Multi-Vitamin Healthy Hair Shampoo

100% Pure

Multi-Vitamin Healthy Hair Shampoo

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About this product

The 100% Pure Multi-Vitamin Healthy Hair Shampoo is a misc. Our analysis of its 28 ingredients (20 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to oily / acne-prone and sensitive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
28
Low-risk
20
Fragrance
Fragrance-free
Origin
United States
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe Cruelty-Free

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 2/6
Good for dry skin
Inositol Glycerin
Caution for dry skin
Sodium Lauroyl Methyl Isethionate Sodium Methyl Oleoyl Taurate Sodium Cocoyl Isethionate Xanthan Gum Glycerin Sodium Cocoyl Hydrolyzed Wheat Protein Glutamate
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Magnesium Ascorbyl Phosphate
Sensitive Skin 5/5
Good for sensitive skin
Magnesium Ascorbyl Phosphate Ubiquinone Glycerin Thioctic Acid Aloe Barbadensis Leaf Juice
Caution for sensitive skin
Raspberry Ketone Pelargonium Graveolens Oil Glycerin Citric Acid Thiamine HCl

Ingredients list

28 total
Lower hazard (1) Higher hazard (4)
All28 Skin Conditioning24 Hair Conditioning8 Antistatic Agent5 Fragrance5 Cleansing4 Surfactant4 Antioxidant4 Masking4
EWG CIR Ingredient Name & Cosmetic Functions Notes
B
Aloe Barbadensis Leaf Juice
(Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
1
B
Sodium Lauroyl Methyl Isethionate
(Cleansing, Surfactant)
4
B
Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
1
B
Sodium Cocoyl Isethionate
(Cleansing, Hair Conditioning, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
B
Sodium Methyl Oleoyl Taurate
(Antistatic Agent, Cleansing, Foaming, Surfactant)
citrus aurantium dulcis peel oil
(Fragrance, Skin Conditioning)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Caprylhydroxamic Acid
(Chelating Agent)
Sodium Cocoyl Hydrolyzed Wheat Protein Glutamate
(Cleansing, Foam Boosting, Surfactant)
Thiamine HCl
(Masking, Skin Conditioning)
1
Riboflavin
(Cosmetic Colorant, Skin Conditioning)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
Pyridoxine
(Hair Conditioning, Skin Conditioning, Antistatic Agent)
1
A
Biotin
(Hair Conditioning, Skin Conditioning, Antiseborrhoeic)
1
Inositol
(Antistatic Agent, Hair Conditioning, Humectant)
1
Folic Acid
(Skin Conditioning)
Retinyl Palmitate
(Skin Conditioning, Skin Conditioning Miscellaneous)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
1
A
Magnesium Ascorbyl Phosphate
(Antioxidant)
1
Ubiquinone
(Antioxidant, Skin Conditioning)
2
Thioctic Acid
(Antioxidant)
1
Pelargonium Graveolens Oil
(Masking, Perfuming)
1
B
Butyl Avocadate
(Skin Conditioning)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
1
Raspberry Ketone
(Fragrance, Skin Conditioning, Masking, Perfuming)
Maris Sal
(Skin Conditioning)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Antioxidants
Shields skin from free radical damage.
Retinoid
Visibly reduces the signs of aging.
Vitamin C
Brightens, evens tone, and supports collagen.
Vitamin E
Protects skin and soothes irritation.
Niacinamide
Strengthens, smooths, and brightens skin.

Benefits

Scar HealingImproves the look of marks and scars.
HydratingBoosts hydration and relieves dry, tight skin.
BrighteningRestores radiance to dull, tired skin.
Redness ReducingSoothes visible redness and calms irritation.
Anti-AgingSoftens lines and helps skin look youthful.
Barrier RepairStrengthen and restore your skin's natural barrier.
Reduces IrritationEases discomfort and supports skin resilience.
Dark SpotsFades dark spots for even skin tone.

Concerns

Not fungal acne (malassezia) safe
May not suit dry skin

Ingredients explained

Sodium Lauroyl Methyl Isethionate
Cleansing, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingSurfactant
Cocamidopropyl Betaine
Antistatic agent, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Sodium Methyl Oleoyl Taurate
Antistatic agent, Cleansing
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Antistatic agentCleansingFoamingSurfactant
citrus aurantium dulcis peel oil
Fragrance, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A FragranceSkin conditioning
Caprylhydroxamic Acid
Chelating agent
Low-hazard ingredient.Read moreShow less
EWG 1 Chelating agent
Sodium Cocoyl Hydrolyzed Wheat Protein Glutamate
Cleansing, Foam boosting
Limited public safety data.Read moreShow less
EWG N/A CleansingFoam boostingSurfactant
Thiamine HCl
Masking, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A MaskingSkin conditioning
Riboflavin
Cosmetic colorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Cosmetic colorantSkin conditioning
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Pyridoxine
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioningSkin conditioningAntistatic agent
Biotin
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningAntiseborrhoeic
Inositol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Antistatic agentHair conditioningHumectant
Folic Acid
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Retinyl Palmitate
Skin conditioning, Skin conditioning miscellaneous
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningSkin conditioning miscellaneous
TOCOPHEROL
Antioxidant, Fragrance
Limited public safety data.Read moreShow less
EWG N/A AntioxidantFragranceSkin conditioning
+ 8 more — see the full ingredients list above
Aloe Barbadensis Leaf Juice
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR B Skin conditioning Good for Sensitive Skin
Sodium Cocoyl Isethionate
Cleansing, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingHair conditioningSurfactant Fungal-acne trigger
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin

How to use

How to use

  • 1 Evening: Use at night — start 2–3× a week and build up as your skin tolerates it.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Often avoided
Retinoids (Vitamin A) (Retinyl Palmitate)

Topical retinoids (retinol, retinaldehyde, retinyl esters) are widely advised against in pregnancy as a precaution. The strongest evidence is for ORAL retinoids; topical absorption is low, but most clinicians err on the side of caution.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Retinoids (Vitamin A) 0.01–1%

Most studied between 0.1% and 1%. Higher is not automatically better — irritation climbs with dose, so a well-formulated lower strength is often the sweet spot.

Retinyl Palmitate

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Magnesium Ascorbyl Phosphate

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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