Multi-Vitamin + Antioxidants Potent PM Serum
The 100% Pure Multi-Vitamin + Antioxidants Potent PM Serum is a serums, essence, ampoule. Our analysis of its 19 ingredients (11 low-risk) rates it Excellent (95/100). Based on its ingredients, it looks well-suited to oily / acne-prone, dry, and sensitive skin.
The 100% Pure Multi-Vitamin + Antioxidants Potent PM Serum is a serums, essence, ampoule. Our analysis of its 19 ingredients (11 low-risk) rates it Excellent (95/100). Based on its ingredients, it looks well-suited to oily / acne-prone, dry, and sensitive skin.
Summarised from our ingredient analysis — not brand marketing copy.
The evidence
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
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Rosa Centifolia Flower Water
(Skin Conditioning, Skin Protecting) |
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Magnesium Ascorbyl Phosphate
(Antioxidant) |
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Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing) |
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TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning) |
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Retinol
(Skin Conditioning) |
Bad for Sensitive Skin
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Rosa Canina Fruit Oil
(Emollient, Skin Conditioning) |
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Lonicera Japonica Flower Extract
(Skin Conditioning) |
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Algin
(Binding Agent, Fragrance, Viscosity Increasing Agent, Binding, Masking, Viscosity Controlling) |
Bad for Sensitive Skin
Bad for Oily Skin
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Hyaluronic Acid
(Skin Conditioning, Viscosity Increasing Agent, Antistatic Agent, Humectant, Moisturising) |
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Opuntia Streptacantha Stem Extract
(Humectant) |
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Hippophae Rhamnoides Oil
(Emollient, Skin Conditioning) |
Fungal Acne Trigger
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Solanum Lycopersicum Meristem Cell
(Antioxidant, Skin Conditioning) |
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Spinacia Oleracea Leaf Powder
(Skin Conditioning) |
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Brassica Oleracea Italica Sprout Powder
(Cleansing, Skin Conditioning) |
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Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning) |
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Ubiquinone
(Antioxidant, Skin Conditioning) |
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Citrus Paradisi Peel Oil
(Fragrance, Perfuming) |
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Citrus Aurantium Bergamia Fruit Oil
(Fragrance, Perfuming) |
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Citrus Sinensis Peel Oil Expressed
(Perfuming) |
No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.
EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →
How to use
General guidance from this product's category and active ingredients — always follow the directions on the package.
Trust & honesty
Contains ingredients some choose to avoid or double-check while pregnant or nursing.
Topical retinoids (retinol, retinaldehyde, retinyl esters) are widely advised against in pregnancy as a precaution. The strongest evidence is for ORAL retinoids; topical absorption is low, but most clinicians err on the side of caution.
This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.
The concentrations these actives are typically effective at in research — not a measurement of this product.
Most studied between 0.1% and 1%. Higher is not automatically better — irritation climbs with dose, so a well-formulated lower strength is often the sweet spot.
Retinol
L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.
Magnesium Ascorbyl Phosphate
Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.
Niacinamide
INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.
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