significant improvement
09

Ratings by platform

2K+ REVIEWS
Amazon
4.4
Rating
1,200+
Reviews
Main complaint: Small 4 oz size runs out quickly for twice-daily users.
Ulta
4.5
Rating
350+
Reviews
Main complaint: Licorice scent is polarizing — some love it, some dislike it.
Target
4.3
Rating
500+
Reviews
Main complaint: Requires consistent use for 6+ weeks to see dark-spot fading.
UrbanSkinRx.com
4.7
Rating
850+
Reviews
Main complaint: Pump dispenser can be temperamental — some users report clogging.
10

Pros & cons

BALANCED

Praised

  • Gentle enough for sensitive skin yet effective on dark spots
  • 4% Niacinamide is a clinically meaningful concentration
  • Removes makeup without needing a double cleanse
  • Multi-ingredient ClearTone® brightening blend (Kojic + Arbutin + Glutathione + Azelaic)
  • Expertly formulated for melanin-rich skin by a medical aesthetician
  • Sulfate-free, paraben-free, cruelty-free (Leaping Bunny)

Criticized

  • Contains Retinol — not pregnancy-safe
  • Not fungal-acne safe (contains ferments + fatty esters)
  • Only 4 oz — pricier per ounce than drugstore cleansers
  • Licorice scent may not suit fragrance-averse users
  • Active concentrations beyond Niacinamide aren't disclosed
  • Limited international availability outside the USA
11

Budget-friendly alternatives (dupes)

DUPES
82% Match
The Inkey List Kaolin Cleanser with Niacinamide
$11.99
Budget Pick

Clay-based cream cleanser with Niacinamide and Allantoin. Also pore-decongesting and brightening, but lacks Azelaic and Kojic Acid complex.

71% Match
Squalane Cleanser
$14.50
Budget Pick

Pair with their serum: balm-to-milk cleanser followed by 10% Niacinamide. Requires two steps but delivers a higher B3 dose at lower cost.

68% Match
Hydrating Facial Cleanser
$18.99
Similar Price

Drugstore cleanser with ceramides and newer Melasyl complex for dark spots. More hydrating, but milder brightening punch.

84% Match
Niacinamide Brightening Toner
$10.00
Budget Pick

Not a cleanser, but pairs any gentle wash with Niacinamide + Licorice Root + Tranexamic Acid for similar tone-evening results.

12

Comparison with competitors

SIDE-BY-SIDE
AHA/BHA Exfoliating Cleanser
Key Actives Glycolic, Salicylic, Lactic
Size 6 fl oz / 177 ml
Texture Creamy exfoliating wash
Fragrance Unscented
Best For Aggressive resurfacing
Pregnancy Safe No — BHA
Resist Optimal Results Hydrating Cleanser
Key Actives Peptides, Green Tea
Size 6.4 fl oz / 190 ml
Texture Creamy foaming wash
Fragrance Fragrance-free
Best For Anti-aging & hydration
Pregnancy Safe Yes
Niacinamide Cleansing Gelée 3%
Key Actives 3% Niacinamide, Hyaluronic
Size 6 fl oz / 177 ml
Texture Clear gel
Fragrance Fragrance-free
Best For Budget brightening
Pregnancy Safe Yes
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening — consume within 1 year for best efficacy of Retinol and actives.

Storage

Store in a cool, dry place away from direct sunlight. Keep the pump closed between uses to protect Retinol.

Packaging

Opaque plastic pump bottle — protects light-sensitive Retinol from oxidation.

Travel Friendly

Yes — 4 fl oz (120 ml) is just above TSA carry-on limit. Decant into a 100 ml bottle for flights.

13

Frequently asked questions

FAQ

No — we recommend avoiding this cleanser during pregnancy and breastfeeding. The formula contains Retinol (Vitamin A), and although the concentration is low and the product is rinsed off, most OB-GYNs and dermatologists recommend avoiding all topical retinoids during pregnancy due to potential risks to fetal development. Safer alternatives include CeraVe Hydrating Cleanser or The Inkey List Oat Cleansing Balm.

No. The formula contains Saccharomyces/Xylinum/Black Tea Ferment and Caprylic/Capric Triglyceride — both of which can potentially feed Malassezia yeast, the organism behind fungal acne. Since it's a wash-off product, exposure is brief, but users with active fungal acne may want to choose a safer alternative such as La Roche-Posay Toleriane Hydrating Gentle Cleanser.

Yes, but space your actives. As a cleanser, it rinses off, so it works with all serums and treatments. However, since it already contains trace Retinol and exfoliating acids (Azelaic, Phytic, Kojic), layering strong AHAs/BHAs afterwards may increase irritation. If you're using a retinoid or vitamin C serum, introduce this cleanser slowly: start 3x per week to check tolerance, then build up.

It's best for normal, combination, oily and acne-prone skin dealing with hyperpigmentation, dullness or post-blemish marks. It's especially suited to melanin-rich skin (Fitzpatrick IV–VI) thanks to its ingredient blend targeting PIH. Sensitive skin can generally tolerate it (patch test first), but very dry or barrier-compromised skin may prefer a cream cleanser.

Expect clean, soft skin from day one and a more radiant, even look within 1–2 weeks. Visible fading of dark spots and hyperpigmentation typically takes 8–12 weeks of consistent twice-daily use, combined with daily SPF 30+. Because it's a rinse-off cleanser, pairing it with a leave-on brightening serum will speed up results.

It's the first step — used both morning and evening. In the AM, cleanse, tone, treat, moisturize and apply SPF. In the PM, you can use it solo on a no-makeup day or as the second step of a double cleanse after an oil cleanser or micellar water. Leave lather on skin for up to 2 minutes to maximize brightening benefits before rinsing.

No. It rates 1/5 on the comedogenic scale and is considered non-comedogenic. As a wash-off product using mild surfactants (Cocamidopropyl Betaine and Sodium Lauroyl Sarcosinate), it effectively removes sebum and debris. Niacinamide further helps regulate oil production, making it a great pick for acne-prone skin.

The PAO (Period After Opening) symbol on the bottle indicates 12 months. For best results, use within 1 year of opening — after that, Retinol oxidizes and loses potency, and the preservative system becomes less effective. Store in a cool, dry place away from direct sunlight, and keep the pump closed between uses.

— Skincarisma verdict
4.4 / 5 ★★★★☆

Verdict: The Urban Skin Rx Even Tone Gentle Gel Cleanser delivers a rare combination: a genuinely gentle cleanser with a potent brightening complex. With 4% Niacinamide, Azelaic Acid, Kojic Acid, Alpha-Arbutin, and Glutathione, it outperforms most single-active drugstore cleansers for fading dark spots and evening melanin-rich skin. We dock half a star for the small 4 oz size, the presence of Retinol (ruling out pregnancy use), and fragrance sensitivity from the licorice note. But for daily dark-spot defense on sensitive or combination skin, it's an unusually complete, dermatologist-credentialed formula at a fair $16 price point.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 3 ingredient(s):
Niacinamide Phytic Acid Retinol
brightening Brightening from 8 ingredient(s):
Niacinamide Azelaic Acid Phytic Acid Glutathione Alpha-Arbutin Kojic Acid Retinol Glycerin
wound Promotes Wound Healing from 5 ingredient(s):
Niacinamide Azelaic Acid Kojic Acid Retinol Glycerin
ache Ache-fighting from 4 ingredient(s):
Niacinamide Azelaic Acid Kojic Acid Retinol
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
1 1
oily-skin Oily/Acne-Prone Skin
2 1
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
40% 22% 4% 31%

Product ingredient list

Showing first 5 of 22 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
4 B
Cocamidopropyl Betaine
Skin Conditioning, Viscosity Controlling, Viscosity Increasing Agent, Antistatic Agent, Hair Conditioning, Sufactant, Foam Boosting
1 A
Niacinamide
Skin Conditioning, Hair Conditioning, Smoothing
brightening Brightening
ache Ache-fighting
anti-aging Anti-Aging
Promotes Wound Healing
Redness
Irritation
Dark Spots
Pores
0 Unknown
Polyacrylate-33
0 Unknown
Sodium Lauroyl Sarcosinate
Cleansing, Emulsifying, Foaming, Skin Conditioning
VIEW ALL INGREDIENTS