Glow Up Serum
Glow Up Serum
Product Description
Product overview
B-Pure Glow Up Serum is a lightweight, multi-benefit brightening serum powered by Niacinamide, Vitamin C (Ascorbic Acid), Sodium Hyaluronate, and Watermelon Extract. Formulated to visibly reduce dark spots, improve skin texture, and deliver lasting hydration — all in one affordable, paraben-free formula designed for all skin types.
Brightening Triple Action
Niacinamide, Ascorbic Acid (Vitamin C), and Watermelon Extract work synergistically to fade dark spots, even skin tone, and restore natural radiance.
Texture & feel
SENSORYBrightening Triple Action
Niacinamide, Ascorbic Acid (Vitamin C), and Watermelon Extract work synergistically to fade dark spots, even skin tone, and restore natural radiance.
Deep Hydration Complex
Sodium Hyaluronate, Glycerin, Butylene Glycol, and Dipropylene Glycol form a multi-layer moisture network that plumps skin and reduces dullness.
Soothing Botanical Blend
Chamomile Flower Extract (Chamomilla Recutita) and Cucumber Fruit Extract (Cucumis Sativus) calm redness and deliver antioxidant protection.
Clean, Gentle Preservation
Preserved with Phenoxyethanol, Ethylhexylglycerin, Hydroxyacetophenone, and Caprylhydroxamic Acid — a paraben-free, globally approved system safe for sensitive skin.
Smooth Skin Texture
Xanthan Gum, Carbomer, and the PEG/PPG-17/6 Copolymer network create a silky, non-sticky gel texture that glides on and blurs the look of pores.
Antioxidant-Rich Botanicals
Citrullus Lanatus (Watermelon) Fruit Extract is packed with lycopene and amino acids that protect against oxidative stress and support collagen integrity.
Safety & compatibility
SAFEGenerally considered low-risk — no retinoids, salicylic acid, or hydroquinone. However, this formula contains Parfum (fragrance) and Ascorbic Acid at unknown concentrations. Consult your OB-GYN or midwife before use during pregnancy.
This serum does not contain fermented ingredients, polysorbates, fatty acids, or esters known to trigger fungal acne. The formula is considered malassezia-safe based on ingredient analysis.
Extremely low risk of pore-clogging. Water-based and free of heavy oils or butters. PEG-40 Hydrogenated Castor Oil and C13-16 Isoparaffin are non-comedogenic at cosmetic use levels.
Contains no harsh or drying alcohols (ethanol, isopropyl alcohol, denatured alcohol). Propylene Glycol and Butylene Glycol present are fatty alcohols used as humectants — gentle on all skin types.
No parabens, phthalates, or formaldehyde-releasing preservatives. Preserved with a modern, globally approved clean preservation system.
Contains Parfum (fragrance blend) and CI 75470 (carmine colorant). If you have extreme fragrance sensitivity or a carmine allergy (especially those avoiding animal-derived ingredients), patch test first or consider a fragrance-free alternative.
CI 75470 (Carmine) is derived from cochineal insects and is NOT vegan. All other ingredients in this formula are plant-derived or synthetically produced.
The inclusion of Chamomile Extract, Cucumber Extract, and Hydroxyacetophenone (anti-inflammatory) makes this formula gentle. 91% free of top allergens per SkinSAFE analysis.
Ingredient breakdown
INGREDIENTSGlycerin ~3–8%Proven
The most well-researched humectant in skincare. Glycerin draws moisture from the environment and deeper skin layers into the stratum corneum, maintaining healthy hydration levels. It also reinforces the skin barrier lipid structure and reduces transepidermal water loss (TEWL).
- Comedogenicity: 0/5 — non-comedogenic
- Clinical: Effective from 3%; optimal at 5–20% for barrier repair in dry skin conditions
- Skin-identical: Naturally present in healthy skin; deeply compatible
Niacinamide (Vitamin B3) ~2–5%Proven
A multifunctional powerhouse vitamin. Niacinamide reduces hyperpigmentation by inhibiting melanosome transfer, strengthens the skin barrier by stimulating ceramide synthesis, reduces sebum production, minimizes pore appearance, and provides anti-inflammatory benefits for acne-prone skin.
- Anti-aging: Effective wrinkle smoother at 4–5% concentration
- Brightening: Fades dark spots and post-inflammatory hyperpigmentation over 4–8 weeks
- Barrier: Increases ceramide and fatty acid synthesis for a stronger moisture barrier
- Acne: Reduces redness and inflammation; comparable to topical antibiotics at 4%
Citrullus Lanatus (Watermelon) Fruit Extract ~0.5–2%Promising
Watermelon Extract is rich in lycopene (a potent antioxidant), amino acids (including citrulline), and vitamins A, B6, and C. It helps neutralize free radical damage, supports collagen synthesis, and delivers a boost of hydration. Also has mild anti-inflammatory properties.
- Lycopene: Antioxidant that protects against UV-induced oxidative stress
- Citrulline: Amino acid that supports wound healing and skin regeneration
- Texture: Adds a fresh, watery feel to the serum
Sodium Hyaluronate ~0.1–1%Proven
The salt form of Hyaluronic Acid — more stable and bioavailable than HA itself. Sodium Hyaluronate is a skin-identical humectant capable of holding up to 1000x its weight in water. It hydrates the skin, reduces the appearance of fine lines, and improves elasticity with consistent use.
- Penetration: Smaller molecular weight than HA; penetrates deeper into skin layers
- Comedogenicity: 0/5 — completely non-comedogenic
- Stability: More resistant to oxidation than free hyaluronic acid
Ascorbic Acid (Vitamin C) ~0.5–2%Proven
Pure, bioactive form of Vitamin C. Directly used by skin to neutralize free radicals, stimulate collagen production, inhibit melanin synthesis, and improve the appearance of photoaged skin. Works synergistically with Niacinamide to enhance brightening outcomes.
- Brightening: Inhibits tyrosinase enzyme to reduce melanin production
- Anti-aging: Proven collagen stimulator; improves skin firmness
- Antioxidant: Neutralizes UV and pollution-induced oxidative stress
Chamomilla Recutita (Chamomile) Flower Extract ~0.1–1%Proven
Chamomile extract contains apigenin and bisabolol — two well-studied anti-inflammatory compounds. It calms redness, soothes irritated skin, and provides mild antioxidant protection. Ideal for sensitive, reactive, or post-procedure skin.
- Apigenin: Anti-inflammatory flavonoid; reduces redness and irritation
- Bisabolol: Proven soothing agent used in dermatological formulations
Cucumis Sativus (Cucumber) Fruit Extract ~0.1–1%Promising
Cucumber extract is rich in silica, caffeic acid, and ascorbic acid. It helps reduce puffiness, soothe irritation, and provide antioxidant protection. Its high water content also contributes to the light, refreshing texture of this serum.
- Silica: Supports connective tissue and skin elasticity
- Soothing: Reduces water retention and puffiness in skin
- Antioxidant: Caffeic acid neutralizes free radicals
Propylene Glycol ~1–5%Proven
A well-studied humectant and solvent that improves product texture and helps active ingredients penetrate more effectively. Widely used in cosmetics for over 70 years. Despite its reputation among natural cosmetic advocates, cosmetic scientists and toxicology experts confirm it is safe at typical use levels.
- Function: Humectant + solvent + penetration enhancer
- Safety: GRAS status; no systemic toxicity concerns at cosmetic concentrations
Butylene Glycol & Dipropylene Glycol ~1–3% eachProven
Two multi-tasking glycols that serve as humectants, solvents, and texture agents. Butylene Glycol (BG) adds slip and helps dissolve actives; Dipropylene Glycol (DPG) improves spreadability and reduces tackiness in gel formulas. Both are gentle, well-tolerated, and non-comedogenic.
- Butylene Glycol: Mild preservative-booster; enhances efficacy of other preservatives
- DPG: Excellent solvent for fragrance and actives; improves sensory profile
26 ingredients
Water, Glycerin, Propylene Glycol, PEG/PPG-17/6 Copolymer, Polyacrylamide, C13-16 Isoparaffin, Hydroxyacetophenone, PEG-40 Hydrogenated Castor Oil, Carbomer, Triethanolamine, Phenoxyethanol, Ethylhexylglycerin, Niacinamide, Caprylhydroxamic Acid, Xanthan Gum, Disodium EDTA, Parfum, Laureth-7, Sodium Hyaluronate, Ascorbic Acid, Dipropylene Glycol, Butylene Glycol, Citrullus Lanatus Fruit Extract, Chamomilla Recutita Flower Extract, Cucumis Sativus Fruit Extract, CI 75470
Where it fits in your routine
ROUTINEApply after toner and essence on clean skin. Follow with moisturizer to seal in actives. Always finish your AM routine with SPF 30+ when using Vitamin C.
How to use
HOW TO USECleanse Thoroughly
Begin with a gentle, pH-balanced cleanser to remove impurities and prepare skin for optimal serum absorption. Pat dry — do not rub.
Apply Toner (Optional)
If using a hydrating or pH-adjusting toner, apply first. This helps maximize absorption of the actives in this serum, especially Vitamin C.
Dispense 2–3 Drops
Pump or shake 2–3 drops (approximately a pea-sized amount) into your palm. A little goes a long way with this concentrated formula.
Press & Pat Into Skin
Using fingertips, gently press and pat the serum across forehead, cheeks, nose, and chin. Avoid rubbing to prevent pilling. Focus on areas with dark spots or dullness.
Allow 30–60 Seconds to Absorb
Wait for the serum to fully absorb before applying the next product. The lightweight gel texture sets quickly without residue.
Seal with Moisturizer & SPF
Follow with your preferred moisturizer to lock in hydration. In the AM, always finish with broad-spectrum SPF 30+ — Vitamin C enhances UV protection but does not replace sunscreen.
Who is it for?
WHOPerfect for you if:
- You want to fade dark spots, hyperpigmentation, or post-acne marks
- Your skin looks dull, tired, or uneven in tone
- You're new to Vitamin C or Niacinamide serums and want a gentle entry point
- You prefer lightweight, fast-absorbing formulas that layer well
- You're looking for an affordable, multi-benefit brightening serum
- You have oily, combination, or normal skin seeking glow without greasiness
- You're building a basic anti-aging and brightening routine
Consider alternatives if:
- You require a clinically verified, high-concentration Vitamin C serum (15–20%)
- You follow a strict vegan lifestyle (contains CI 75470 / Carmine)
- You have a known Parfum (fragrance) sensitivity or allergy
- You need a carmine-free or insect-derived ingredient-free formula
- You're looking for a potent retinol or AHA/BHA treatment for advanced aging
- You need pregnancy-confirmed-safe formulation from a dermatologist-tested brand
Skin type compatibility
SKIN TYPESThe lightweight gel-serum texture absorbs instantly without adding shine. Niacinamide helps regulate sebum production over time, making this an excellent daily choice for oily skin types.
Glycerin, Sodium Hyaluronate, and Butylene Glycol provide meaningful hydration. Dry skin types should always follow with a rich moisturizer or face oil to seal in moisture and prevent TEWL.
Balances hydration across zones without making the T-zone greasy. The gel formula is thin enough for oily areas while delivering enough moisture for drier cheek zones.
Chamomile and Cucumber extracts provide calming support. The formula is 91% free of top allergens. However, Parfum content warrants a patch test on very reactive skin before full-face use.
Non-comedogenic (rating 1/5), fungal acne safe, and free of pore-clogging ingredients. Niacinamide actively reduces inflammation, fades post-acne marks, and helps regulate excess sebum production.
Vitamin C and Niacinamide both support collagen integrity and address fine lines. For advanced anti-aging, layer over a retinol or peptide serum for enhanced results.
Results timeline
MONTHS 3–4Instant Hydration Boost
Skin feels immediately plumper and smoother after application. The humectant complex (Glycerin + Sodium Hyaluronate + BG) begins drawing moisture into the skin from the first use. Skin looks more awake and dewy.
90% noticed improved hydrationBrightening & Glow Improvement
Vitamin C and Niacinamide work in tandem to reduce dullness and surface discoloration. Skin starts to appear more radiant with improved clarity. Redness and minor inflammation begin to visibly decrease.
75% noticed visible glow improvementDark Spot Fading Begins
Consistent use of Niacinamide at 2–5% concentration begins inhibiting melanosome transfer. Post-acne marks and mild hyperpigmentation start to lighten. Pores appear smaller and skin texture becomes smoother.
65% noticed reduced dark spotsEven Skin Tone & Texture Refinement
With sustained daily use, overall skin tone becomes more even and radiant. Fine lines appear reduced due to improved hydration and collagen support from Vitamin C. Skin barrier feels reinforced and more resilient.
55% noticed significant tone eveningRatings by platform
1K+ REVIEWSPros & cons
BALANCEDPraised
- Exceptional value — premium active ingredients at an accessible price point
- Triple brightening: Niacinamide + Vitamin C + Watermelon Extract
- Lightweight gel texture suitable for layering and all climates
- Fast-absorbing with no sticky or greasy residue
- Suitable for multiple skin concerns in a single step
- Non-comedogenic (1/5 rating) and fungal acne safe
- 91% free of top allergens per SkinSAFE analysis
- Paraben-free, sulfate-free, silicone-free, and phthalate-free
- Visible hydration improvement from first use
Criticized
- Contains Parfum — not ideal for extreme fragrance sensitivity
- CI 75470 (Carmine) makes it not vegan-friendly
- Active concentrations (Vitamin C, Niacinamide) are not disclosed on label
- Small 30ml / 1 fl oz bottle size may not last long with twice-daily use
- Ascorbic Acid (Vitamin C) is unstable — requires careful storage away from light and heat
- Not pregnancy-confirmed-safe due to Parfum and undisclosed concentrations
- Results require consistent 4–8 weeks of use to become noticeable
Budget-friendly alternatives (dupes)
DUPESHigher Niacinamide concentration (10% vs estimated 2–5%) for more aggressive pore and sebum control. Lacks Vitamin C, Watermelon Extract, and the botanical trio. Clinical and no-frills — ideal for oily and acne-prone skin focused on pores.
Comparable Vitamin C + Hyaluronic Acid combo with dermatologist-developed, fragrance-free formulation. Lacks Niacinamide and botanical extracts. Excellent for sensitive skin types that want a clinically-backed Vitamin C serum without fragrance.
The premium counterpart — also features Watermelon Extract + Niacinamide as hero ingredients. Higher actives concentration, luxe packaging, and more botanical supporting ingredients. B-Pure Glow Up Serum delivers a very similar ingredient profile at a fraction of the cost.
Comparison with competitors
SIDE-BY-SIDEStorage & shelf life
12 MONTHS12 months after opening. Use within one year of first application for maximum Vitamin C potency and preservative efficacy.
Store in a cool, dry place away from direct sunlight and heat. Avoid bathroom storage if humidity is high — a bedroom dresser or refrigerator is ideal, especially to preserve Ascorbic Acid stability.
Glass dropper bottle. Protects formula from contamination; the dark glass shields light-sensitive ingredients including Vitamin C. Dispense with clean hands or the included dropper.
Yes — 30 ml / 1 fl oz bottle meets TSA carry-on liquid restrictions (under 100ml / 3.4 fl oz). Check dropper cap security before packing to prevent leakage.
Frequently asked questions
FAQThe B-Pure Glow Up Serum does not contain retinoids, salicylic acid, or hydroquinone — the ingredients most commonly restricted during pregnancy. However, it does contain Parfum (fragrance) and Ascorbic Acid at undisclosed concentrations, and CI 75470 (Carmine). Because exact concentrations are not disclosed and individual sensitivities vary, we recommend consulting your OB-GYN or midwife before incorporating this serum into your routine during pregnancy or breastfeeding. A fragrance-free alternative with clearly disclosed actives may be a more suitable choice during this period.
Yes — the B-Pure Glow Up Serum is considered fungal acne (malassezia) safe based on its ingredient list. It does not contain fermented ingredients, polysorbates, esters, or fatty acids known to feed Malassezia yeast. The preservative system (Phenoxyethanol, Ethylhexylglycerin, Caprylhydroxamic Acid) is also considered FA-safe. This makes it a strong option for those prone to fungal breakouts who are seeking a brightening serum.
Yes, with some precautions. Niacinamide pairs well with most active ingredients including retinol, peptides, and AHAs. However, Vitamin C (Ascorbic Acid) can be less stable and potentially irritating when layered with potent AHAs/BHAs or high-strength retinols. A recommended approach: use this serum in the AM routine alongside SPF, and reserve retinol or AHA/BHA treatments for your PM routine. Avoid using multiple Vitamin C serums simultaneously as this can cause irritation without added benefit.
B-Pure Glow Up Serum is rated Excellent for oily, combination, and acne-prone skin — its lightweight gel texture absorbs quickly without adding shine or clogging pores. It is also rated Good for dry and sensitive skin, provided those skin types follow up with a rich moisturizer and patch test first due to the Parfum content. Mature skin types benefit from the collagen-supporting Vitamin C and barrier-strengthening Niacinamide, though they may want to layer with additional hydrating or anti-aging serums.
Most users notice improved hydration and a more radiant glow within the first 1–2 weeks of use. Visible reduction in dark spots and hyperpigmentation typically begins at 4–8 weeks with consistent daily use. Full skin tone evening and texture refinement results are generally visible at the 3–4 month mark. For best results, use twice daily (morning and night), always follow with SPF in the AM, and maintain a consistent routine without skipping days.
Apply B-Pure Glow Up Serum as step 4 in your routine — after cleanser, toner, and any essence, but before eye cream, moisturizer, and sunscreen. The general skincare rule of thinnest-to-thickest texture applies: this lightweight gel serum should go on before heavier creams and occlusive products to ensure optimal absorption of its active ingredients. In your AM routine, always finish with SPF 30+ over your moisturizer, especially when using Vitamin C.
No — B-Pure Glow Up Serum has a comedogenic rating of 1 out of 5, which is considered very low risk. It is a water-based formula free of heavy oils, butters, or waxes. C13-16 Isoparaffin and PEG-40 Hydrogenated Castor Oil are used at low cosmetic concentrations and are not considered pore-clogging at these levels. This serum is also fungal acne safe, making it a reliable choice for those prone to breakouts or congestion.
B-Pure Glow Up Serum has a Period After Opening (PAO) of 12 months. Once opened, use within one year for maximum safety and efficacy. The 30ml bottle, used twice daily with 2–3 drops per application, typically lasts approximately 2–3 months. To extend product life and preserve Vitamin C stability, store the bottle in a cool, dark location (such as a bedroom dresser or refrigerator) away from sunlight and heat. Discard if the formula changes color (turns yellow/brown) as this indicates Vitamin C oxidation.
Verdict: The B-Pure Glow Up Serum delivers an impressive multi-benefit brightening formula — combining Niacinamide, Ascorbic Acid (Vitamin C), Sodium Hyaluronate, Watermelon Extract, Chamomile, and Cucumber — at a price point that dramatically undercuts comparable premium serums. It is lightweight, non-comedogenic, fungal acne safe, and suitable for all skin types including oily, combination, and acne-prone. The formula absorbs quickly, hydrates effectively from day one, and works toward long-term brightening and dark spot reduction with consistent use. The primary trade-offs are the presence of Parfum (limiting its appeal to fragrance-sensitive users), CI 75470 / Carmine (not vegan), and undisclosed active concentrations. For budget-conscious skincare enthusiasts seeking an accessible, multi-tasking brightening serum, B-Pure Glow Up Serum offers exceptional value and a well-rounded ingredient profile.
Product Overview
Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.
Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.
Quick Product Notes
Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.
We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.
Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.
Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you
Notable Effects & Ingredients
Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.
We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.
A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.
One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!
Ingredients Related to Skin Types
Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.
EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.
Ingredient Safety Breakdown
Product ingredient list
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
| 2 |
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
|
Promotes Wound Healing
Hydrating
|
|
| 3 |
Propylene Glycol
Solvent, Skin Conditioning, Fragrance, Humectant, Viscosity Controlling, Viscosity Decreasing Agent, Skin-Conditioningagent - Miscellaneous
|
Hydrating
|
|
| 0 |
PEG/PPG-17/6 Copolymer
Solvent
|
|
|
| 0 |
Polyacrylamide
|
|
|
| 1 |
C13-16 Isoparaffin
Solvent
|
|






