Vitamin C Serum

100% Pure

Where to buy Possibly in stock

About this product

The 100% Pure Vitamin C Serum is a emulsion. Our analysis of its 15 ingredients (4 low-risk) rates it Excellent (100/100). Based on its ingredients, it looks well-suited to sensitive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
15
Low-risk
4
Fragrance
Fragrance-free
Origin
United States
Data updated
Jun 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe Minimal Ingredients Cruelty-Free

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 0/1
Caution for dry skin
Xanthan Gum
Oily/Acne-Prone Skin No data
Sensitive Skin 3/1
Good for sensitive skin
Superoxide Dismutase Thioctic Acid Aloe Barbadensis Leaf
Caution for sensitive skin
Aloe Barbadensis Leaf

Ingredients list

15 total
Lower hazard (1) Higher hazard (2)
All15 Skin Conditioning15 Antioxidant4 Hair Conditioning4 Fragrance2 Soothing2 Emulsion Stabilising2 Astringent2 Skin Conditioning Emollient2
EWG CIR Ingredient Name & Cosmetic Functions Notes
B
Aloe Barbadensis Leaf
(Masking)
Good for Sensitive Skin
Good for Sensitive Skin
ASCORBIC ACID
(Antioxidant, Buffering, Fragrance, Skin Conditioning)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
Pyrus Malus Fruit Extract
(Skin Conditioning)
Vitis Vinifera Fruit Extract
(Skin Conditioning)
A
Pantothenic Acid
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
1
Superoxide Dismutase
(Reducing, Skin Conditioning, Antioxidant)
2
Thioctic Acid
(Antioxidant)
Brassica Oleracea Italica Seed Oil
(Hair Conditioning, Skin Conditioning, Skin Conditioning Emollient)
Linum Usitatissimum Seed Oil
(Perfuming, Skin Conditioning)
oenothera biennis oil
(Skin Conditioning Emollient)
salix alba bark extract
(Astringent, Hair Conditioning, Skin Conditioning, Soothing, Tonic)
Hamamelis Virginiana Water
(Astringent, Hair Conditioning, Skin Conditioning, Soothing)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

ASCORBIC ACID
Antioxidant, Skin Conditioning
TOCOPHEROL
Antioxidant, Skin Conditioning
Xanthan Gum
Skin Conditioning
Pyrus Malus Fruit Extract
Skin Conditioning
Vitis Vinifera Fruit Extract
Skin Conditioning
Pantothenic Acid
Skin Conditioning

Benefits

Fungal-acne (Malassezia) safe
Good for sensitive skin

Concerns

May not suit dry skin

Ingredients explained

ASCORBIC ACID
Antioxidant, Buffering
Limited public safety data.Read moreShow less
EWG N/A AntioxidantBufferingFragranceSkin conditioning
TOCOPHEROL
Antioxidant, Fragrance
Limited public safety data.Read moreShow less
EWG N/A AntioxidantFragranceSkin conditioning
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
Pyrus Malus Fruit Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Vitis Vinifera Fruit Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Pantothenic Acid
Antistatic agent, Hair conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR A Antistatic agentHair conditioningSkin conditioning
Superoxide Dismutase
Reducing, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 ReducingSkin conditioningAntioxidant
Thioctic Acid
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 2 Antioxidant
Brassica Oleracea Italica Seed Oil
Hair conditioning, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Hair conditioningSkin conditioningSkin conditioning emollient
Linum Usitatissimum Seed Oil
Perfuming, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A PerfumingSkin conditioning
oenothera biennis oil
Skin conditioning emollient
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning emollient
salix alba bark extract
Astringent, Hair conditioning
Limited public safety data.Read moreShow less
EWG N/A AstringentHair conditioningSkin conditioningSoothingTonic
Hamamelis Virginiana Water
Astringent, Hair conditioning
Limited public safety data.Read moreShow less
EWG N/A AstringentHair conditioningSkin conditioningSoothing
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Aloe Barbadensis Leaf
Masking
Limited public safety data.Read moreShow less
EWG N/A CIR B Masking Good for Sensitive Skin

How to use

How to use

  • 1 Morning works well: Antioxidants like vitamin C pair well with daytime use under sunscreen.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Officially notified as a cosmetic in Malaysia (NPRA). Government registration record.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

ASCORBIC ACID

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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