Born To Be Madproof Brow Mascara

A'pieu

Born To Be Madproof Brow Mascara

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About this product

The A'pieu Born To Be Madproof Brow Mascara is a misc. Our analysis of its 31 ingredients (25 low-risk) rates it Excellent (99/100).

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
31
Low-risk
25
Fragrance
Fragrance-free
Origin
South Korea
Data updated
Jun 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 2/4
Good for dry skin
Butylene Glycol Hydrolyzed Collagen
Caution for dry skin
Acrylates Copolymer Laureth-21 Talc Silica
Oily/Acne-Prone Skin No data
Sensitive Skin 1/5
Good for sensitive skin
Talc
Caution for sensitive skin
Dipropylene Glycol Butylene Glycol Tromethamine Phenoxyethanol Thiamine HCl

Ingredients list

31 total
Lower hazard (1) Higher hazard (4)
All31 Skin Conditioning18 Fragrance6 Film Forming5 Hair Conditioning5 Viscosity Controlling5 Antistatic Agent4 Opacifying4 Cosmetic Colorant4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
Acrylates/Ethylhexyl Acrylate Copolymer
(Film Forming)
1
A
Dipropylene Glycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Masking, Viscosity Controlling)
1
CI 77492
(Colorant, Cosmetic Colorant)
3
A
Talc
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Skin Protecting, Slip Modifier)
CI 77891
(Colorant)
2
B
Acrylates Copolymer
(Adhesive, Artificial Nail Builder, Binding Agent, Film Forming, Hair Fixing, Suspending Agent Nonsurfactant, Antistatic Agent, Binding)
1
A
Synthetic Fluorphlogopite
(Bulking Agent, Viscosity Increasing Agent, Viscosity Controlling)
1
Polymethylsilsesquioxane
(Opacifying)
1
2
CI 77491
(Colorant, Cosmetic Colorant)
1
A
Hydrolyzed Collagen
(Hair Conditioning, Nail Conditioning Agent, Skin Conditioning, Antistatic Agent, Emollient, Film Forming, Humectant)
2
A
Tromethamine
(Fragrance, Ph Adjuster, Buffering Agent, Masking)
3
Laureth-21
(Sufactant, Surfactant)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
2
A
Silica
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Viscosity Controlling)
1
A
1,2-Hexanediol
(Solvent)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
ASCORBIC ACID
(Antioxidant, Buffering, Fragrance, Skin Conditioning)
1
A
Biotin
(Hair Conditioning, Skin Conditioning, Antiseborrhoeic)
1
Cyanocobalamin
(Skin Conditioning)
1
Folic Acid
(Skin Conditioning)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
A
Pantothenic Acid
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
1
Pyridoxine
(Hair Conditioning, Skin Conditioning, Antistatic Agent)
Thiamine HCl
(Masking, Skin Conditioning)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Sodium Dehydroacetate
(Preservative)
2
CI 77499
(Colorant, Cosmetic Colorant)
2
Mica
(Cosmetic Colorant, Opacifying)

My Ingredient Notes

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Key ingredients

Antioxidants
Shields skin from free radical damage.
Exfoliators
Removes dead skin cells to smoothe texture.
Vitamin C
Brightens, evens tone, and supports collagen.
Vitamin E
Protects skin and soothes irritation.
Niacinamide
Strengthens, smooths, and brightens skin.

Benefits

Anti-AgingSoftens lines and helps skin look youthful.
HydratingBoosts hydration and relieves dry, tight skin.
BrighteningRestores radiance to dull, tired skin.
Dark SpotsFades dark spots for even skin tone.
Barrier RepairStrengthen and restore your skin's natural barrier.
Good For Oily SkinBalances oil and helps reduce shine.
Reduces Large PoresMinimizes the look of enlarged pores.
Redness ReducingSoothes visible redness and calms irritation.

Concerns

Contains paraben
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Acrylates/Ethylhexyl Acrylate Copolymer
Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 Film forming
Dipropylene Glycol
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSolventViscosity decreasing agentMaskingViscosity controlling
CI 77492
Colorant, Cosmetic colorant
Low-hazard ingredient.Read moreShow less
EWG 1 ColorantCosmetic colorant
Talc
Abrasive, Absorbent
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A AbrasiveAbsorbentAnticaking agentBulking agentOpacifyingSkin protectingSlip modifier
CI 77891
Colorant
Limited public safety data.Read moreShow less
EWG N/A Colorant
Acrylates Copolymer
Adhesive, Artificial nail builder
Low-hazard ingredient.Read moreShow less
EWG 2 CIR B AdhesiveArtificial nail builderBinding agentFilm formingHair fixingSuspending agent -nonsurfactantAntistatic agentBinding
Synthetic Fluorphlogopite
Bulking agent, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Bulking agentViscosity increasing agentViscosity controlling
Polymethylsilsesquioxane
Opacifying
Low-hazard ingredient.Read moreShow less
EWG 1 Opacifying
CI 77491
Colorant, Cosmetic colorant
Low-hazard ingredient.Read moreShow less
EWG 1–2 ColorantCosmetic colorant
Hydrolyzed Collagen
Hair conditioning, Nail conditioning agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningNail conditioning agentSkin conditioningAntistatic agentEmollientFilm formingHumectant
Tromethamine
Fragrance, Ph adjuster
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A FragrancePh adjusterBuffering agentMasking
Laureth-21
Sufactant, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 SufactantSurfactant
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Silica
Abrasive, Absorbent
Low-hazard ingredient.Read moreShow less
EWG 1–2 CIR A AbrasiveAbsorbentAnticaking agentBulking agentOpacifyingViscosity controlling
+ 14 more — see the full ingredients list above
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben

How to use

How to use

  • 1 Morning works well: Antioxidants like vitamin C pair well with daytime use under sunscreen.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

ASCORBIC ACID

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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