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Fade Away Brightening Serum

Fade Away Brightening Serum

Product Description

Product overview

Made in Various INTERNATIONAL

A dermatologist-approved brightening serum that targets hyperpigmentation at its source using a powerful trio of alpha arbutin, kojic acid, and licorice root extract to fade dark spots and even skin tone — without hydroquinone. Enriched with glutathione, red algae, and 14 botanical extracts for comprehensive antioxidant and anti-inflammatory protection.

Hydroquinone-Free Dermatologist Approved Vegan & Cruelty-Free Paraben-Free Fragrance-Free Gluten-Free No EU-Banned Ingredients FDA-Registered Lab
Pregnancy
Caution
Fungal Acne
No
Comedogenic
1/5
Size
30ml / 1 fl oz
Price
$39.95
Key Actives
Alpha Arbutin + Kojic Acid
Type
Treatment Serum
Use
AM & PM
Real reviews · YouTube Shorts
Why it's different

Triple Tyrosinase Inhibitor Complex

Alpha arbutin, kojic acid, and licorice root extract work together to block the enzyme responsible for melanin overproduction, fading dark spots at the source.

01

Texture & feel

SENSORY
Consistency
Viscous Liquigel
Scent
Subtle Herbal
Absorption
Under 60 seconds
Finish
Natural / Dewy

Triple Tyrosinase Inhibitor Complex

Alpha arbutin, kojic acid, and licorice root extract work together to block the enzyme responsible for melanin overproduction, fading dark spots at the source.

Antioxidant & Anti-Inflammatory Shield

Glutathione, red algae extract, and over 40 phyto-compounds from 14 botanical extracts help prevent future hyperpigmentation from forming.

Hydrating Base with Hyaluronic Acid

Sodium hyaluronate and glycerin attract and retain moisture while the actives go to work, keeping skin plump and comfortable.

Safe Hydroquinone Alternative

Delivers comparable brightening results to hydroquinone without the safety concerns, making it suitable for long-term daily use.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding

The brand states it can be used during pregnancy, but recommends consulting your doctor. Some dermatologists advise against alpha arbutin as it can hydrolyze into trace amounts of hydroquinone under UV exposure, though the amount is considered insignificant.

Fungal Acne (Malassezia)

Not fungal acne safe. Contains Polysorbate 20, Moringa Oleifera Seed Oil, and Helianthus Annuus (Sunflower) Seed Oil, which can feed Malassezia yeast. Avoid if you are prone to fungal acne.

Sensitive Skin Friendly

All Maelove products are formulated for sensitive skin. Start with 2-3 times per week and gradually increase to daily use. Patch testing is still recommended for very reactive skin.

No Retinoids or Hydroquinone

Free from retinoids, hydroquinone, salicylic acid, and chemical sunscreens. Safe for long-term daily use without cycling off.

Sun Sensitivity

Kojic acid can increase photosensitivity. Always apply broad-spectrum SPF 30+ during the day when using this serum to protect results and prevent further pigmentation.

Clean Formula

Vegan, cruelty-free, and manufactured in an FDA-registered, cGMP-compliant, ISO 22716-certified lab in the USA. Free from parabens, phthalates, dyes, and artificial fragrances.

03

Ingredient breakdown

INGREDIENTS

Alpha-Arbutin ~2%Proven

A plant-derived tyrosinase inhibitor sourced from bearberry, cranberry, and blueberry plants. Considered a safer, gentler alternative to hydroquinone for targeting dark spots and uneven skin tone.

  • Mechanism: Inhibits tyrosinase enzyme activity to slow melanin production in overactive melanocytes.
  • Efficacy: Effective at concentrations of 1-2% for fading sun spots, post-inflammatory hyperpigmentation, and melasma.
  • Stability: Highly stable in water-based formulations when the pH is optimized (this formula is pH-optimized).
Alpha arbutin can hydrolyze into trace hydroquinone under UV + bacteria exposure. Amount is considered negligible, but some dermatologists recommend caution during pregnancy.

Kojic Acid ~1-2%Proven

A fungi-derived brightening agent produced during the fermentation of rice and soy. One of the most potent tyrosinase inhibitors available over the counter, and it also offers antimicrobial and antifungal properties.

  • Mechanism: Chelates copper at the active site of tyrosinase, blocking melanin synthesis more aggressively than alpha arbutin alone.
  • Research: A 2015 study found kojic acid was the most effective of several tyrosinase inhibitors on human melanoma cells.
  • Bonus: Antifungal and antibacterial properties can also help with acne-prone skin.
Kojic acid is prone to oxidation and can increase photosensitivity. Always pair with daily sunscreen for best results and skin protection.

Licorice Root ExtractProven

A skincare superstar with dual brightening and soothing properties. The active compound glabridin inhibits tyrosinase while also providing anti-inflammatory benefits to help calm irritated skin.

  • Research: Topical application of 0.5% glabridin was shown to inhibit UVB-induced pigmentation in studies.
  • Comparison: Some research suggests licorice root extract may be as effective as hydroquinone with significantly fewer side effects.
  • Anti-inflammatory: Contains licochalcone A, glycyrrhizin, and other compounds that soothe redness and irritation.
One of the safest skin-brightening agents with the fewest side effects. Well-tolerated by sensitive skin types.

Glutathione (L)Promising

A powerful tripeptide antioxidant naturally produced by cells. In skincare, topical glutathione has been shown to help brighten skin and reduce melanin production while neutralizing free radicals.

  • Mechanism: Inhibits melanin synthesis and converts dark eumelanin to lighter pheomelanin, contributing to an overall brighter skin tone.
  • Antioxidant: Neutralizes free radicals that contribute to UV-induced pigmentation and premature aging.

Corallina Officinalis (Red Algae) ExtractPromising

A marine extract rich in antioxidant and anti-inflammatory compounds that have not yet been fully identified by science. Helps attract moisture to skin while providing environmental protection.

  • Hydration: Acts as a humectant, drawing water to the upper skin layer for improved moisture retention.
  • Protection: Contains marine compounds tested for anti-inflammatory and antioxidant activity that help prevent future pigmentation.

Sodium Hyaluronate ~1%Proven

The salt form of hyaluronic acid, known for its ability to bind up to 1000x its weight in water. Provides deep hydration while the active brightening ingredients work on pigmentation concerns.

  • Hydration: Penetrates more effectively than hyaluronic acid due to its smaller molecular size, delivering hydration to deeper skin layers.
  • Support: Maintains skin plumpness and supports the skin barrier, allowing brightening actives to work more effectively.

35 ingredients

Aqua (Water), Butylene Glycol, Polysorbate 20, Glycerin, Alpha-Arbutin, Kojic Acid, Moringa Oleifera Seed Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Sodium Hyaluronate, Cucumis Sativus (Cucumber) Fruit Extract, Curcuma Longa (Turmeric) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hamamelis Virginiana (Witch Hazel) Water, Aloe Barbadensis Leaf Juice Powder, Helianthus Annuus (Sunflower) Seed Oil, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Amber Powder, Thymus Vulgaris (Thyme) Flower/Leaf Oil, Ocimum Sanctum Leaf Extract, Melia Azadirachta (Neem) Leaf Extract, Melia Azadirachta (Neem) Flower Extract, Corallina Officinalis Extract, Glutathione (L), Polyacrylate Crosspolymer-6, 1,2-Hexanediol, Caprylyl Glycol, Sodium Gluconate, Sclerotium Gum, Ethylhexylglycerin, Tropolone, Citric Acid, Sodium Hydroxide, Alcohol, Phenoxyethanol

FREE FROM: Hydroquinone, Parabens, Phthalates, Artificial Fragrances, Dyes, Silicones, Sulfates, PEG, Gluten, Retinoids, Salicylic Acid, EU-Banned Ingredients
04

Where it fits in your routine

ROUTINE
1
Cleanser
2
Toner
3
Vitamin C Serum
4
Fade Away Serum
5
Moisturizer
6
Sunscreen (AM)

Use AM and/or PM. Layer from thinnest to thickest texture, waiting a full minute between products. Maelove recommends using Fade Away after their Glow Maker Vitamin C Serum for enhanced brightening results.

05

How to use

HOW TO USE
1

Cleanse & Prep

Start with a clean, dry face. If using toner or vitamin C serum, apply those first and wait one minute for absorption.

2

Apply a Thin Layer

Dispense a small amount and apply a thin, even layer to face, neck, and chest. Gently massage until fully absorbed (about 60 seconds).

3

Lock In & Protect

Follow with a gentle moisturizer to lock in the serum. In the morning, always finish with a broad-spectrum SPF 30+ sunscreen.

4

Start Slow

Begin with 2-3 applications per week, gradually increasing to daily use as your skin adjusts. Can be layered with other serums once tolerated.

06

Who is it for?

WHO

Perfect for you if:

  • You have dark spots, sun spots, or post-acne marks you want to fade
  • You suffer from melasma or hormonal hyperpigmentation
  • You want a hydroquinone-free brightening solution safe for long-term use
  • You prefer layering lightweight serums in your routine
  • You want a formula backed by dermatologists with botanical ingredients
  • You have normal, dry, oily, or combination skin

Consider alternatives if:

  • You have fungal acne (formula contains oils and Polysorbate 20)
  • You need immediate, dramatic results (this works gradually over weeks)
  • You are on a very tight budget (more affordable options exist)
  • You are extremely sensitive to kojic acid or witch hazel
  • You prefer completely fragrance-free products (has subtle herbal scent from botanicals)
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

Water-based liquigel absorbs quickly without adding greasiness. Kojic acid also has antimicrobial properties that benefit oily, acne-prone skin.

Dry Skin
Good

Hyaluronic acid and glycerin provide hydration, but dry skin types will need a richer moisturizer on top to lock in moisture.

Combination Skin
Excellent

Lightweight texture layers well across different face zones without overwhelming oily areas or neglecting dry patches.

Sensitive Skin
Good

Formulated for sensitive skin with soothing botanicals. Start slow (2-3x per week) and patch test first, as kojic acid may cause mild tingling initially.

Acne-Prone Skin
Good

Low comedogenic rating and antibacterial kojic acid are beneficial. However, not suitable for fungal acne due to oils and polysorbate content.

08

Results timeline

3+ MONTHS
Week 1-2

Improved Hydration & Glow

Skin feels more hydrated and appears slightly brighter due to the hyaluronic acid, glycerin, and botanical antioxidants. Surface texture begins to smooth.

70% noticed improved hydration
Week 4-6

Visible Spot Fading Begins

Dark spots and post-acne marks start to lighten noticeably as the tyrosinase inhibitors reduce melanin overproduction. Overall skin tone appears more even.

60% noticed fading dark spots
Week 8-12

Significant Brightening & Evening

Stubborn hyperpigmentation and melasma show significant improvement. Skin tone is noticeably more even and radiant. Continued use maintains and improves results.

80% reported clearer, more even complexion
3+ Months

Long-Term Maintenance

With consistent daily use and proper sun protection, results continue to build. Unlike hydroquinone, there is no need to cycle off. Preventive antioxidants help stop new spots from forming.

85% would repurchase
09

Ratings by platform

860+ REVIEWS
Maelove.com
4.3
Rating
810+
Reviews
Main complaint: Results take time; some users expected faster spot fading
eBay / Resellers
4.7
Rating
50+
Reviews
Main complaint: Some sellers offer non-authentic products; buy from authorized retailers
Beauty Blogs
4.5
Rating
Multiple
Reviews
Main complaint: Small 30ml bottle may not last long with daily face + neck application
WIMJ (Science Review)
87/100
Effectiveness
High
Irritation Risk
Main concern: Irritation potential rated high due to kojic acid and witch hazel content
10

Pros & cons

BALANCED

Praised

  • Effective at fading dark spots and melasma without hydroquinone
  • Triple tyrosinase inhibitor approach for comprehensive brightening
  • Safe for long-term daily use with no need to cycle off
  • Lightweight, fast-absorbing gel texture layers well with other products
  • Enriched with 14 botanical extracts for antioxidant and anti-inflammatory support
  • Dermatologist-approved, vegan, cruelty-free, made in FDA-registered lab
  • Award-winning: Best Serum for Hyperpigmentation (The Everygirl)
  • 100-day free return shipping from the brand

Criticized

  • Not fungal acne safe due to oils and polysorbate content
  • Small 30ml bottle for $39.95 may feel expensive per ounce
  • Results require patience — 4-12 weeks for visible spot fading
  • Green color may look unusual initially (natural from botanical extracts)
  • Contains alcohol (denatured) near end of ingredient list — may concern some users
  • Irritation potential rated high by WIMJ due to kojic acid and witch hazel
  • Pregnancy safety is debated due to alpha arbutin
11

Budget-friendly alternatives (dupes)

DUPES
82% Match
Alpha Arbutin 2% + HA
$9.60
Budget Pick

Simpler formula focused solely on alpha arbutin at 2% with hyaluronic acid. Lacks kojic acid, licorice root, and the 14 botanical extracts. Great entry-level option, but less comprehensive for stubborn hyperpigmentation.

70% Match
Discoloration Correcting Serum
$14.00
Budget Pick

Uses tranexamic acid and niacinamide as primary brightening agents instead of the arbutin + kojic acid approach. Gentler formula that may be better for extremely sensitive skin but less targeted at tyrosinase inhibition.

75% Match
Alpha Arbutin Serum 2%
$16.00
Budget Pick

Contains 2% alpha arbutin with added botanicals and hydrating ingredients. More affordable alternative at a larger 30ml size, but lacks the triple tyrosinase inhibitor complex and glutathione found in Fade Away.

12

Comparison with competitors

SIDE-BY-SIDE
Serum
Key Actives Tranexamic Acid + Niacinamide + Azelaic Acid + Alpha Arbutin + Kojic Acid
Size 50ml
Hydroquinone-Free Yes
Botanical Extracts Centella, Turmeric Butter, Licorice Root
Texture Lightweight cream
Fungal Acne Safe No
Price per ml $0.76/ml
Alpha Arbutin 2% + HA
Key Actives Alpha Arbutin 2%
Size 30ml
Hydroquinone-Free Yes
Botanical Extracts None
Texture Water-like serum
Fungal Acne Safe No (contains PEG)
Price per ml $0.32/ml
Discoloration Correcting Serum
Key Actives Tranexamic Acid + Niacinamide
Size 30ml
Hydroquinone-Free Yes
Botanical Extracts Minimal
Texture Lightweight serum
Fungal Acne Safe Yes
Price per ml $0.47/ml
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place away from direct sunlight and heat. Kojic acid is prone to oxidation, so keep the bottle tightly closed when not in use.

Packaging

Opaque bottle with dropper applicator, designed to protect light-sensitive ingredients like kojic acid from degradation.

Travel Friendly

Yes, 30ml is under the 100ml TSA / airline carry-on liquid limit.

13

Frequently asked questions

FAQ

Maelove states that Fade Away can be used during pregnancy, but recommends consulting your doctor first. The concern centers around alpha arbutin, which can hydrolyze into trace amounts of hydroquinone when exposed to UV and skin bacteria (Boo 2021). While this amount is considered insignificant by researchers, some dermatologists still advise pregnant women to avoid arbutin-containing products as a precaution. The formula does not contain retinoids, salicylic acid, or hydroquinone directly.

No, Fade Away is not fungal acne safe. The formula contains several ingredients that can feed Malassezia yeast, including Polysorbate 20, Moringa Oleifera Seed Oil, and Helianthus Annuus (Sunflower) Seed Oil. If you are prone to fungal acne, consider alternatives like Good Molecules Discoloration Correcting Serum, which uses a fungal-acne-safe formula.

Yes, Fade Away is designed to layer with other Maelove products. The brand specifically recommends using it after their Glow Maker Vitamin C serum for enhanced results. For retinol, use Fade Away in the morning and retinol at night. If using AHAs/BHAs, introduce each product slowly — start by using them on alternating days before layering in the same routine once your skin has adjusted.

Fade Away works well for most skin types including oily, dry, combination, and sensitive skin. Its lightweight, water-based liquigel texture is especially suited for oily and combination skin. Dry skin types should follow with a richer moisturizer. Sensitive skin should start with 2-3 applications per week. It is not recommended for those with fungal acne.

Most users notice improved hydration and brightness within the first 1-2 weeks. Visible fading of dark spots typically begins around weeks 4-6. Significant improvement in stubborn hyperpigmentation and melasma usually appears by weeks 8-12 of consistent use. Results depend on the severity of pigmentation, consistent application, and daily sunscreen use. Adding an exfoliant like glycolic acid can speed results by 2-4 weeks.

Apply Fade Away after cleansing and toning, and before moisturizer and sunscreen. If using a vitamin C serum, apply that first, wait one minute, then apply Fade Away. The general rule is to layer from thinnest to thickest texture. Fade Away can be used both in the morning and at night. Always finish your AM routine with SPF 30+ sunscreen.

Fade Away has a low comedogenic rating of 1 out of 5. The brand states all Maelove products are non-comedogenic. The formula is primarily water-based and lightweight, making it unlikely to clog pores for most people. However, it does contain small amounts of Moringa Oleifera Seed Oil and Sunflower Seed Oil, so those extremely sensitive to any oils may want to patch test first.

Fade Away has a Period After Opening (PAO) of approximately 12 months. Store it in a cool, dry place away from direct sunlight to preserve the stability of the kojic acid and other active ingredients. Keep the bottle tightly closed between uses. The 30ml bottle typically lasts 6-8 weeks with once-daily face application, or 3-4 weeks if applied to face, neck, and chest twice daily.

— Skincarisma verdict
4.3 / 5 ★★★★☆

Verdict: Maelove Fade Away Brightening Serum is a well-formulated, dermatologist-approved treatment for hyperpigmentation that delivers on its promise of fading dark spots without hydroquinone. The triple tyrosinase inhibitor approach (alpha arbutin + kojic acid + licorice root) combined with glutathione and 14 botanical extracts makes this one of the more comprehensive brightening serums at its price point. The main trade-offs are that it is not fungal acne safe, results require patience (4-12 weeks), and the 30ml bottle may feel small for the price. Best suited for anyone dealing with sun spots, melasma, or post-acne marks who wants a science-backed, safe-for-long-term-use alternative to hydroquinone.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 1 ingredient(s):
Citric Acid
brightening Brightening from 5 ingredient(s):
Glycerin Alpha-Arbutin Kojic Acid Glutathione Citric Acid
wound Promotes Wound Healing from 4 ingredient(s):
Glycerin Kojic Acid Sodium Hyaluronate Citric Acid
ache Ache-fighting from 1 ingredient(s):
Kojic Acid
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
3 1
oily-skin Oily/Acne-Prone Skin
1
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
45% 11% 42%

Product ingredient list

Showing first 5 of 35 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 A
Butylene Glycol
Solvent, Skin Conditioning, Masking, Fragrance, Humectant, Viscosity Controlling, Viscositydecreasing Agent
Hydrating
3 B
Polysorbate 20
Surfactant, Emulsifying
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
1 Unknown
Alpha-Arbutin
Antioxidant, Skin Conditioning, Bleaching
brightening Brightening
Dark Spots
VIEW ALL INGREDIENTS