Multi-Vitamin + Antioxidants Potent PM Serum

100% Pure

Multi-Vitamin + Antioxidants Potent PM Serum

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About this product

The 100% Pure Multi-Vitamin + Antioxidants Potent PM Serum is a serums, essence, ampoule. Our analysis of its 19 ingredients (11 low-risk) rates it Excellent (95/100). Based on its ingredients, it looks well-suited to oily / acne-prone, dry, and sensitive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
19
Low-risk
11
Fragrance
Fragrance-free
Origin
United States
Data updated
Jun 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe Cruelty-Free

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 5/0
Good for dry skin
Rosa Canina Fruit Oil Hippophae Rhamnoides Oil Squalane Opuntia Streptacantha Stem Extract Hyaluronic Acid
Oily/Acne-Prone Skin 2/0
Good for oily/acne-prone skin
Magnesium Ascorbyl Phosphate Retinol
Sensitive Skin 3/3
Good for sensitive skin
Magnesium Ascorbyl Phosphate Rosa Centifolia Flower Water Ubiquinone
Caution for sensitive skin
Algin Citrus Sinensis Peel Oil Expressed Retinol

Ingredients list

19 total
Lower hazard (1) Higher hazard (9)
All19 Skin Conditioning15 Antioxidant4 Fragrance4 Perfuming3 Emollient3 Hair Conditioning2 Viscosity Increasing Agent2 Humectant2
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Rosa Centifolia Flower Water
(Skin Conditioning, Skin Protecting)
1
A
Magnesium Ascorbyl Phosphate
(Antioxidant)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
9
A
Retinol
(Skin Conditioning)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Rosa Canina Fruit Oil
(Emollient, Skin Conditioning)
Lonicera Japonica Flower Extract
(Skin Conditioning)
1
A
Algin
(Binding Agent, Fragrance, Viscosity Increasing Agent, Binding, Masking, Viscosity Controlling)
Bad for Sensitive Skin
Bad for Sensitive Skin
Bad for Oily Skin
Bad for Oily Skin
1
A
Hyaluronic Acid
(Skin Conditioning, Viscosity Increasing Agent, Antistatic Agent, Humectant, Moisturising)
1
Opuntia Streptacantha Stem Extract
(Humectant)
1
A
Hippophae Rhamnoides Oil
(Emollient, Skin Conditioning)
Fungal Acne
Fungal Acne Trigger
Solanum Lycopersicum Meristem Cell
(Antioxidant, Skin Conditioning)
Spinacia Oleracea Leaf Powder
(Skin Conditioning)
Brassica Oleracea Italica Sprout Powder
(Cleansing, Skin Conditioning)
1
A
Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning)
1
Ubiquinone
(Antioxidant, Skin Conditioning)
Citrus Paradisi Peel Oil
(Fragrance, Perfuming)
Citrus Aurantium Bergamia Fruit Oil
(Fragrance, Perfuming)
1
Citrus Sinensis Peel Oil Expressed
(Perfuming)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Antioxidants
Shields skin from free radical damage.
Retinoid
Visibly reduces the signs of aging.
Vitamin C
Brightens, evens tone, and supports collagen.
Vitamin E
Protects skin and soothes irritation.
Niacinamide
Strengthens, smooths, and brightens skin.
Hyaluronic Acid
Hydrates by attracting and holding water.
Show all 6 key ingredients

Benefits

Anti-AgingSoftens lines and helps skin look youthful.
Barrier RepairStrengthen and restore your skin's natural barrier.
Scar HealingImproves the look of marks and scars.
HydratingBoosts hydration and relieves dry, tight skin.
BrighteningRestores radiance to dull, tired skin.
Redness ReducingSoothes visible redness and calms irritation.
Reduces Large PoresMinimizes the look of enlarged pores.
Dark SpotsFades dark spots for even skin tone.

Concerns

Not fungal acne (malassezia) safe
Retinol — higher EWG

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Rosa Centifolia Flower Water
Skin conditioning, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningSkin protecting
Magnesium Ascorbyl Phosphate
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antioxidant
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
TOCOPHEROL
Antioxidant, Fragrance
Limited public safety data.Read moreShow less
EWG N/A AntioxidantFragranceSkin conditioning
Rosa Canina Fruit Oil
Emollient, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientSkin conditioning
Lonicera Japonica Flower Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Hyaluronic Acid
Skin conditioning, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningViscosity increasing agentAntistatic agentHumectantMoisturising
Opuntia Streptacantha Stem Extract
Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Humectant
Solanum Lycopersicum Meristem Cell
Antioxidant, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A AntioxidantSkin conditioning
Spinacia Oleracea Leaf Powder
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Brassica Oleracea Italica Sprout Powder
Cleansing, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A CleansingSkin conditioning
Squalane
Emollient, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientHair conditioningRefattingSkin conditioning
Ubiquinone
Antioxidant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantSkin conditioning
Citrus Paradisi Peel Oil
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Citrus Aurantium Bergamia Fruit Oil
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
+ 1 more — see the full ingredients list above
Retinol
Skin conditioning
Potentially a skin irritantRead moreShow less
EWG 9 CIR A Skin conditioning Bad for Sensitive Skin
Algin
Binding agent, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentFragranceViscosity increasing agentBindingMaskingViscosity controlling Bad for Sensitive SkinBad for Oily Skin
Hippophae Rhamnoides Oil
Emollient, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientSkin conditioning Fungal-acne trigger

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Evening: Use at night — start 2–3× a week and build up as your skin tolerates it.
  • 3 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Often avoided
Retinoids (Vitamin A) (Retinol)

Topical retinoids (retinol, retinaldehyde, retinyl esters) are widely advised against in pregnancy as a precaution. The strongest evidence is for ORAL retinoids; topical absorption is low, but most clinicians err on the side of caution.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Retinoids (Vitamin A) 0.01–1%

Most studied between 0.1% and 1%. Higher is not automatically better — irritation climbs with dose, so a well-formulated lower strength is often the sweet spot.

Retinol

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Magnesium Ascorbyl Phosphate

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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