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Vitamin C Glow Revealing Serum

Vitamin C Glow Revealing Serum

Product Description

Product overview

Made in Various INTERNATIONAL

A lightweight, fast-absorbing vitamin C serum featuring 10% 3-O-Ethyl Ascorbic Acid combined with bakuchiol to brighten dull skin, improve radiance by 33% in 8 weeks, and tackle uneven skin tone and texture for a healthy, dewy glow.

10% Vitamin C Vegan Cruelty-Free 92% Natural Origin Recyclable Glass With Bakuchiol
Pregnancy
Caution
Fungal Acne
Yes
Comedogenic
1/5
Size
30ml / 1 fl oz
Price
$18 - $27
Key Active
10% Vitamin C
Ingredients
19 Total
Natural Origin
92%
Real reviews · YouTube Shorts
Why it's different

Clinically Proven Radiance

33% increase in skin radiance after 8 weeks of use, validated in clinical trials with 22 women aged 47-65.

01

Texture & feel

SENSORY
Consistency
Lightweight Liquid
Scent
Light Citrus
Absorption
Fast (30 seconds)
Finish
Dewy Glow

Clinically Proven Radiance

33% increase in skin radiance after 8 weeks of use, validated in clinical trials with 22 women aged 47-65.

Stable Vitamin C Derivative

Uses 3-O-Ethyl Ascorbic Acid, a highly stable form that converts to pure vitamin C within the skin.

Bakuchiol Boost

Plant-based retinol alternative that works synergistically to improve skin tone and texture without irritation.

24-Hour Hydration

Glycerin-enriched formula delivers long-lasting moisture while the lightweight texture absorbs quickly.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding

Contains bakuchiol which mimics retinol at the gene expression level. Limited safety data during pregnancy. Consult your healthcare provider before use.

Fungal Acne (Malassezia) Safe

Free from fatty acids, oils, esters, polysorbates, and fermented ingredients that feed malassezia yeast.

Low Comedogenic Risk

Rating 1/5. Lightweight, oil-free formula unlikely to clog pores or cause breakouts.

Contains Denatured Alcohol

May cause dryness or irritation for very sensitive or dry skin types. Patch test recommended.

Contains Fragrance

Includes parfum and fragrance components (linalool, limonene, geraniol). May irritate sensitive skin.

Vegan & Cruelty-Free

No animal-derived ingredients. Never tested on animals. Certified cruelty-free by The Body Shop.

03

Ingredient breakdown

INGREDIENTS

3-O-Ethyl Ascorbic Acid 10%Proven

A highly stable, water and oil-soluble vitamin C derivative that penetrates the skin and converts to pure ascorbic acid. Provides antioxidant protection, brightening, and collagen-boosting benefits.

  • Stability: More stable than L-ascorbic acid, doesn't oxidize as quickly
  • Conversion: 86.4% ascorbic acid content when metabolized in skin
  • Benefits: Brightening, anti-aging, free radical protection, collagen synthesis
Optimal pH range 4-5.5 for maximum efficacy. Well-tolerated by most skin types.

Bakuchiol Not disclosedPromising

Plant-derived retinol alternative from the babchi plant. Activates similar gene pathways as retinol to boost collagen production and improve skin texture without typical retinoid irritation.

  • Source: Psoralea corylifolia (babchi) seeds and leaves
  • Research: 12-week clinical study showed improvement in lines, wrinkles, and firmness
  • Mechanism: Upregulates collagen I, III, IV and downregulates MMP enzymes
Works similarly to retinoids at cellular level. Pregnancy safety not established despite plant origin.

Glycerin 2.8-4.2%Proven

Classic humectant that attracts water to the skin's surface, providing hydration and helping maintain the skin barrier.

  • Function: Humectant - draws moisture from environment into skin
  • Benefits: Improves skin hydration, softness, and barrier function
  • Safety: Extremely well-tolerated, suitable for all skin types

Palmaria Palmata Extract Not disclosedPromising

Red algae extract (dulse seaweed) rich in antioxidants and minerals. Provides skin conditioning and protection against environmental stressors.

  • Source: Sustainably harvested Atlantic red algae
  • Benefits: Antioxidant protection, skin conditioning, mineral-rich

19 ingredients

Propanediol, Alcohol Denat., Aqua/Water/Eau, Glycerin, 3-O-Ethyl Ascorbic Acid, Propylene Carbonate, Hydroxypropylcellulose, Parfum/Fragrance, Linalool, Palmaria Palmata Extract, Limonene, Geraniol, Bakuchiol, Benzyl Benzoate, Phenoxyethanol, Citral, Citronellol, Hexyl Cinnamal, Benzyl Alcohol.

FREE FROM: Parabens, Silicones, Sulfates, Mineral Oil, Phthalates, Gluten, Fatty Acids, Oils, Polysorbates, Fermented Ingredients
04

Where it fits in your routine

ROUTINE
1
Cleanser
2
Toner
3
This Serum
4
Moisturizer
5
SPF (AM)

Apply morning and evening after cleansing. Wait 30 seconds before layering moisturizer. Always use SPF in the morning when using vitamin C.

05

How to use

HOW TO USE
1

Cleanse Your Skin

Start with clean skin. Use the Vitamin C Cleansing Polish for best results to gently exfoliate and prep skin.

2

Apply 2-3 Drops

Squeeze 2-3 drops of serum into your palm. A little goes a long way with this concentrated formula.

3

Massage Gently

Gently massage into face and neck using upward circular motions. Avoid the eye area.

4

Let It Absorb

Wait 30 seconds for the serum to fully absorb before applying moisturizer or other products.

5

Follow With Moisturizer

Finish with the Vitamin C Glow Boosting Moisturiser for extra hydration. Apply SPF in the morning.

06

Who is it for?

WHO

Perfect for you if:

  • You have dull, tired-looking skin that needs a radiance boost
  • You want to address uneven skin tone and dark spots
  • You prefer lightweight, fast-absorbing serums
  • You want a stable vitamin C that won't oxidize quickly
  • You're looking for a vegan, cruelty-free brightening serum
  • You have normal, combination, or oily skin
  • You want a gentler alternative to pure L-ascorbic acid

Consider alternatives if:

  • You are pregnant or breastfeeding (consult doctor first)
  • You have very dry skin that needs heavy hydration
  • You are extremely sensitive to fragrance or alcohol
  • You prefer fragrance-free skincare
  • You want a higher concentration of pure L-ascorbic acid
  • You need a serum with added vitamin E and ferulic acid
07

Skin type compatibility

SKIN TYPES
Oily Skin
Excellent

Lightweight, fast-absorbing formula won't add shine or greasiness. Alcohol content helps control oil.

Dry Skin
Moderate

Provides some hydration but may not be enough alone. Alcohol content could be drying. Layer with rich moisturizer.

Combination Skin
Excellent

Balances well across different face zones. Light enough for oily areas, effective for drier patches.

Sensitive Skin
Moderate

Contains fragrance and alcohol which may irritate. Patch test first. Consider fragrance-free alternatives.

Acne-Prone Skin
Good

Low comedogenic rating (1/5). Fungal acne safe. Bakuchiol may help reduce blemishes over time.

Mature Skin
Excellent

Vitamin C and bakuchiol combination excellent for anti-aging. Boosts collagen, improves firmness and radiance.

08

Results timeline

WEEK 7-8
Week 1-2

Immediate Glow & Hydration

Skin feels smoother and looks more radiant immediately after application. Initial hydration boost visible. Some may notice a subtle brightening effect.

70% noticed improved radiance
Week 3-4

Skin Tone Improvement

Uneven skin tone begins to even out. Dark spots may start to fade slightly. Overall complexion looks healthier and more luminous.

78% reported smoother texture
Week 5-6

Visible Brightening

Significant improvement in skin brightness and radiance. Hyperpigmentation continues to fade. Bakuchiol starts showing anti-aging benefits.

82% saw reduced dullness
Week 7-8

Full Results

Clinical trial endpoint: 33% increase in radiance achieved. Skin tone more even, texture refined, and overall complexion significantly improved.

86% agreed natural glow improved
09

Ratings by platform

800+ REVIEWS
Amazon
4.3
Rating
500+
Reviews
Main complaint: Small bottle size for the price, some find scent too strong
The Body Shop
4.6
Rating
200+
Reviews
Main complaint: Can feel slightly sticky or oily on some skin types
Picky
4.2
Rating
100+
Reviews
Main complaint: Not ideal for oily skin, texture can feel heavy
WIMJ (Science)
100%
Effectiveness
High
Irritation Risk
Note: High irritation potential due to alcohol and fragrance content
10

Pros & cons

BALANCED

Praised

  • Clinically proven 33% radiance increase in 8 weeks
  • Stable vitamin C derivative that doesn't oxidize quickly
  • Lightweight, fast-absorbing texture
  • Pleasant citrus scent (for most users)
  • Vegan and cruelty-free certified
  • Contains bakuchiol for added anti-aging benefits
  • Recyclable glass packaging
  • 92% natural origin ingredients
  • Fungal acne safe formula

Criticized

  • Small 30ml bottle for the price
  • Contains alcohol denat. which can be drying
  • Fragrance may irritate sensitive skin
  • Can feel sticky or oily on some skin types
  • Not pregnancy/breastfeeding safe due to bakuchiol
  • Scent may be too strong for some
  • No vitamin E or ferulic acid for stability boost
  • Brand has had financial difficulties recently
11

Budget-friendly alternatives (dupes)

DUPES
85% Match
Alpha Arbutin 2% + HA
$10.90
Budget Pick

Water-free vitamin C formula with alpha arbutin for extra brightening. More stable than water-based serums but grittier texture. Excellent value for money.

72% Match
10% Waterless Vitamin C Serum
$19.99
Similar Price

10% L-ascorbic acid with ceramides for barrier support. Fragrance-free and better for sensitive skin. No bakuchiol but added hyaluronic acid for hydration.

68% Match
Resveratrol 3% + Ferulic Acid 3%
$10.40
Budget Pick

Antioxidant serum without vitamin C. Pair with a vitamin C product for similar results. More stable formula, fragrance-free, oil-like texture.

55% Match
Vitamin C Serum
$33.99
Similar Price

Uses sodium ascorbyl phosphate (gentler form) with vitamin E and ferulic acid. More hydrating formula with hyaluronic acid. Better for sensitive skin.

12

Comparison with competitors

SIDE-BY-SIDE

SkinCeuticals C E Ferulic

Vitamin C Type L-Ascorbic Acid 15%
Size 30ml
Additional Actives Vitamin E 1%, Ferulic Acid 0.5%
Fragrance-Free Yes
Pregnancy Safe Yes
Vegan Not certified
C15 Super Booster
Vitamin C Type L-Ascorbic Acid 15%
Size 20ml
Additional Actives Vitamin E, Ferulic Acid
Fragrance-Free Yes
Pregnancy Safe Yes
Vegan Not certified
C-Firma Fresh Day Serum
Vitamin C Type L-Ascorbic Acid 15%
Size 30ml
Additional Actives Vitamin E, Ferulic Acid, Enzymes
Fragrance-Free Yes
Pregnancy Safe Yes
Vegan Yes
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening. Use within one year for optimal potency and effectiveness.

Storage

Store in a cool, dry place away from direct sunlight. Refrigeration not required but can extend stability.

Packaging

Glass dropper bottle made from recycled glass. Recyclable where facilities allow (pipette not recyclable).

Travel Friendly

Yes, 30ml is under the 100ml liquid limit for carry-on luggage. Pack carefully as glass bottle is fragile.

13

Frequently asked questions

FAQ

Use with caution. While vitamin C is generally considered safe during pregnancy, this serum contains bakuchiol which works similarly to retinol at the cellular level. There is limited safety data for bakuchiol use during pregnancy and breastfeeding. Consult your healthcare provider before use. If you want a pregnancy-safe vitamin C serum, consider alternatives without bakuchiol like CeraVe Vitamin C Serum or Paula's Choice C15 Super Booster.

Yes, this serum is fungal acne safe. It does not contain fatty acids, oils, esters, polysorbates, or fermented ingredients that feed malassezia yeast. The formula is oil-free and lightweight, making it suitable for those prone to fungal acne or pityrosporum folliculitis.

This serum already contains bakuchiol (a retinol alternative), so adding more retinol may be unnecessary. You can use AHAs/BHAs at different times of day (acids in PM, vitamin C in AM) to avoid irritation. Layering multiple vitamin C products is unnecessary. If using with other actives, introduce gradually and monitor for irritation. Vitamin C pairs well with hyaluronic acid and niacinamide.

This serum is best suited for normal, combination, oily, and mature skin types. The lightweight, fast-absorbing formula works well for oily skin without adding greasiness. It's excellent for mature skin due to the vitamin C and bakuchiol combination. Those with dry or sensitive skin may find it less suitable due to the alcohol content and fragrance – consider pairing with a rich moisturizer or choosing a fragrance-free alternative.

According to clinical trials, you can expect: immediate glow after first application, noticeable improvement in skin tone within 3-4 weeks, and full results (33% increase in radiance) after 8 weeks of consistent use. 86% of trial participants agreed their skin's natural glow improved after 8 weeks. For hyperpigmentation and anti-aging benefits from bakuchiol, allow at least 6-12 weeks of consistent use.

Apply this serum after cleansing and toning, but before moisturizer and sunscreen. The routine order is: 1) Cleanser, 2) Toner (optional), 3) This Vitamin C Serum, 4) Moisturizer, 5) Sunscreen (AM only). Wait 30 seconds after applying the serum before layering other products. Use morning and evening for best results. Always wear SPF during the day when using vitamin C products.

This serum has a low comedogenic rating of 1/5, meaning it's unlikely to clog pores. The formula is oil-free, lightweight, and doesn't contain known pore-clogging ingredients. It's also fungal acne safe. However, individual reactions vary – if you're extremely acne-prone, patch test first. The bakuchiol may actually help reduce blemishes over time according to research.

The serum has a PAO (Period After Opening) of 12 months. Use within one year of opening for optimal effectiveness. The 3-O-Ethyl Ascorbic Acid form of vitamin C is more stable than pure L-ascorbic acid, so it won't oxidize as quickly. Store in a cool, dry place away from direct sunlight. If the serum changes color to orange or brown, or develops an off smell, it may have oxidized and should be replaced.

— Skincarisma verdict
4.2 / 5 ★★★★☆

Verdict: The Body Shop Vitamin C Glow Revealing Serum is a solid mid-range brightening serum that delivers on its radiance promises with clinically-backed results. The combination of stable 3-O-Ethyl Ascorbic Acid and bakuchiol offers both immediate glow and long-term anti-aging benefits. It's best suited for normal to oily skin types seeking a lightweight, vegan formula. However, the fragrance and alcohol content may not suit everyone, and pregnant/breastfeeding individuals should exercise caution due to the bakuchiol. For the price point, it offers good value compared to luxury alternatives, though budget-conscious shoppers can find similar results with The Ordinary's vitamin C options.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 1 ingredient(s):
Bakuchiol
brightening Brightening from 2 ingredient(s):
Glycerin Bakuchiol
wound Promotes Wound Healing from 1 ingredient(s):
Glycerin
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
1
oily-skin Oily/Acne-Prone Skin
sensitive-skin Sensitive Skin
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
31% 21% 47%

Product ingredient list

Showing first 5 of 19 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Propanediol
Solvent, Viscosity Controlling, Viscosity Decreasing Agent
0 Unknown
Alcohol Denat.
1 Unknown
Water
Solvent, Skin Conditioning
2 A
Glycerin
Solvent, Perfuming, Fragrance, Humectant, Viscosity Decreasing Agent, Hair Conditioning, Skin Protecting, Denaturant, Skin Conditioning
brightening Brightening
Promotes Wound Healing
Hydrating
0 Unknown
3-O-Ethyl Ascorbic Acid
Skin Conditioning
Redness
Texture
Pores
VIEW ALL INGREDIENTS