Brightening Serum

100% Pure

Where to buy Possibly in stock

About this product

The 100% Pure Brightening Serum is a serums, essence, ampoule. Our analysis of its 28 ingredients (12 low-risk) rates it Excellent (83/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
28
Low-risk
12
Fragrance
Fragrance-free
Origin
United States
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe Cruelty-Free

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 2/5
Good for dry skin
Punica Granatum Seed Oil Glycerin
Caution for dry skin
Lauryl Glucoside Myristyl Glucoside Lycium Barbarum Fruit Extract Xanthan Gum Glycerin
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Lycium Barbarum Fruit Extract
Sensitive Skin 6/10
Good for sensitive skin
Rosa Damascena Flower Water Kojic Acid Sodium Bicarbonate Sodium Ascorbate Glycerin Aloe Barbadensis Leaf Juice
Caution for sensitive skin
Rosa Damascena Flower Water Kojic Acid Citrus Medica Vulgaris Peel Oil Glycerin Linalool Benzyl Alcohol Citronellol Limonene Citral Geraniol

Ingredients list

28 total
Lower hazard (1) Higher hazard (7)
All28 Skin Conditioning11 Fragrance11 Masking7 Skin Protecting5 Perfuming4 Solvent4 Deodorant3 Oral Health Care Drug3
EWG CIR Ingredient Name & Cosmetic Functions Notes
B
Aloe Barbadensis Leaf Juice
(Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
prunus armeniaca kernel oil
(Fragrance, Skin Conditioning)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Rosa Damascena Flower Water
(Masking, Skin Conditioning, Skin Protecting)
Rice Ferment Filtrate
(Skin Conditioning)
1
A
Sodium Ascorbate
(Antioxidant)
1
Water
(Solvent)
1
A
Punica Granatum Seed Oil
(Emollient)
Citrus Limon Fruit Extract
(Fragrance, Skin Conditioning)
citrus aurantium dulcis peel oil
(Fragrance, Skin Conditioning)
1
Citrus Medica Vulgaris Peel Oil
(Fragrance, Masking)
Citrus Aurantium Bergamia Fruit Oil
(Fragrance, Perfuming)
1
Lycium Barbarum Fruit Extract
(Astringent, Hair Conditioning, Skin Conditioning)
glycyrrhiza glabra root extract
(Bleaching, Perfuming, Skin Conditioning, Skin Conditioning Emollient, Smoothing, Soothing)
Pisum Sativum Extract
(Skin Conditioning, Skin Protecting)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
6
7
B
Kojic Acid
(Antioxidant)
Good for Dry Skin
Good for Dry Skin
1
A
Sodium Bicarbonate
(Abrasive, Buffering Agent, Deodorant, Oral Care Agent, Oral Health Care Drug, Phadjuster, Skin Protecting)
1
B
Lauryl Glucoside
(Cleansing, Surfactant)
1
B
Myristyl Glucoside
(Cleansing)
Polyglyceryl-6 Laurate
(Emulsifying)
1
A
Dehydroacetic Acid
(Preservative)
5
A
Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking)
Allergens
Allergens
7
Citral
(Flavoring Agent, Fragrance, Masking)
Allergens
Allergens
5
Citronellol
(Fragrance, Masking)
Allergens
Allergens
7
Geraniol
(Fragrance, Masking, Tonic)
Allergens
Allergens
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Hyaluronic Acid
Hydrates by attracting and holding water.
Peptides
Supports skin hydration and improves firmness.
Antioxidants
Shields skin from free radical damage.
Vitamin E
Protects skin and soothes irritation.
Vitamin C
Brightens, evens tone, and supports collagen.
Niacinamide
Strengthens, smooths, and brightens skin.
Ceramides
Locks in moisture and supports skin barrier.
Azelaic Acid
Gently exfoliates and reduces inflammation.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Redness ReducingSoothes visible redness and calms irritation.
Barrier RepairStrengthen and restore your skin's natural barrier.
Anti-AgingSoftens lines and helps skin look youthful.
Scar HealingImproves the look of marks and scars.
Reduces IrritationEases discomfort and supports skin resilience.
BrighteningRestores radiance to dull, tired skin.
Dark SpotsFades dark spots for even skin tone.

Concerns

Contains eu allergen
Not fungal acne (malassezia) safe
Kojic Acid — higher EWG
Citral — higher EWG
Geraniol — higher EWG
May not suit dry skin
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

prunus armeniaca kernel oil
Fragrance, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A FragranceSkin conditioning
Rosa Damascena Flower Water
Masking, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 MaskingSkin conditioningSkin protecting
Rice Ferment Filtrate
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Sodium Ascorbate
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antioxidant
Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Punica Granatum Seed Oil
Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emollient
Citrus Limon Fruit Extract
Fragrance, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A FragranceSkin conditioning
citrus aurantium dulcis peel oil
Fragrance, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A FragranceSkin conditioning
Citrus Medica Vulgaris Peel Oil
Fragrance, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 FragranceMasking
Citrus Aurantium Bergamia Fruit Oil
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Lycium Barbarum Fruit Extract
Astringent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 AstringentHair conditioningSkin conditioning
glycyrrhiza glabra root extract
Bleaching, Perfuming
Limited public safety data.Read moreShow less
EWG N/A BleachingPerfumingSkin conditioningSkin conditioning emollientSmoothingSoothing
Pisum Sativum Extract
Skin conditioning, Skin protecting
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningSkin protecting
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
Sodium Bicarbonate
Abrasive, Buffering agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AbrasiveBuffering agentDeodorantOral care agentOral health care drugPhadjusterSkin protecting
+ 4 more — see the full ingredients list above
Aloe Barbadensis Leaf Juice
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR B Skin conditioning Good for Sensitive Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Kojic Acid
Antioxidant
Higher-hazard ingredient.Read moreShow less
EWG 6–7 CIR B Antioxidant Good for Dry Skin
Benzyl Alcohol
External analgesic, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A External analgesicFragranceOral health care drugPreservativeSolventViscosity decreasing agentMasking Allergens
Citral
Flavoring agent, Fragrance
Higher-hazard ingredient.Read moreShow less
EWG 7 Flavoring agentFragranceMasking Allergens
Citronellol
Fragrance, Masking
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceMasking Allergens
Geraniol
Fragrance, Masking
Higher-hazard ingredient.Read moreShow less
EWG 7 FragranceMaskingTonic Allergens
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens
Linalool
Fragrance, Deodorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceDeodorantMasking Allergens

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning works well: Antioxidants like vitamin C pair well with daytime use under sunscreen.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Officially notified as a cosmetic in Malaysia (NPRA). Government registration record.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Sodium Ascorbate

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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